Leaders List Show

Leaders List Show

Welcome to Leaders List Show, where CEOs and business leaders get the insights they need to scale smarter. We break down leadership strategies, business operating systems, and personal CRMs to help you optimize growth, retention, and exit value. No fluff, just real conversations with experts who’ve been there. Subscribe now and stay ahead of the curve!

  1. 2d ago

    Building Fitness Entrepreneurs, Not Just Trainers with Marc Rodriguez

    In this episode of the Leaders List Show, Bryon Morrison sits down with Marc Rodriguez, CEO and Founder of Manifest Fitness Institute and Justrod Enterprises, to talk about leadership, entrepreneurship, business ownership, and the future of the fitness industry.After retiring from the United States Marine Corps, Marc entered the fitness world and quickly saw a major gap: many personal trainers knew how to train clients, but few had the roadmap to build a real business. Manifest Fitness Institute was created to close that gap by combining health and fitness education with business development, teaching trainers how to handle sales, marketing, lead generation, retention, pricing, systems, and ownership.Bryon and Marc also discuss Marc’s journey from trainer to instructor, franchise leader, CEO, and founder, along with his vision to scale Manifest Fitness Institute across the United States and internationally.Key insights from the conversation include:◾ Building fitness entrepreneurs: Marc explains why trainers need business education, not just certifications.◾ Leading through structure: Marc shares how delegation, weekly priorities, project management, and operating rhythms help him manage multiple companies.◾ Scaling with discipline: Marc breaks down why he wants every system, SOP, and operational issue addressed before franchising.◾ Culture as a growth driver: Marc shares why small actions, recognition, and pride in the facility shape loyalty and reputation.◾ Leadership from the front: Marc reflects on how military leadership shaped his approach to business, people development, and long-term legacy.Watch the full episode to learn how Marc Rodriguez is building a national model for fitness professionals who want to become operators, owners, and leaders.Subscribe for more CEO-level conversations on leadership, growth, systems, and execution.

    51 min

  2. Jun 15

    Building Brand Credibility, Financial Storytelling & Why AI Can’t Define Your Narrative

    In this episode of The Leaders List Show, Bryon Morrison sits down with Simon Hylson-Smith, founder of Paragon PR, to discuss why communication in finance is not just marketing: it is credibility, trust, and valuation. Simon shares how Paragon helps financial institutions and fintech companies define their narrative, sharpen their positioning, and become more relevant, respected, and widely known. He explains why many technology-driven brands mistakenly believe their product will sell itself, and why the real advantage often comes from a clear, authentic story that stakeholders actually believe. They also discuss how AI is changing brand strategy, why AI can make messaging sound generic, and why listening to clients, employees, and stakeholders is essential to building a narrative that becomes a true competitive moat. In this episode, we cover: 📌 Why communication in finance directly impacts credibility 📌 How Paragon PR helps financial brands define their story 📌 Why niche positioning is stronger than trying to serve everyone 📌 The role of stakeholder interviews in uncovering brand truth 📌 Why AI can dull a brand instead of differentiating it 📌 How one strong article can create long-term brand momentum 📌 Why executives need to become industry leaders, not just company spokespeople 📌 The three essentials of a strong narrative: truth, authenticity, and relevance 📌 How leaders can turn their story into a strategic advantage If you’re leading a financial services firm, fintech company, or B2B brand, this conversation will help you understand why your narrative matters, and how to make it stronger. #TheLeadersListShow #Leadership #BrandStrategy #FinancialServices #Fintech #PublicRelations #BusinessGrowth #Storytelling #ExecutiveLeadership #MarketingStrategy

    32 min

  3. Jun 5

    Corey Morris on Scaling an Agency, AI Search, and Marketing ROI

    In this episode of The Leaders List Show, Bryon Morrison sits down with Corey Morris, owner of Voltage, author of The Digital Marketing Success Plan, and a national voice in search marketing. Corey shares his journey from employee to owner, how Voltage narrowed its focus from a broad-service agency to a specialized search and web development firm, and why AI has created so much confusion for leaders trying to evaluate marketing performance. They also discuss succession planning, building a personal advisory board, avoiding unchecked growth, and how leaders can separate real marketing strategy from AI hype. In this episode, we cover: - Corey’s journey from employee to agency owner - Why Voltage moved from full-service to specialist-focused - The difference between growth and scalable growth - How AI is changing search, SEO, and marketing attribution - Why marketing ROI depends on more than KPIs - The importance of trusted advisors and peer networks - How leaders should think about succession and what comes next If you’re leading a company, scaling an agency, or trying to understand what AI really means for your marketing strategy, this conversation is packed with practical insight. #TheLeadersListShow #Leadership #DigitalMarketing #SEO #AI #AgencyGrowth #MarketingStrategy #BusinessLeadership #SuccessionPlanning

