The Aligned & Thriving Podcast

4d ago

Ep61: When the Best Decision for Your Business Isn't the Best Decision for You

A decision can make perfect sense for your business and still create unnecessary pressure for you, your family, or your team. Jada knows this from experience. For years, she made decisions by considering what the business needed first. Timelines, promotions, and priorities were built around the best strategic opportunity, while her personal capacity was often considered afterwards. Eventually, she recognised that this way of planning was not creating the kind of business or life she wanted. In this episode, Jada explores why capacity is not separate from business strategy. It is one of the factors that determines whether a decision can be implemented effectively and sustained over time. Inside this episode we explore: ✨ Why a sensible business decision may not be the right decision for you. ✨ The importance of including capacity in strategic decision making. ✨ How self imposed deadlines can create avoidable pressure. ✨ Why founder and team capacity belong in business planning. ✨ The difference between having space available and choosing to fill it. ✨ What it means to build a business that respects your life as well as your goals. If you are used to making decisions around what the business needs while expecting yourself to make everything else fit, this episode offers a different way to think about strategy. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you.

Aug 24

Ep60: Why Their Textbook Perfect Webinar Launch Still Wasn't Converting with Karsyn Skuter

Karsyn Skuter had spent more than a decade working in digital marketing. She had built funnels, supported launches, studied with mentors, and developed the skills required to make every part of a launch function smoothly. But one question continued to frustrate her: Why were people registering and attending Equine Connection’s webinars without taking the next step to join their program? The funnel appeared to have everything it needed. The audience was interested, and showing up They felt like they were delivering great content in their webinars.. But the launch was not converting into consistent sales. In this conversation, Karsyn shares what they learned through building and refining four live launches together with Jada so that they can now rely on consistent sales results every time they run their live launch events In this episode we explore: ✨ Why a well built launch funnel can still struggle to convert. ✨ The process we worked through to make the launch strategy and structure actually work. ✨ What can change when you understand who is genuinely ready for your offer. ✨ Why a large audience is not always the right audience for business growth. ✨ How launch data helps you decide what to improve next. ✨ Why providing more information does not always create more value. ✨ What becomes possible when you refine a launch instead of continually rebuilding it. ✨ Why an established offer may need to meet customers differently. ✨ How a reliable launch system can create greater confidence and clarity across a business. If you have built the webinar, emails, sales page, and funnel but are still wondering why interest is not becoming sales, this conversation will help you consider what your launch actually needs next. If you had a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you.

Aug 19

Ep59: What It Takes to Keep Growing After 17 Years in Business with Kari Fulmek

Kari Fulmek has been an entrepreneur for most of her life. She is the founder of Equine Connection, the Academy of Equine Assisted Learning, which helps people build purposeful careers working alongside horses to support human development. But building the business she envisioned was not a simple or predictable journey. It required resilience, significant investment, a willingness to ask for support, and the courage to keep moving through periods that could easily have convinced her to stop. Years later, after establishing a global certification business and community, Kari encountered a different kind of challenge. A path to growth that had served the business for years was no longer producing the same results. The business had a meaningful offer and an experienced team. But something needed to evolve. And quickly. Her original positioning didn’t work. She got support and changed it. Google worked. Until it didn’t. Their original webinar approach wasn’t working. They changed it. The original offer they launched was not ultimately the best match. We refined it. Throughout her entrepreneurial journey, Kari has repeatedly been willing to acknowledge: What got us here isn’t necessarily what’s going to take us forward. In this conversation, Kari shares the real experience of building and continuing to refine a business over 17 years. In this episode we explore: ✨ The resilience required to build a business over many years. ✨ What difficult periods taught Kari about belief and continued action. ✨ Why experienced entrepreneurs still benefit from strategic support. ✨ What to consider when an established growth method stops working. ✨ How clearer thinking can strengthen the path towards an offer. ✨ Why an offer may need to meet customers differently as the business evolves. ✨ What delegation can make possible for a founder and their team. ✨ Why awareness is such an important part of sustainable growth. If you have built something meaningful but know the way you grow needs to evolve, or you want to be inspired by an entrepreneurial journey and the way a live launch system works for a high ticket offer, this conversation offers an honest and encouraging perspective. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you.

