Branding for Breweries - Strategies to Grow Brewery Brands and Sales

The Brand Weaver

Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk

  1. Why Your Brewery Isn't Making As Much Money As You Think | Chris Farmand

    1d ago

    Why Your Brewery Isn't Making As Much Money As You Think | Chris Farmand

    Most breweries don't have a sales problem. They have a profit problem. In this episode of Branding for Breweries, Tim Weaver is joined by Chris Farmand, Founder of Small Batch Standard, one of North America's leading brewery finance and benchmarking specialists. Drawing on data from more than 500 breweries across the US and Canada, Chris shares the biggest mistakes brewery owners make when it comes to profitability and reveals where breweries are leaving money on the table. From taproom pricing and staff training to events, merchandise, food offerings and local distribution, this episode explores the practical changes that can dramatically improve brewery profitability without brewing a single extra pint. If you're a brewery owner looking to increase margins, improve taproom performance and build a more sustainable business, this episode is packed with actionable advice. IN THIS EPISODE Why profitable breweries think differentlyThe hidden profit leaks hurting brewery growthWhy pricing is the biggest lever in your businessHow staff can dramatically increase taproom salesThe surprising impact of food on beer salesWhy merchandise is often under utilisedHow to use distribution to drive taproom trafficBuilding a brewery that runs like a businessABOUT CHRIS FARMAND Chris Farmand is the Founder of Small Batch Standard, a specialist brewery accounting, tax and benchmarking consultancy. Over the last fifteen years, Chris and his team have worked with hundreds of breweries across North America, helping them improve profitability, understand their numbers and build stronger businesses. Follow Branding for Breweries for weekly conversations helping brewery owners build stronger brands, attract more drinkers and grow more profitable breweries. USEFUL LINKS 🍺 From Tim and Branding for Breweries Sign up to the Branding for Breweries newsletterhttps://thebrandweaver.co.uk/brewery-newsletter Buy the Branding for Breweries bookhttps://amzn.eu/d/00WWplaD Follow Branding for Breweries on Instagramhttps://www.instagram.com/BRANDINGFORBREWERIES Connect with Tim on LinkedInhttps://www.linkedin.com/in/thebrandweaver/ 📊 Chris Farmand and Small Batch Standard Visit Small Batch Standardhttps://sbstandard.com/ Connect with Chris Farmand on LinkedInhttps://www.linkedin.com/in/chrisfarmand/ Follow Small Batch Standard on LinkedInhttps://www.linkedin.com/company/small-batch-standard/ Watch Small Batch Standard on YouTubehttps://www.youtube.com/@sbstandard Contact Chrischris@sbstandard.com Free Listener Profit Strategy Call https://sbstandard.com/profit-strategy-call-brand-weaver/

    37 min
  2. How To Create A Brand That Sells More Beer

    May 20

    How To Create A Brand That Sells More Beer

    In this special episode of Branding for Breweries, the full Brand Weaver Collective deliver their sell out BeerX presentation: How To Build A Brand That Sells More Beer. Together, the team breaks down the three essential pillars every brewery needs to grow in today’s crowded beer market: • Brand Strategy• Identity Design• Marketing The episode explores: • Why great beer alone is no longer enough• How breweries get distracted by “shiny object syndrome”• Why strategy is the foundation of every successful brand• How design acts as a signal to attract the right drinkers• The role culture now plays in brewery branding• Why consistency matters more than ever• How to turn marketing activity into real momentum• The opportunities and dangers of AI for breweries• Why alignment between strategy, design and marketing changes everything Featuring:• Tim Weaver• Harrie Kelly• Matty McMullen• Jack Coomber If you want your brewery brand to stand out, attract the right audience and ultimately sell more beer, this episode is packed with practical advice you can implement immediately. Follow Branding for Breweries for more conversations on brewery branding, marketing and growth. Keywordsbrewery branding, brewery marketing, beer brand strategy, craft beer marketing, brewery design, brewery identity, brewery business growth, indie beer branding, brewery social media, branding for breweries

    1h 1m
  3. Why Busy Breweries Don’t Always Grow

    Apr 29

    Why Busy Breweries Don’t Always Grow

    Why are so many breweries busy… but not actually growing? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Gareth Turner to unpack one of the biggest challenges facing brewery owners today. You are working hard.You are doing loads.But the results are not matching the effort. Gareth shares insights from working with major brands like Heineken and Weetabix, and breaks down how those same principles apply to independent breweries. We cover: • Why being busy is not the same as being effective• The real reason breweries struggle to grow• How to focus your marketing on what actually matters• The importance of understanding your drinker• The “easy to think of, easy to find, easy to buy” framework• Why availability beats awareness for most breweries• How to prioritise the right activities• Why doing more is often the wrong answer• How to use simple data without big budgets If you feel like your brewery is doing everything but not moving forward, this episode will help you refocus and start making progress. Follow Branding for Breweries for more practical advice on growing your brewery, building a better brand and selling more beer. Keywordsbrewery marketing strategy, beer brand growth, brewery business advice, brand strategy for breweries, marketing focus, brewery growth tips, beer marketing, independent brewery strategy, brand positioning, brewery sales growth

    46 min
  4. How Brewery Tours and Tastings Build Better Beer Brands

    Apr 22

    How Brewery Tours and Tastings Build Better Beer Brands

    How powerful is face to face marketing for a brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Tim Hickford to unpack why brewery tours, tastings, activations and face to face experiences can be some of the most effective marketing tools a brewery has. Drawing on thousands of brewery tours and conversations with drinkers, Tim shares practical advice on how breweries can use in person experiences to build trust, advocacy and stronger brand engagement. We cover: • Why face to face marketing creates deeper brand connection• What makes a brewery tour memorable instead of boring• How to balance education and entertainment• Why your brewery story matters as much as the beer itself• How tours and tastings create advocacy and word of mouth• What breweries can learn from pub tastings and quizzes• How staff training helps turn stockists into brand advocates• Why brewery tours should be treated as marketing, not just revenue If you are a brewery owner, marketer, founder or taproom operator looking to create better customer experiences and stronger brand loyalty, this episode is packed with practical ideas. Follow Branding for Breweries for more advice on brewery branding, marketing and growth. Keywordsbrewery tours, brewery tastings, face to face marketing, brewery branding, beer marketing, brewery customer experience, taproom marketing, brewery staff training, beer brand advocacy, brewery growth

    47 min
  5. Murder Your Marketing, what your brewery can learn from Liquid Death!

