Bullseye Breakdown

Dustin Weaver

Real conversations with real CEOs about the challenges that define business today. Hosted by Dustin Weaver, Bullseye Breakdown dives deep into the tough decisions, game-changing strategies, and behind-the-scenes moves that drive success. Whether you're scaling a company, navigating setbacks, or looking for a fresh perspective, this is where business gets real.

  1. Bullseye Breakdown Ep. 110 - Dave Shine - From Startup Struggle to Industry Standout

    05/02/2025

    Bullseye Breakdown Ep. 110 - Dave Shine - From Startup Struggle to Industry Standout

    What happens when you lose your job and bet everything on building something better? Dave Shine, CEO and co-founder of dBMEDx, joins Bullseye Breakdown to share the raw, honest story of how a medtech startup bootstrapped its way to disrupting hospitals across the country.We talk about building in obscurity, surviving a brutal sales cycle, competing with industry giants, and leading with empathy. Dave breaks down how they built a fully automatic bladder scanner that’s transforming post-op care—and how their culture-first approach helped them scale without losing their soul.Whether you’re a founder, operator, or just obsessed with how businesses grow from grit, this one is full of powerful takeaways.🎯 In this episode:0:00 – Dave Shine Intro7:01 – The Pressure Test: Competing Against Giants27:52 – Scaling Secrets: Growing a MedTech Company43:56 – The Market Edge: Trends in Healthcare Tech48:21 – Hitting the Mark: Building a Simpler, Smarter Product53:00 – Best Bad Advice55:27 – The Takeaway Shot🔥 What You’ll Learn:Why hospitals are the hardest customersHow to win without undercutting your valuesWhat culture really looks like in a manufacturing companyHow to scale without selling outThe mental shift that happens the moment you decide to bet on yourself👤 Guest:Dave ShineCEO & Co-Founder, dBMEDx👋 Hosted by:Dustin WeaverFounder of Brand Builder | Host of Bullseye BreakdownSubscribe for weekly breakdowns of high-performance founders, operators, and problem-solvers.

    1 hr
  2. Bullseye Breakdown Ep. 108 – Dorian Ayres – Losing Control, Rebuilding DYLN, and Owning the Comeback

    04/17/2025

    Bullseye Breakdown Ep. 108 – Dorian Ayres – Losing Control, Rebuilding DYLN, and Owning the Comeback

    What happens when you lose control of your own company… then come back and build it stronger than ever?In this episode, Dorian Ayres, founder of DYLN, opens up about the personal tragedy that sparked his journey, the battle to protect a patented hydration product, and the bold pivot that saved the company after getting pushed out by his own investor. We cover: The loss of his brother Dylan and how it inspired the brand 💧Engineering a patented bottle that enhances hydrationThe manufacturing chess match across AsiaBeing replaced as CEO—and the moment he bought his company backDitching B2B for D2C and TikTok ShopThe launch of a universal diffuser with huge market upsideWhy hydrogen water is the next big wave in wellness If you’re building something, scaling something, or fighting to take it back—this one’s for you. 💧 CHECK OUT DYLN 🛒 Amazon → http://bit.ly/4jc5UKG 🛍️ TikTok Shop → Search “DYLN Bottle” (buy from their official store) 🌐 Website → https://dyln.co 📈 Invest in DYLN → https://wefunder.com/dyln⏱️ CHAPTERS 00:00 – Welcome to Bullseye Breakdown 01:31 – The Tragedy Behind DYLN’s Origin 03:47 – From Grief to Product Innovation 06:53 – Patents, Product Design & Building the Diffuser 09:21 – Manufacturing in Asia & Protecting IP 14:02 – 💥 The Pressure Test: Losing the CEO Role 17:55 – The Buyback & The Biggest Pivot 21:07 – Cutting OPEX & Scaling With Intention 28:24 – TikTok Shop, Facebook Ads & New Growth Channels 32:30 – Launching the Universal Diffuser 37:27 – The Market Edge: Hydrogen Water Is Booming 42:30 – 🎯 Bullseye Breakdown: What Problem Does DYLN Solve? 48:20 – The Takeaway Shot: Don’t Wait. Build It. 52:05 – How to Buy or Invest in DYLN 53:29 – Final Thoughts + Next Episode Tease 👍 Enjoyed this episode?Like, subscribe, and share it with a founder or creator who’s deep in the grind. 🧠 This is Bullseye Breakdown—where builders break down what it really takes. No fluff. Just the truth. #dyln #startuplife #founderstory #hydration #bullseyebreakdown #tiktokshop #entrepreneurmindset #ecommercegrowth #scaleyourbusiness

