The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

Yuliana Francie
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The Affluent CEO Show She didn't build the wrong life. She just built it as the wrong woman. This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her. Not fully. This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding. Because more growth isn't what's missing. Honesty is. Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there. Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is. Not hustle. Not performance. Not another blueprint. Sovereignty. Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins. Follow now. If this found you, you already know why. Follow now. The woman you are becoming is already listening. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

  1. MAR 30

    Legacy Is Not What You Leave Behind. It’s the Fire You Pass On Today.

    Send us Fan Mail In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy. Not the kind measured by followers, revenue, or recognition. But the kind that lives on in people, in patterns, and in possibilities long after you’re gone. Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means. This episode is a powerful invitation to shift from building for visibility… to building something that moves without you. Because legacy isn’t about being remembered. It’s about what continues because you existed. 🧠 Key Takeaways  Visibility without multiplication is just performance  People don’t connect with perfection—they connect with truth  Legacy is not what you leave to people, but what you awaken in them  If everything depends on you… you don’t have a business, you have a dependency  Movements—not audiences—are what create generational impact⚡ The Question That Changes Everything What are you deciding? Not what you’re learning.  Not what you understand. What are you deciding to become?

    14 min

  2. MAR 30

    Your Life, Your Rules: Rising from the Ashes & Rewriting Your Story

    Send us Fan Mail What happens when life forces you to confront your own mortality—unexpectedly, brutally, and without warning? In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a profound reminder that life is both fragile and deeply meaningful. But this isn’t just a story of survival—it’s a story of awakening. Sharon shares how that moment became the catalyst for her philosophy: “Your life, your rules.” She dives into the mindset shift that moved her from unconscious living to intentional living—where gratitude is no longer a cliché, but a daily discipline that rewires the brain and reclaims your power. Together, Yuliana and Sharon explore:  Why high-achieving women often burn out while caring for everyone else  The hidden cost of living by default instead of design  How to train your mind to shift from negative bias to empowered thinking  What it truly means to live life on your terms—without waiting for a wake-up call This episode will challenge you to stop postponing your life and start choosing it—fully, boldly, and unapologetically.

    21 min

  3. MAR 19

    Strategy Is the GPS. Identity Is the Engine.

    Send us Fan Mail Why Copying Another Woman’s Blueprint Will Keep You Stuck Forever If Episode One cracked open the illusion… this episode rewires the truth. Because the problem was never your strategy. It was the identity driving it. In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start building from your own design. Strategy is the GPS. Identity is the engine.  You’ve been buying maps when you needed a new vehicle.If you’ve ever felt like: You’re doing everything right… but something still isn’t workingYou’ve invested in courses, coaches, and strategies that only worked temporarilyYou keep rebuilding your business every 18–24 monthsThis episode will land hard—in the best way. ✧ Ready to Go Deeper? Inside Yuliana’s new book Embody. Elevate. Expand., you’ll find: The full Leadership Archetype frameworkAligned revenue models + pricing strategiesThe Scaling Readiness DiagnosticAI-powered journaling companion👉 Access the book + bonus bundle here: https://yulianafrancie.com/presell/

    17 min

  4. MAR 16

    The PR Strategy Every Entrepreneur Needs to Get Seen and Paid

    Send us Fan Mail In this episode of The Affluent CEO Show, Yuliana Francie sits down with publicity expert Kate Engler, creator of the Meet the Press Masterclass, to unpack how entrepreneurs can generate powerful media coverage without relying on expensive PR agencies. Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond self-promotion, and positioning themselves as experts with relevant, timely insights. Together, Yuliana and Kate explore the difference between paid media and earned publicity, why media credibility matters, and how to make PR work as a true business growth strategy rather than just a visibility play. They also dive into practical topics including how to start building relationships with journalists, how to use newsjacking effectively, what to do in a PR crisis, and why having the right backend funnel is essential if you want media exposure to convert into real leads and revenue. This conversation is packed with practical wisdom for female entrepreneurs who want to amplify their message, grow their authority, and turn visibility into business results. Featured in this episode: Embody. Elevate. Expand. by Yuliana Francie, Amazon Bestseller, Foreword by Patty Aubery, President of The Canfield Training Group. Buy during launch week (March 25 to April 6) to receive the full bonus bundle: Unbecoming You digital book + AI Journaling Companion + Scaling Readiness Diagnostic + The Stillness Practice audio Buy now: https://yulianafrancie.com/presell/