Aug 10

Ep58: The Offer Redesign and Promotion That Generated $50,000 in 2.5 Weeks

When I stepped into the CEO role of an established business in late 2013, I inherited a very difficult financial situation. Christmas was approaching. The business was about to close for a few weeks. And we needed to create a significant cash injection quickly. What followed was an offer redesign and promotion that generated more than $50,000 in upfront revenue in under three weeks. But this result did not come from one clever promotional tactic. It came from reconsidering what we were offering, listening to what our customers wanted, connecting the promotion to a meaningful moment, and giving people a genuine reason to act. There was also an important leadership lesson within this experience. I was carrying so much pressure that thinking clearly and creatively had become difficult. The idea that shaped the promotion came from someone I trusted who could see an opportunity I could not see at the time. Inside this episode, I explore: ✨ The story behind the promotion and why the business needed it. ✨ Why a stronger promotion can begin with reconsidering the offer itself. ✨ How timing and meaning can make an opportunity more relevant. ✨ The role a genuine deadline played in helping generate this upfront income.. ✨ Why clear and consistent communication mattered. ✨ How pressure can affect our ability to find creative solutions. ✨ What this experience taught me about leadership and asking for support. This promotion did not solve every challenge inside the business. But it created the space we needed to keep moving forward. If you are preparing an online launch, redesigning an offer, or considering your next business promotion, this episode will help you think more deeply about what needs to align before you begin promoting. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you!

Jul 27

Ep57: Why Your Team Still Depends on You (Even Though You've Delegated)

Hiring a team doesn't automatically create more freedom. In fact, many founders find themselves with a growing team while still carrying the mental load of every project, every launch and every moving part of the business. If you're constantly checking in, following up, answering questions, or feeling like everything still lands back on your shoulders, this episode is for you. In this conversation, I share one of the biggest leadership shifts I've learnt through building businesses with both in-house and remote teams, and through helping founders grow businesses that scale beyond them. The difference? Delegation and ownership. Because while delegation removes tasks from your to-do list, ownership removes responsibility from your shoulders. When we simply delegate tasks, our team members often don't have the context, clarity or confidence to make decisions without us. But when we intentionally create ownership, we build leaders within our business. People who understand the bigger vision, know how their role contributes to it, and can confidently take responsibility for the areas they've been entrusted with. Inside this episode we explore: ✨ The critical difference between delegation and ownership. ✨ Why simply hiring more people won't automatically reduce your workload. ✨ How founders unintentionally keep themselves at the centre of every project. ✨ Why context, vision and clear expectations are essential for creating ownership. ✨ The leadership shift required to help team members truly step up. ✨ Why letting go of control is just as important as training your team. ✨ How ownership creates more ease, autonomy and sustainable growth for both founders and their teams. ✨ Why scaling your business requires you to evolve as a leader, not just grow your team. Because building a business that grows beyond you isn't just about finding the right people to help you. It's about creating an environment where other people can genuinely own parts of the business alongside you. That's where more ease, more spaciousness and more sustainable growth begin. If you've ever wondered why you still feel like everything depends on you, even though you've delegated, I hope this episode gives you a new perspective on what your business might really need next. If you had a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you. And if you've been enjoying the podcast, I'd be so grateful if you'd hit follow, leave a review and share this episode with another founder who's ready to step further into their CEO role.

Jul 20

Ep56: Why Bringing a New Offer Into the World Feels So Vulnerable

Everyone talks about strategy. Many people talk about mindset. Some people talk about energetics. But I don't think we talk nearly enough about what it actually feels like to take something deeply personal, an idea, an offer, a message, a movement, and put it out into the world. Because that's what bringing a new offer to life really is. It's standing up and saying: "This is what I believe in." "This is what I want to help people with." "I think this can change lives." “I created / am creating this thing and I think you’ll love it.” Of course that feels vulnerable. And yet, when we find ourselves procrastinating, overthinking, rewriting the sales page for the 20th time, putting off recording the video or wondering why something that "should" take an hour has somehow taken all day, we often assume something is wrong with us. In this episode, I want to offer a different perspective. You're not slow or lazy. Maybe you're not stuck because you don't know enough. Maybe you're not lacking confidence. Maybe it isn't simply a strategy problem. Maybe it isn't just a mindset block. Maybe what you're experiencing isn't something that needs fixing at all. Maybe, it's simply the vulnerability of creating something that matters. Inside this episode we explore: ✨ Why creating an offer is about far more than strategy and execution. ✨ The emotional reality of putting something deeply personal into the world. ✨ How vulnerability often disguises itself as procrastination, perfectionism and overthinking. ✨ Why knowing the strategy doesn't always mean you'll find taking action easy. ✨ Bob Proctor's concept of the "terror barrier" and how it shows up as we grow into the next version of ourselves (a necessity when creating new things). ✨ Why identity shifts are a normal part of building a business. ✨ The importance of trusting yourself, trusting the process and continuing to take small actions forward. ✨ Why surrounding yourself with people who understand your vision matters more than you may realise. ✨ Why every successful entrepreneur has experienced this, and why we need to normalise it instead of judging ourselves for it. Because you're not just creating an offer. You’re sharing a piece of yourself. You're bringing something that matters deeply to you into the world and hoping it finds the people it's meant to serve. And that they love it and want in. That takes courage. And I think it's something we need to normalise. If you've ever found yourself wondering why launching something new feels so emotionally challenging, even when you know exactly what you need to do, I hope this episode reminds you that you're not broken. You're in process. You’re growing. You’re doing something incredibly brave. And it’s a normal part of the process. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to celebrate your takeaways and thank you for your support. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email if you're ready for personalised support to develop, position, launch or grow your online offer in a way that's aligned with both the business and life you want to create. And if you've been enjoying the podcast, I'd be so grateful if you'd hit follow, leave a review and share this episode with another entrepreneur who needs to hear this conversation.

