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eCoach360°

eCoach360° is a technology company that brings together the best teaching concepts in the world into one platform, aimed at connecting golf instructors, academies, clubs, schools, national PGAs, and golf associations. By leveraging cutting-edge tools, it helps these groups deliver better golf instruction, manage their businesses more efficiently, and provide faster services with more time-saving solutions. Golf247 continuously seeks new features from across the globe that can enhance the capabilities of PGAs, golf clubs, academies, and instructors.

  1. 21h ago

    #739 The Straight Left Arm Myth: 5 Insights From 3D Golf Data

    For generations, golfers have been told: "Keep your left arm straight!" But modern 3D biomechanics reveals a different reality. Elite golfers don't lock their lead elbow. They allow natural flexion and re-extension to maintain width, improve sequencing, and deliver speed. 1. The Lead Arm Is Never Fully Locked PGA Tour reference data shows how the lead elbow changes throughout the swing: - Address (P1): 167.6° - Mid-Backswing (P3): 154.8° - Top (P4): 144.8° - Transition (P5): 155.9° - Impact (P7): 161.2° A perfectly straight elbow measures 180°. These values demonstrate functional extension rather than rigid lockout. They are reference patterns, not universal targets. 2. The 2D Camera Illusion An arm that looks straight on video may actually be flexed. Chest rotation, shoulder movement, arm elevation, and camera perspective can hide the true elbow angle. 3D motion capture reveals what traditional video cannot: the relationship between elbow flexion, arm elevation, adduction, torso rotation, and hand path. 3. Tension Is Not Width Forcing a straight elbow creates unnecessary tension in the arms, shoulders, and grip. Efficient speed transfer follows the kinetic sequence: PELVIS → CHEST → ARM → CLUB Swing width comes from coordinated body movement, not simply locking the elbow at 180°. 4. The Dynamic Flexion Wave The lead elbow follows a natural movement pattern: EXTEND → FLEX → RE-EXTEND → DELIVER During the backswing, elbow flexion increases. During transition, the arm re-extends while maintaining dynamic connection with the rotating chest. At impact, the reference angle is approximately 161.2°, not 180°. Functional flexion supports movement. Excessive collapse disrupts radius control and sequencing. 5. Train Function, Not Appearance Replace outdated instructions with biomechanically effective cues: - Keep the arm long, not locked. - Maintain width without tension. - Allow natural elbow flexion. - Preserve dynamic arm-to-chest connection. - Prevent collapse without forcing straightness. The Bottom Line A successful golf swing isn't about creating perfect-looking positions. It's about coordinating movement efficiently. 3D biomechanics helps distinguish functional movement from visual illusions. Stop training what your swing looks like on camera. Start training how your body actually moves. Train the function. Not the picture. My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠

    #739 The Straight Left Arm Myth: 5 Insights From 3D Golf Data
  2. 1d ago

    #738 Why “Firing Your Hips” Is Ruining Your Golf Swing

    “Fire your hips and let your arms drop!” This popular golf instruction sounds powerful, but 3D biomechanics reveals why it often creates trapped arms, steep club delivery, inconsistent contact, and lost clubhead speed. 1. The Pelvis Leads — But Must Not Run Away The pelvis initiates the downswing before the chest, arms, and club. However, excessive hip rotation can leave the trail elbow trapped behind the torso. The result? Early extension, stalled rotation, wrist flipping, and unstable impact. Leading means starting the sequence, not dominating it. 2. The Golf Swing Works Like a Multi-Stage Rocket Efficient speed generation follows a coordinated kinetic chain: Pelvis → Chest → Lead Arm → Shaft → Clubhead Each segment contributes to accelerating the next. The chest must take over from the pelvis, the arms accelerate, and the clubhead receives the final speed. This is why segmental speed gains matter more than simply rotating the hips faster. 3. Deceleration Creates Speed One of golf biomechanics' most misunderstood principles is that proximal segments slow down after reaching peak speed. The pelvis accelerates early, then decelerates as the chest and arms accelerate. Even the hands typically reach peak linear speed before impact and then slow down as the clubhead accelerates. Deceleration is not necessarily stalling. It is part of efficient energy transfer. 4. Your Arms Are Not Passive 3D measurements show that peak chest and lead-arm speeds occur remarkably close together. The arms actively accelerate during the downswing rather than waiting for the body to finish rotating. Passive feel does not mean passive biomechanics. 5. Create Space Instead of Spinning Faster Efficient players organize their arms early through: - Trail-shoulder external rotation - Lead-arm adduction - Maintaining trail-elbow flexion toward impact - Coordinating hand path with body rotation These movements help keep the trail elbow in a functional delivery position and prevent premature arm extension. The WatchItGolf Transition Model Load → Pelvis Initiates → Chest Responds → Arms Reorganize → Hands Accelerate → Clubhead Delivers Speed Stop trying to fire your hips harder. Start developing coordinated movement, functional space, and efficient speed transfer. The question: Are your hips helping deliver the club, or are they running away from your arms? WatchItGolf — Technology Supports the Golf Professional. My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠

