The Marketing Speakeasy

Mariya Delano
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Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

Episodes

  1. Dan Lowden Fights Off Narrative Attacks | Ep. 5

    08/14/2025

    Dan Lowden Fights Off Narrative Attacks | Ep. 5

    Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation? Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. About our guest: Dan is the CMO at Blackbird.AI, a narrative intelligence company that protects executives and companies from narrative attacks that cause financial and reputational harm. He leads the company’s strategic marketing efforts, including demand generation and brand leadership and has 20 years of strategic experience at the executive level at Fortune 500 tech brands and at fast growing cybersecurity companies. Chapters: 00:00- Dan’s Journey: CMO Roles and Brand Leadership 08:18- Romance Writer and Tech Marketing Leader 11:56- Why Non-Technical CMOs Win in Tech 19:06- Career Mentorship That Builds Marketing Leaders 22:17- Threat or Trend? Round One 28:11- What Are Narrative Attacks in Marketing? 38:16- Media Manipulation & Misinformation Tactics 48:50- Risk Management & Brand Safety Lessons 53:49- Threat or Trend? Ethics in Social Listening 59:39- Inside Blackbird AI’s Marketing Strategy 1:04:23- Final Thoughts: Content, Demand Gen & Balance Episode links: Dan’s romance novel - The Met Kiss: https://themetkiss.com/Blackbird AI - http://www.blackbird.ai/Dan’s LinkedIn profile - https://www.linkedin.com/in/danlowdenAbout our show: Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. About our host: Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy. Our links: Show website - https://belkins.io/the-marketing-speakeasy-podcast Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/ Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/ Kalyna Marketing - https://kalynamarketing.com/ Belkins - https://belkins.io/

    1h 13m
  2. Melissa Rosenthal creates a new marketing channel — and actually means it | Ep. 4

    05/09/2025

    Melissa Rosenthal creates a new marketing channel — and actually means it | Ep. 4

    Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why. Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. About our guest: Melissa is a media and tech executive now building a platform to counter the frustrations that she's dealt with throughout her career. Previously, she was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. She's been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers." She's always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers. This passion led her to co-found Outlever. Outlever transforms brands into the #1 news source their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways. Chapters: 00:09 - Introduction: Melissa’s Journey in Media and Tech 05:45 - Understanding Outlever’s Unique Approach 09:18 - The Problem with Siloed Marketing 15:37 - Why Marketing Feels Stuck 18:36 - The Decline of Traditional Media Credibility 22:43 - Brand Building and Growth Mindset 25:54 - Sprinkle Some Buzz’ Game Segment 30:20 - Did BuzzFeed Break the Internet (and Marketing)? 35:34 - Attention, Relationships & Billboards: The Future of Distribution 45: 29 - “Picture this” Game and Final Thoughts About our show: Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. About our host: Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy. Our links: Show website - https://belkins.io/the-marketing-speakeasy-podcast Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/ Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/ Kalyna Marketing - https://kalynamarketing.com/ Belkins - https://belkins.io/ Melissa on Linkedin - https://www.linkedin.com/in/melissarosenthal5/  Outlever - outlever.com