    35 min

  4. May 29

    How Seven Eagle Academy Helps Veterans Land Meaningful Civilian Careers

    In this episode of Leaders List Show, Bryon Morrison sits down with Jordi Kern, Founder of Seven Eagle Group, to discuss how his team is helping veterans transition into meaningful civilian careers through Seven Eagle Academy and the SkillBridge program. Jordi shares why he moved away from a traditional recruiting model and built an online academy and marketplace that connects transitioning service members with hiring managers across industries. The conversation highlights how veterans bring grit, professionalism, leadership, and mission-focused execution into the workforce, and why companies should rethink how they evaluate veteran talent. We’ll cover the following topics: How Seven Eagle Group supports veterans entering civilian careers - The value of SkillBridge for both service members and employers - Why Seven Eagle Academy creates a lower-risk hiring experience - How companies can “test drive” veteran talent before making a permanent hire - Why resumes often fail to capture a veteran’s true potential - The importance of video introductions, networking, and informational interviews - Top roles where veterans often succeed, including tech, cybersecurity, sales, aviation, construction, project management, and remote work Join us as we explore a smarter, more human way to hire, and learn why giving veterans a chance can help companies build stronger, more resilient teams. 💡 What topic would you like to hear about next? If this episode helped you think differently about veteran hiring, SkillBridge, or workforce development, let us know in the comments below. We’d love to hear from you.

    30 min

  5. May 22

    How Eric Fernandez & Brazos Innovation Partners Turn Academic Innovation Into Market-Ready Companies

    In this episode of the Leaders List Show, Bryon Morrison sits down with Eric Fernandez, Co-founder and Chief Business Officer of Brazos Innovation Partners, to discuss how breakthrough ideas move from academia, research, and founder vision into real commercial businesses.Eric shares the journey behind Brazos Innovation Partners, a company that spun out of Baylor University and now helps innovators, professors, founders, and private companies commercialize early-stage technology. Together, Bryon and Eric explore the execution gap that often keeps great ideas from reaching the market, the “Founders as a Service” model, the realities of scaling a startup that serves other startups, and what leaders should think about before trying to build a new product or company.Key insights from the conversation include:◾ Bridging the execution gap: Eric explains why great academic and technical ideas often fail without the right business structure, market validation, and execution support.◾ Founders as a Service: Brazos Innovation Partners helps turn promising concepts into companies by providing the founding team, commercialization strategy, and operational support needed to move from idea to market.◾ Commercializing innovation: Eric shares how Brazos evaluates intellectual property, works with funding partners, and helps determine whether early-stage technology has true commercial viability.◾ Scaling a startup for startups: As Brazos grows, Eric discusses the importance of culture, hiring, process, and staying ahead of client needs while working with companies in different stages of commercialization.◾ Validating the market: Eric emphasizes the importance of objective market analysis, customer feedback, and understanding whether a product is solving the right problem before raising money or scaling.◾ Founder mindset and flexibility: The conversation explores why founders need strong conviction while remaining open to better paths, alternative markets, and feedback from the people they hope to serve.◾ Building outside the core business: Eric explains why companies with strong ideas may need to partner or outsource commercialization instead of trying to force innovation through an already busy internal team.Join us for a conversation on innovation, commercialization, startup growth, and what it takes to turn a promising idea into a viable business.❓ What do you think is the hardest part of bringing a great idea to market? Share your thoughts in the comments below!#Innovation #StartupGrowth #Commercialization #FoundersAsAService #DeepTech #ProductMarketFit #Leadership #BusinessGrowth #Entrepreneurship #ExecutiveMultiplier

    43 min

  6. May 18

    Scaling GovTech: Leadership, AI, and Building for Government with Karthik Agarwal

    In this episode of the Leaders List Show, Bryon Morrison sits down with Karthik Agarwal, CEO and Founder of Gov2Biz, to discuss what it takes to build and scale a SaaS company in the government technology space. Karthik shares his journey from identifying a public-sector problem to building a company that helps governments simplify licensing, permitting, compliance, and citizen interactions. Together, Bryon and Karthik explore the realities of selling into government, scaling with intention, creating repeatable processes, and using AI to support both agencies and citizens. Key insights from the conversation include: ◾ Building GovTech with focus: Karthik explains how Gov2Biz narrowed its ideal customer profile to licensing, permitting, and regulatory agencies. ◾ Scaling through process: As Gov2Biz grows, Karthik emphasizes repeatable systems, self-correcting processes, and preparing the company to scale beyond founder-led execution. ◾ Government is a marathon: Karthik shares why working with government requires patience, trust, transparency, and a deep understanding of procurement and budget cycles. ◾ Finding product-market fit: Gov2Biz’s success came from deeply understanding specific regulatory niches and becoming fluent in the language of its customers. ◾ Leadership through perspective: Karthik discusses the importance of knowing your strengths, asking for help, and seeking advice from people with different viewpoints. ◾ AI in government: The conversation explores practical AI use cases, from helping new government employees access historical context to improving citizen service requests through natural language tools. ◾ The future of work: Karthik shares his perspective on AI agents, smaller teams, and how technology may reshape management and business creation. Join us for a thoughtful conversation on GovTech, leadership, scaling, and how AI is beginning to reshape the way governments serve citizens. ❓ What do you think is the biggest opportunity for AI in government services? Share your thoughts in the comments below! #GovTech #GovernmentTechnology #Leadership #BusinessGrowth #ScalingBusiness #ArtificialIntelligence #AIinGovernment #SaaS #RegTech #PublicSector #ExecutiveMultiplier

