CattleUSA Daily

Lauren Moylan | Cattle USA

CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.

  1. 1d ago

    395: Grazing Management: A Science and an Art with Jeff Goodwin

    On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Jeff Goodwin, director of the Center for Grazing Lands and Ranch Management at Texas A&M, for a conversation about grazing management, ranch profitability, drought resilience, and the long-term stewardship of working lands. Jeff brings a unique perspective to the conversation, having worked with ranchers across Texas and the Southern Great Plains through USDA, Noble Research Institute, and now Texas A&M. His work focuses on helping producers better understand the relationship between grazing, water, productivity, profitability, and the land itself. A major focus of the conversation today is the idea that there may not be one perfect grazing system that works for every ranch. Rather than prescribing a specific system, Jeff encourages producers to think about grazing as a collection of strategies that can be adapted to their own operation, environment, resources, and goals. Links: Jeff at Texas A&M - https://cgrm.tamu.edu/jeff-goodwin/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Grazing strategies need to fit the individual ranch and rancherOne grazing system will not work the same way on every operationResilient ranches balance ecological and economic healthDrought preparation should begin before drought arrivesMaintaining ground cover can improve drought recoveryPlant diversity supports healthier grazing landsGross margins and unit costs can guide economic decisionsConservation is the wise use of natural resourcesRecovery remains possible after grazing and weather setbacksDelayed management decisions can increase future costsRanch management decisions can affect generations to come Chapters: 01:05 – From Ranching to Texas A&M03:17 – Where Science Meets Ranch Management05:33 – Building Ranch Resilience06:10 – Balancing Ecology and Economics09:28 – Rethinking Grazing Systems10:19 – Strategies vs. Systems12:21 – Making Grazing Work for the Rancher14:14 – The True Meaning of Conservation17:24 – Recovering From Drought19:53 – Preparing Before Drought Hits21:53 – Building a Ranch for the Future Jeff Goodwin, Texas A&M, grazing management, grazing strategies, ranch management, ranch profitability, cattle grazing, rotational grazing, adaptive grazing, drought management, drought resilience, ranch conservation, rangeland management, grazing lands, pasture management, grass management, soil health, cattle ranching, beef cattle, cow-calf operations, ranch economics, cattle industry, cattle producers, sustainable ranching, conservation agriculture, regenerative agriculture, grazing systems, grazing research, Texas ranching, Southern Great Plains, Cattle USA Daily, Lauren Moylan, Texas A&M AgriLife, ranch stewardship, livestock management, drought recovery, pasture recovery, ranch profitability, agricultural economics

    395: Grazing Management: A Science and an Art with Jeff Goodwin
  2. 1d ago

    394: Drought Is Still Ravaging Cattle Country. Is Relief Finally Coming? with Gary Lezack

    On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes back meteorologist Gary Lezak for the latest bi-weekly weather update. With triple-digit temperatures, drought conditions, rainfall, and harvest all on producers’ minds, Gary breaks down the weather patterns developing across cattle country and what producers should expect as August continues. Gary discusses the current heat wave stretching across parts of the Plains, where drought conditions remain a major concern, and where meaningful rainfall could be coming next. He also explains why some areas of the Corn Belt are in much better shape after receiving timely moisture, while other regions continue to struggle with dry conditions. Links: CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: The current heat wave is affecting cattle country differently depending on locationSouthern Kansas, Oklahoma and North Texas are experiencing some of the most extreme heatParts of Colorado and the Northern Plains continue to struggle with droughtTimely rainfall could significantly improve crop conditions in some areasMonsoon moisture is expected to influence weather patterns across parts of the Plains and MidwestThe jet stream is beginning its seasonal shift southwardCooler temperatures and additional rainfall could arrive across parts of the Corn BeltGary's LRC model predicted the current heat pattern months in advanceLong-range forecasting can help producers make more informed decisionsHarvest conditions will become an increasingly important weather concern as August continuesWeather patterns can create opportunities as well as challenges for agricultural producersProducers should pay attention to developing regional patterns rather than relying solely on broad national forecasts Chapters: 00:35 – How Hot Is Cattle Country Right Now?02:16 – Where the Heat Is Hitting Hardest03:11 – Drought Conditions Across the Country04:00 – Where Rain Is Coming From05:00 – Monsoon Moisture and the Next Rainfall Pattern06:30 – What the Models Are Showing08:00 – Colorado, Nebraska and the Northern Plains09:00 – The Jet Stream Is Starting to Shift11:00 – Signs of the Seasons Changing12:13 – The Farmers Almanac vs. Long-Range Forecasting14:12 – When Will the Heat Finally Break?15:00 – Gary Predicted This Heat Wave16:00 – Cooler Temperatures and Rain Are Coming17:16 – What Producers Should Watch Next18:10 – Making Confident Decisions With Better Weather Information Gary Lezak, cattle weather forecast, cattle market weather, cattle country weather, cattle producers, drought forecast, drought 2026, heat wave 2026, cattle drought, agriculture weather forecast, livestock weather, ranch weather, cattle ranch weather, Plains weather, Kansas weather, Oklahoma weather, Nebraska weather, Colorado drought, Midwest weather, rainfall forecast, long range weather forecast, harvest weather, agricultural weather, cattle USA Daily, Lauren Moylan, Weather 2020, LRC weather model, cattle industry, beef industry, ranching, agriculture, livestock producers