    52 min
  3. Purna Virji turns content into a soap opera | Ep. 3

    04/11/2025

    Purna Virji turns content into a soap opera | Ep. 3

    Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand? Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. About our guest: Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list. Chapters: 0:08 – Intro to Purna Virji and her impressive background—LinkedIn, Microsoft, bestselling author, keynote speaker, and award-winning marketer. 2:56 – Explaining Marketing to a Grandma 8:02 – Two Truths and a Lie: Content Education Edition 13:36 – What Educational Content Gets Wrong 17:25 – Why B2B Content Is Still Boring 20:29 – Misattributed Marketing Spend & Brand Differentiation 28:56 – Using People as Differentiators - Why human-led content and personal brands build real trust. 32:12 – Fear of Losing Talent vs. Investing in People 42:51 – Rethinking Attention as a Resource 49:32 – The Limitations of Metrics & Going Beyond Leads 50:24 – The Great Gating Debate 56:35 – What Makes Content Impactful 58:51 – Diamonds, Lobsters & Milk: The Power of Marketing Episode links: Purna Virji on LinkedIn: https://www.linkedin.com/in/purnavirji/ Purna’s book, “High-Impact Content Marketing”: https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608459 Article on Microsoft’s compliance soap opera series, “Trust Code": https://www.hr-brew.com/stories/2023/06/13/microsoft-compliance-training About our show: Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. About our host: Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy. Our links: Show website - https://belkins.io/the-marketing-speakeasy-podcast Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/ Kalyna Marketing - https://kalynamarketing.com/ Belkins - https://belkins.io/

    1h 9m
  4. Mark Stouse travels in time for marketing effectiveness | Ep. 2

    02/13/2025

    Mark Stouse travels in time for marketing effectiveness | Ep. 2

    Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s? Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. About our guest: Mark Stouse is one of the first F100 B2B CMOs to deploy causal analytics globally and demonstrate the Marketing Multiplier on Sales effectiveness and efficiency. He’s the founder and CEO of ProofAnalytics.ai, a successful Causal AI platform. Chapters: 00:00 - Intro 01:15 - About Mark Stouse 06:05 - What is the essence of marketing? 08:49 - Awareness, confidence and trust in marketing 13:08 - Metaphor matchup game 20:34 - Navigating risks in marketing strategies 34:25 - Neuroplasticity & Da Vinci 37:03 - Causal analytics as key for growth 47:00 - The marketing time machine game 55:55 - The evolution of tech 01:01:40- Forecasting business outcomes 01:06:05: Outro Episode links: Mark on LinkedIn - http://www.linkedin.com/in/markstouse Proof Analytics - https://www.proofanalytics.ai/ Mark’s column on MarTech - https://martech.org/author/mark-stouse/ About our show: Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. About our host: Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy. Our links: Show website - https://belkins.io/the-marketing-speakeasy-podcast Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/ Kalyna Marketing - https://kalynamarketing.com/ Belkins - https://belkins.io/

    1h 8m
  5. Natalie Marcotullio mixes old seltzer into new marketing campaigns | Ep. 1

    02/06/2025

    Natalie Marcotullio mixes old seltzer into new marketing campaigns | Ep. 1

    What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work? Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. About our guest: Natalie Marcotullio is the Head of Growth and Operations at Navattic, an interactive demo platform. There she focuses on helping SaaS companies give their prospects a better buying experience. Chapters: 00:00 - Intro 01:15 - About Natalie 03:00 - Conversation Start 07:43 - Refreshing Stale Brands 13:43 - Differentiation 19:12 - ICP in Marketing and Dating 26:41 - Buzzword Bingo 30:00 - Emotions in Marketing 35:51 - Jargon Jumble 38:40 - Ethical Marketing 45:28 - Finding Purpose in Marketing 48:38 - Brand Mashup 51:25 - Outro Episode links: Natalie on LinkedIn - https://www.linkedin.com/in/natalie-marcotullio/ Navattic - https://www.navattic.com/ Interactive Demo Platform report - https://www.navattic.com/blog/interactive-demos About our show: Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. About our host: Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy. Our links: Show website - https://belkins.io/the-marketing-speakeasy-podcast Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/ Kalyna Marketing - https://kalynamarketing.com/ Belkins - https://belkins.io/

    53 min
  6. Announcing The Marketing Speakeasy (Teaser)

    01/29/2025

    Announcing The Marketing Speakeasy (Teaser)

    About our show: Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. About our host: Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy. Our links: Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/ Kalyna Marketing - https://kalynamarketing.com/ Belkins - https://belkins.io/

    1 min

Trailer

About

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

Information

  • Creator
    Mariya Delano
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Explicit
  • Copyright
    © 2025 The Marketing Speakeasy
  • Show Website
    The Marketing Speakeasy