Finance of Football

Asli Pelit and Michael LoRé & Frequency Machine
  • 5.0 (3)
  • Sports
  • Updated Weekly

Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game. While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S. Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation. Thanks for listening! – Asli and Michael

  1. Home Depot’s Big Bet on Soccer

    Jun 1

    Home Depot’s Big Bet on Soccer

    The 2026 FIFA World Cup is almost here — and some of the biggest brands in America are racing to be part of soccer’s biggest moment. In this episode of Finance of Football, Michael and Asli look at The Home Depot’s growing investment in the beautiful game, from Arthur Blank’s role in building Atlanta United to the company’s long-running partnerships with MLS, the Mexican national team and U.S. Soccer. They are joined by Allison Kolber, Vice President of Integrated Marketing at The Home Depot, to break down why soccer has become such an important part of the brand’s strategy. The conversation explores how Home Depot is using the World Cup to reach millennial homeowners, Gen-Z fans, Hispanic audiences and pro customers — and why the tournament creates a rare opportunity to connect soccer, community and home improvement. Allison also discusses Home Depot’s campaign with David Beckham, how “Beckham’s Backyard” will come to life during the tournament, and why physical fan activations across the U.S., Canada and Mexico matter so much for sponsors. Michael and Asli also ask what happens after the World Cup ends. Can brands keep fans engaged once the final is over? Or will soccer face the usual post-tournament dip? Finally, in the weekly World Cup update, they break down FIFA’s new push to punish time-wasting more seriously, including countdowns on goal kicks and throw-ins, and the viral story of New Zealand defender Tim Payne, who became an overnight sensation after an Argentine content creator helped turn him into the least-followed-player-turned-social-media-star of the tournament. From Arthur Blank’s soccer empire to Home Depot’s World Cup strategy, this episode asks a simple question: what does it really take to build soccer in America? --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    23 min
  2. Nations & Numbers: Group L — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    May 28

    Nations & Numbers: Group L — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    In this episode of Nations & Numbers, we break down Group L at the 2026 FIFA World Cup: England, Croatia, Ghana and Panama. England enters the tournament with one of the most valuable squads in world football, the power of the Premier League behind it, and the pressure of a nation still waiting for football to truly come home. With stars like Jude Bellingham, Bukayo Saka, Declan Rice and Harry Kane, England has the talent, commercial power and global attention to make a major statement. Croatia arrives as one of international football’s most consistent tournament teams. After reaching the 2018 World Cup final and finishing third in 2022, Croatia can no longer be treated as a dark horse. For a small country, its ability to produce elite players and compete on the biggest stage has become one of football’s great modern success stories. Ghana brings history, heartbreak and huge African football pride. From the drama of the 2010 World Cup quarterfinal against Uruguay to generations of elite talent moving into Europe’s biggest leagues, Ghana remains one of Africa’s most important football nations. Now, a new generation has the chance to restore the Black Stars on the global stage. Panama returns to the World Cup for the second time, and the first since 2018. For a nation of around four million people, qualification is another major moment of visibility and pride. Panama may not have the global superstars of other teams in the group, but its identity, discipline and organization make it a difficult opponent. This is what makes Group L so compelling: England brings pressure and Premier League power, Croatia brings proven tournament pedigree, Ghana brings African football history and emotion, and Panama brings national pride and the chance to prove it belongs. If you care about the business of football and the real stakes behind the World Cup, this is for you. Subscribe for more Nations & Numbers as we break down every group at the 2026 FIFA World Cup. --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 min
  3. Nations & Numbers: Group K — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    May 27

    Nations & Numbers: Group K — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    In this episode of Nations & Numbers, we break down Group K at the 2026 FIFA World Cup: DR Congo, Portugal, Uzbekistan and Colombia. DR Congo returns to the World Cup for the first time since 1974, carrying one of the strongest emotional and financial stories of the expanded tournament. As the poorest country in the 2026 World Cup by GDP per capita, its guaranteed FIFA payout of at least $12.5 million could mean more here than almost anywhere else. Portugal arrives with Cristiano Ronaldo, one of the most marketable athletes on the planet, chasing the one major trophy still missing from his career. But Portugal’s story is bigger than Ronaldo. It is also one of world football’s great player development and transfer machines, and a country already looking ahead to co-hosting the 2030 World Cup. Uzbekistan makes its first-ever World Cup appearance, giving Central Asia a major moment on football’s biggest stage. For a country that has invested in youth football, infrastructure and national branding, qualification offers money, visibility and soft power. Colombia brings passion, talent and drama. With stars like James Rodríguez and Luis Díaz, a huge global fan base and one of South America’s strongest talent pipelines, Colombia could make Group K one of the most entertaining groups of the tournament. This is what makes Group K so compelling: DR Congo brings the case for expansion, Portugal brings legacy and commercial power, Uzbekistan brings a new market, and Colombia brings emotion, talent and global fan energy. If you care about the business of football and the real stakes behind the World Cup, this is for you. Subscribe for more Nations & Numbers as we break down every group at the 2026 FIFA World Cup. --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    14 min
  4. The Richest Match in Football

