Tech Startup Stories

Natalie Binns

0.0 (0)
Business
Updated Weekly

For anyone that is building a B2B Tech Startup, scale up, or has dreams of building their own business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with Founders and Co-founder at various stages of their startup journeys, from inception to funding, to their first $1m. It's not always smooth sailing, but it would be boring if it was!

3d ago

A Game of Luck?

What happens when a serial entrepreneur sells his company, steps away from an industry he loves, and has to figure out what comes next? In Season 4 Episode 2 of Tech Startup Stories, Natalie Binns speaks with Vincent, founder of ZenRise, about his journey from building video games and board game companies to exploring what AI could mean for the future of business growth and marketing. Vincent shares how he built and sold multiple businesses, why learning to let go has been essential to his entrepreneurial journey, and what he has learned about testing ideas, finding the right customers and staying focused in noisy markets. They also discuss the rise of AI, why building products is becoming easier, and why distribution, marketing and customer understanding could become the real competitive advantage. In this episode: • Building and selling multiple businesses • The lessons behind Lucky Duck Games • Why founders need to learn to let go • How AI is changing product development• Finding the right ideal customer profile • Why distribution and marketing matter more in the AI era • Testing ZenRise with real businesses • Knowing when to persist and when to move on
5d ago

Turning an Industry on its Head

Season 4 of Tech Startup Stories kicks off with serial founder Jim Edmondson, co-founder of PressWhisper, to explore the problem that led him to rethink traditional PR. After experiencing first-hand the high cost and lack of transparency involved in working with PR agencies, Jim saw an opportunity to give founders a more direct and accessible way to build relationships with journalists and secure meaningful media coverage. Jim shares how he and his co-founder approached the problem through rapid prototyping, why they let customers shape their ideal customer profile, and what building multiple businesses has taught him about failure, risk and finding the right co-founder. In this episode, we explore: • Why Jim believes traditional PR can be expensive and disconnected from founders • How rapid prototyping helped PressWhisper test its idea quickly • Why customer behaviour can reveal your ideal customer profile • The importance of having a co-founder who challenges your thinking • How technology and AI are changing the way founders can build and promote their businesses
Jul 29

Keeping up with the Speed of AI

How do you build an AI company when the technology changes every month? In this episode of Tech Startup Stories, Natalie Binns speaks with Eli Portnoy, founder and CEO of BackEngine, about the realities of building AI-powered enterprise software during one of the fastest-moving periods in technology. The conversation explores: Building AI products in a rapidly evolving market Why solving real business problems matters more than following AI trends The challenges of AI adoption inside organisations Product strategy and customer-centred innovation Enterprise software and workflow automation Founder lessons from scaling in an AI-first world Eli shares thoughtful insights into the future of software, organisational change, and why successful AI implementation requires far more than great technology.
Jul 22

Sacrificing for Growth

What does it take to build a company in an industry where the rules change every week? In this episode of Tech Startup Stories, Natalie Binns speaks with Aditya Jain, co-founder and CEO of Passionfruit, about scaling an AI-native marketing company during one of the most transformative periods in technology. The conversation explores: Building a profitable startup in the AI era Turning services into scalable products The launch of Oz, Passionfruit's AI marketing platform How AI is changing search and customer acquisition Founder leadership and team growth Why relationships still matter in a technology-driven world Staying adaptable in a rapidly evolving market Aditya shares honest lessons on growth, innovation, and building a company designed to evolve alongside the future of marketing.
Jul 15

Trust Your Gut

How do you turn scientific research into a company capable of improving millions of lives? In this episode of Tech Startup Stories, Natalie Binns speaks with Dr. Georgia Fleet, founder and CEO of Zonova Technologies, about her journey from antimicrobial materials research to building a venture-backed medtech company. The conversation explores: Preventing hospital-acquired infections through medical device innovation Turning PhD research into a scalable business The realities of raising investment in the current market Challenges faced by female founders in fundraising Building advisory networks and finding the right support Commercialising healthcare technology Preparing for growth after a successful seed round Georgia also shares honest reflections on resilience, leadership, and what it takes to build a company focused on both impact and commercial success.
Jul 8

The Right Channels

In this episode of Tech Startup Stories, Natalie Binns reconnects with Paul Barnes, founder and CEO of Overe.io, to explore the realities of scaling a cybersecurity startup over the last year. The conversation covers: Building revenue foundations after early traction The challenges of scaling through channel partnerships Why saying yes to every opportunity can become dangerous Refining ICPs and customer qualification International growth across the UK, US, Japan, and Europe How AI is helping lean startup teams operate more efficiently Paul also shares honest insights into startup focus, operational discipline, and the balance between pursuing growth while staying aligned to the company’s long-term strategy.
Jul 1

Beyond the Tech

What happens when an AI recruitment platform evolves into something much bigger? In this episode of Tech Startup Stories, Natalie Binns speaks with Dr Ali Raza, founder and CEO of ByteSpark.ai, about the realities of building an AI startup over the last 12 months. The conversation explores: The challenges of product-market fit and pricing perception Why founders must protect themselves in business partnerships How ByteSpark.ai pivoted from SaaS into a service-led model The development of Persona, an AI-driven decision intelligence platform Why recruitment needs more human intelligence, not less Dr Ali Raza also shares honest reflections on resilience, trust, leadership, and building through uncertainty while navigating both startup growth and regional instability.
Jun 24

Doing Good

What if saving money felt as natural as spending it? In this episode of Tech Startup Stories, Natalie Binns speaks with Richa Gupta, founder of GoodBreach, a fintech startup helping young adults reduce impulse spending and build healthier financial habits. Richa shares how a personal experience with her younger sister led to the idea behind the company, and how behavioural psychology, user research, and fintech innovation became the foundation of the platform. They discuss: The emotional side of spending behaviour Building a fintech product from scratch User research and product iteration Navigating FCA compliance and banking infrastructure Why behavioural design matters in financial technology The future of “Save Now, Buy Later” This is a thoughtful conversation about startup building, financial wellbeing, and designing technology around real human behaviour.

For anyone that is building a B2B Tech Startup, scale up, or has dreams of building their own business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with Founders and Co-founder at various stages of their startup journeys, from inception to funding, to their first $1m. It's not always smooth sailing, but it would be boring if it was!

Creator

Natalie Binns
Years Active

2025 - 2026
Episodes

69
Rating

Clean
Copyright

© Natalie Binns
Show Website

Tech Startup Stories