EVOLVE Podcasts | Global Commerce Insights

EVOLVE Commerce Club
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EVOLVE Commerce Club connects senior commerce leaders, founders, advisors and operators across the world. Here you’ll find conversations on Global Commerce, Retail, D2C, B2B, AI, Leadership, Growth and what’s next for global markets. We got 2 series: (1) in EVOLVE Voices, we talked about how people shop and how retail works, with the people powering global commerce today. (2) In EVOLVE Commerce Talks, we explore the systems, tools and solutions that can create the growth of tomorrow. 📩 Want more? Apply to join our communcity at http//: evolve-community.com or subscribe for weekly insights

  1. 2d ago

    Voices 53 - What makes a category a category and how premium emerges

    EVOLVE Commerce Club Voices Podcast is where we explore how people shop and how retail works, with the people behind global commerce today. Categories are the spinal structure of retail: they shape inventory, reporting, team structure, and performance. Every operator has dealt with them from day one. But where do categories actually come from, and what really defines them: seasonality, repurchase cycles, long tail vs short tail, value perception?In this episode, we look at the underlying criteria that group purchases into a category and why those patterns matter for both consumer behaviour and commercial outcomes. We also explore how some retailers build premium on top of pure function, creating experiences that lift the category and deepen its value. Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 53 - What makes a category a category and how premium emerges

  2. 2d ago

    Voices 52 - AI in Retail: the Untapped Potential

    EVOLVE Commerce Club Voices Podcast is where we explore how people shop and how retail works, with the people behind global commerce today.AI is everywhere in retail but most organisations still use it to optimise costs, not to unlock growth. In this episode, we explore the real untapped potential: AI reshaping discovery, search, and personalisation, and what that shift could mean for how brands actually grow. Joining us is Sander Ardinois, Executive AI & Data Advisor and former VP of AI at H&M Group and Director at Nike, who's spent decades building AI inside retail operations and has a clear view of just how much further it can go. Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 52 - AI in Retail: the Untapped Potential

  3. Jul 24

    $20M a Day. On the Blockchain. From Brazil. | Márlyson Silva, Transfero

    Márlyson Silva is the co-founder and Chairman of Transfero, a blockchain financial infrastructure company headquartered in Crypto Valley, Switzerland. They created BRZ, the largest non-dollar stablecoin in the world, and have since expanded to Argentina and Chile. In this episode we dig into how Transfero was built, the logic behind expanding currency by currency across Latin America, how stablecoins are becoming the infrastructure for cross-border commerce, and what Márlyson sees coming in the next five years that most of the market is not yet pricing in. Commerce Talks is a podcast by EVOLVE where we bring founders of agencies and technology companies in commerce and dig into what they built, the decisions they made, and the thinking behind it all. Learn more about EVOLVE at www.evolve-community.com

    $20M a Day. On the Blockchain. From Brazil. | Márlyson Silva, Transfero

  4. Jul 8

    The Biggest Lie About Having a Company in the US | Diego Sampaio, Globalfy

    Diego Sampaio is the founder and CEO of Globalfy, the platform that has helped over 10,000 founders across 100+ countries establish and run companies in the United States. In this episode we dig into how Globalfy was built, how they acquire clients across multiple markets, what founders consistently get wrong when entering the US, and what Diego learned the hard way about hiring, scaling, and building a global team. Commerce Talks is a podcast by EVOLVE where we bring founders of agencies and technology companies in commerce and dig into what they built, the decisions they made, and the thinking behind it all. Learn more about EVOLVE at www.evolve-community.com

    The Biggest Lie About Having a Company in the US | Diego Sampaio, Globalfy

  5. Feb 19

    Voices 48 - “I Blew Apart the Outline Multiple Times” Ex-Nike Exec Kevin Ertell on How to Write a Business Book, Publishing & Finding Time

    Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Kevin Ertell. Kevin Ertell has spent over 30 years turning ideas into results at brands like Nike, Sur La Table, Tower Records, and Borders. In this episode, he pulls back the curtain on what it really takes to write a book that delivers value. He shares how he carved out focused writing time amid a packed schedule, structured chapters to make frameworks easy to apply, prioritized which lessons and stories made the cut, and turned interviews with 60+ operators into actionable guidance. He also dives into the behind-the-scenes decisions most people don’t hear about—whether to work with a traditional publisher or go it alone, designing the interior and layout for clarity, and how to maintain quality under tight deadlines.As founder and CEO of Mistere Advisory, Kevin helps teams clarify, align, and act on their strategies. Before founding Mistere Advisory, he led multibillion-dollar retail and digital operations at Nike, tripled e-commerce revenue at Sur La Table, and built the first TowerRecords.com, giving him decades of insight into execution, strategy, and storytelling. When he’s not helping organizations execute, you might find him playing bass, cooking for family, or cheering on Cleveland sports with stubborn optimism.If you’re interested in reading the book that came out of this process, you can pick it up here: https://www.amazon.com/Strategy-Trap-Companies-Execution-Right/dp/1646872320 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 48 - “I Blew Apart the Outline Multiple Times” Ex-Nike Exec Kevin Ertell on How to Write a Business Book, Publishing & Finding Time