    May 25

    The Richest Match in Football

    The Championship playoff final is often called the richest match in football. This year, Hull City beat Middlesbrough at Wembley Stadium to win promotion to the Premier League — and unlock roughly $275 million in broadcast and commercial revenue over the next three seasons. In this episode of Finance of Football, Michael and Asli break down why promotion to the Premier League is about far more than sporting glory. From TV revenue and parachute payments to global exposure, new sponsors and survival in one of the most competitive leagues in the world, the episode looks at how one result can change the financial future of a club. They also explore why promotion and relegation create a level of drama that American sports rarely match, comparing Hull City’s rise with Wrexham’s Hollywood-backed climb through the English football pyramid. Then, the episode turns to the UEFA Women’s Champions League final, where Barcelona beat Lyon 4–0 to win their fourth European title in six years and strengthen their place as the dominant force in women’s football. Michael and Asli discuss what the result means for Michele Kang’s multi-club ambitions, why UEFA is watching multi-club ownership so closely, and how the financial gap between the men’s and women’s Champions League remains huge — even as the women’s game continues to grow. Finally, in the weekly World Cup update, they look at New York’s affordable 2026 World Cup ticket lottery and Iran’s decision to relocate its tournament base from Arizona to Mexico amid rising political tensions. From Hull City’s $275 million promotion prize to Barcelona’s women’s football dynasty and FIFA’s accessibility problem, this episode asks a simple question: who really wins when football’s biggest games become financial jackpots? --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 min
  5. Nations & Numbers: Group J — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    May 23

    Nations & Numbers: Group J — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    In this episode of Nations & Numbers, we break down Argentina, Algeria, Austria and Jordan — four nations with very different football identities, but major financial, cultural and commercial stakes at the 2026 FIFA World Cup. Argentina enters Group J as the defending World Cup champion and one of the most commercially powerful national teams in football. After Lionel Messi lifted the trophy in Qatar in 2022, Argentina did not just reclaim the game’s biggest prize — it became a global marketing machine. With sponsorship deals expanding across Asia, the Middle East, India, the Americas and especially the United States, the Argentine Football Association has turned World Cup success and Messi’s popularity into major commercial momentum. Messi’s move to MLS makes that US connection even bigger. Ahead of a World Cup hosted partly in the United States, Argentina now has a unique bridge into American soccer culture. Whether or not they win again, Argentina already looks like one of the biggest winners of this World Cup cycle. Algeria returns with a football history that deserves more attention. As Africa’s largest country by area, with a huge football culture and proud national team identity, Algeria comes into 2026 looking to make its mark. With many players shaped by European football systems and French-Algerian heritage, this team has real potential — and a matchup against Argentina gives them a chance to create one of the defining moments of the group. Austria arrives with one of the strangest World Cup histories in the field. There is the glory of 1954, when Austria finished third and played in the highest-scoring match in World Cup history. But there is also the infamous 1982 match against West Germany, a result that helped eliminate Algeria and led FIFA to change the scheduling rules for final group-stage games. For Austria, 2026 is a chance to write a new chapter and reshape how the country is remembered on the World Cup stage. And then there’s Jordan — one of the most emotional stories in the group. After 40 years of trying, Jordan has finally reached football’s biggest stage. Their qualification is about far more than prize money. It is about visibility, infrastructure, youth development, national pride and changing how Jordanian football is seen across Asia and the wider world. This is what makes Group J so compelling — the defending champions chasing another era of dominance, an African football nation with major history, a European side trying to rewrite its World Cup identity, and a first-time qualifier with everything to gain. If you care about the business of football and the real stakes behind the World Cup, this is for you. Subscribe for more Nations & Numbers as we break down every group at the 2026 FIFA World Cup. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 min
  6. Nations & Numbers: Group I — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    May 21

