Start Your Organizing Business-The Podcast for Professional Organizers

Laurie Palau
  • 5.0 (2)
  • HOW TO
  • SERIES

Whether you’re craving a flexible side hustle, looking to work part-time while the kids are at school, or finally ready to monetize your natural organizing skills—You’re in the right place.  This limited series podcast is your no-fluff, step-by-step guide to building something purposeful on your own terms. I’m Laurie Palau—host of the popular podcast This ORGANIZED Life with over 3 million downloads, author of HOT MESS: A Practical Guide to Getting Organized, and founder of Simply B Organized. For over 15 years, I’ve helped hundreds of clients declutter their homes and lives, and mentored countless women launch and grow their own successful organizing businesses. In this mini-series, I’ll walk you through the foundational steps of starting your professional organizing business—from pricing to marketing, client relationships, and mindset. You’ll get real-world advice, encouragement, and a roadmap to get your business off the ground (without burning out). Because building a business doesn’t have to be overwhelming—you just have to start.

Season 1

  1. EPISODE 1

    Episode 1: Top 3 Essential Tips for Starting Your Professional Organizing Business

    Hey there! I’m Laurie Palau, founder of Simply B Organized, and I’m here to share my top tips for launching and growing a professional organizing business. From business insurance to setting up a separate bank account and creating a structured business entity, I’ll walk you through the essentials. I’ll also dive into why building a digital footprint is key to your success. These foundational steps are often overlooked, but trust me—they make all the difference! Why You Should Listen: Starting a professional organizing business can feel overwhelming, but having a solid foundation will set you up for long-term success. I’m sharing real-world advice to help you navigate the early stages of your business with confidence.  Key Takeaways: Why business insurance is essential for protecting yourself and your business The importance of a separate bank account to keep your finances organized How to establish a business entity for legal and tax benefits The power of building a digital footprint to attract clients Learn more: https://simplyborganized.com

    5 min

  2. EPISODE 2

    Episode 2: Building Your Digital Footprint: Essential Tips for Professional Organizers

    In this episode, I’m diving into why building a digital footprint is a game-changer for professional organizers. Since launching my business in 2009, I’ve learned the importance of having a centralized online presence for discoverability and searchability. I’ll break down where to establish your presence—whether that’s a website, social media, or a landing page—based on your audience. Plus, I’ll address concerns about personal privacy and why it’s crucial to keep personal and business profiles separate. Why You Should Listen: In today’s digital world, an online presence is key to attracting clients and growing your business. I’ll break it down into simple, actionable steps to help you get started. Key Takeaways: Why a digital footprint matters for professional organizers How to choose the right platform for your audience The importance of separating personal and business profiles Learn more: https://simplyborganized.com

    7 min

  3. EPISODE 3

    Episode 3: Overcoming Imposter Syndrome in Professional Organizing

    Let’s talk about imposter syndrome—because we’ve all been there! In this episode, I’m opening up about my journey in starting a professional organizing business and how I overcame self-doubt. I’ll share why practice makes perfect, how to get started by focusing on what you’re confident in, and why simply telling someone about your business makes it feel real. Plus, I’ll share resources from Simply B Organized to support you at any stage of your journey. Why You Should Listen: If you’ve ever doubted your ability to succeed as a professional organizer, you’re not alone! I’ll share my personal experience and strategies to help you push past imposter syndrome and gain confidence. Key Takeaways: How to recognize and overcome imposter syndrome Why taking action builds confidence The power of sharing your business idea with others Practical ways to attract your first clients Learn more: https://simplyborganized.com

    8 min

  4. EPISODE 4

    Episode 4: Effective Strategies for Getting Clients in Your Professional Organizing Business

    Getting clients is one of the biggest challenges when starting out, but don’t worry—I’ve got you covered! In this episode, I’m sharing my best strategies for finding and attracting clients. From leveraging your inner circle for referrals to expanding your reach through networking, I’ll walk you through how to approach potential clients organically. Plus, I’ll talk about why quality over quantity is the key to long-term success. Why You Should Listen: Bringing in clients is one of the biggest challenges for new organizers. I’m sharing tried-and-true strategies to help you connect with your ideal clients in an authentic way. Key Takeaways: How to leverage friends and family for referrals Expanding your reach through networking The value of quality over quantity when building your client base Learn more: https://simplyborganized.com

    8 min

  5. EPISODE 5

    Episode 5: Should You Charge for Consultations? Insights and Strategies for Professional Organizers

    mOne of the most common questions I get is, "Should I charge for consultations?" In this episode, I’m sharing my personal journey and how my perspective on consultations has evolved over the years. I’ll break down the pros and cons of free versus paid consults, share a real-life example of why consultations matter, and walk you through how I transitioned to my paid 'organizing diagnostic' service. Why You Should Listen: Are you unsure whether to charge for consultations? I’ll share my experience and give you the guidance you need to make the best decision for your business. Key Takeaways: The pros and cons of free vs. paid consultations Why consultations are a crucial part of your business process How to transition from free to paid consultations Learn more: https://simplyborganized.com

