The Zac Perna Podcast

Zac Perna
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Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

  1. 8h ago

    Why a $7000 Coaching Program Sells Easier Than a $7 One

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Why a high ticket coaching program is often easier to sell than a cheap one. I break down the profit math behind your offers. Many trainers assume that lowering prices makes selling easier. The reality is that your cost per acquisition is the single biggest factor in your profitability. If you are struggling to scale your online coaching business, you might be focusing on the wrong side of the equation. I use a whiteboard to illustrate exactly how the numbers shift when you move from a $7 offer to a $7,000 service. When you understand how cost per acquisition dictates your margins, you can build a coaching program that actually sustains growth rather than just keeping you busy. This is the difference between a hobby and a scalable model. Subscribe for weekly business breakdowns, and let me know in the comments if you prefer high ticket or low ticket pricing. 0:00 Why High Ticket Coaching Wins 1:13 The Math Behind Your Offer 3:49 Finding Your Ideal Buyer 5:34 The Reality of Paid Advertising 9:13 How Price Influences Results Watch on YouTube: https://www.youtube.com/watch?v=9rdiwvFJEsc Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  2. 2d ago

    How Long Does it Take to ACTUALLY Make Money Fitness Coaching

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Wondering about the timeline for fitness coaching? I use real data to show how long it actually takes to generate profit. Most new trainers struggle with the uncertainty of building a client base. I break down the typical success trajectories using charts so you can set realistic expectations for your own path. Understanding the timeline helps you focus on the right inputs rather than panicking when cash flow is slow at the start. You will see how one of my clients managed to reach a sixteen thousand dollar month shortly after launching their offer. Whether you are just starting or trying to scale your online coaching business, this analysis provides the clarity you need. I act as a business mentor to help you stop guessing your coaching income and start building a predictable system. Subscribe for weekly business breakdowns, and let me know in the comments how long you have been training clients. 0:00 The Truth About Coaching Income Timelines 0:53 Why You Do Not Need Fame to Succeed 2:42 The Only Factor That Determines Your Speed 6:17 The Reality of Your First Coaching Sale 9:43 Real Case Studies of Rapid Scaling Watch on YouTube: https://www.youtube.com/watch?v=S2L_RB_xkoU Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  3. Oct 5

    How to ACTUALLY Price your fitness Coaching

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Two of the most common pricing models in online fitness coaching will quietly cap your business, and they look almost identical to the ones that actually scale. I go through the three pricing models I've actually seen work for a fitness coaching business, pay in full, recurring and hybrid, and what has to be true for each one to keep scaling instead of quietly capping out. Pay in full gives you cash up front to reinvest straight away, but it only scales once you understand your real input to output ratio, content and ads into leads into sales, as a repeatable system. Recurring pricing feels secure on paper, twenty clients at a set weekly rate adds up fast, but it only works if churn stays under five percent. Hybrid pricing, an upfront fee plus a smaller recurring amount, tends to work best because the upfront piece funds your growth while the recurring piece builds long term value, as long as you're actually managing churn on the back end. I also break down the two traps that feel identical to a scalable fitness business model until the numbers catch up: treating one great pay in full month as the new normal, and running recurring pricing purely on a feeling of security without doing the maths. If you're signing thirty new clients a month against a base of one hundred and fifty active clients, your break even churn is twenty percent. Anywhere above that and your online coaching business is shrinking while it still looks busy. If you're working through pricing for your own coaching business, follow along for more breakdowns like this. Watch on YouTube: https://www.youtube.com/watch?v=qh7ErmkX9iI Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  4. Oct 3

    Why You Should NEVER Coach Friends For Free

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks:: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Coaching your mates for free to get some testimonials? Here's why it backfires, and why it usually costs you 6 months. I've helped 600+ fitness coaches start and scale their online coaching businesses, and the free-client plan is the one I see go wrong the most. In this video I break down the two reasons I never coach anyone for free: what happens to a client's commitment when they've paid nothing, and what free help does to the coach on the other side of it. Watch on YouTube: https://www.youtube.com/watch?v=0svUZAYupLU Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  5. Oct 1

    Get 100 Pieces of Social Proof as a Fitness Coach (without before & afters)

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Social proof for online fitness coaches isn't just before-and-after photos. In this video I show you how to turn one client result into 10 pieces of content, so 10 results become 100 pieces of social proof. You don't need a camera roll full of transformations to look like the most credible coach in the room. Most fitness coaches know social proof matters, but not why it works, so they use it wrong. Social proof is evidence that other people are already investing in your coaching. That's a lot more than transformations. It covers screenshots of people joining your program, DMs thanking you after a call, check-in wins, and posts welcoming new clients. Inside this video: How to get before-and-after photos the right way (ask, blur faces, put it in your contract) What to post if you're a new coach with no client results yet (your own transformation counts) The "wins album": save every screenshot and recycle it, because nobody remembers what you posted How to turn one client into 10 pieces of content: carousels, storytelling reels, faceless talking-head videos, and what-my-client-eats posts How I made reel after reel about one client, Oli, who went from $500 a month to $50,000 a month in under a year Why social proof is really about volume and consistency, and how that builds authority in people's heads over time Watch on YouTube: https://www.youtube.com/watch?v=MnHPONBXeZs Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  6. Sep 30

    How to go From $10k/M to Over $20k/M as an Online Personal Trainer

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Watch on YouTube: https://www.youtube.com/watch?v=XrBlOfjXyc8 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  7. Sep 24

    Breaking Down Greg Doucette’s Coaching Business: RICH OR NOT?

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Is Greg Doucette coaching actually worth the price? We are breaking down the business model behind his fitness empire. This analysis examines how Greg Doucette structures his coaching services and pricing tiers to maintain a successful brand. We review the client experience, testimonials, and overall business model to see if the value matches the cost. Whether you are a fan of his YouTube channel or just interested in fitness business strategies, this breakdown offers an objective look at his operations. By analyzing his content strategy and monetization, we can see how he balances a massive social media presence with high-ticket service offerings. This review gives you a clear picture of how a top fitness creator manages their professional coaching business. Subscribe for weekly business breakdowns, and comment which creator you want me to analyze next. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  8. Sep 24

    How To Understand Meta Ads for Fitness Coaches

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

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About

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

Information

  • Creator
    Zac Perna
  • Years Active
    2025 - 2026
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © 2026 The Zac Perna Podcast
  • Show Website
    The Zac Perna Podcast

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