Healthcare Business Thrivecast

Healthcare Business Thrivecast
  • 0.0 (0)
  • Medicine
  • Biweekly

Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you're a clinic owner or health professional, tune in and take your business to the next level!

  1. 2d ago

    Does Social Media Actually Work for Physios? With Mick Hughes

    Summary In this episode, Randall Cooper interviews Mick Hughes about the evolving role of social media in physiotherapy. They explore how social media can be used for continuing education, professional promotion, and building a credible practice, while also discussing the challenges and misconceptions around its impact. Keywords social media, physiotherapy, continuing education, professional promotion, ACL rehabilitation, healthcare marketing, online learning, content creation, professional development Key topics The evolution of social media use in physiotherapy since 2016 How social media can generate referrals and professional opportunities The importance of credibility and evidence-based content online Challenges of short-form content and attention spans Strategies for local versus global social media marketing Building community and humanizing your practice online Addressing fears of negative comments and trolls The balance between online content and in-person education Sound bites "Short form content can be attractive but may not improve clinical reasoning" "Build credibility over time with evidence-backed posts" "Fears of trolls are often unwarranted and manageable" Chapters 00:00 Introduction to the episode and guest Mick Hughes 01:23 Mick Hughes' journey into social media and its impact 04:24 Early results of social media efforts in practice 07:16 Social media as an educational tool for clinicians 09:26 Changes in social media use among physiotherapists over time 12:55 The quality and impact of social media content on practice 18:27 The challenge of short-form content and attention spans 20:23 Using social media for local practice promotion 27:44 Humanizing clinics and behind-the-scenes content 32:54 Balancing online presence with in-person relationships 33:33 Final thoughts and advice for clinicians on social media Resources & Links: www.learn.physio - Evidence-based courses for health professionals

  2. Oct 26

    Build a Practice That Serves Your Life With Paul Wright

    Summary In this episode, Paul Wright shares insights on how clinical excellence impacts marketing and retention, the importance of work-life balance, and strategies for building a practice that serves your life, not the other way around. Keywords healthcare business, physiotherapy, practice management, clinical excellence, work-life balance, practiceology system Key topics Clinical excellence as a marketing and retention factor The importance of work-life balance for health professionals Strategies for building a practice that serves personal goals The practiceology system for efficient practice management The role of mindset and systems in healthcare success Takeaways Clinical excellence alone is not a marketing advantage if the practitioner lacks good people skills or connection. Focusing on clinical skills is important, but spending time on marketing, leadership, and systems yields better business results. Practices should be designed around the owner's life goals, prioritizing family and personal time. Building pathways for career progression within a practice encourages longevity and staff retention. Practices that serve the owner's lifestyle and values tend to be more sustainable and fulfilling. Sound bites "Clinical excellence is overrated as a marketing advantage." "Great clinicians are not always great at retaining patients." "Start with the end in mind for your family, lifestyle, and business." Chapters 00:00 Introduction to Paul Wright and his background 02:26 Is clinical excellence a marketing advantage? 04:11 Marketing effectiveness regardless of clinical skill 05:01 Clinical excellence and retention: does it matter? 06:36 The importance of common sense and clinical competence 07:00 People care more about how you connect than your skills 08:14 Starting to think about work-life balance early in your career 09:15 Why engineer your practice around your personal goals 10:22 The entrepreneurial journey from physio to business owner 12:05 Prioritizing family and personal life in practice management 15:24 The evolution of practice ownership and mentorship 18:33 Addressing staff retention and career pathways 22:04 Introduction to practiceology and its mission 26:04 Creating a practice that serves your lifestyle 28:46 Three tips for living a good life Resources & Links: www.learn.physio - Evidence-based courses for health professionals

