#BeMoreLobster

Louise Cartwright
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Welcome to #bemorelobster.This podcast is for women in business who care deeply about what they do.Women with ideas as big as their hearts and a business they love and want to grow.Women who are brilliant at getting things done… but also know what it feels like to have twenty tabs open in your head.To wake up thinking about work.To feel excited by your business one minute… and completely overwhelmed by it the next.To be holding growth, family, grief, perimenopause, ambition, relationships, life… all at the same time… and still trying to show up well inside your business.That’s what we talk about here.The real stuff.Managing your brain when it’s spiralling.Making decisions when everything feels noisy.Building capacity without burning yourself out.Learning how to handle the discomfort that naturally comes with growth.Backing yourself when you can feel yourself wobbling.And creating a business that actually supports your life… instead of taking over it.Why #bemorelobster?Because discomfort is how the lobster knows it's time to grow. Its shell gets tight and it feels pressure.It never assumes somethings gone wrong - it knows it's time to grow a bigger shell.That’s the reminder here.The moments where you feel uncomfortable, emotional, unsure, vulnerable, frustrated or like you’ve completely lost your rhythm…It doesn’t automatically mean you’re off track or something's gone wrong. It means you’re right in the middle of becoming.So if you’re a woman building a business and also living a real, full, beautifully messy life…You’re in exactly the right place.Let’s get into it.With all my love, Louise xx

  1. 1d ago

    How to "believe" in your success when you don't have the results yet

    Episode 22: How to Hold Belief Before You Have the Evidence How do you keep backing your vision when there’s nothing yet to show for it? No proof, no result. Just you, getting up every day and committing to something that hasn’t happened yet. It’s hard. You’re managing your brain on purpose, regulating yourself in the middle of the challenge (rather than waiting for it to calm down), staying with the emotions you’d normally run from, and still taking grounded action. So of course you want to rush to the result. Get the result and you can finally stop holding on so tight and just breathe. Except that rushing energy is rooted in disbelief. And it’s the very thing keeping the result away from you. In this episode I break down what rushing actually looks like (spoiler: a lot of the time nothing moves at all), and I take you inside a coaching conversation from this morning where a client worked out she’d had her consistency problem the wrong way round. In this episode: [00:00] Why holding belief ahead of time feels so heavy, and why rushing to the result keeps you stuck[01:51] Why getting the result won’t make it easier if you haven’t become someone who can believe without evidence[03:55] The symptoms you might not expect: avoidance, incoherent action, not selling, overdelivering and undercharging[04:46] Failing ahead of time, and why motivation needs ambition plus expectancy[06:11] That crucifying moment when friends and family ask how the business is going (and what it means if you need your partner to back your investments)[07:35] Inside this morning’s coaching call: congruence, and the big vision she didn’t really believe in[10:25] Bringing the goalposts forward and building your bank of evidence[11:34] “I’m busy but not consistent.” You’re consistent. Consistently busy, with things that don’t move the needle.[12:09] You don’t wait for belief to get consistent. You get consistent and the belief follows.[13:37] The intangible work: using NLP and somatics to release limitation at the body level, then rehearsing and anchoring the future self[14:29] Getting comfortable slowing down, and holding belief for 5 seconds, then 10, then a minute[15:39] The “I just effing know” test, and what it means when your body wobbles[17:49] The three things creating results in my life right now: a horrifically bad investment last November, choosing to slow down and go deeper, and signing up for two Hyrox racesIf you’ve been in business a few years, you’ve got the receipts for every course and programme you’ve invested in, and the result still isn’t there, this one’s for you. Belief that lives in your body changes how you sell, how you show up and how quickly things move. Post-it notes on the mirror don’t. If you haven’t heard last week’s Mirror Frame episode, go back and listen to it, because this one builds on it. If this episode landed, share it with someone who needs it, hit subscribe, and come and follow me on Instagram and Facebook. I’ve got something super exciting coming up and I want you to be the first to know. You can find me on Insta here Join my FB Group

