Big Bad Marketing Podcast

Big Bad Marketing
  • 5.0 (3)
  • Marketing
  • Updated Weekly

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz on a budget. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real small business owners with under $500/month to spend. Join us as we make marketing way less overwhelming (and way more fun).

  1. 6d ago

    Read This Next: Books That Actually Changed How We Run Our Business and Our Lives

    Some books are great for passing the time, some help you slip into an entirely different world, but some of the greatest books for us are those that shifted our perspective, that taught us to look at the world in a new way. From ancient yoga philosophy to modern time management, in this episode we cover the reads that landed for us and could conservatively be called "books that changed our lives". We're not giving you the same tired business book list everyone recommends (sorry, but no 7 Habits of Highly Effective People or How to Win Friends and Influence People up in here). These are the books we go back to, recommend constantly, and credit with shifting something fundamental in how we run our business and our lives. Some are tactical. Some are deeply personal. All of them are worth sharing with you. Things we mentioned in this episode: Four Thousand Weeks by Oliver Burkeman How to Do the Work by Dr. Nicole LaPera Excuses Begone by Wayne Dyer The Myth of Normal by Gabor Maté Gift from the Sea by Anne Morrow Lindbergh Big Magic by Elizabeth Gilbert The Comfort Crisis by Michael Easter The Yoga Sutras translated by Reverend Jaganath Carrera The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga Be Here Now by Ram Dass Deep Work by Cal Newport Slow Productivity by Cal Newport Smart Brevity (authors not specified in transcript) A Year with Rumi: Daily Readings translated by Coleman Barks The Anxious Generation (mentioned by Brooke) $100 Million Offers by Alex Hormozi $100 Million Leads by Alex Hormozi $100 Million Money Models by Alex Hormozi Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    50 min

  2. Jun 1

    The Eisenhower Matrix: Sort Your Chaotic To-Do List in 30 Minutes or Less

    Your to-do list is out of control. Papers falling out of your notebook, sticky notes everywhere, tasks you've been carrying over for weeks that you'll never actually do. We get it. We're right there with you. In this episode, we're breaking down the Eisenhower Matrix. It's a simple four-quadrant system that helps you sort through the chaos and figure out what to work on right now, what to schedule, what to delegate, and (here's the best part) what to just delete from your list entirely. In this episode, we cover: What the Eisenhower Matrix is and why it works when you're overwhelmedHow to set up the four quadrants (urgent vs. not urgent, important vs. not important)Why you need to get clear on your goals before you even start sorting your listReal examples of what belongs in each quadrant, from client work to matching dog outfitsThe "important but not urgent" quadrant: where most business owners get stuck (and how to fix it)How to know when something should be delegated vs. deletedThe 15 to 30-minute process for getting everything out of your head and into the right boxWhy overthinking this exercise means you're doing it wrongLinks + resources mentioned in this episode: Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

    37 min

  3. May 25

    Underpromise. Overdeliver. Outgrow Everyone.

    Businesses that consistently exceed customer expectations are genuinely rare. And rare means memorable. And memorable means referrals, repeat customers, and growth without spending a dollar on ads. In this episode, Brooke and Jenné break down the strategy of underpromising and overdelivering, why most businesses overpromise (and it's not because they're dishonest), what setting realistic expectations actually looks like in practice, and the small things that create outsized loyalty. They also get into where NOT to overdeliver, because there's a version of this strategy that burns you out, and that's not what they're going for. In this episode, we cover: The three places every customer interaction lands (hint: only one of them grows your business!)Why businesses overpromise (it's fear, not greed)What underpromising actually looks likeThe small things that create outsized loyalty (and cost almost nothing)Why this strategy compounds over time and does your marketing for youWhere NOT to overdeliver (no free labor disguised as generosity)Links + resources mentioned in this episode: Sign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletterTake our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quizBook a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    35 min

  4. May 18

    Self-Promotion Without the Ick! Stop Hiding & Start Selling!

    Self-promotion gives most people the ick. And honestly? We get it. In this episode, Brooke and Jenné get into the real reasons why talking about yourself and your business feels so uncomfortable, like the fear of rejection, the fear of being exposed as an imposter, and the deeply conditioned belief (especially for women) that taking up space is rude. They share their own experiences, the mindset shifts that actually help, and practical ways to show up and promote yourself without feeling like a used car salesman. In this episode, we cover: Why self-promotion feels grossWhat staying quiet is actually costing your businessThe difference between selling at people vs. showing up in serviceWhy confidence is a dial, not a switch (and how to work it like a muscle!)How to use curiosity, humor, and storytelling to make self-promotion feel naturalThe worthiness piece: what's really underneath all of itLinks + resources mentioned in this episode: Our episode on Imposter Syndrome: https://podcasts.apple.com/us/podcast/imposter-syndrome-perfectionism-fear-the-mindset/id1793837831?i=1000711841748Our Elevator Pitch episode: https://www.bigbadmarketing.com/blog/heres-how-to-perfect-your-elevator-pitchSign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletterTake our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quizBook a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    38 min

  5. May 11

    You Don’t Know What You Don’t Know About Running a Biz (And That’s the Point)