    #738 Why “Firing Your Hips” Is Ruining Your Golf Swing
  3. 2d ago

    #737 Stop Squeezing Your Elbows: The Biomechanics of a Better Golf Transition

    Many golfers struggle with an over-the-top swing or a steep shaft during transition. One common mistake is trying to copy professional golfers by squeezing the elbows together. But the elbow gap is a symptom, not the cause. Efficient movement begins with proper biomechanics and sequencing. 1. The Elbow Gap Is Not the Problem When the elbows separate during transition, the cause may be premature chest rotation, poor pelvic timing, or excessive upper-body dominance. Forcing the elbows together creates tension, restricts shoulder-blade movement, and can reduce rotational speed. The goal is natural connection, not forced restriction. 2. Reconnect Your Lead Arm During transition, the lead upper arm moves closer to the ribcage through adduction. This reduces the rotational radius and moment of inertia, allowing more efficient body rotation. However, the arm must remain dynamic. Pinning it against the chest restricts movement. Reconnect. Don't pin. 3. Stop Trapping Your Trail Elbow Driving the trail elbow straight down into the ribs can trap it behind the body. Instead, trail-shoulder external rotation helps move the elbow forward and down, into the space in front of the trail hip. This preserves room for the hands and club while allowing continuous torso rotation. 4. Shallowing Is a Result Trying to shallow the shaft through wrist manipulation can create clubface instability. When the lead arm reconnects and the trail shoulder externally rotates, the hands can move inward and downward. The shaft can then shallow naturally through coordinated movement. 5. Sequence Before Position An efficient transition follows a coordinated sequence: 1. Pelvis changes direction. 2. Ribcage begins rotating. 3. Lead arm reconnects. 4. Trail shoulder externally rotates. 5. Trail elbow moves forward. 6. Elbow gap narrows naturally. 7. Hands enter the delivery corridor. 8. Shaft shallows toward impact. Practice Drill Take a mid-iron and swing slowly to the top. Begin transition with light grip pressure. Reconnect the lead arm while externally rotating the trail shoulder. Let the trail elbow move forward and down without forcing it against your ribs. Pause when the lead arm reaches parallel to the ground. Perform 2–3 sets of 8–10 repetitions before progressing to 40% speed swings. Final Thought Stop chasing positions. Train the movement that creates them. Efficient golf swings are built through coordinated biomechanics, not artificial elbow positions. My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠

    #737 Stop Squeezing Your Elbows: The Biomechanics of a Better Golf Transition
  4. 3d ago

    #736 5 Ground Force Secrets That Unlock Clubhead Speed

    Most golfers believe more clubhead speed comes from swinging harder or shifting their weight aggressively. But biomechanics and force-plate data reveal something different: speed depends on how effectively you use the ground. Ground Reaction Force (GRF) is not simply about pushing harder. It is about force direction, timing, and sequencing. 1. Move Pressure, Not Body Mass Elite golfers distinguish between two important measurements: - Center of Mass (COM): Where the body's mass is distributed. - Center of Pressure (COP): Where ground forces act beneath the feet. High-speed players shift pressure rapidly while controlling body movement. Excessive swaying creates instability and inconsistent contact. 2. The Downswing Starts Before the Backswing Ends Elite players load trail-side pressure early, often around shaft-parallel in the backswing. Before the club reaches the top, pressure is already moving toward the lead foot. This early reversal creates efficient sequencing and eliminates the need for a rushed transition. 3. Brake Before You Accelerate Powerful rotation requires three coordinated actions: Shift: Pressure moves toward the lead foot as the ankle, knee, and hip flex. Brake: The lead leg stabilizes, slowing excessive lateral movement. Press: The lead leg extends, contributing to rotational acceleration and vertical force. Braking is not the enemy of speed. It helps create the conditions for acceleration. 4. Rotation Requires Asymmetric Forces Simply jumping upward with both legs does not guarantee more clubhead speed. Effective golfers combine strong lead-side force with trail-side unloading. This asymmetry helps generate rotational torque: Torque = Force × Moment Arm Importantly, 90% lead-foot pressure does not automatically mean high force production. 5. Force Must Arrive Before Impact Ground forces must be organized before the club reaches the ball. The general sequence is: 1. Horizontal forces organize movement. 2. Rotational forces help control and accelerate the pelvis. 3. Vertical forces contribute to late-downswing speed. Energy transfers through the kinetic chain: Ground → Pelvis → Chest → Arms → Clubhead Conclusion Clubhead speed is not about swinging harder. It is about using the ground more efficiently. Load Early → Reverse Early → Establish Lead Side → Brake → Press. With WatchItGolf, coaches can combine swing analysis with biomechanical insights to understand movement patterns and improve performance. Are you creating speed from the ground—or simply swinging harder? ⁠My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠

    #736 5 Ground Force Secrets That Unlock Clubhead Speed
  5. 4d ago

    #735 The Counter-Intuitive Motion That Separates Elite Golfers From Amateurs

    For many golfers, the transition from backswing to downswing is where everything breaks down. The instinct is to pull the hands down, rotate harder, or shift toward the target after reaching the top. Elite golfers do almost the opposite. 3D motion capture and pressure-plate data show that the downswing begins before the backswing is finished. While the chest and arms are still completing the backswing, the pelvis is already recentering toward the target. Early Reversal Tour-player reference data shows a clear pattern: Address: 0.0"Mid-Backswing: −0.5"Top: +0.3"Transition: +2.1"Impact: +4.3"Maximum movement away from the target occurs during the backswing—not at the top. By the top, the pelvis has already started moving targetward. This overlap creates efficient sequencing instead of a rushed transition. Don’t Preload the Trail Side Presetting pressure onto the trail foot at address can disrupt this sequence. With nowhere left to load dynamically, the golfer may continue drifting away from the target and arrive at the top stuck on the trail side. The result is often an emergency transition dominated by the arms and upper body. A better pattern is: Balanced Setup → Dynamic Trail Load → Early Lead-Side Reversal Pressure Is Not Body Mass Center of Pressure (COP) and Center of Mass (COM) are different. COM describes the movement of the golfer’s body mass. COP describes how forces are applied into the ground and can change much faster than the body visibly moves. This is why pressure can shift toward the lead foot while the upper body is still completing the backswing. Shift + Rotate Early recentering does not mean making a large lateral slide. Pelvis sway must support rotation, not replace it. The sequence is: Shift → Load → Stabilize → Press The lead side must accept load before it can push effectively against the ground and contribute to rotational torque. Why Elite Swings Look Effortless Elite golfers organize the transition early: Pelvis → Chest → Arms → Club Amateurs who wait until the top often reverse the sequence: Arms → Chest → Pelvis That frantic transition is not extra speed—it is delayed timing. The key is simple: don’t wait until the backswing is finished to prepare the downswing. Let the lower body begin recentering while the upper body is still completing the backswing. The downswing starts before the backswing ends. ⁠My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠

    #735 The Counter-Intuitive Motion That Separates Elite Golfers From Amateurs
  6. 5d ago

    #734 Why Everything You’ve Been Told About “Shoulders Back” Might Be Wrong

    Many golfers are taught to “pull the shoulders back” at address. It may look athletic, but biomechanically it can create unnecessary tension and reduce movement freedom. The shoulder complex is not a single joint. It includes the scapulae, clavicles, ribcage and glenohumeral joints, forming the mechanical bridge between the torso and arms. If this system is restricted at setup, the body must compensate elsewhere. Protraction Is Not the Enemy Scapular protraction is the forward glide of the shoulder blade around the ribcage; retraction moves it toward the spine. Neither is inherently good or bad. Efficient golf requires controlled scapular movement. A functional setup is neither excessively rounded nor aggressively retracted. The scapulae should sit naturally on the ribcage and remain free to glide as the torso and arms move. This matters particularly in transition. For a right-handed golfer, trail-shoulder external rotation helps the trail elbow organize in front of the hip, narrows the elbow gap and contributes to natural shaft shallowing. Why Rigid Retraction Can Fail When golfers aggressively squeeze their shoulder blades together, they may restrict scapular glide and ribcage rotation. The trail arm can become trapped, forcing compensations farther down the chain. The pattern can become: Shoulder Restriction → Scapular Stall → Elbow Compensation → Wrist Rescue Excessive elbow flexion or wrist manipulation may therefore be symptoms rather than the original problem. A Better Setup Instead of chasing a rigid position, create maximum useful freedom: Pelvis organized with rotational freedom Ribcage stable without excessive tension Scapulae neutral and mobile Arms hanging naturally Trail shoulder free to rotate Elbows relaxed rather than locked Hands hanging without reaching or crowding Replace “pull your shoulders back” with cues such as “create width across the chest” or “let the collarbones feel broad and relaxed.” With WatchItGolf, the goal is not simply to copy a 3D position. It is to identify where the movement chain first becomes restricted. Pelvis → Ribcage → Scapulae → Shoulder → Elbow → Wrist → Club High-performance golf is not built on rigid posture. It is built on an organized setup that gives the body enough freedom to move dynamically. Don’t pin the shoulders into position. Organize them so they can move. ⁠My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠⁠

    #734 Why Everything You’ve Been Told About “Shoulders Back” Might Be Wrong
  7. 6d ago