  3. Oct 19

    The Business of Building Better Clinics with Tony Ganter

    Summary In this episode, Anthony Hirst interviews Tony Ganter from Healthia to explore the dynamics of healthcare practice acquisitions, the importance of culture and leadership, and the future of corporate health groups. Keywords healthcare practice acquisition, corporate health groups, practice management, healthcare entrepreneurship, practice valuation, health industry trends Key topics Practice acquisition strategies Importance of culture and leadership in healthcare Metrics and evaluation of clinics for sale Future of corporate healthcare groups Role of capital and technology in healthcare expansion Sound bites "You're not gonna go and do your own knee surgery" "Anyone to come in and replace their billings will cost circa six figures" "The future is bigger clinics with integrated care and high tech environments" Chapters 00:00 Introduction to the episode and guest 01:15 Overview of Healthia's growth and acquisition appetite 02:37 Early days and initial vision of Tony Ganter 04:39 Learning the business side of healthcare in the 90s 06:31 Key advice from a mentor in business growth 07:05 Success factors of Healthia compared to others 09:47 What Healthia looks for in practice owners 12:23 Financial metrics and operational standards 14:45 Assessing practice readiness for sale 16:05 Valuation misconceptions and advice for owners 17:54 Group vs single clinic investment appeal 19:23 Owner feedback and retention at Healthia 22:08 Leadership with clinical experience and future outlook 23:24 Future of healthcare practice models and technology 25:28 Closing remarks and industry insights Resources & Links: www.learn.physio - Evidence-based courses for health professionals

  4. Oct 12

    Andrew Small on What the NBA Taught Him About Running a Clinic

    Summary Andrew Small, director of rehabilitation for the New York Knicks, shares insights from his extensive career in pro sports, including his unique journey with high-level athletic rehabilitation work in the NBA. Discover how his experiences can inspire practitioners to elevate their practice and understand the business and culture of elite sports. Keywords sports physiotherapy, pro sport, healthcare leadership, culture, NBA, athlete rehab, US sports industry, practice differentiation Key topics Andrew Small's career path from Australia to the US The role of a the NBA in sports physiotherapy Differences between Australian and US healthcare models in sports Building trust and rapport with elite athletes Creating a high-value, differentiated practice Leadership and culture in professional sports teams Navigating external practitioner relationships in pro sport The importance of local presence for US sports opportunities Sound bites "The commercial aspect is a big part of what we do" "Getting your credentials verified is a long, tedious process" "Your culture is what you allow" Chapters 00:00 Introduction to Andrew Small and his background 01:16 Andrew explains his decision to pursue working with the Knicks 02:54 The commercial differences between Australian and US pro sports 03:49 Andrew's move from Australia to the US and initial challenges 05:23 Differences in healthcare models between Australia and the US 07:14 Business models and billing practices in New York clinics 08:30 Marketing and patient acquisition in Manhattan 10:22 Getting involved with the Milwaukee Bucks 11:12 Tips for Australian practitioners aiming for US pro sports 12:18 Qualifications and credentialing process in the US 13:52 Working with external practitioners and athletes' teams 17:22 Building team culture and leadership lessons from NBA championships 20:27 Key elements of effective leadership and team culture 22:19 Advice for Australian practitioners to succeed in US sports 24:15 Andrew's future plans and reflections on his career Resources & Links: www.learn.physio - Evidence-based courses for health professionals

  5. Oct 5

    Seamus Bradley on Why AI Can't Write Your Patient Communications

    Summary In this episode of the Healthcare Business Thrivecast, host Michael Kenihan interviews Seamus Bradley, an expert in communications and crisis management. They discuss the importance of good writing in the age of AI, the role of healthy communications in organizations, and the critical nature of crisis communication in healthcare. The conversation also delves into the significance of effective communication in building relationships with patients, the training of AI for writing, and the risks associated with AI, including hallucinations and skills collapse. Finally, they explore the advantages of AI in healthcare practices and how to effectively introduce AI into these settings, along with insights on blog writing. Sound bites "Good writing engages your audience." "Everything is communication in a practice." "AI can populate a blank page quickly." "AI can rewrite a novel in ten seconds." "The human voice is infinitely interesting." Chapters 00:00 Introduction to Healthcare Business Thrivecast 01:42 The Importance of Good Writing in the Age of AI 03:37 Understanding Healthy Communications 05:48 Crisis Communication in Healthcare 07:22 Building Relationships Through Effective Communication 11:01 Training AI for Effective Writing 13:23 Managing AI Risks and Hallucinations 18:26 The Dangers of AI and Skills Collapse 20:32 Advantages of AI in Healthcare Practices 24:31 Introducing AI into Healthcare Practices 26:24 Blog Writing and the Role of AI Resources: www.learn.physio - Evidence-based courses for health professionals

