Behind the Content Podcast

Lex & Mads

Join us as we dive into the BTS of our lives as business owners, the rise of iPhone wedding content, aligning with your purpose, the wedding industry and everything in between. You'll hear from industry experts, talented creators as well as couples sharing their journeys, insights, and inspirations.

  1. 09/01/2025

    Season One Finale: Paid Ads, Europe Weddings & Marketing Tactics

    We’re wrapping up Season One with a bang before taking a little mid-season break (don’t worry, we’ll still be hanging out with you on socials). In this episode, we cover it all: Taylor Swift’s engagement, hair curl routines, reno updates, and the real tea on booking Europe weddings as a content creator. Plus, we dive into listener questions on marketing tactics, power banks, open day setups, and the big one...paid ads. Think of this episode as a season send-off filled with tips, laughs, and lots of behind-the-scenes chaos. We’ll be back soon, fresher than ever, so keep the questions rolling in and keep an eye on our socials.

    1h 5m

  2. 08/18/2025

    Wedding Season Reset: Reviews, Routines & Real-Life Chaos

    Wedding season is back, baby! In this episode, we’re giving you the real talk on getting yourself ready for the months ahead... mentally, practically, and creatively. From the chaos of Google reviews and makeshift websites to champagne towers collapsing mid-reception (and how the best planners save the day), we share the wins, the fails, and the prep tips that actually matter. We dive into: Why your pre-wedding questionnaires are your secret weapon How to balance anxious “go-go-go” energy with grounded confidence When (and how) to post content so couples love you for it Suppliers, socials, and making sure you’ve got your T’s crossed before the big day Whether you’re a content creator about to hit wedding season head-on, or a couple gearing up for your own day, this episode is packed with reminders to keep things simple, prepared, and joy-filled.

    42 min

  3. 08/11/2025

    Everything you need to know about wedding photography, why traditions are overrated & rainy days rule

    This week we’re joined by the brilliant (and hilarious) Tereza from Wilson & Lewis, who’s bringing 10+ years of wedding photography wisdom to the pod. From her and Tony’s meet-cute in London to building their business from scratch in Adelaide, Tereza shares her take on ideal couples, why she ditched city weddings, and the beauty of embracing whatever the day throws at you... rain, lions or Star Wars disco balls. We dive into working alongside videographers and content creators, surviving COVID as a duo, and why you really don’t need a veil. If you’re planning a wedding, in the industry, or just love a good behind-the-scenes chat then this one’s packed with advice, laughs, and plenty of truth bombs.

    1h 13m

  4. 08/04/2025

    Not Your Gear, Not Your Job: A Wedding Creator Reality Check

    It’s a hot topic in the wedding world right now, so we’re diving in head-first... cameras, content creators and exactly where the line is between capturing magic and stealing someone else’s job. We’re breaking down the etiquette, the politics, and the all‑too‑common “I’ll just grab a quick DSLR shot” moments that send media teams into a spin. Whether you’re a creator, a photographer, a florist, or just here for the tea, this episode is your crash course in staying in your lane, working with (not against) vendors, and not biting the hand that feeds you.

    47 min

  5. 07/28/2025

    10-Hour Shifts, Freebies & Full Galleries: Content Creator FAQs, Answered

    This week, we’re answering your FAQ's, think everything from surviving 10-hour shoots (hello, snack packs and supportive shoes), to whether paying for a magazine feature is actually worth it. We chat wedding expos, email automation Mads and debate the ethics of deleting your dance floor footage (spoiler: don’t). Plus: our take on awards, giveaways, and whether you really need to show that full gallery to your next lead.

    55 min

  6. 07/22/2025

    The Planner Every Wedding Needs (Even If You Think You Don’t) ft. Chelsea from Easy As Events

    We sat down with the ultimate planner, stylist, coordinator and part-time wedding day bouncer, Chelsea from Easy As Events. From a forensic chemist to full-time wedding whisperer, she shares her journey into the biz, the wildest day of drama (yes, it includes a punch) and all the insider tips your Pinterest board won’t tell you. We chat about:– The difference between a planner, stylist, and coordinator (and why you might need all three)– Controversial opinions like: do you actually need a wedding cake?– Green flags, red flags and vendor horror stories– Why content creators need to step it up (and show up in more than jeans)– The BTS moments that matter most This one’s packed with value for planners, creators, nearlyweds and vendors looking to know more.

    1h 20m

  7. 07/14/2025

    From the Aisle to the Algorithm: Briony’s Wedding Content Pivot

    This week, we’re joined by the beautiful Briony one of lex's former brides now turned wedding content creator. She takes us through the chaotic, unfiltered, and unforgettable story of her Lake Como elopement. From storage unit drama and missing photographers to chasing bouquets and sweating through corsets (in 40-degree heat, mind you), this episode is part love story, part warning tale. We dive into how one wild wedding day not only tested Briony’s nerves but sparked her entire career in the wedding content space. She shares her pivot from social media management into weddings, the BTS of building client trust, dealing with vendor politics, and the quiet power of being the calm in the chaos. If you’ve ever wondered what really happens behind the scenes of a dreamy destination wedding or you're curious about becoming a wedding content creator yourself, this one’s for you. Plus: the truth about photographers who forget the date, camcorder regrets, and what every couple really needs to know before booking a content creator.

    1h 4m

  8. 07/07/2025

    Our Europe Wedding Guide: How to Work, Travel & Not Lose Your Mind

    This week we’re taking you on a (very real) journey through what it’s actually like to shoot weddings in Europe from the dreamy content to the logistical chaos no one posts about. In this episode we break down the do’s and don’ts of booking Euro gigs as a content creator: budgeting properly, pitching with purpose, navigating culture shock, and dealing with lost bags (and even lost camera gear 😅). If you're dreaming of European weddings, gearing up to head over this season or already booking your summer 2026 lineup, this one’s packed with the kind of tips you'll wish someone had told you sooner.

    1h 12m
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Join us as we dive into the BTS of our lives as business owners, the rise of iPhone wedding content, aligning with your purpose, the wedding industry and everything in between. You'll hear from industry experts, talented creators as well as couples sharing their journeys, insights, and inspirations.

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