Daylilie Diaries

Jenny Casson

Daylilie Diaries is more than a podcast—it's a reflection of who we are. Just like our bras, designed for real bodies, we’re here for real stories. We’re building a brand with and for our community, learning from powerful individuals who inspire us. As we grow Daylilie, we’re still learning, adjusting, and building in public. This podcast is our way of sharing who and what is shaping us along the way. Through open, honest conversations, we dive into the highs and lows of business, resilience, and life itself. Join us as we grow, listen, and lift up those who inspire us.

Episodes

  1. 04/09/2025

    Daylilie Diaries - Founder Series Ep. 1 : From Ironman to Impact with Darcy Haggith of Groupo Nutrition

    We couldn’t have asked for a better guest to launch the Daylilie Diaries Founder Series.  In this powerful and heartfelt conversation, Jenny sits down with Darcy Haggith — endurance athlete, entrepreneur, and founder of Groupo Nutrition — to explore the journey from a handshake at a Christmas party to building one of Canada’s most trusted high-performance nutrition brands. Darcy brings a rare blend of deep technical knowledge, lived experience as an endurance athlete, and unwavering integrity. His insight into why high-quality, well-sourced protein truly matters — for athletes and everyday people alike — will shift how you think about nutrition and longevity.  He shares the real moments behind building a brand with values, scaling with purpose, and staying rooted in community, sustainability, and honesty even when it means walking away from big-box opportunities - with some great adventures along the way. Whether you're an athlete, founder, or someone chasing their “why,” this episode will inspire and inform. Join us for a conversation about resilience, doing things differently, and creating meaningful impact — one scoop, one decision, and one value-driven choice at a time. 💡 In this episode, we cover: The “accidental” marathon that sparked Darcy’s journeyThe evolution from Infinite Nutrition to GroupoThe science of protein and what most people don’t knowThe costs (and rewards) of sticking to your valuesAdvice for new founders navigating the noise ✨ This episode is for anyone who believes that building something meaningful starts with staying true to yourself. Please note: The study mentioned at 22:47 on the effects of protein on Sarcopenia can be found here. The study was 20 weeks, not 12 weeks. We apologize. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0181387 🔗 Learn more at groupo.com, polarjoe.com, or discover your protein needs at proteinperday.com

    45 min

About

Daylilie Diaries is more than a podcast—it's a reflection of who we are. Just like our bras, designed for real bodies, we’re here for real stories. We’re building a brand with and for our community, learning from powerful individuals who inspire us. As we grow Daylilie, we’re still learning, adjusting, and building in public. This podcast is our way of sharing who and what is shaping us along the way. Through open, honest conversations, we dive into the highs and lows of business, resilience, and life itself. Join us as we grow, listen, and lift up those who inspire us.