    Nations & Numbers: Group I — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    In this episode of Nations & Numbers, we break down France, Senegal, Iraq and Norway — four nations with very different football stories, but huge financial, cultural and commercial stakes at the 2026 FIFA World Cup. Iraq arrives with one of the most emotional stories of the tournament. After 40 years away from the World Cup, the Lions of Mesopotamia are finally back on the biggest stage. Their qualification is about far more than the guaranteed FIFA prize money. For a country so often defined by conflict, this is a chance to be seen again as a football nation — and to give its players and fans a moment of pride on the global stage. France enters Group I as one of the tournament favorites. With two World Cup titles, a new generation of elite talent, and Kylian Mbappé standing as one of the most marketable players in the world, success in 2026 could strengthen the entire French football ecosystem — from sponsorships and broadcast value to the global power of Ligue 1 and its biggest clubs. Senegal brings major cultural and historical weight into this group, especially with a matchup against France. More than two decades after Senegal shocked France at the 2002 World Cup, this fixture still carries huge meaning. With one of Africa’s most physically dominant teams and a proud football identity, Senegal comes into 2026 with the chance to create another defining World Cup moment. And then there’s Norway — back at the World Cup for the first time since 1998. Led by Erling Haaland, one of the most recognizable and marketable players of his generation, Norway has the chance to turn global attention toward its national team. Alongside players like Martin Ødegaard, this squad could inspire a new generation of Norwegian footballers and become one of the most exciting dark horse stories of the tournament. This is what makes Group I so compelling — a tournament favorite chasing another era of dominance, an African giant carrying historic emotion, a nation returning after 40 years away, and a European dark horse led by one of football’s biggest global stars. If you care about the business of football and the real stakes behind the World Cup, this is for you. Subscribe for more Nations & Numbers as we break down every group at the 2026 FIFA World Cup. --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    10 min
  7. The Environmental Cost of the 2026 World Cup

    May 20

    The Environmental Cost of the 2026 World Cup

    The 2026 FIFA World Cup is being billed as the biggest sporting event in history. 48 nations. 104 matches. 16 cities. 3 countries. 5 million fans. $80.1 billion in gross output. $11 billion in revenue for FIFA. But there is another number behind the tournament: an estimated 9 million tons of carbon dioxide equivalent. In this episode of Finance of Football, Michael and Asli break down the environmental impact of the expanded 2026 World Cup — and ask whether FIFA can keep growing the tournament while still meeting its own climate goals. The conversation looks at how air travel is expected to drive the majority of emissions, with teams, staff and millions of fans moving across huge distances in the United States, Canada and Mexico. From Argentina fans flying between Miami, Dallas and Kansas City to the possibility of even larger future tournaments, the episode explores how football’s global growth comes with a serious carbon cost. Michael and Asli also examine who benefits financially from this model — from airlines to oil-linked sponsors — and whether green stadium initiatives can really offset the impact of millions of flights. Then, in the weekly World Cup update, they react to potential teacher strikes in Mexico during the tournament and compare Philadelphia’s fan-friendly transit plans with the far more expensive New York/New Jersey transportation pricing. From carbon emissions to flight prices, fan travel, public transport and FIFA’s $11 billion payday, this episode asks a simple question: can the World Cup keep getting bigger without burning through its climate promises? --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
  8. Nations & Numbers: Group H — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    May 15

    Nations & Numbers: Group H — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

    In this episode of Nations & Numbers, we break down Spain, Cape Verde, Saudi Arabia and Uruguay — four nations with very different football identities, but huge financial, cultural and commercial stakes at the 2026 FIFA World Cup. Spain enters the tournament as one of the favorites, hoping to prove that its golden era was not a one-time miracle. From 2008 to 2012, Spain dominated international football with back-to-back European Championships and a World Cup in between. Now, more than a decade later, a new generation has the chance to build a second dynasty before Spain co-hosts the 2030 World Cup alongside Portugal and Morocco. Cape Verde arrives on the biggest stage for the first time ever. For a small island nation off the coast of West Africa, qualification alone is a historic achievement — and the guaranteed FIFA prize money could help grow the game for years to come. But in a group with Spain, Uruguay and Saudi Arabia, Cape Verde also faces one of the toughest football tests of the tournament. Saudi Arabia enters Group H with ambitions far beyond prize money. As the future host of the 2034 FIFA World Cup, this tournament is part of a much larger strategy to position the kingdom as a central hub in global football. From the Saudi Pro League’s spending spree to major infrastructure plans and Vision 2030, football has become a key piece of the country’s international image. And then there’s Uruguay — one of football’s great historic nations. With two World Cup titles, 15 Copa América titles and a football culture built on elite youth development, Uruguay continues to punch far above its population size. A strong run in 2026 would also build momentum ahead of the 2030 World Cup centennial celebrations, which will include special kickoff matches in Uruguay, Argentina and Paraguay. This is what makes Group H so compelling — a tournament favorite chasing another dynasty, a debut nation making history, a future World Cup host building global power, and a football giant preparing for its centennial moment. If you care about the business of football and the real stakes behind the World Cup, this is for you. Subscribe for more Nations & Numbers as we break down every group at the 2026 FIFA World Cup. --- For more, follow Asli and Michael on Instagram Asli - @brefootcontessa Michael - @michale.lore And follow the show… On Instagram - @financeoffootballpod On Facebook - /financeoffootball --- Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is… Written, Hosted, and Produced by Asli Pelit and Michael LoRé Editing and Sound Design by Ryan Hammond Mixing and Mastering by Julian Kwasneski Executive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky --- Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min
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About

Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game. While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S. Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation. Thanks for listening! – Asli and Michael

Information

  • Creator
    Asli Pelit and Michael LoRé & Frequency Machine
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © Asli Pelit & Michael LoRé 2025
  • Show Website
    Finance of Football