    12 min

  6. EPISODE 6

    Episode 6: The Importance of Proposals in Your Professional Organizing Business

    Let’s talk about proposals! Whether you’re just starting out or looking to refine your process, having a clear and detailed proposal can make all the difference in securing clients. In this episode, I’ll walk you through exactly what to include—from client information and project scope to terms and pricing. I’ll also share why clarity and communication are key to avoiding misunderstandings and ensuring a smooth working relationship. Why You Should Listen: Having a solid proposal can set you apart from the competition and help you establish trust with clients. I’ll show you how to create a professional proposal that protects both you and your clients.  Key Takeaways: What to include in a professional organizing proposal Why proposals create clarity and prevent misunderstandings Resources and templates to help you streamline the process Learn more: https://simplyborganized.com

    8 min

  7. EPISODE 7

    Episode 7: Exploring Payment Methods for Professional Organizers

    Talking about money can feel awkward, but having a solid payment system in place is key to running a smooth business! In this episode, I break down different payment methods for professional organizers and share best practices to make transactions easy for both you and your clients. We cover everything from cash and checks to digital payment options like Venmo, Zelle, and credit cards. I also highlight the importance of setting clear payment terms, considering deposits, and having a separate business bank account. Plus, I’ll share some tips to ensure you’re pricing your services in a way that covers transaction fees while keeping payments hassle-free for clients. Key Takeaways: Why setting clear payment terms upfront is essential Pros and cons of different payment methods Why having a separate business account is a must How to price services to cover transaction fees The importance of making payments easy for clients Learn More: https://simplyborganized.com

    8 min

  8. EPISODE 8

    Episode 8: Mastering Professional Organizer Pricing Strategies

    Pricing your services can be tricky! In this episode, I’m diving into different pricing strategies for professional organizers. We’ll explore hourly rates, package pricing, session pricing, and project-based pricing—each with its own pros and cons. I’ll share my preferred method and give advice on how to choose what works best for your business. Clear communication with clients is key, and I’ll explain how to confidently present your pricing structure so there are no surprises down the road. Key Takeaways: The pros and cons of different pricing models How to determine what works best for your business The importance of setting clear expectations with clients Tips for confidently discussing pricing Learn more: https://simplyborganized.com

    23 min

  9. EPISODE 9

    Episode 9: Streamlining Your Client Intake Process: Top 5 Key Qualifying Questions

    A strong intake process sets the foundation for a smooth client experience. In this episode, I’m sharing five essential questions to ask potential clients to ensure a good fit and set clear expectations from the start. We’ll cover key topics like how they found you, their location, timing, budget, and goals. These questions will help you assess whether the project aligns with your expertise and schedule while also making it easier for clients to understand how you work. I’ll also walk you through my own workflow for onboarding new clients. Key Takeaways: The five key qualifying questions to ask potential clients How to determine if a client is the right fit for you Ways to streamline your intake process for efficiency How clear communication can save time and headaches  Learn More: https://simplyborganized.com

    9 min

  10. EPISODE 10

    Episode 10: The Importance of Social Proof in Professional Organizing

    Word-of-mouth is powerful, and in this episode, I’m talking all about social proof—how testimonials and before-and-after pictures can help build trust and attract new clients. I’ll share my personal challenges in consistently collecting these elements and why they’re so valuable in showcasing your work. We’ll also cover how to ask clients for permission before taking and sharing photos, plus different ways to gather and use testimonials, whether written, audio, or video. Key Takeaways: Why social proof is crucial for building trust How to effectively use before-and-after pictures Best practices for requesting and sharing testimonials Different formats for collecting client feedback  Learn more: https://simplyborganized.com

    10 min

  11. EPISODE 11

    Episode 11: The Essential Guide to Building an Effective Email List for Professional Organizers

    Social media is great, but an email list is even better! In this episode, I’m breaking down why every professional organizer should be growing their email list. We’ll tackle common fears about email marketing, discuss how it compares to social media, and go over simple ways to create meaningful content without feeling spammy. I’ll also share how AI tools can make writing emails easier and why consistency is key to nurturing relationships with your audience. Key Takeaways: Why an email list is more valuable than just social media Overcoming the fear of email marketing Practical ways to grow your list How to personalize emails and build client relationships Learn More: https://simplyborganized.com

    12 min

  12. EPISODE 12

    Episode 12: Essential Time Management Strategies for Professional Organizers

    As a professional organizer, you probably help clients manage their time—but what about your own? In this final episode of the series, I’m sharing practical time management strategies for solopreneurs. We’ll talk about time blocking, balancing hands-on work with administrative tasks, and setting boundaries to prevent burnout. Plus, I’ll discuss the importance of mentorship and community support in staying motivated and running a sustainable business. ey Takeaways: The power of time blocking for productivity How to balance client work with backend tasks Setting boundaries to avoid burnout The importance of mentorship and community Learn More: https://simplyborganized.com

    20 min
  • 12 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Whether you’re craving a flexible side hustle, looking to work part-time while the kids are at school, or finally ready to monetize your natural organizing skills—You’re in the right place.  This limited series podcast is your no-fluff, step-by-step guide to building something purposeful on your own terms. I’m Laurie Palau—host of the popular podcast This ORGANIZED Life with over 3 million downloads, author of HOT MESS: A Practical Guide to Getting Organized, and founder of Simply B Organized. For over 15 years, I’ve helped hundreds of clients declutter their homes and lives, and mentored countless women launch and grow their own successful organizing businesses. In this mini-series, I’ll walk you through the foundational steps of starting your professional organizing business—from pricing to marketing, client relationships, and mindset. You’ll get real-world advice, encouragement, and a roadmap to get your business off the ground (without burning out). Because building a business doesn’t have to be overwhelming—you just have to start.

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