Shalala and Friends, The Relentless Podcast

Phil Shalala & Anthony Batt
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

The Relentless Podcast, hosted by veteran entrepreneur Phil Shalala, delivers raw insights into what drives success across hospitality, sports, entertainment, beverage, and technology markets. Drawing parallels between elite athletes, mindset and business excellence, we explore how relentless determination shapes many worlds. Our conversations feature professional athletes, business leaders and entrepenures who embody persistence, teamwork, and unwavering drive – qualities that directly translate to business success. As a seasoned entrepreneur who've weathered both triumphs and challenges, he bring decades of real-world experience to every episode. From spectacular wins to humbling setbacks, I  share unfiltered lessons that can only come from being in the trenches. Beyond the boardroom, I'm a dad and husbands who understand the delicate balance of pursuing greatness while maintaining perspective. Join me as I break down the strategies, mindsets, and habits that separate the good from the extraordinary. The Relentless Podcast isn't just about business – it's about the unstoppable drive that pushes you to keep going when others quit. Whether you're a seasoned entrepreneur or just starting your journey, each episode will fuel your ambition and equip you with actionable insights to elevate your game. Success leaves clues. Let's decode them together. Phil Shalala - Founder & CEO of The Critical Co 

Episodes

  1. 06/11/2025

    Timing, Trade Skills & Twitter Chaos

    From booze-free beverages to Tom Cruise running like his life depends on it, Phil Shalala and Anthony Batt cover it all in this episode of Relentless. They dive into the booming non-alcoholic drink scene, Elon Musk’s chaotic Twitter legacy, and the AI-fueled transformation of the job market. Are we prepared for the wave of automation coming for white-collar gigs? (Spoiler: not really.) Batt and Shalala call out the growing skills gap in education, the undervaluing of trades, and why practical, hands-on knowledge is about to make a big comeback. Add in a few hot takes on urban living, some NBA/NHL updates, and a breakdown of how timing and dumb luck can make or break your business and you’ve got a relentless ride through the future of work, culture, and chasing greatness. Strap in. It's smart, sharp, and a little wild, just how we like it.

    50 min

  2. 05/06/2025

    Gorillas and VC Ethics

    Is Adam Neumann the Teflon Don of tech bros? In this episode of Relentless, Phil Shalala and Anthony Batt dissect how VC money keeps falling into the laps of the same charismatic (and occasionally questionable) founders—looking at you, Adam. Despite a WeWork implosion of biblical proportions, Neumann is back, flush with fresh cash. Why do investors keep betting on the same wild cards, and what does it say about the ethics—or lack thereof—in venture capital? The conversation punches through everything from personal resilience to Mike Tyson’s comeback spirit to the internet-breaking debate of our time: could 100 men really take down 1 gorilla? (Spoiler: probably not.) As always, it’s unfiltered, insightful, and a little unhinged—in the best way. Tune in for entrepreneurial war stories, moral questions with no easy answers, and a reminder that being relentless isn’t just about grinding—it’s about growing. Ready to rumble? Hit play.

    46 min
  3. Draft Picks, Dad Life & Doing the Work

    04/23/2025

    Draft Picks, Dad Life & Doing the Work

    This week on The Relentless, Phil Shalala and NFL Super Bowl champion Lonie Paxton are back from spring break and ready to dive in. From juggling parenting in a screen-filled world to navigating the business side of golf (yes, golf!), they get into how life, sports, and startups all demand the same thing—mental toughness. They swap stories on resilience, patience, and how those lessons play out both on the green and in the boardroom. Plus, some thoughts on the NFL draft, rebuilding the Patriots, and why even the “small” roles in sports are anything but simple. It’s a laid-back but insight-packed convo you don’t wanna miss.

    42 min
  4. Innovation at Every Turn: Sports, AI, and the New Rules of Branding

    04/02/2025

    Innovation at Every Turn: Sports, AI, and the New Rules of Branding

    In this episode of Batt and Shalala The Relentless Podcast, Anthony Batt and Phil Shalala dive into the ever-evolving world of entrepreneurship, branding, and the intersection of AI with the modern workforce. Phil shares insights from the AI Mavericks event and the exciting launch of LA Golf, setting the stage for a conversation on relentless innovation. From the rise of women’s basketball to groundbreaking advancements in sports equipment, the duo unpacks how industries are shifting. They also explore how AI is reshaping job roles, interviews, and even the way companies approach marketing—introducing the concept of a "vibe marketer" and the necessity of mastering AI-driven tools. Plus, they highlight productivity platforms like Notion and their game-changing impact on business operations. Tune in for a high-energy discussion on staying ahead in a world where adaptability is key.

