Learn WTF: What The Finance Podcast

Katrina Keller, CPA, CFF, CFE, MST...PhD*coming soon!

Hosted by your Not-So-Typical-Forensic Accountant and humble genius Katrina Keller, CPA, CFF, CFE, MST, Business Strategist with 25 years of experience bringing you unfiltered, raw, conversations about life, finance, and the pursuit of happiness * and why Financial Independence and Education is the key to the to breaking the chains of financial stress. Katrina is unlike any person, and definitely unlike any accountant you've ever met. The girl who "should've been an actress" according to everyone, is here to bring you her passion for people and creating happiness within them!

  1. Jun 26

    Another Conference Call That Should Have Been An Email - Jury Results Are In!

    Was it worth standing your ground if it meant saving a client more than $300,000? In this episode of What the Finance, Katrina revisits a contentious conference call that sparked a previous episode and reveals how the story ultimately ended. What started as a simple request for documentation turned into weeks of delays, unnecessary conflict, and a heated exchange with another accountant who questioned her motives and expertise. But when the documents finally arrived, the results spoke for themselves. Katrina breaks down the importance of strategic tax planning, proper documentation, partnership agreements, and why proactive financial advice can make an enormous difference in a client's outcome. She shares how careful planning and execution helped a long-time client avoid a costly tax burden and instead secure a significant tax benefit. Along the way, she explores: The difference between tax preparation and tax planningWhy documentation is critical in business and financeHow strategic thinking can dramatically impact tax outcomesThe value of trusted advisors who understand the bigger pictureBusiness partnerships, exit strategies, and financial planningWhy asking the right questions mattersHandling difficult personalities in professional settingsThe importance of advocating for your clientsThe episode also takes a personal turn as Katrina shares updates on her wellness journey, her return to coffee after nearly 80 days, lessons about gratitude and family, thoughts on supporting adult children, and the excitement of finally receiving a custom couch after a seven-month wait. Part business lesson, part life lesson, and part personal reflection, this episode is a reminder that persistence, preparation, and paying attention to the details can create extraordinary results. If you've ever wondered whether it's worth pushing for answers, standing by your expertise, or spending extra time to get things right, this episode is for you.

    Another Conference Call That Should Have Been An Email - Jury Results Are In!
  2. Jun 20

    Conference Calls & A$$holes - Harsh Realities in Business & Life

    Ever had a berating conference call that’s should’ve been an impersonal email..? Well strap in! On this deeply personal episode of What the Finance, Katrina Keller shares a powerful story about navigating one of the hardest weeks of her life while still showing up for her clients and her business. While dealing with a family health crisis and the uncertainty surrounding her father's condition, Katrina finds herself on a contentious business call involving a complicated partnership dispute, missing documentation, and an accountant whose behavior raises serious questions about professionalism, ego, and bias. This episode explores: ​The reality of balancing personal tragedy and professional responsibility​How to handle difficult personalities in business​Gender bias and being underestimated in professional settings​Why documentation matters in accounting, tax, and business disputes​Knowing when to engage—and when to let someone expose themselves​The importance of confidence, composure, and emotional intelligence​Business relationships, client advocacy, and protecting your interests​Lessons learned from decades of working with entrepreneurs and partnershipsKatrina also shares practical tax and accounting advice, including key financial documents every business owner should understand and why asking the right questions can save you from costly mistakes. Most importantly, this episode is a reminder that everyone is carrying battles you can't see. Whether in business, life, or relationships, compassion, professionalism, and perspective matter more than ever. Life doesn't stop when business starts. Sometimes the hardest moments teach us the most important lessons.