    394: Drought Is Still Ravaging Cattle Country. Is Relief Finally Coming? with Gary Lezack
  3. 4d ago

    393: How to Disagree Without Dividing the Cattle Industry

    On today's episode of the Cattle USA Daily Podcast, Lauren discusses one of the biggest challenges facing agriculture today: how to disagree without creating division. From grazing and genetics to policy, technology, and marketing, producers don't have to think alike to move the industry forward. Lauren shares why curiosity, respectful conversations, and a willingness to listen are essential to building a stronger agriculture industry. Links: CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Respectful disagreement as a strength within agricultureCuriosity over certainty in producer conversationsDifferent production systems creating different perspectivesLived experience shaping management decisionsAsking better questions instead of defending opinionsSocial media's influence on agricultural discussionsInnovation driven by healthy debate and open-mindednessSeparating ideas from personal identityAssuming good intentions before making judgmentsBuilding a stronger agriculture industry through better conversations Chapters: 01:15 When Conversations Become Arguments 02:48 Different Operations, Different Perspectives 04:45 Experience Shapes Every Opinion 06:18 Replacing Certainty with Curiosity 07:52 Social Media and the Rise of Division 09:36 Why Healthy Disagreement Drives Innovation 10:54 Separating People from Their Opinions 11:42 Building a Stronger Agriculture Industry Together agriculture, beef industry, cattle industry, agricultural communication, respectful disagreement, constructive conversations, agricultural leadership, producer communication, communication in agriculture, agriculture podcast, Cattle USA Daily Podcast, Lauren Moylan, agricultural advocacy, industry leadership, curiosity, critical thinking, conflict resolution, social media and agriculture, agricultural community, producer relationships, respectful debate, healthy discussion, open-mindedness, leadership development, agricultural education, collaboration, building trust, communication skills, agriculture leadership, beef producer, cattle producer, industry culture, positive discourse, agricultural innovation, learning from others, rural leadership

    393: How to Disagree Without Dividing the Cattle Industry
  4. 5d ago

    392: Mandatory Country of Origin Labeling: Who Wins and Who Pays? With Jaclyn Wilson

    On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Jaclyn Wilson for a candid conversation about Mandatory Country of Origin Labeling and one of the biggest questions facing cattle producers: Will MCOOL actually benefit producers, or will the costs ultimately fall on them? Jaclyn breaks down the economics, potential implementation challenges, imported beef and lean trim, consumer demand, voluntary Product of USA labeling, and the unanswered questions surrounding who pays for a mandatory program. Rather than telling producers what to think, Lauren and Jaclyn challenge listeners to look beyond social media headlines, ask harder questions, examine the numbers, and form their own opinions about an issue that could have major implications for the entire beef industry. Links: Flying Diamond Beef: https://www.flyingdiamondbeef.com/about Episode 340 with Jaclyn: https://www.youtube.com/watch?v=NbfPezL8N9U Do Your Research by Jaclyn: https://agupdate.com/midwestmessenger/opinion/columnists/jaclyn_wilson/article_35b9d439-fcde-4255-be88-867696134f5c.html Key Takeaways: MCOOL has strong support but significant unanswered questionsProducers need to understand the economics before taking a positionThe cost of implementing MCOOL remains unclearImported lean beef plays an important role in U.S. ground beef supplyConsumer interest in origin does not always outweigh priceVoluntary Product of USA labeling is already availablePackers may not absorb the costs of mandatory labelingProducers should research the issue before forming an opinion Chapters: 01:55 – The Two Sides of the MCOOL Debate04:52 – Looking at the Facts06:00 – The Economic Questions07:30 – WTO and Trade Concerns09:30 – Who Would Pay for MCOOL?10:30 – Imported Beef and Ground Beef12:30 – What Do Consumers Actually Want?14:52 – The Producer's Bottom Line19:18 – Why Producers Need to Ask Questions20:43 – The Voluntary Product of USA Option24:11 – What Producers Should Research25:14 – The Questions We Need to Ask MCOOL, mandatory country of origin labeling, MCOOL 2026, country of origin labeling, MCOOL cattle, MCOOL beef, Product of USA, Product of USA labeling, beef labeling, cattle industry, beef industry, cattle producers, beef producers, American beef, imported beef, beef imports, lean beef imports, ground beef, beef supply, beef demand, cattle economics, cattle policy, agricultural policy, cattle market, beef market, USDA, WTO, beef industry regulations, cattle producer profitability, beef supply chain, consumer demand, consumer beef preferences, cattle industry debate, Jaclyn Wilson, Cattle USA Daily