    How to "believe" in your success when you don't have the results yet

  2. Oct 5

    If your life feel uncomfortably Deja Vu here's why

    In this episode, I dive deep into a powerful tool I call the "Mirror Frame" concept, which has been absolutely transformative for me and my clients. If you haven't listened to last week's episode yet, I highly recommend checking that out first as it lays the foundation for what we cover today. The conversation focused on how our beliefs about time, our past, and our future shape our current reality and impact our growth—especially in business. I guide you through a practical and visual exercise, so have a pen and paper handy! One concept discussed was how we tend to let the past dictate our feelings and expectations for the future. I invite you to visually map this out, noticing where you place your 'past,' 'present,' and 'future' on paper, and reflect on how your past decisions, beliefs, and experiences are currently shaping your life and business 01:29. A key theme that emerged was the idea that if nothing changes, your future will simply be a reflection of your past—often amplified. I explored what happens when we let fear, resentment, or doubt build and how these emotions intensify if left unchecked 06:19. The discussion explored how business owners often catastrophize about the future, resulting in anxiety, self-doubt, and a "scramble" to find belief in themselves 09:03. I highlight the importance of changing the way you frame both your past and future to shift how you feel and act in the present moment. Several points were raised, including: Our current reality is the sum of our past choices and the way we interpret those choices.The energy and belief behind our actions (not just the actions themselves) are what drive results in business and life 11:12.The crucial distinction between knowing a concept and truly understanding and living it out consistently.I walk through the practical steps of the Mirror Frame tool, emphasizing that at any point, you can choose a new frame for your present, which in turn changes the "mirror" of your future 15:25. This practice, more than any external strategy, can radically alter your trajectory. This episode is all about moving beyond strategy and shifting your identity, energy, and perspective so you can create greater results with more ease, fun, and alignment. I can't promise it'll be an overnight transformation, but if you're willing to play the long game, the payoff will be worth it—and the "long game" actually gets a lot shorter when you focus on this inner work 16:41. Thanks for tuning in, and I'll see you next week on Be More Lobster! You can find me on Insta here Join my FB Group

    If your life feel uncomfortably Deja Vu here's why

  3. Sep 28

    How to stop feeling behind in your business (and why it's a lie anyway)

    Are you catching yourself thinking, "I'm behind," "I'm getting left behind," or "I've wasted time"? In this episode, I dive into why those thoughts just aren't true and how you can shift your mindset to create quicker, more joyful results in your business. The conversation focused on the power of comparison and how it fuels feelings of being behind. I explore how comparing yourself to others' results and timelines only creates unnecessary pressure and suffering—most of the time, you don’t even know how others achieved their success or what their journey truly involved (00:33). Imagine if you could let go of comparison and approach your own journey with curiosity and excitement. One concept discussed was the illusion of linear time. I challenge the belief that your future results have to take as long as your past ones, and share my views on time as a human construct (02:27). If you're relying on the story of how long things took before, you may be holding yourself back unnecessarily. A key theme that emerged was the importance of shifting from "how did I get here?" to "who got me here?" (04:14). Results come not just from actions, but from the frequency and belief you hold while taking those actions. Hard work alone isn't enough—it's your alignment, your belief in your inevitability of success, that makes the true difference (05:08). The discussion explored practical steps you can take right now: Build concrete belief and sufficiency in your own ability to succeed (06:25).Flip your mental script: bring the results to you now rather than chasing after them.Have more fun! Joy, curiosity, and higher frequencies are the real creative forces in your business (07:35).Several points were raised, including the idea that operating from a place of lack and disbelief dilutes the efficacy of your actions (08:18). By focusing on belief, presence, and enjoyment, you can achieve more with less struggle. Take this message into your week: success is inevitable, and you can move forward faster—and happier—by letting go of comparison and embracing sufficiency. Make sure to tune in next week when I'll introduce the "mirror frame concept" to bring everything together even more deeply. Grab your brew, and let's step into a new way of building your business! Watch my fav YouTube Clip on time here You can find me on Insta here Join my FB Group

    How to stop feeling behind in your business (and why it's a lie anyway)

  4. Sep 21

    Which of these is stopping you working with your best clients?

    In this episode, I share a transformational moment from a recent client coaching session that sparked a huge mindset shift—not just for her, but for me too. We dive deep into the concept of value and responsibility, unpacking what it truly means for you, your clients, and your business. Key themes from this episode: The difference between being responsible for delivering value versus being responsible for your clients’ results (02:10)The importance of creating safety for clients to invest in themselves, rather than feeling the pressure that they’re investing in you (03:43)How shifting your perspective relieves pressure and fosters healthier boundaries with your clients (06:21)My personal story of learning the investor versus consumer mindset after a costly business investment, and how that lesson led to over £50,000 in new sales (07:31)Understanding how your mindset as a business owner mirrors the kinds of clients you attract—and how to make positive changes in both areas (11:12)The practical steps you can take right now to believe in, deliver, and communicate your value while empowering your clients to take ownership of their results (12:54)Reflection prompts from the end of the episode: Where are you on the investor–consumer mindset spectrum?What is one thing you can do today to stand more firmly in your value?How can you give more responsibility back to your clients for their results?What small changes can you make right now to be more in integrity and better walk your talk?Thank you for listening! If you enjoyed this episode I'd love it if you subscribed and gave me a share ❤️ You can find me on Insta here Join my FB Group

    Which of these is stopping you working with your best clients?