    47 min
  5. Drew Davis: A Journey of Transformation

    03/26/2025

    Drew Davis: A Journey of Transformation

    In this episode, Phil Shalala, Anthony Batt, Josh Wagner, and Drew Davis discuss the inspiring journey of Drew, who transformed his life through weight loss and entrepreneurship by creating Crippling Hot Sauce.  The conversation delves into the challenges and triumphs of building a brand, the importance of community support, and the mission to advocate for the disabled community. Drew's relentless spirit and innovative marketing strategies have led to significant growth and visibility for his brand, making it a beacon of hope and inspiration for many. In this engaging conversation, the speakers discuss the importance of authenticity in branding, the impact of social media on entrepreneurship, and the empowerment of the next generation of entrepreneurs. They emphasize the need for creativity and the courage to start, despite fears and challenges. The discussion also highlights the significance of building a brand that resonates with consumers and the role of underdog stories in inspiring others. The speakers share insights on their products and the positive reception they have received in the market, ultimately encouraging listeners to embrace their entrepreneurial journeys. Follow along with Crippling Hot Sauce and Drew's story: https://www.instagram.com/crippling_hot_sauce_/ https://thecripplingcompany.com/

    42 min
  6. From Karmaloop to XSET: A Story of Resilience with Greg Selkoe

    03/21/2025

    From Karmaloop to XSET: A Story of Resilience with Greg Selkoe

    In this episode of the Relentless Podcast, hosts Anthony Batt and Phil Shalala delve into Greg Selkoe's entrepreneurial journey, highlighting his experiences with Karmaloop, the evolution of streetwear, and the importance of storytelling in e-commerce. They discuss the challenges faced during the rise and fall of Karmaloop, including a significant health crisis that tested Greg's resilience.  The conversation emphasizes the necessity of self-advocacy in both health and business, and the mindset required for successful entrepreneurship. In this conversation, the speakers delve into the realities of entrepreneurship, discussing their personal journeys, the challenges faced in building brands like XSET and FaZe Clan, and the importance of cultural insights in brand evolution. They emphasize the relentless spirit required to succeed in business, the need for authenticity in brand partnerships, and the evolving landscape of digital media. The discussion highlights the significance of teamwork, resilience, and the entrepreneurial mindset in navigating uncertainties and achieving success. Follow Greg on social: https://www.instagram.com/selkoe/ https://x.com/Selkoe

    1h 2m

  7. 03/12/2025

    What is the Definition of Special?

    In this conversation, Phil Shalala and Anthony Batt discuss their experiences at the Upfront Summit, highlighting key speakers, insights on venture capital, and the role of celebrity in the industry. They delve into the importance of experiential marketing, innovative ideas in branding, and reflections on leadership and government. The discussion also touches on the return of nostalgia in marketing and the potential of print media, concluding with thoughts on future directions in creative experiences.

    38 min

  8. 03/04/2025

    Branding for the Next Generation

    In this episode of Relentless, Phil Shalala and Anthony Batt dive into the evolving landscape of brand perception among youth and the shifting dynamics of market growth. They discuss how Liquid Death has become a standout brand by serving the unique needs of youth culture and why the first three years of any business are critical in determining its trajectory. The conversation highlights the groundbreaking approach of the Global Fight League (GFL) in the MMA industry, aiming to offer athletes a better revenue share and challenge traditional market structures. Phil and Anthony also explore how post-COVID outdoor leisure activities, like skiing, are reshaping consumer preferences and how corporate decisions can undermine brand integrity.

    59 min

  9. 02/17/2025

    The Evolution of Social Media and Business

    In this engaging conversation, Anthony Batt and Phil Shalala reconnect and delve into their backgrounds, discussing their experiences in the tech and entertainment industries. They explore the evolution of social media, the rise of influencers, and the challenges faced in business. The discussion also touches on the role of luck in success and the current state of AI, drawing parallels between past and present technological advancements. In this conversation, Anthony Batt discusses the transformative potential of generative AI, drawing parallels to the early days of the internet. He emphasizes the need for businesses to innovate and adapt to AI technologies to avoid obsolescence. The discussion covers various industries, including hospitality and finance, and highlights the importance of fresh perspectives and divergent thinking in driving innovation. Batt warns that companies that fail to integrate AI into their strategies risk falling behind in a rapidly evolving landscape.

    53 min
  10. From NFL Spotlight to Business Playbook: Lonnie Paxton's Game-Changing Journey

    02/12/2025

    From NFL Spotlight to Business Playbook: Lonnie Paxton's Game-Changing Journey

    Join Phil Shalala and Anthony Batt as they step into the world of former New England NFL Super Bowl champion Lonnie Paxton as he reveals how the disciplines of professional football shape entrepreneurial success. Drawing from his years under legendary coach Bill Belichick, Lonnie breaks down how the Patriots' winning culture translates into business victories. This power-packed episode bridges the gap between professional sports and business leadership, offering rare insights into both worlds. From the high-stakes atmosphere of the Super Bowl to the evolving landscape of youth athletics, Lonnie shares raw, unfiltered perspectives on what it takes to win – both on and off the field. The conversation takes a deep dive into the emotional realities of professional sports, exploring everything from the crucial role of preseason games to the gut-wrenching experience of being cut from a team. Lonnie's candid discussion of these challenges reveals universal lessons about resilience, adaptation, and personal growth. Key Takeaways Bill Belichick's winning philosophy and how it translates to business successConverting the mental toughness of pro sports into entrepreneurial resilienceStrategies for building authentic professional networks across industriesThe evolving landscape of youth sports and its future implicationsSuper Bowl marketing's shift from traditional to experiential engagementThe critical role of preseason training in professional developmentBuilding high-performance teams in any industryNavigating career transitions with confidence and purposeCreating systems of accountability in businessThe impact of sports technology on athlete safety and performanceLeveraging athletic discipline for business leadershipManaging and overcoming professional setbacksBuilding sustainable business ventures from sports experienceDeveloping effective communication within teamsThe importance of continuous learning in career evolutionFollow Lonnie Paxton on @lonipaxton