  6. Sep 28

    Brad Beer on the Physio Finish Line

    Summary In this episode, Brad Beer shares his journey from starting his own practice to leading a major physiotherapy group, emphasizing the importance of personal branding, clinical excellence, and strategic growth. Discover insights on building a successful clinic, managing team dynamics, and maintaining clinical passion. Keywords physiotherapy, personal branding, clinic growth, leadership, healthcare entrepreneurship, clinical excellence, social media, practice management Key topics Brad Beer's background and practice journey The role of personal branding in healthcare Clinic growth strategies and team management The Win Work program and practitioner development Challenges and lessons from business ownership Balancing clinical care with business leadership Sound bites "Opportunities flow from being visible" "Treat your local patient well, develop your skills" "Don't act out of fear of loss" Chapters 00:00 Introduction to Brad Beer and his practice journey 01:30 Brad's personal brand and social media presence 04:00 Impact of personal branding on clinic success 04:38 Team dynamics and clinic ecosystem 06:51 Mentoring and practitioner development at Pogo Physio 08:28 The Win Work program and practitioner goals 11:50 Business journey and early practice experiences 16:57 Joining and leading the back in motion group 20:46 Challenges and exit from the group 23:37 Lessons learned and advice to younger self 27:45 A typical week in Brad’s busy life 30:19 Closing remarks and key takeaways

  7. Sep 21

    Build a Career You Actually Want

    Summary In this episode, Randall Cooper is joined by Michael Kenihan and Antony Hirst to explore building a fulfilling career in healthcare. They discuss career journeys, the realities of practice ownership, and balancing work with family life. Keywords healthcare career, practice ownership, professional growth, work-life balance, physiotherapy Key topics Career development and serendipity Practice ownership and growth strategies Work-life balance and family considerations Scaling practices and managing resources Opportunities in modern healthcare careers Takeaways Careers evolve over time and require flexibility. Planning exit strategies is crucial for long-term success. Growth should be strategic, not just for vanity. Work-life balance is a myth for small business owners. Expanding within the current site can be more effective than multiple locations. Sound bites "Be aware of opportunity and take it" "Begin with the end in mind" "Time, health, and money must be balanced" Chapters 00:00 Introduction to the episode and guests 01:15 Discussing the journey of building a healthcare career 03:21 Did you build the career you wanted? 06:25 The importance of planning your career exit 09:00 The role of ownership and entrepreneurship in healthcare 11:20 Opportunities for new practitioners in the current landscape 13:49 Managing multiple clinics and growth challenges 19:56 Expanding within a single site versus multiple sites 26:19 Balancing family life and practice ownership 27:11 The reality of work-life balance in healthcare 30:29 The importance of mental and emotional energy 32:59 Lessons learned from starting and running practices 33:27 Closing remarks and future episodes Resources & Links: www.learn.physio - Evidence-based courses for health professionals

  8. Sep 14

    The Niche Advantage

    Summary This episode explores the importance of developing a clinical niche in physiotherapy, discussing when and how practitioners should specialize, the benefits of niche practices, and the future of niche clinics in the industry. Keywords physiotherapy, clinical niche, specialization, healthcare practice, physiotherapy clinics, expert practice, telehealth, niche marketing, career development Key topics The importance of developing a clinical niche early in a physiotherapy career How niche specialization can lead to higher professional satisfaction Examples of successful niche practices in physiotherapy Strategies for expanding a niche practice into a clinic The impact of geographic location on niche practice viability The transition from generalist to specialist over a career The future trends in niche healthcare clinics Sound bites "Is it the same thing as the unique selling proposition?" "Having a niche practice makes it harder to sell." "Online reviews and AI will point patients to niche clinics." Chapters 00:00 Introduction to the series and episode focus 01:15 Discussion of personal niches in physiotherapy 02:27 The concept of the niche and its relation to unique selling propositions 04:00 Examples of clinical niches from guest interviews 05:40 When should clinicians start developing a niche? 07:10 How interests evolve into clinical expertise 08:29 The satisfaction and career longevity of niche practitioners 10:20 The role of niche expertise in job satisfaction 14:45 The rise of niche clinics and their future in healthcare 17:41 The importance of understanding your target customer and location considerations 19:32 The impact of industry leaders and productization on niche practice 21:48 Opportunities in niche areas like pelvic health and sports 23:04 Geography and its influence on niche practice success 25:05 The importance of flexibility and reputation in niche practice 27:44 The role of telehealth and online presence in expanding niche practices 28:12 Summary and closing thoughts on the future of niche clinics Resources & Links: www.learn.physio - Evidence-based courses for health professionals

See All (52)

About

Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you're a clinic owner or health professional, tune in and take your business to the next level!

Information

  • Creator
    Healthcare Business Thrivecast
  • Years Active
    2025 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © Healthcare Business Thrivecast
  • Show Website
    Healthcare Business Thrivecast

You Might Also Like