    27 min

  5. MAR 11

    You Haven’t Hit a Revenue Ceiling — You’ve Hit an Identity Ceiling

    Send us Fan Mail In this powerful opening episode of the book launch series, Yuliana Francie reveals the hidden reason so many brilliant, driven women feel stuck in their business growth — even after trying every strategy, funnel, and marketing tactic available.  Podcast_EP1_IdentityCeiling  What if the problem was never your strategy?  What if the real ceiling is your identity?  Drawing from over 25 years as a CPA, corporate strategist, and business mentor, Yuliana explains why high-achieving entrepreneurs often unknowingly build businesses on outdated internal operating systems — identities shaped by survival, performance, and external validation.  And no matter how good the strategy is, new software cannot run on an old operating system.  In this episode, Yuliana breaks down the deeper architecture behind sustainable success and introduces the foundational concept from her new book Embody. Elevate. Expand.  You’ll discover why scaling a business without evolving your identity often leads to burnout, frustration, and the feeling of constantly pushing uphill.  More importantly, you’ll learn how to begin shifting into a level of leadership where success flows from alignment rather than effort.

    15 min

  6. MAR 8

    From Burnout to Bold Reinvention: How Dr. Chantal Left Medicine to Build a Business on Her Own Terms

    Send us Fan Mail In this episode of The Affluent CEO Show, Yuliana Francie sits down with Dr. Chantal Lunderville from Orange County, California — a former physician who walked away from the traditional medical path after years of intense training and burnout. After investing over a decade in education and accumulating significant student debt, Dr. Chantal found herself deeply questioning the life she had worked so hard to build. Despite being passionate about women’s health, she realized she was advising patients to live healthy, balanced lives while she herself was exhausted, skipping meals, and running on empty. At 33, she made a courageous decision: to step away from the path everyone expected her to follow and begin creating a life aligned with her values, health, and vision for the future. In this powerful conversation, Dr. Chantal shares the moment she chose herself, the fears that came with leaving a prestigious medical fellowship, and how she began building a business from the ground up while redefining what success truly meant for her. This episode is a reminder that success is not about following someone else’s checklist — it’s about discovering your own North Star and having the courage to design a life around it. Featured in this episode: Embody. Elevate. Expand. by Yuliana Francie, Amazon Bestseller, Foreword by Patty Aubery, President of The Canfield Training Group. Buy during launch week (March 25 to April 6) to receive the full bonus bundle: Unbecoming You digital book + AI Journaling Companion + Scaling Readiness Diagnostic + The Stillness Practice audio Buy now: https://yulianafrancie.com/presell/

    44 min

  7. FEB 22

    Owning Your Power in Male-Dominated Industries with Marina Ivanov

    Send us Fan Mail In this episode of The Affluent CEO Show, Yuliana sits down with Marina Ivanov, founder of Apex Transit Solutions, to explore what it truly means to own your power — especially as a woman leading in a traditionally male-dominated industry. Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a room of eleven men — a wake-up call that ultimately changed the trajectory of her life. Marina shares her journey of building Apex Transit, navigating fear, visibility, and self-doubt, and the courageous decision to stop playing small. Together, they unpack the invisible barriers women often face in leadership, from shrinking themselves in business conversations to hiding behind others’ names, and how reclaiming sovereignty becomes the gateway to real impact. This conversation is a powerful reminder that leadership isn’t about performance — it’s about presence. It’s about stepping into your authority, trusting your voice, and recognizing that the power to create your life already lives within you. Marina leaves listeners with a moving message: every dream carries purpose, and when you choose to fully own your power, you don’t just change your own world — you create ripple effects that transform communities, teams, and lives. Featured in this episode: Embody. Elevate. Expand. by Yuliana Francie, Amazon Bestseller, Foreword by Patty Aubery, President of The Canfield Training Group. Buy during launch week (March 25 to April 6) to receive the full bonus bundle: Unbecoming You digital book + AI Journaling Companion + Scaling Readiness Diagnostic + The Stillness Practice audio Buy now: https://yulianafrancie.com/presell/

    24 min

  8. FEB 18

    Embody. Elevate. Expand.: Redefining Success Through Sovereignty

    Send us Fan Mail In this powerful episode, Yuliana Francie declares the symbolic death of hustle culture and invites listeners into a new paradigm of success rooted in sovereignty, embodiment, and alignment. Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep women trapped in survival mode. You’ll discover why your nervous system sets your revenue ceiling, how to shift from operator to orchestrator, and what it truly means to build success without self-abandonment. This episode introduces Yuliana’s Embody. Elevate. Expand. framework and marks the beginning of a global activation centered on women supporting women. If you’re ready to redefine success on your own terms, this conversation is for you. Download the first two chapters of Embody. Elevate. Expand. free at join.yulianafrancie.com/book

    11 min
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The Affluent CEO Show She didn't build the wrong life. She just built it as the wrong woman. This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her. Not fully. This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding. Because more growth isn't what's missing. Honesty is. Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there. Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is. Not hustle. Not performance. Not another blueprint. Sovereignty. Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins. Follow now. If this found you, you already know why. Follow now. The woman you are becoming is already listening. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

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