  6. Jan 27

    Voices 47 - "I Had a Total Psychological Break": Ex-BCG on Workplace Mental Health, Overachievers & Redefining Success

    Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Michael Stutts. Michael Stutts built a career most would envy, rising through Boston Consulting Group to senior executive roles in consumer brands. Behind the accolades, though, was a private struggle: overachievement, imposter syndrome, and the relentless pressure to prove his worth. Now a mental health advocate, he opens up in this episode about the moments that almost broke him, the coping mechanisms he relied on, and how he ultimately rebuilt his life and career by embracing authenticity and self-validation. He is a senior client service leader and corporate executive with deep experience across consumer industries. He has served as Chief Brand Officer at Dollar Shave Club, Chief Customer Officer at Bloomin’ Brands, and Chief Marketing Officer at Azamara Cruises, after becoming partner at Boston Consulting Group. He has led brand strategy, organizational transformation, and large-scale growth initiatives for over 30 consumer brands. For a deeper look at his journey—from boardroom to breakdown and back—pick up his book "There’s No Room Service at the Psych Ward: From Boardroom to Breakdown and Back" on Amazon. 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 47 - "I Had a Total Psychological Break": Ex-BCG on Workplace Mental Health, Overachievers & Redefining Success

  7. 12/01/2025

    Voices 46 - The Creator-Led Commerce Revolution

    Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode ,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hosts Arthur Bizdikian. n this episode, Mayssa Nasr sits down with Arthur, Co-founder & CEO of Pipp, to explore how he is building the next generation of commerce — one that empowers creators, supports conscious brands, and brings sustainability, ethics, and values to the center of fashion, beauty, and luxury. Arthur is not only an entrepreneur but also an early-stage startup investor, mentor, and the host of the Innovation Park Show on Virgin Radio. He plays an active role in shaping Lebanon’s startup ecosystem through his work as an entrepreneur-in-residence and mentor at AUB. Together, they dive into: • The creator economy and what most brands still get wrong • How Pipp is reimagining commerce with transparency and ethics • Why sustainability should be more than a marketing buzzword • What it means to build in Lebanon amid uncertainty • The challenges and opportunities of mentoring the next generation of founders • His journey as a builder, communicator, and ecosystem connector This is a conversation about vision, leadership, innovation — and the power of turning purpose into impact. 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 46 - The Creator-Led Commerce Revolution

  8. 11/20/2025

    Voices 45 - “You Gotta Have Thick Skin” Beauty Founder Arthur Gardner Smith on Haircare, Entrepreneurship & Leaving the 9-to-5

    Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Arthur Gardner Smith. Hair is in his blood. Growing up watching his mom and aunts care for their hair, Arthur Gardner Smith learned early on how hair shapes identity, confidence, and self-expression. From corporate life to founding [re]formation hair, he shares the challenges of leaving the 9-to-5, navigating the chaos of the first six months, and building a business driven by passion, purpose, and relationships. In this episode, Arthur opens up about making every decision—from brand colors to workflow—the people who supported him when the dream felt heavy, and how embracing your true self can start with something as simple as hair.Arthur Gardner Smith is the CEO & Founder of [re]formation hair, a beauty-biotech startup reinventing hair straighteners without harmful chemicals. A former Fortune 500 executive and Danaher leader, he has held senior roles across Operations, M&A, Sales & Marketing, and Product in beauty and life sciences. Arthur holds an MBA from Harvard Business School and a BSc. in Economics from The Wharton School.For more on his founder journey, follow along on tiktok @ceo_reformationhair. 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 45 - “You Gotta Have Thick Skin” Beauty Founder Arthur Gardner Smith on Haircare, Entrepreneurship & Leaving the 9-to-5
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EVOLVE Commerce Club connects senior commerce leaders, founders, advisors and operators across the world. Here you’ll find conversations on Global Commerce, Retail, D2C, B2B, AI, Leadership, Growth and what’s next for global markets. We got 2 series: (1) in EVOLVE Voices, we talked about how people shop and how retail works, with the people powering global commerce today. (2) In EVOLVE Commerce Talks, we explore the systems, tools and solutions that can create the growth of tomorrow. 📩 Want more? Apply to join our communcity at http//: evolve-community.com or subscribe for weekly insights

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