Supplier Spotlight at Southside Cellar

Southside Cellar, Fort Worth TX

Every week we host a team from a different Craft Beer Brewery annd other top industry-related insiders, here at Southside Cellar. We sit down for an hour long forum discussion and Q&A session to discuss their brand, their brews, and the future of their Craft Beer concept—all in front of a live, rowdy taproom audience.  With 25 years of Craft Beer experience, owner Shawn Howell hosts the weekly podcast with a bevy of brewery owners, brewers, sales reps, suppliers and/or distributors to discuss their respective specialty of the industry. Crack a brew and enjoy the show. Cheers!

  1. 2d ago

    Pushing Pints: The Art and Agony of Craft Beer Distribution with Andrea Brashier of Oak Cliff Brewing Co.

    This episode features Oak Cliff Brewing Co. Sales Rep, Andrea Brashier, in for another unfiltered interview from the taproom. And she tells us what it takes to convince a bar manager to give up a tap handle. We move past the romance of the brewhouse and get in the trenches of craft beer sales. She breaks down the brutal daily grind of managing a distribution footprint, the challenges of selling a proudly "Oak Cliff" neighborhood brand across the massive DFW metroplex, and how to combat local bias when pitching to Fort Worth buyers. We also dive into the shifting landscape of grocery store shelf space, the necessity of B2B relationship building, and how legacy brands survive the constant influx of new hype breweries.  Whether you are an aspiring sales rep or a brewery owner trying to understand why your beer isn't moving, this episode is a relentless look at how liquid actually gets sold! Thanks for giving this episode a listen. We hope to see you in-house soon for great industry insight you won't find anywhere else, and to enjoy this podcast the way it is meant to be heard... live in the tap room with a delicious cold beverage and a hot slice of pizza in hand. Cheers! Recorded live September 17, 2026 at Southside Cellar. 125 S Main St, Fort Worth, Texas 76104 www.southsidebeercellar.com www.instagram.com/southsidecellar Shawn Howell, host. Recorded & Produced by Shaun Fernandez & Jaime Salazar. +++++++++++++++++++++++ Recorded live and in-person, in front of a real human audience.

Ratings & Reviews

5
out of 5
2 Ratings

About

Every week we host a team from a different Craft Beer Brewery annd other top industry-related insiders, here at Southside Cellar. We sit down for an hour long forum discussion and Q&A session to discuss their brand, their brews, and the future of their Craft Beer concept—all in front of a live, rowdy taproom audience.  With 25 years of Craft Beer experience, owner Shawn Howell hosts the weekly podcast with a bevy of brewery owners, brewers, sales reps, suppliers and/or distributors to discuss their respective specialty of the industry. Crack a brew and enjoy the show. Cheers!