  5. Sep 14

    You don't need to feel excited to 'manifest'

    In this micro episode, I dive into the topic of manifestation—framed in a way you may never have heard before. I reflect on my own evolution with manifestation, from the days when “The Secret” first came out, through to how my understanding has shifted over the years. The conversation focused on how I initially viewed manifestation as an external act, something that only certain people could do, and even tied to feeling “deserving” of outcomes. I invite you to reflect on whether this resonates with your own experience or beliefs 00:48. A key theme that emerged was the idea of manifestation not as a mystical or magical event, but as the transmutation of energy—a grounded certainty and responsibility in holding the right frequency through our thoughts and feelings 03:00. I share how this realization shifted my approach, and how cultivating high expectations and standards for my life has changed the way I experience and recognize manifestations. The discussion explored the difference between excitement and certainty. I raise the question: What if we could manifest not through heightened excitement, but through a calm, unwavering certainty that what we desire is inevitable 05:04? I also talk about how this shift in mindset can make business, and life in general, so much easier; it means setbacks don’t deter us, and pain simply becomes part of the process rather than something we run from 06:08. Several points were raised, including: The limitations of seeing manifestation as something only “special people” can doThe influence of mindset practices, like the Bob Proctor abundance meditationThe role of neutrality, sufficiency, and certainty in bringing desires into realityHow holding high expectations can transform both personal and business experiencesI’d love to hear your reflections! Please head over to Instagram, find my reel on this topic (“What if you didn’t need to be excited to manifest?”), and let me know your thoughts 07:52. How does thinking about manifestation as grounded certainty instead of excitement land for you? Thank you for listening to this micro episode. There’s more to come, so stay tuned for the next one! You can find me on Insta here Join my FB Group

    You don't need to feel excited to 'manifest'

  6. Aug 25

    Want More Self-Belief? Start With Your Body, Not Your Brain

    In this episode of Be More Lobster, I dive deep into the real root of self-acceptance and why just “working on self-approval” rarely creates lasting change. The conversation focused on how so many of us make decisions to appease others, avoid conflict, or seek validation because we don’t fully approve of ourselves. A key theme that emerged was how these patterns aren’t just stories in our heads—they’re stored somatically in our bodies and show up as triggers, physical sensations, and even health challenges 00:00. One concept discussed was the powerful connection between unprocessed emotions and our physical health. I share Gregg Braden’s story about experiencing heart episodes following the death of his mother, eventually learning that unprocessed grief, stored in the body, was at the root of these experiences—not a physical heart issue 03:49. The discussion explored the work of Candace Pert and the “molecules of emotion,” expanding on the science of how our bodies retain emotional trauma 05:40. Several points were raised, including the idea that the solution isn’t about collecting more affirmations or evidence for your worthiness—but actually removing the somatically stored experiences from your body. I introduce my “Body First, Brain Follows” process, which helps you: Become aware of your somatic patterns and triggersUse somatic practices to gently release stored emotionsSet yourself up daily to recalibrate to your most sufficient, courageous self 08:49The result? You stop seeking external validation, gain unshakeable self-belief, and start moving through life (and business!) with more trust, courage, and freedom 09:42. Implementation Invitation I invite you to ask yourself: What decisions do I make when I’m not in self-belief or sufficiency? Notice where those decisions feel in your body, observe your physical reactions, and lovingly bring your attention there to begin the process of release and let go 10:06. If you’re curious to learn more, I recommend checking out the Gregg Braden interview I referenced (caution: some AI/world topics in there can be heavy) and Candace Pert’s fascinating work on emotions and the body. Thank you for listening—here’s to creating a new somatic experience rooted in sufficiency! Join the #bemorelobster facebook group Greg Braden interview link Candace Pert - Molecules of Emotion  You can find me on Insta here Join my FB Group