    Conference Calls & A$$holes - Harsh Realities in Business & Life
  3. 09/08/2025

    Art, Life Choices, and Financial Freedom: Lessons from an Art Festival

    In this episode of *What the Finance*, host Katrina Keller shares her inspiring experience at a recent art festival that sparked deep reflections on life, creativity, and the financial choices that shape our paths. Join Katrina as she recounts her journey through a vibrant festival filled with art, food, and intriguing conversations. Katrina discusses the impact of attending the festival, pushing herself out of her comfort zone, and the joy of connecting with fellow artists and entrepreneurs. She shares a particularly enlightening encounter with a former CPA who transformed her life by pursuing her passion for creating whimsical robots from recycled materials. This conversation leads to a broader discussion about the significance of following one's passions, the challenges of balancing financial stability with artistic pursuits, and the value of happiness over monetary gain. As she reflects on her own journey as a creative professional, Katrina emphasizes the importance of making conscious choices that align with our true selves and desires. She explores the concept of financial freedom and how it relates to living authentically and pursuing what truly brings us joy. Tune in for an engaging episode filled with insights, personal anecdotes, and the reminder that life is a series of choices—what if one day you chose a different path that made you happy? Join Katrina on this thought-provoking journey as she seeks to inspire others to embrace their creativity and pursue the lives they truly desire.

    Art, Life Choices, and Financial Freedom: Lessons from an Art Festival
  4. 08/29/2025

    Coffee, Castles, and K-1’s: From Dickens to Deductions

    Surprise—it’s a coffee episode… or maybe not! ☕ Katrina (aka January Ember when the soul takes over) takes us on a whimsical ride from sipping coffee again after 52+ days of no coffee, to spring-cleaning her life and her beloved Dickens Village Museum. This episode blends storytelling, art, and finance in true WTF fashion: ✨ Behind-the-scenes of a one-of-a-kind Dickens Village masterpiece—complete with Hogwarts Express, Shakespeare’s birthplace, and museum-quality detail. ☀️ Reflections on creativity, balance, and reconnecting with your soul (literally by looking into your own eyes). 📊 A crash course in Schedule K-1s, shareholder allocations, and why a “zero” on a tax form should make you suspicious. 📚 The bigger picture: why foundational financial education should be taught in schools, and how ignorance isn’t bliss—it’s expensive. This one’s part coffee confession, part art museum tour, part tax truth bomb, and part soul-searching mantra. As always, it’s about finding joy in the process—whether that’s dismantling a Dickens village, challenging bad bookkeeping, or reconnecting with yourself. 👉 Share this episode, subscribe, and join the movement: let’s educate, empower, and create a world where confidence (and happiness) are the ultimate returns. ⸻ In this episode of **What the Finance**, host Katrina shares a delightful journey as she reintroduces coffee back into her life after a 52-day break. With a few sips a day, she reflects on her evolving relationship with coffee and how it ties into her daily routine. Katrina also takes listeners on a whimsical tour of her enchanting miniature Dickens Village, a creative project that has transformed her office into a charming display of historical landmarks inspired by her love for literature. From Shakespeare’s Birthplace to Scrooge's accounting house, she shares the evolution of her village and how it has grown into an extraordinary artistic expression. As she navigates the balance between her creative passions and her professional identity as a CPA, Katrina dives deep into the importance of self-connection. She emphasizes the relationship between our human experience and our souls, encouraging listeners to take the time to engage with themselves and nurture that inner voice. Throughout the episode, Katrina reflects on personal growth, the complexities of tax season, and the necessity of education in understanding financial responsibilities. She highlights the need for foundational knowledge about taxes and finances, questioning why these crucial topics aren’t taught earlier in life. Join Katrina for an engaging and insightful conversation filled with creativity, introspection, and practical financial wisdom. This episode is perfect for anyone looking to explore their passions, connect with their inner selves, and gain a better understanding of the financial world. Don’t forget to subscribe and share the love as Katrina continues to inspire listeners to embrace their own journeys in finance and beyond!

    Coffee, Castles, and K-1’s: From Dickens to Deductions

Ratings & Reviews

5
out of 5
2 Ratings

About

Hosted by your Not-So-Typical-Forensic Accountant and humble genius Katrina Keller, CPA, CFF, CFE, MST, Business Strategist with 25 years of experience bringing you unfiltered, raw, conversations about life, finance, and the pursuit of happiness * and why Financial Independence and Education is the key to the to breaking the chains of financial stress. Katrina is unlike any person, and definitely unlike any accountant you've ever met. The girl who "should've been an actress" according to everyone, is here to bring you her passion for people and creating happiness within them!