The Nexus Point Podcast

Geoff Bruskin

Shaping the Future of Accounting Firms. Where strategy, innovation, and vision meet. NexusPoint dives into the critical junctures transforming the accounting industry, showcasing actionable insights from trailblazers redefining success.

  1. 2d ago

    CPA Firms for Sale in 2026 (Real Prices and Deal Structures From Our Pipeline)

    Buying a CPA firm? Most people only hear about a deal once it's closed. This episode pulls back the curtain on the active deals at White Tiger Connections. Host Rich Romero and Geoff Bruskin walk through the current slate of opportunities across different sizes, structures, and buyer profiles. They cover what makes each one worth a look, where the real value sits, and what a serious buyer needs to bring to the table. With about 85,000 accounting firms in the U.S. and a wave of owners heading toward retirement, the window for buyers is narrower than it looks, and talent is the piece most buyers have to solve. You'll also hear why buyer demand is so strong while sellers are scarce, and how to approach each deal with open eyes. If you're looking at accounting firm acquisitions, this is a rare look at what a live pipeline looks like at the back end of 2026. CHAPTERS00:00 Introduction: a look at the active deals pipeline00:38 What the current pipeline says about the market01:47 Pipeline snapshot: firm sizes and sweet spot02:52 The U.S. accounting market: 85,000 firms and broker-represented deals05:52 Setting up a walk through the opportunities06:22 Rapid-fire overview of the active deals12:04 More deals from the pipeline15:22 The common thread: opportunity16:18 Takeaways for buying an accounting firm20:29 Wrap-up and how to get in touch Thinking about buying or selling a CPA firm? Book a call with Rich:  https://whitetigerconnections.zohobookings.com/#/richyromero?utm_source=youtube&utm_medium=orgaPrefer email? richy@whitetigerconnections.com The White Tiger Connections Podcast helps CPA/Accounting firm owners buy, sell, value, and grow their firms. Subscribe for a new episode every week

  2. Oct 13

    Why Tech Companies Are Buying Accounting Firms (Not Disrupting Them)

    Why are venture capital and tech companies buying accounting firms? In this episode of The Nexus Point, Rich sits down with Geoff Bruskin, founder and CEO of White Tiger Connections, to break down what's driving the new wave of accounting firm M&A.Geoff shares why some firms are dropping Canopy, TaxDome and other practice software to vibe code their own, why VC is hedging into professional services as SaaS changes, and how AI in public accounting is reshaping tax prep and review. By Geoff's estimate, only about a third of accounting firms really use AI today. He also explains what makes firms so attractive to tech buyers, how private equity and VC structure ownership, and what the future accounting firm looks like over the next 3 years.If you own a CPA firm, invest in professional services, or are thinking about buying an accounting practice, this one's for you.00:00 Why tech companies are buying accounting firms00:41 SaaS is dying: firms vibe coding their own practice software01:30 Why VC is hedging into professional services02:48 Efficiency, client experience and AI tools03:25 How many accounting firms really use AI05:00 Workflow is the real AI arbitrage06:20 Making AIs fight: automating tax review07:45 Is this the last tax season with manual prep?09:30 Professional services as the B2B to B2C nexus point11:00 What makes accounting firms so attractive to tech buyers13:30 The future firm: consigliere plus AI labs group15:20 Is Salesforce at risk?17:50 Will AI run out of road?20:40 Ownership vs partnership for VC and PE22:20 Lower middle market: where VC buyers start24:30 The next 3 years and change management25:50 Wrap up#AccountingFirmMA #PublicAccounting #AIinAccounting