    392: Mandatory Country of Origin Labeling: Who Wins and Who Pays? With Jaclyn Wilson
  5. 6d ago

    391: Cattle Market in Limbo: What Producers Need to Watch This Fall with Samantha Cozza-Wright

    On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Samantha Cozza-Wright back to break down the latest cattle market, including sideways movement, cash cattle prices, beef demand, packer leverage, cattle futures, and the uncertainty surrounding the fall market. With $240 cash cattle becoming an important target, Samantha explains what producers should watch as Labor Day approaches, why consumer demand remains critical, and how cattle futures are being influenced by market psychology and headline-driven volatility. They also discuss the reopening of the Mexican cattle border, herd rebuilding, drought, cattle supplies, exports, and whether producers may be looking at a new price plateau as the industry heads toward fall. Connect with Samantha:Email - samantha@cattleusainsurance.com Phone - 785-940-5533 Links:CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Cash cattle reached $235–$236$240 remains an important targetBeef demand remains strongMarket volatility continuesMexican cattle imports could impact pricesHerd rebuilding remains uncertainProducers are questioning the market highsFall cattle markets remain difficult to predict Chapters: 01:50 – Cash Cattle Prices03:00 – The $240 Target04:00 – Packer Leverage05:00 – Beef Demand08:40 – The Fall Market Outlook10:00 – Cattle Futures Volatility12:00 – Mexican Border Reopening14:00 – Herd Rebuilding17:30 – Have We Seen the Highs?19:20 – Market Psychology21:00 – A False Market Headline22:30 – What Producers Should Watch cattle market 2026, cattle prices 2026, cattle market outlook, cattle market forecast, cattle market volatility, cattle market update, beef cattle market, live cattle prices, feeder cattle prices, cash cattle prices, $240 cattle, cattle futures, fall cattle market, cattle market uncertainty, cattle supply, cattle demand, beef demand, cattle inventory, herd rebuilding, Mexican cattle imports, Mexico cattle border reopening, cattle exports, beef exports, packer leverage, cattle slaughter, cattle market psychology, cattle producers, cattle industry, beef industry, Samantha Cozza-Wright, Cattle USA Daily

    391: Cattle Market in Limbo: What Producers Need to Watch This Fall with Samantha Cozza-Wright
  6. Aug 11

    390: Mentorship Could Be the Cattle Industry's Greatest Investment with Wes Shaw

    The future of the cattle industry depends on more than strong markets and good genetics, it depends on the next generation of producers stepping up to lead. In this episode of the Cattle USA Daily Podcast, Lauren sits down once again with fifth-generation Texas cattle producer Wes Shaw to discuss the challenges and opportunities facing young producers today. From mentorship and leadership to preserving family ranches, getting involved in agricultural organizations, and finding a voice in policy, Wes shares why investing in the next generation is one of the most important things the cattle industry can do. Links: Connect with Wes on LinkedIn: https://www.linkedin.com/in/wes-shaw4/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Mentorship as the foundation of a stronger cattle industryLeadership opportunities for young cattle producersThe importance of getting involved in agricultural organizationsBuilding relationships with mentors and industry leadersPreserving family ranches through intentional succession planningChallenges facing the next generation of cattle producersConfidence gained through advocacy and leadershipThe role of agricultural policy in shaping the industry's futureBalancing tradition with innovation on family operationsInvesting in people to strengthen the cattle industry Chapters: 01:06 Meet Wes Shaw 02:03 Why the Cattle Industry Needs More Young Producers 04:27 Finding the Right Mentor 06:09 Why Mentorship Benefits Both Generations 07:34 Organizations That Build Future Leaders 09:58 Staying Involved Beyond College 12:37 Carrying on a Family Ranch Legacy 16:23 The Biggest Challenges Facing Young Producers 20:23 Why Young Producers Need a Voice in Policy 23:27 Stepping Outside Your Comfort Zone 25:18 Final Advice for the Next Generation cattle industry, mentorship, young cattle producers, Wes Shaw, Lauren Moylan, Cattle USA Daily Podcast, beef industry, agricultural leadership, young farmers, young ranchers, cattle ranching, family ranches, ranch succession, agricultural mentorship, leadership development, agricultural organizations, Texas cattle producers, Texas Tech University, agricultural communications, ranch management, agricultural advocacy, cattle production, Farm Bureau, Texas Southwestern Cattle Raisers Association, TSCRA, 4-H, FFA, agricultural policy, rural leadership, multi-generational ranches, next generation of agriculture, cattle producers, beef producers, agriculture careers, leadership in agriculture