    Want More Self-Belief? Start With Your Body, Not Your Brain

  7. Aug 20

    Stop Chasing Trends and Start Solving the Real Problem

    In this episode, I dive deep into the concept that you problem solve for what you believe. I explore how the amount of money you make is directly tied to how you manage your mind and the level at which you solve your business problems. If you're stuck at a certain income level, it's likely because you're solving problems from the beliefs that keep you there. Key Topics: Mindset and Money: I discuss how the beliefs you hold determine the problems you focus on and ultimately the outcomes in your business. For example, if you believe you need more money or staff, you'll only look for solutions in those areas, potentially missing creative opportunities available right now 00:15.Real-Life Examples: I share experiences from my corporate coaching work, illustrating how beliefs like “we need more money” or “social media doesn’t work for me” lead to ineffective problem solving, and how shifting those beliefs can open up new, more effective strategies 01:23, 02:34.Common Limiting Beliefs and Solutions:Believing social media isn’t effective causes copying trends or inaction, instead of developing the key skill of writing compelling copy 02:34.Feeling stuck in your income can lead to lowering prices or changing offers, when the real answer is to spot and address holes in your strategy 04:30.Thinking someone else has the “right answer” leads to endless courses and information gathering, instead of learning to trust yourself as the driver of your success 07:01.Energetic Alignment: I emphasize the importance of energetic coherence around money. You can’t outwork a scarcity mindset—this needs to be addressed both mentally and somatically 06:26.Implementation Invitation: I close with practical steps:Get honest about your current self-concept and where you’re making decisions from 09:06.Imagine your future self who’s already achieved what you want—what did she stop believing, start thinking, and start doing differently? 09:41.Start embodying those beliefs and actions now 10:06.Tune in to get inspired to elevate your thinking, rewire your problem-solving, and start operating at the level of your next business milestone. If you loved this episode, don’t forget to share it and tag me! I believe in you—and I’ll see you next time on Be More Lobster. And why not join the FB Group here? You can find me on Insta here Join my FB Group

    Stop Chasing Trends and Start Solving the Real Problem

  8. Aug 10

    From Overwhelmed to On Top With One Model

    In this episode, I dive into why tough times can feel so overwhelming, especially when we make things personal by judging ourselves or comparing our journey to others. I remind you that these struggles aren’t just about being a woman in business—they’re about being human and juggling all the roles life throws our way. I introduce you to a powerful coaching tool called “the model,” created by Brooke Castillo of the Life Coach School. The conversation focused on showing how the model helps us separate neutral circumstances from the thoughts, feelings, actions, and results we generate—revealing that frustrations often stem from broken strategies, not personal shortcomings. One concept discussed was how thoughts about a neutral circumstance—like business income, social media, or health—create emotional “charge” and shape the results we experience. I share an example using social media: from the neutral circumstance to common negative thoughts and feelings, the actions (or inactions) that follow, and the inevitable results. A key theme that emerged was the importance of addressing mindset not just on a mental level, but also recognizing the somatic (body-based) experience attached to our thoughts and feelings. The discussion explored ways to start change with our feeling state and how shifting into a more resourceful state can be a catalyst for real transformation—far beyond just “thinking positive.” Several points were raised, including the interconnectedness between our business mindset and our relationships, health, and overall joy in life. I share why using the model consistently not only breaks personal judgment and blame cycles but also invites us to take radical personal responsibility for our patterns and choices. I also give you a glimpse of the practical techniques I teach my clients for shifting state, including NLP tools and coaching strategies for self-leadership, so you can manage your experience no matter what challenges arise. If you’ve ever felt stuck in self-judgment or wondered how to break unhelpful patterns and start creating the results you truly want in both business and life, this episode is for you. As always, thank you for joining me—remember, your business success is inevitable when you keep showing up, holding belief, and using the right tools. Be sure to subscribe for more insights and actionable coaching tips, and I’ll see you in the next episode of Be More Lobster! You can find me on Insta here Join my FB Group

    From Overwhelmed to On Top With One Model
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About

Welcome to #bemorelobster.This podcast is for women in business who care deeply about what they do.Women with ideas as big as their hearts and a business they love and want to grow.Women who are brilliant at getting things done… but also know what it feels like to have twenty tabs open in your head.To wake up thinking about work.To feel excited by your business one minute… and completely overwhelmed by it the next.To be holding growth, family, grief, perimenopause, ambition, relationships, life… all at the same time… and still trying to show up well inside your business.That’s what we talk about here.The real stuff.Managing your brain when it’s spiralling.Making decisions when everything feels noisy.Building capacity without burning yourself out.Learning how to handle the discomfort that naturally comes with growth.Backing yourself when you can feel yourself wobbling.And creating a business that actually supports your life… instead of taking over it.Why #bemorelobster?Because discomfort is how the lobster knows it's time to grow. Its shell gets tight and it feels pressure.It never assumes somethings gone wrong - it knows it's time to grow a bigger shell.That’s the reminder here.The moments where you feel uncomfortable, emotional, unsure, vulnerable, frustrated or like you’ve completely lost your rhythm…It doesn’t automatically mean you’re off track or something's gone wrong. It means you’re right in the middle of becoming.So if you’re a woman building a business and also living a real, full, beautifully messy life…You’re in exactly the right place.Let’s get into it.With all my love, Louise xx

Information

  • Creator
    Louise Cartwright
  • Years Active
    2025 - 2026
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © 2026 #BeMoreLobster
  • Show Website
    #BeMoreLobster