  3. Oct 8

    Why Your CPA Firm Starts Hiring Too Late

    CPA firm hiring takes longer than most owners expect. On average it takes at least 60 days to fill an accounting role, and tax seats are the second hardest to fill.In this episode of The Nexus Point, White Tiger Connections recruiting manager Bryce Hollingsworth breaks down when a firm should realistically start its search, what the first conversation sounds like when the seat is still undefined, and why one tax manager search closed in 24 days while a tax director search took 18 months.You will learn:• When to start an accounting firm recruiting search (earlier than you think)• How to define the seat before going to market: CPA vs EA, remote vs in-office, compensation• Why the public accounting hiring timeline depends on what you ask for in a candidate• Where stalled searches break: role positioning, targeting, and slow interview loops• The best and worst windows for hiring, including why tax pros stop interviewing during busy season• The #1 mistake firms make once a strong candidate is in process• How to work backward from a hard start dateChapters00:00 Why most firms start hiring too late00:33 When to start a CPA firm search01:15 Why accounting roles take 60+ days to fill02:50 The first call when the seat is undefined05:10 CPA vs EA: defining what you actually need06:35 24 days vs 18 months: what drives search speed07:30 The 24-day remote tax manager search08:45 The 18-month in-office tax director search10:15 Remote vs in-office: setting honest expectations12:15 Where stalled searches break15:30 Hiring windows: busy season and the best months17:15 The #1 mistake with a strong candidate19:25 Hiring by a hard date: work backward22:30 Key takeawaysHiring a Tax Manager, Senior Tax Manager, or Tax Director? Talk with our team: [BOOK A CALL LINK]

  4. Sep 8

    The Truth About Working With a Recruiter

    Why Firm Owners Hesitate to Work With a Recruiter (And What Changes When They Don't) Everyone assumes recruiters just forward resumes. In this episode, we sit down with our Recruiting Manager, Bryce Hollingsworth, to pull back the curtain on what actually happens behind the scenes, from candidate vetting to outbound outreach to closing the deal without anyone getting blindsided. We talk through the real hesitations firm owners have before working with a recruiter, why trying to hire in-house often stalls out, and what a good recruiter is doing behind the scenes that a job posting never will. Bryce breaks down how outbound targeting reaches passive candidates who aren't even looking, how relationship management keeps candidates engaged through a long process, and how a 12-month guarantee protects firms when things don't go as planned. If you've ever wondered whether a recruiter is worth the spend, or you're a candidate curious what actually happens after you hit "apply," this one's for you. Timestamps:00:00 Recruiters Aren't Resume Pushers01:06 Why Firms Hesitate05:36 What Great Recruiters Do10:32 Outbound Versus Job Posts13:58 Candidate Relationship Management17:38 Closing Offers and Counteroffers23:18 Transparency on Comp and Fit27:39 Wrap Up and How to Reach Us Grab our free guides on hiring, tax advisory, and M&A in the description below. Learn more at whitetigerconnections.com and connect with us on LinkedIn. #NexusPoint

  5. Sep 1

    Where AI Actually Works in Your Tax Firm (And Where It Doesn't)

    Most tax firms are running the same playbook they ran five years ago. Same bottlenecks, same manual work, the same brutal March and April that leaves the team exhausted. But AI is changing what's possible inside tax practices right now, from document collection to first pass return prep.In this episode, Geoff Bruskin breaks down what automation actually looks like inside a tax firm in 2026. We cover where AI is already making a real difference, where the hype outpaces the reality, how to handle staff resistance and data security concerns, and why this has become a valuation conversation, not just a productivity one.Geoff walks through the full tax workflow step by step: document collection, prep, review, and e-filing. He explains why the administrative bookends of the process (organizer and binder collection on the front end, billing and e-filing on the back end) are the most AI-ready parts of the supply chain today, and why full return prep automation is still a few years out for anything beyond a basic 1040.We also get into the real reason most firms struggle to adopt new technology: it's rarely about whether the right tools exist. It's about change management, staff buy-in, and firms getting burned by past software promises that didn't deliver.Timestamps:00:00 Tax Firms Stuck00:35 Meet Geoff Bruskin00:53 Typical Tax Workflow06:15 AI Impact Areas10:34 Adoption Reality Check18:41 Resistance And Risk22:12 Staff Buy In26:23 AI And Valuation30:31 Wrap Up And Next StepsLearn more about White Tiger Connections at whitetigerconnections.com

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Shaping the Future of Accounting Firms. Where strategy, innovation, and vision meet. NexusPoint dives into the critical junctures transforming the accounting industry, showcasing actionable insights from trailblazers redefining success.