    #733 Stop Trying to "Fix" Your Lead Wrist: The Reality of Clubface Control

    Many golfers spend hours trying to create a flat or bowed lead wrist. But the wrist is rarely the real problem. It acts more like a regulator, responding to movements higher up the chain—pelvis, torso, shoulders and arms. Lead-wrist extension, or “cupping,” can open the clubface relative to the path and create a timing-dependent delivery. But forcing the wrist flat without understanding why it extended often creates another compensation. Grip also matters: the same wrist position can produce very different face orientations depending on how the player holds the club. Functional depth comes from a coordinated chain: Pelvis turns → ribcage turns → lead arm travels with the torso. If the arms lift independently and the hands remain too far in front of the body, the transition can become steep. The lead wrist may then extend simply to manage the clubhead and face. Depth is therefore not just a hand position—it is the relationship between body rotation and arm structure. Even with good depth, problems occur when the golfer tries to “turn hard left” from the top. Premature chest rotation can send the trail shoulder high and forward, move the hands outward and steepen the shaft. Again, the wrist may extend as a reaction rather than a primary fault. This can trigger a compensation cascade: Wrist extends → face opens → body stalls → hands flip. The stall is often the golfer’s instinctive attempt to square an open face before impact. Instead of locking or manipulating the wrist, improve the movements controlling it. Lead-arm adduction: The lead arm dynamically reconnects toward the ribcage during transition. Trail-shoulder external rotation: The trail elbow works toward the shirt seam, helping organize the arm and shallow the shaft. The better intent is: “Let the pelvis lead the change of direction while the arms reconnect to the turn.” WatchItGolf can help identify whether the wrist condition originates from pelvis and chest rotation, lead-arm movement, hand path, shaft plane or clubface orientation. Don’t simply force a cupped wrist flat. Find out why it needed to cup. Identify the cause. Change the movement. Stabilize the face. Pathway A: Lack of Backswing DepthPathway B: The Upper-Body SpinA Better Transition ⁠My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠⁠

    #733 Stop Trying to "Fix" Your Lead Wrist: The Reality of Clubface Control
  8. Oct 7

    #732 Why Your “Arms” Are Lying to You: The Three Rotational Systems of Elite Ball Striking

    Traditional golf instruction often treats the arms as one unit. Biomechanically, this is misleading. Two golfers can place their hands in almost identical positions on 2D video yet produce completely different club deliveries. The key is orientation, not just position. The arm consists of three rotational systems that can move independently: the shoulder complex, forearm and wrist. 1. Shoulder: The Upstream Organizer The shoulder works together with the scapula, clavicle and ribcage to control upper-arm orientation. For a right-handed golfer, trail-shoulder external rotation during transition helps organize the elbow, hand path and club. When coordinated correctly, the trail elbow moves into a functional position and the shaft can shallow naturally. Premature internal rotation often sends the shoulder, elbow and hands outward, steepening the shaft and creating a high-timing compensation. Shallowing should be a consequence of organization—not a manipulation of the hands. 2. Forearm: The Transmission Forearm pronation and supination occur through the radioulnar joints and can happen independently of upper-arm rotation. This means the elbow can remain in a similar position while the hand, shaft and clubhead orientation changes significantly. That is why coaching only “elbow position” can be misleading. Forearm rotation plays a major role in organizing the relationship between handle and clubhead. 3. Wrist: The Steering System The wrist strongly influences clubface orientation. Lead-wrist extension generally opens the face relative to the path, while flexion tends to close it. But wrist mechanics depend on grip. A strong grip requires a different flexion-extension pattern than a weak grip to produce the same face orientation. Forearm rotation and wrist flexion are separate actions and should not be coached as if they were identical. The WatchItGolf Triangle WatchItGolf evaluates three connected elements: Handle: Where the hands direct energy. Clubhead: How the shaft and head respond. Face: How the collision surface is oriented. When these elements become mismatched, the golfer requires rapid compensations during transition and impact. The goal is not a perfect static position but a manageable movement window. Elite ball striking is therefore about coordination. The shoulder organizes the arm, the forearm organizes the hand and shaft, and the wrist manages the face. ORGANIZE THE SHOULDER. ORGANIZE THE FOREARM. CONTROL THE WRIST. CONNECT THE SYSTEM. ⁠My Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Explainer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ecoach360.com⁠⁠

    #732 Why Your “Arms” Are Lying to You: The Three Rotational Systems of Elite Ball Striking

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eCoach360° is a technology company that brings together the best teaching concepts in the world into one platform, aimed at connecting golf instructors, academies, clubs, schools, national PGAs, and golf associations. By leveraging cutting-edge tools, it helps these groups deliver better golf instruction, manage their businesses more efficiently, and provide faster services with more time-saving solutions. Golf247 continuously seeks new features from across the globe that can enhance the capabilities of PGAs, golf clubs, academies, and instructors.

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