Expozive Podcast Channel

niccexpozive

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Marketing
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A podcast that shares and discusses Expozive articles, topics of discussion, and commentary in the world of Marketing, Content Marketing, Marcom, Event Management, Social Media Marketing, and the wider business world from a leading Marketing Agency perspective, especially from the CEO Nicc Lewis.

Jun 1

Characterize a company by the CEO's resume

If you want to know the character of a company, just look at the CEO's background - it will tell you everything you need to know

19 min
Apr 13

Marketing Funnels are Obsolete!

Customer journeys are not linear; therefore, traditional funnels are outdated and obsolete - listen to find out more

19 min
Feb 2

ABM & Intent Data - the 2026 Power Couple

ABM (Account-Based Marketing) and intent-driven data, are rewriting the rules of Marketing. Retention is becoming the new acquisition - listen to find out more

17 min
11/20/2025

Quantify Attention & Frequency With this Formula

Learn the formula for understanding the economics of attention - how much exposure do you really need per channel and generation

13 min
09/27/2025

Use AI to stand out from the crowd! Seriously??

Stand out from the crowd with AI. Yes, that same technology everyone warns will turn your brand into a soulless factory. Because used correctly, AI won’t strip away your individuality. It will amplify it.

5 min
09/15/2025

SEO vs AI Search? Wrong question!

Everyone’s asking: is SEO dead? In this episode, we break down why asking ‘SEO vs. AI Search’ is the wrong debate entirely. We peel back the layers on GEO/AEO/LLMEO, show how traditional SEO foundations still matter, and explore what it takes to thrive in a world where content must be not only found — but cited — by AI.

14 min
05/05/2025

Vibe Marketing the Podcast (version B)

2nd AI-generated version of the Vibe Marketing podcast

6 min
04/23/2025

Vibe Marketing & the content revolution (version a)

Following the blog post on expozive, I used AI to generate 2 versions of a podcast. This is version A

11 min
04/12/2025

Is Marketing a Poker Game?

Marketing a poker have more in common than you might think - each requires strategy, observation, psychology, agility, and creativity.

14 min
02/26/2025

Event Marketing: Your booth is just the tip of the iceberg

Nicc Lewis argues that a successful event presence extends far beyond just a visually appealing booth. The key elements for success are a clear vision, meticulous planning, and a defined purpose. The author stresses that investing in event attendance should be matched by an equivalent investment in strategic planning and execution. This approach ensures that the team enjoys a more rewarding experience and that the financial investment yields tangible results.

16 min
02/14/2025

Measuring Content Marketing ROI

Can you measure ROI from Content Marketing? The answer is not only yes, but that it is a must!

11 min
02/03/2025

The 3-Second Rule and Maximizing Digital Ad Impact

Ever heard of the 3-second rule, like when food drops on the floor? This is a different 3-second rule for Marketing - and refers to an article published on the Expozive blog Here 2 commentators discuss the article and the key takeaways on how much time you really have to grab your audiences' attention and what to do about it.

10 min

12 Episodes

A podcast that shares and discusses Expozive articles, topics of discussion, and commentary in the world of Marketing, Content Marketing, Marcom, Event Management, Social Media Marketing, and the wider business world from a leading Marketing Agency perspective, especially from the CEO Nicc Lewis.

Creator

niccexpozive
Years Active

2025 - 2026
Episodes

12
Rating

Clean
Copyright

© Copyright 2025 All rights reserved.
Show Website

Expozive Podcast Channel