    44 min

  11. 02/11/2025

    Rising from the Ashes: A Story of Loss, Community, and Unwavering Relentless Spirit

    When devastating Altadena wildfires consumed Anthony Batt's home on January 8th, it marked more than just a personal tragedy – it became a powerful testament to the human spirit's capacity to endure and rebuild. In this raw and deeply personal episode, Batt and Phil Shalala explore the profound impact of losing everything, and the unexpected strength that emerges from life's most challenging moments. This conversation goes beyond the physical destruction to examine the invisible threads that hold communities together during crisis. Through candid storytelling, Batt shares how neighbors became family, strangers became supporters, and how the principles of sports culture – teamwork, determination, and relentless drive – provided a blueprint for recovery. Shalala and Batt dive deep into the psychology of rebuilding, not just structures, but life itself. They examine how leadership, accountability, and collective action shape the path forward after disaster strikes. Their discussion reveals universal truths about resilience, gratitude, and the transformative power of showing up for one another when it matters most. Whether you're facing your own personal wildfire or supporting others through theirs, this episode offers powerful insights into: Navigating the emotional aftermath of catastrophic lossHarnessing community support to rebuild and recoverTranslating athletic mindset principles into real-world resilienceFinding purpose and perspective through adversityBuilding stronger, more connected communities through crisisJoin Anthony Batt and Phil Shalala for an unforgettable conversation about loss, leadership, and the relentless spirit that helps us rise from the ashes stronger than before.

    37 min

  12. 02/11/2025

    From Vegas Visionary to Venture Pioneer: Phil Shalala's Entrepreneurial Journey

    Step into the fast-paced world of Phil Shalala as he recounts his transformation from Hard Rock Hotel's marketing maverick to founder of Critical Co, a venture studio reshaping how entrepreneurs build and scale. Phil pulls back the curtain on the legendary Las Vegas nightlife revolution, including the groundbreaking creation of Rehab – the pool party that changed the entertainment landscape forever. "I call it the not so obvious." - Phil Shalala  Through vivid storytelling, Phil and Anthony transport listeners to the creative heart of Guadalajara, where tradition meets innovation in the agave spirits industry. Their discussion reveals why authentic branding isn't just a buzzword – it's the cornerstone of lasting success in today's market. The conversation shifts into high gear as they tackle seismic changes in college athletics, from NIL deals reshaping recruitment to the explosive growth of youth sports investment. Sports equipment innovators take center stage as Phil and Anthony break down how cutting-edge brands are winning through creativity and genuine connection with their audience. Whether you're an aspiring entrepreneur, brand builder, or market innovator, this episode delivers actionable insights on spotting opportunities, building authentic brands, and staying ahead of industry curves. Join Phil and Anthony as they decode the DNA of successful ventures and share the playbook for turning vision into reality. Key Highlights: The birth and evolution of Las Vegas's iconic Rehab pool partyBuilding authentic brands in the competitive agave spirits marketGuadalajara's emergence as a creative and entrepreneurial hubThe future of college sports and youth athleticsInnovation trends in sports equipment and brand building

    52 min
  • 12 Episodes

5
out of 5
4 Ratings

About

The Relentless Podcast, hosted by veteran entrepreneur Phil Shalala, delivers raw insights into what drives success across hospitality, sports, entertainment, beverage, and technology markets. Drawing parallels between elite athletes, mindset and business excellence, we explore how relentless determination shapes many worlds. Our conversations feature professional athletes, business leaders and entrepenures who embody persistence, teamwork, and unwavering drive – qualities that directly translate to business success. As a seasoned entrepreneur who've weathered both triumphs and challenges, he bring decades of real-world experience to every episode. From spectacular wins to humbling setbacks, I  share unfiltered lessons that can only come from being in the trenches. Beyond the boardroom, I'm a dad and husbands who understand the delicate balance of pursuing greatness while maintaining perspective. Join me as I break down the strategies, mindsets, and habits that separate the good from the extraordinary. The Relentless Podcast isn't just about business – it's about the unstoppable drive that pushes you to keep going when others quit. Whether you're a seasoned entrepreneur or just starting your journey, each episode will fuel your ambition and equip you with actionable insights to elevate your game. Success leaves clues. Let's decode them together. Phil Shalala - Founder & CEO of The Critical Co 

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