    You started your business because you’re good at something. But now? You’re expected to know marketing, sales, pricing, systems…basically how to run an entire company. And when something doesn’t work, it’s easy to assume you’re the problem. But friend, let us tell you, you're not. You just don’t know what you don’t know yet. In this episode, we break down: Why most people start businesses “backwards”The awareness stages every entrepreneur goes throughWhy feeling clunky, confused, or overwhelmed is actually a good signHow to stop beating yourself up and start moving forwardA simple way to make progress even when you don’t have all the answersIf you’ve ever thought, “I should know this by now,” this episode is for you. Stuff we talked about:Overwhelmed with Marketing Your Biz? Stop and Do Thishttps://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975How to Design Your Life: A Full Step-by-Step Process How we invoice clients:

    23 min

  6. May 4

    Intrinsic vs Extrinsic Motivation: Why You Can’t Stay Consistent (And How to Fix It)

    “I should be posting more.”“I should be following up.”“I should be doing more to grow my business.” But when it actually comes time to do the work? You don’t feel like it. You lose momentum. You just can't find the motivation. And eventually, it all falls off. In this episode, we’re breaking down intrinsic vs extrinsic motivation, including what they mean, how to figure out which one you lean toward, and how to use that to finally stay consistent in your business. You don’t need more motivation. You need a system that works with how you’re wired. In this episode, we'll cover: Why “waiting to feel motivated” is killing your consistencyThe difference between intrinsic and extrinsic motivation (and how to spot yours)Why most entrepreneurs are a mix of both, and what that means for your workflowHow to build structure that actually helps you follow throughPractical ways to stay consistent with your marketing without burning outIf you’ve ever felt like you’re doing everything “right” but still can’t stay consistent, this episode will help you fix that. Things we talked about: https://www.melrobbins.com/episode/episode-3/ https://www.bigbadmarketing.com/newsletter

    22 min

  7. Apr 27

    Everything Is Project Management: 7 Habits That Will Make Running Your Business Easier

    Running a business can feel overwhelming. You’re juggling client work, marketing, admin tasks, personal life, and the endless list of things you should be doing but haven’t gotten to yet. But here’s the realization we’ve had as small business owners: Almost everything in life is just project management. Launching an offer.Posting content consistently.Onboarding a client.Planning a wedding.Even organizing your house. Once you start thinking about your life and business through that lens, things get much easier to manage. In this episode of the Big Bad Marketing Podcast, we break down 7 simple project management habits that help small business owners move from overwhelmed and scattered to organized and making real progress. You’ll learn how to: • Define what “done” actually looks like• Break big ideas into manageable steps• Stop keeping everything in your head• Limit how many projects you work on at once• Schedule time to actually make progress• Finish what you start• Celebrate small wins so you keep momentum And at the end, we’ll show you how to reset your entire project management system in about 15 minutes. Big Bad Marketing NewsletterGet marketing tips, strategies, and resources for small business owners delivered once a month.https://www.bigbadmarketing.com/newsletter Overwhelmed with marketing your business? Stop and do this.https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975 How to design your life (Mel Robbins Podcast with Debbie Millman)https://podcasts.apple.com/us/podcast/how-to-design-your-life-a-full-step-by-step-process/id1646101002?i=1000725165521 Resource: Eisenhower Matrix explainedhttps://www.instagram.com/p/DMiHx6cx_at/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The first things to outsource as your business growsComing soon!

    41 min

  8. Apr 20

    You Started an LLC…Now What? The First Things to Do (and What to Ignore)

    You started the business. You filed the LLC. You’re officially legit. And once you come down from that high, reality hits…now what? What's next? Suddenly, there are a hundred things you could be doing. Building a website. Designing a logo. Picking software. Posting on social media. And it’s incredibly easy to spend months “setting up” your business without actually making any money. In this episode, we break down what small business owners should actually focus on right after creating an LLC. We walk through the few backend systems you need to set up immediately, what marketing basics are worth doing early on, and how to avoid getting stuck perfecting things that don’t move your business forward. If you’ve recently started a business, or you’re about to, this episode helps you cut through the noise and focus on the steps that lead to real revenue. We talk about: • The 3 practical things every new business should set up immediately• Why spending months on branding and websites can slow your business down• The simplest way to start invoicing and getting paid• What to prioritize in your first 30 days as a new business owner• The difference between “building a business” and actually starting one Other resources we mention in this episode: How we invoice clients without fancy software (and when to get it):https://www.bigbadmarketing.com/blog/how-we-invoice-clients-without-fancy-software-and-when-to-get-it How to build a basic website:https://www.bigbadmarketing.com/blog/how-to-build-a-basic-website How to perfect your elevator pitch:https://www.bigbadmarketing.com/blog/heres-how-to-perfect-your-elevator-pitch HoneyBook (30% off subscription):https://share.honeybook.com/brooke2397546 (Heads up: we may earn a commission if you buy through this link, at no extra cost to you! But here’s the deal: we don’t promote anything we don't use ourselves. Every brand we back has earned its spot in our lineup.) 👉 Sign up for the Big Bad Marketing newsletter athttps://www.bigbadmarketing.com/newsletter

    34 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz on a budget. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real small business owners with under $500/month to spend. Join us as we make marketing way less overwhelming (and way more fun).

Information

  • Creator
    Big Bad Marketing
  • Years Active
    2025 - 2026
  • Episodes
    89
  • Rating
    Explicit
  • Copyright
    © Big Bad Marketing
  • Show Website
    Big Bad Marketing Podcast