Jul 13

Ep55: The Hidden Costs of Being Your Own Launch Manager

If you're still managing every moving part of your launches (or most of them) yourself, this episode is for you. Now, don't get me wrong, we all start there. Wearing all the hats is part of building a business. But there comes a point where continuing to be the person coordinating every task, answering every question, making every decision and carrying the mental load doesn't just cost you time. It starts costing your launch results, your leadership and your ability to scale. In this episode, I unpack ten hidden costs of staying in the role of your own launch manager and why the next level of growth isn't about working harder, it's about changing how you lead. Inside this episode we explore: ✨ Why constantly context switching prevents you from showing up fully in your highest-value roles. ✨ How founder dependency quietly becomes the bottleneck in your business, costing you even more than you realise. ✨ The hidden impact of carrying the operational and mental load of every launch. ✨ Why your team can't truly grow while every decision comes back to you. ✨ How doing everything yourself limits both your leadership and your launch performance. ✨ Why bigger launches don't require more founder effort, they require better systems, ownership and leadership ✨ What it really looks like to step into your CEO era and build launches that scale with more ease If you've reached the point where your launches are working, but they're also exhausting... This episode will encourage you to think differently about what scaling actually requires. Because the goal isn't simply to do less. It's to create the conditions where you can spend more time doing the work only you can do. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to shout out your takeaways and your support! 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you're ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you've found it helpful.

Jul 6

Ep54: The Name of Your Launch Event Could Be Hurting Sign-Ups

When we're creating a launch, we often spend hours refining the title, the hook and the promise of our event. But there's one simple detail that can quietly impact your sign-ups before someone even reads your event title... The name of the container itself. One of the easiest mistakes to make in marketing is using language that makes perfect sense to you... ...but doesn't naturally make sense to your ideal clients. Using the example of naming your launch event to explore why the words we borrow from our industry aren't always the words our audience connects with, and how one simple change could improve your sign-ups, in this episode, I unpack why calling your launch event a "webinar" might actually be creating confusion for your ideal clients. And why choosing language that feels familiar, exciting and aligned with your audience can make a meaningful difference to your registrations. I explore: ✨ Why "webinar" often isn't the best fit for your audience. ✨ How industry language can unintentionally create confusion. ✨ Why the words you choose should feel natural to your ideal clients. ✨ Different launch event container names to consider. ✨ How small changes can improve excitement and sign-up rates. ✨ Why matching your language to your audience is more important than following industry norms. If you're planning a launch anytime soon, this quick episode could save you from making one of the simplest, and often overlooked, launch mistakes. Because sometimes it's not your event that's the problem. It's simply style of event you’re saying it is. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to shout out your takeaways and your support! 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you're ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you've found it helpful.

The Aligned & Thriving Podcast

Ep61: When the Best Decision for Your Business Isn't the Best Decision for You

Ep60: Why Their Textbook Perfect Webinar Launch Still Wasn't Converting with Karsyn Skuter

Ep59: What It Takes to Keep Growing After 17 Years in Business with Kari Fulmek

Ep58: The Offer Redesign and Promotion That Generated $50,000 in 2.5 Weeks

Ep57: Why Your Team Still Depends on You (Even Though You've Delegated)

Ep56: Why Bringing a New Offer Into the World Feels So Vulnerable

Ep55: The Hidden Costs of Being Your Own Launch Manager

Ep54: The Name of Your Launch Event Could Be Hurting Sign-Ups

About

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The Aligned & Thriving Podcast

Episodes

Ep61: When the Best Decision for Your Business Isn't the Best Decision for You

Ep60: Why Their Textbook Perfect Webinar Launch Still Wasn't Converting with Karsyn Skuter

Ep59: What It Takes to Keep Growing After 17 Years in Business with Kari Fulmek

Ep58: The Offer Redesign and Promotion That Generated $50,000 in 2.5 Weeks

Ep57: Why Your Team Still Depends on You (Even Though You've Delegated)

Ep56: Why Bringing a New Offer Into the World Feels So Vulnerable

Ep55: The Hidden Costs of Being Your Own Launch Manager

Ep54: The Name of Your Launch Event Could Be Hurting Sign-Ups

About

Information