    Apr 15

    Murder Your Marketing, what your brewery can learn from Liquid Death!

    What made Liquid Death such a powerful brand and what can breweries actually learn from it? In this episode of Branding for Breweries, Tim the Brand Weaver talks with Oli Russell-Cowan, former international lifestyle marketing lead at Liquid Death, about how brands build cultural relevance, community, and attention far beyond the product itself. This conversation explores what independent breweries can take from Liquid Death’s rise and how to apply those lessons in a practical way. We cover: • Why strong brands are bigger than the liquid• How to identify the right audience for your brewery• Why going deep matters more than going wide• How brands build relevance through culture and community• What breweries can learn from Liquid Death’s humour and entertainment approach• How to use merch, partnerships and events more effectively• Why trying to appeal to everyone weakens your brand• How small breweries can create stronger buzz without huge budgets If you are a brewery owner, founder, marketer or brand builder looking to create a more distinctive beer brand, this episode is packed with useful ideas. Follow Branding for Breweries for more practical insights on brewery branding, marketing and growth. KeywordsLiquid Death, brewery branding, beer marketing, brewery brand strategy, craft beer marketing, brand positioning, brewery growth, beer brand identity, independent brewery marketing, brewery audience building

    41 min
  6. How to Build a Purpose Driven Brewery with Tap Social

    Mar 25

    How to Build a Purpose Driven Brewery with Tap Social

    What does it really mean to build a purpose driven brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Brian Spencer from Tap Social to unpack how purpose can shape a brewery from the ground up. Tap Social is a social enterprise brewery built to help people from prison turn their lives around. In this conversation, we explore how that mission influences branding, culture, sales, events, recruitment and customer experience. We cover: • What makes a purpose driven brewery feel authentic• Why purpose has to go beyond marketing• How Tap Social built a brand around real social impact• The difference between purpose and virtue signalling• How mission led breweries can use purpose in sales• Why values based recruitment shapes company culture• How to communicate purpose without battering people over the head with it• What other breweries can learn from Tap Social This episode is packed with practical insight for brewery owners, founders and marketers who want to build a stronger brand with real meaning behind it. Follow Branding for Breweries for more advice on brewery branding, marketing and growth. Keywordspurpose driven brewery, social enterprise brewery, brewery branding, Tap Social, brewery marketing, brewery brand strategy, mission led business, independent brewery growth, brewery culture, brewery sales strategy

    41 min
  7. Brewery Branding Rules, Claims and Compliance With Andrew Morgan

    Mar 18

    Brewery Branding Rules, Claims and Compliance With Andrew Morgan

    What can breweries actually say on their labels, packaging and marketing without getting into trouble? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Andrew Morgan to unpack the rules, regulations and compliance issues that can affect brewery branding, beer packaging, alcohol marketing and product claims. Using real world examples from Roleys, Tiny Rebel, Vault City, Beavertown and Hooch, this episode explores how breweries can innovate without crossing the line. Topics covered include: • Alcohol marketing rules every brewery should know• What you can and cannot say about calories, sugar and lifestyle• Why health claims are a danger zone for breweries• How beer label design can trigger complaints• What counts as appealing to under 18s• How the Portman Group and ASA complaints process works• Where breweries can still innovate in branding and positioning• Why glassware and brand assets matter more than many breweries realise If you are a brewery owner, brand strategist, designer, marketer or founder trying to build a standout beer brand without landing in regulatory trouble, this one is well worth your time. Follow Branding for Breweries for more practical advice on brewery branding, marketing and growth. Keywordsbrewery branding, beer marketing rules, alcohol marketing compliance, brewery packaging design, beer label regulations, Portman Group rules, ASA alcohol advertising, brewery marketing strategy, beer brand positioning, craft beer branding

    50 min
  8. How Breweries Should Plan Events With Meg Waits

    Mar 11

    How Breweries Should Plan Events With Meg Waits

    How should breweries actually approach events? In this episode of Branding for Breweries, Tim the Brand Weaver speaks with Meg Waits, former events and experience manager at Thornbridge, Beavertown and Yakima Chief Hops. Meg shares practical insights from years of running brewery events, festivals and brand activations, helping breweries understand how to create experiences that build brand awareness, strengthen customer loyalty and reach new audiences. Topics covered in this episode include: • How breweries should define the goal of an event• Why most breweries start event planning the wrong way• The Bronze Silver Gold framework for structuring brewery events• Hidden costs breweries forget when planning events• How small brewery teams should prioritise their time• Why looking outside the beer industry leads to better events• How to measure the success of brewery events beyond revenue This episode is packed with practical advice for brewery owners, marketing teams and taproom managers who want to create events that actually grow their brand. Follow Branding for Breweries for weekly insights on brewery branding, marketing and sales strategy. Keywordsbrewery events, brewery marketing strategy, taproom events, beer festival strategy, craft beer marketing, brewery brand building, brewery marketing podcast, beer industry marketing, brewery growth strategies

    52 min
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About

Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk

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