    390: Mentorship Could Be the Cattle Industry's Greatest Investment with Wes Shaw
  7. Aug 10

    389: The Future of Wildfire Prevention Starts with Cattle Ranchers with Kaitlynn Glover

    With millions of acres already burned this year, wildfire has become one of the biggest challenges facing cattle producers across the West. In this episode of the Cattle USA Daily Podcast, Lauren sits down with Kaitlynn Glover, Executive Director of the Public Lands Council and Executive Director of Natural Resources for the National Cattlemen's Beef Association, to discuss how proactive land management, targeted grazing, and emerging technology are reshaping wildfire prevention. They also explore the policies being debated in Washington, the role cattle producers play in reducing wildfire risk, and why investing in prevention today could help protect ranches, rural communities, and natural resources for generations to come. Contact your member of congress to urge passage of the fix our forest act  Links: USDA: https://www.usda.gov/about-usda/disaster-resource-center Fix Our Forests Act: https://www.congress.gov/bill/119th-congress/house-bill/471 NCBA: https://www.ncba.org/news-media/news/details/44456/senate-agriculture-committee-advances-key-wildfire-bill CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ The severity of the 2026 wildfire season across cattle countryTargeted grazing as a tool for reducing wildfire fuel loadsThe role of cattle producers in wildfire prevention and land stewardshipNew satellite technology improving wildfire detection and responsesThe Fix Our Forests Act and its potential impact on ranchersPrevention-focused approaches to wildfire managementLocal partnerships protecting ranches and rural communitiesFederal policies shaping the future of wildfire responseResources available to producers affected by wildfiresLong-term strategies for building more resilient rangelands 01:03 Meet Kaitlynn Glover 02:23 Why This Year's Wildfires Have Been So Severe 05:12 The Fix Our Forests Act Explained 07:03 Why Prevention Matters More Than Ever 10:18 How Targeted Grazing Reduces Wildfire Risk 13:45 New Technology Transforming Wildfire Detection 17:13 The Policies That Need to Change 22:36 What Congress Can Do to Reduce Future Wildfires 27:49 A Message for Cattle Producers 30:37 Closing Thoughts wildfire prevention, wildfires, cattle ranchers, Kaitlynn Glover, Public Lands Council, National Cattlemen's Beef Association, NCBA, wildfire management, targeted grazing, prescribed grazing, public lands, rangeland management, cattle industry, ranching, wildfire technology, satellite wildfire detection, Fix Our Forests Act, forestry management, land stewardship, drought, grazing management, wildfire policy, Bureau of Land Management, BLM, U.S. Forest Service, conservation, natural resources, cattle producers, ranch management, agriculture podcast, Cattle USA Daily Podcast, Lauren Moylan, wildfire response, rural communities, western ranching, forest management, wildfire mitigation

    389: The Future of Wildfire Prevention Starts with Cattle Ranchers with Kaitlynn Glover
  8. Aug 7

    388: Does Agriculture Have a Communication Problem or a Listening Problem?

    For years, agriculture has been encouraged to "tell its story," investing countless hours into advocacy, education, and consumer outreach. But what if the industry's biggest challenge isn't communication at all? In this solo episode of the Cattle USA Daily Podcast, Lauren explores whether agriculture has become so focused on sharing its message that it's forgotten the importance of listening. From conversations with consumers to discussions within the industry itself, she shares why curiosity, empathy, and genuine dialogue may be the key to building stronger relationships and greater trust. If you've ever wondered how agriculture can communicate more effectively, this episode offers a fresh perspective on where meaningful conversations truly begin. Links: CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: - Communication is about listening as much as speaking - Assuming curiosity instead of criticism in conversations about agriculture - Trust is built through genuine dialogue - Producers should ask more questions before responding - The importance of listening across generations and production systems - Better listening leads to better storytelling - Practical ways to improve conversations with consumers and fellow producers Chapters: 00:40 Does Agriculture Have a Communication Problem? 06:10 Listening Before Responding 11:28 Communication Within Agriculture 16:07 Why Better Listeners Become Better Communicators 21:00 Building Trust Through Conversation agriculture communication, agricultural advocacy, telling agriculture's story, listening in agriculture, consumer education, agricultural marketing, agriculture podcast, Lauren Moylan, Cattle USA Daily Podcast, agricultural leadership, consumer trust, agricultural storytelling, communication skills, agriculture industry, ranchers, cattle producers, agricultural organizations, public perception of agriculture, producer communication, agricultural outreach, agriculture and consumers, leadership in agriculture, effective communication, building trust, agricultural education, farming, ranching, livestock industry

    388: Does Agriculture Have a Communication Problem or a Listening Problem?
4.6
out of 5
16 Ratings

About

CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.

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