    33 min

  7. May 12

    Building Tech That Serves, Not Sells with Dan Fantasia

    In this episode of the Leaders List Show, Bryon Morrison sits down with Dan Fantasia, Founder of Treeline, to talk about sales recruiting, talent strategy, AI in hiring, and what leaders need to do when their sales teams are not producing the results they expect. Dan shares his journey from struggling early in recruiting to becoming a top producer and building Treeline into a nationally recognized sales recruiting firm. What started with a leap into a commission-based recruiting role eventually became a company known for helping businesses find top-performing sales talent. Along the way, Dan navigated major market shifts, built custom recruiting technology, expanded nationally, and learned how to keep pivoting as the sales talent market changed. Key insights from the conversation include: ◾ Building through leadership: Dan explains how learning to guide candidates honestly and give real career advice changed the trajectory of his recruiting career. ◾ Creating trust in sales recruiting: Dan shares how Treeline built long-term relationships with candidates and clients by focusing on doing the right thing, even when it took longer. ◾ Pivoting through market changes: From the Great Recession to COVID to today’s AI-driven market, Dan discusses how Treeline has adapted through major business shifts. ◾ Using AI and technology in hiring: Dan breaks down how Treeline built tools to help clients better understand candidates, streamline the hiring process, and match talent more effectively. ◾ Protecting the human side of recruiting: Even with AI, Dan explains why sales recruiting still requires conversations, context, and a deep understanding of what candidates actually want. ◾ Rethinking the sales talent pipeline: Dan discusses how the decline of traditional SDR and BDR roles could create a future gap in sales leadership and enterprise sales talent. ◾ Holding sales teams accountable: Dan shares why leaders need a real strategy when sales teams underperform, instead of relying on pressure, hope, or emotional attachment. Join us for a conversation about sales recruiting, AI in hiring, sales leadership, talent strategy, business pivots, and what it really takes to build a high-performing sales team in a changing market. ❓ What is one area of your sales team where better hiring, accountability, or leadership could help you scale? Share your thoughts in the comments below! Leaders List Show is powered by Proxxy. In every episode, we explore strategies that executives often overlook in their day-to-day operations.

    42 min

  8. May 1

    Stay Humble, Hustle Hard: Scaling a Service Business Through Franchise Growth with Tom Mirabella

    In this episode of the Leaders List Show, Bryon Morrison sits down with Tom Mirabella, Founder of Wingman Planning, to talk about entrepreneurship, scaling a service business, building through opportunity, and creating a franchise model rooted in community and trust. Tom shares his journey from corporate America to building Wingman Planning, a marketing agency serving small and medium-sized businesses. What started as a contractor-homeowner matching platform eventually became a full-service marketing partner for local businesses. Along the way, Tom expanded into real estate, transportation companies, and now franchising. Key insights from the conversation include: ◾ Building from opportunity: Tom explains how Wingman Planning evolved from a home services idea into a marketing agency after contractors began asking for websites, brochures, and digital support. ◾ Scaling through trust and delegation: Tom shares how he moved from being the only person clients could speak to, to building a team capable of owning customer relationships and operations. ◾ Investing in infrastructure: From working at a kitchen table to buying and renovating office buildings, Tom discusses the importance of betting on yourself and building for the future. ◾ Franchising as a growth strategy: Tom breaks down why Wingman Planning moved into franchising and how the process helped the company create stronger systems, structure, and accountability. ◾ Staying rooted in community: Even in a digital world, Tom believes face-to-face relationships, local trust, and community involvement remain powerful differentiators. ◾ Leading with long-term vision: Tom shares why he is focused on enterprise value, future growth, and building a company that can scale beyond his personal involvement. ◾ The importance of humility: Tom’s guiding principle, “Stay humble, hustle hard, and remember where you came from,” reflects the mindset behind his leadership and growth. Join us for a conversation about entrepreneurship, franchise growth, strategic delegation, and what it really takes to build a business that lasts. ❓ What is one area of your business where better systems or delegation could help you scale? Share your thoughts in the comments below! Leaders List Show is powered by Proxxy. In every episode, we explore strategies that executives often overlook in their day-to-day operations.

    44 min
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About

Welcome to Leaders List Show, where CEOs and business leaders get the insights they need to scale smarter. We break down leadership strategies, business operating systems, and personal CRMs to help you optimize growth, retention, and exit value. No fluff, just real conversations with experts who’ve been there. Subscribe now and stay ahead of the curve!

Information

  • Creator
    Leaders List Show
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Leaders List Show
  • Show Website
    Leaders List Show