    54 min
  3. Bullseye Breakdown Ep. 107 - Kyle Smith - Fractional CFOs, Scaling Smart, and the Poker Mindset.

    04/10/2025

    Bullseye Breakdown Ep. 107 - Kyle Smith - Fractional CFOs, Scaling Smart, and the Poker Mindset.

    🎯 Fractional CFOs, Scaling Smart, and the Poker Mindset | Kyle Smith – Bullseye BreakdownEver feel like you’re making business decisions in the dark?In this episode of Bullseye Breakdown, I sit down with Kyle Smith, co-founder and managing partner of Strata Cloud Accountants, to break down the real financial moves behind healthy, scalable businesses.Kyle’s story is wild: professional poker player turned CPA turned fractional CFO. Now he and his team are helping founders step out of the weeds, take control of their numbers, and build businesses that actually scale — without burning out or hiring a full-time C-suite.We get into:🎯 What a fractional CFO actually does — and when your business needs one💸 The mistakes most founders make with bookkeeping and financials🔁 How to build recurring, scalable systems instead of one-off fixes🤖 The real way AI is changing accounting (yes, even for SMBs)🧠 Why poker made Kyle a better operator — and how to apply “risk-reward thinking” in your business🧩 Why outcomes matter more than deliverables — and how Kyle flipped the client-service model to make it workThis isn’t about spreadsheets — it’s about making smarter decisions. If you’re scaling a business, building a back office, or trying to make your company more profitable, this one’s a must-listen.👇 CHAPTERS00:00 – Intro00:41 – Kyle’s path: Poker to CPA06:12 – Launching Strata Cloud & the early business model11:26 – Finding the right talent (including Kyle’s recruiting playbook)18:56 – When a business needs a CFO21:25 – 🎯 The Pressure Test: Hardest decisions in Kyle’s journey29:56 – ⚙️ Scaling with Tech & AI37:35 – 💥 The Market Edge: What sets Strata Cloud apart40:36 – 🔭 Bullseye Breakdown: Where the industry is heading45:46 – 🧠 The Takeaway Shot: Kyle’s advice to founders🔗 Learn more about Strata Cloud Accountants:https://stratacloudaccountants.com/Connect with Kyle on LinkedIn:https://www.linkedin.com/in/kyle-smith-cpa/🔥 Subscribe for weekly episodes with founders, operators, and real builders:https://www.youtube.com/@bullseyebreakdown👍 If you got value from this, hit the like button — it helps more people find the show.💬 Drop your takeaways or questions in the comments. Kyle or I will respond.🎙️ About the ShowBullseye Breakdown is where founders, operators, and builders get into the real stories behind scaling a business. No fluff. No pitch decks. Just the hard-won lessons, mindset shifts, and tactical breakdowns that actually move the needle.Host: Dustin Weaver (@dustinweaver)

    47 min

About

Real conversations with real CEOs about the challenges that define business today. Hosted by Dustin Weaver, Bullseye Breakdown dives deep into the tough decisions, game-changing strategies, and behind-the-scenes moves that drive success. Whether you're scaling a company, navigating setbacks, or looking for a fresh perspective, this is where business gets real.