Search Scope SEO Podcast

Search Scope
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Welcome to the Search Scope SEO Podcast—your go-to source for all things SEO, digital marketing, and lead generation. Hosted by Dorian Menard, an industry expert with over a decade in the "Google trenches," this podcast delivers cutting-edge strategies, expert insights, and actionable tips to help you dominate search rankings and grow your business. Search Scope Unit 1/48 McMillan St, Victoria Park WA 6100 0422428584 https://searchscope.com.au/

Episodes

  1. The Google Business Profile Suspension Crisis: Why 80% More Businesses Are Getting Kicked Off Google

    09/25/2025

    The Google Business Profile Suspension Crisis: Why 80% More Businesses Are Getting Kicked Off Google

    🚨 The Suspension Wave That's Crushing Local Businesses In this urgent discussion, three Australian digital marketing experts break down the unprecedented wave of Google Business Profile suspensions that's sent shockwaves through the local business community. With suspension reports jumping 80% since 2023 and appeal times stretching from days to months, no business is safe. 🎯 What You'll Learn: • Why Google's AI cleanup is catching legitimate businesses in the crossfire • The "suspension bug" of September 2024 that changed everything• Which industries are being targeted most aggressively • The simple mistakes that trigger instant suspensions • Bulletproof strategies to protect your business profile • What the broken appeal process really looks like from the inside 📊 Key Statistics Revealed: • 240 million fake reviews removed in 2024 • 12 million fake profiles blocked• 61% of suspended businesses suffer measurable lead drops • Appeal times now stretch 5+ weeks vs. previous 5 days 💡 Expert Panel: • Liam - Digital marketing strategist with 15+ years experience • Chloe - Local SEO specialist and agency owner• Ben - Business profile compliance analyst ⚠️ Critical for: Local business owners, digital marketers, agencies managing multiple profiles, and anyone with a Google Business Profile. Duration: 6 minutes, 17 seconds of essential insights that could save your business from digital disaster. Don't let your business become another suspension statistic. Listen now and protect your digital presence before it's too late.

    6 min
  2. Google Maps Ranking: Top 7 Factors That Move the Needle

    04/07/2025

    Google Maps Ranking: Top 7 Factors That Move the Needle

    In this episode of Search Scope, we break down the top 7 factors that actually impact your Google Maps rankings in 2025. If you're a local business owner or SEO strategist looking to dominate the local pack, this is your roadmap. We’ll cover: The hidden power of proximity and how to work around it Why reviews are still king—but only when done right The truth about categories, citations, and consistency How Google’s new engagement signals are changing the game And more battle-tested insights from over a decade in the SEO trenches Whether you're managing your own local presence or running campaigns for clients, this episode will give you the tools to level up your visibility where it matters most—on the map.

    22 min
  3. 10 Steps to Improve Your Local SEO Now – Fast-Track Your Rankings!

    03/14/2025

    10 Steps to Improve Your Local SEO Now – Fast-Track Your Rankings!

    Want to outrank competitors and attract more local customers? Local SEO is one of the most powerful tools for businesses looking to dominate their market—but are you optimizing the right way? In this episode of the Search Scope SEO Podcast, we break down 10 essential steps you can take right now to boost your local search visibility and get found by more potential customers. ✔️ Google Business Profile optimization – The must-do updates that impact rankings.✔️ Local keyword strategy – How to target the right searches in your area.✔️ Website & on-page SEO tweaks – Simple fixes that can make a big difference.✔️ Building local citations – Strengthening your online presence across directories.✔️ Earning & managing customer reviews – Why they matter and how to get more.✔️ NAP consistency – Ensuring your business details match everywhere.✔️ Google Maps ranking tips – Getting into the coveted local pack.✔️ Content strategies for local audiences – What works best in 2024.✔️ Backlink building for local businesses – The right way to increase authority.✔️ Tracking & measuring success – How to monitor and adjust for the best results. If you want more local leads, higher rankings, and better visibility, this episode is for you! Follow these 10 steps today and start seeing real improvements in your local SEO performance. 🎧 Listen now on [Spotify/Apple Podcasts/etc.] and take control of your local rankings! Here’s what we cover:

    16 min
  4. Google Business Profile Suspensions - Reasons and Prevention

    03/13/2025

    Google Business Profile Suspensions - Reasons and Prevention

    Is your Google Business Profile (GBP) at risk of suspension? In this episode of the Search Scope SEO Podcast, we dive into the most common reasons why Google suspends business profiles and, more importantly, how to prevent it from happening to you. This episode covers:✅ The top triggers for GBP suspensions, from guideline violations to suspicious activity.✅ The difference between soft suspensions vs. hard suspensions—and what to do next.✅ Proven strategies to safeguard your listing, maintain compliance, and avoid costly downtime.✅ How to appeal a suspension and get reinstated fast. If you rely on Google for local traffic, this episode is a must-listen! Don’t let a suspension derail your business—tune in now and get proactive. 🎧 Listen now on [Spotify/Apple Podcasts/etc.]

    24 min
  • 4 Episodes

About

Welcome to the Search Scope SEO Podcast—your go-to source for all things SEO, digital marketing, and lead generation. Hosted by Dorian Menard, an industry expert with over a decade in the "Google trenches," this podcast delivers cutting-edge strategies, expert insights, and actionable tips to help you dominate search rankings and grow your business. Search Scope Unit 1/48 McMillan St, Victoria Park WA 6100 0422428584 https://searchscope.com.au/

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