Let’s Talk Hope: Ending the Stigma around Suicide

Prof. Pooja Saini, LJMU / Innobella Media

Let’s Talk Hope: Ending the Stigma around Suicide is a powerful podcast series dedicated to opening conversations around suicide prevention, mental health, and community support. Hosted by Gemma Cutting and Professor Pooja Saini, each episode features real stories, expert insights and practical solutions to break the stigma surrounding suicide. From barbershops to postvention support, menopause to crisis intervention, this series highlights the voices of those with lived experience and the importance of hope, awareness and action in saving lives.

  1. 2d ago

    S3 Ep05 - The Silent Crisis: Honour-Based Abuse and Suicide Prevention

    In this episode of Let's Talk Hope, Pooja engages in a profound conversation with Afrah Qassim from Savera UK, focusing on the stigma surrounding suicide and the challenges faced by vulnerable communities. They discuss the journey of Savera UK, the impact of honor-based abuse on mental health, and the importance of recognizing warning signs of distress. The conversation emphasizes the need for community engagement, cultural sensitivity and the challenges within mental health services. Through stories of resilience and hope, they highlight the transformative power of support and understanding in overcoming adversity. Key Takeaways Every life matters, and we must break the silence around suicide. Savera UK was founded to address the needs of vulnerable communities. Honor-based abuse significantly impacts mental health and suicide risk. Cultural stigma and language barriers hinder access to mental health services. Many individuals fear family separation when seeking help for abuse. Warning signs of distress can be subtle and easily overlooked. Community leaders play a crucial role in creating safe spaces for dialogue. Mental health services often lack understanding of honor-based abuse. Resilience and hope are vital in the recovery journey of survivors. Education is key to recognizing and challenging harmful cultural practices. Soundbites "Every life matters." "They fear that their family will be separated." "There's a lot of signs to recognize." "We shouldn't be seen as cultural issues." "It's not just about economic or poverty issues." "What makes me sing is the people that we see." Chapters 00:00 Breaking the Silence on Suicide and Stigma 01:01 The Journey of Savera UK 07:03 Understanding Honor-Based Abuse and Mental Health 10:51 Recognizing Warning Signs of Distress 15:07 Community Engagement and Cultural Sensitivity 20:16 Challenging Assumptions in Mental Health Services 25:55 Stories of Resilience and Hope More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: ⁠https://www.bbc.co.uk/actionline/⁠  Papyrus: ⁠https://www.papyrus-uk.org/⁠ Samaritans: ⁠https://www.samaritans.org/⁠ Shout: ⁠https://giveusashout.org/⁠ Mind: ⁠https://www.mind.org.uk/need-urgent-help/using-this-tool/⁠ James’ Place: ⁠https://www.jamesplace.org.uk/⁠ Hub of Hope: ⁠https://hubofhope.co.uk/⁠ Alfie’s Squad: ⁠https://alfiessquad.org/⁠ Amparo: ⁠https://amparo.org.uk/⁠  WAY Widowed & Young: ⁠https://www.widowedandyoung.org.uk/⁠  The Martin Gallier Project: ⁠https://www.themartingallierproject.org⁠  Credits Series conceived & hosted by ⁠Prof Pooja Saini⁠ at Liverpool John Moores University Produced and distributed by ⁠Innobella Media⁠ Sound Recording & Post-Production: ⁠Paul Freeman-Powell⁠ Music Composed & Produced by ⁠Tom Anderson

  2. 2d ago

    S3 Ep04 - Finding Purpose in the Storm: Neurodiversity, Suicidality and Self-Discovery with Aaran

    In this episode of Let's Talk Hope, Pooja engages in a profound conversation with Aaran Vijayakumaran about neurodiversity, suicidality, and the complexities of growing up in today's world. They explore Aaran's personal journey with autism, the impact of diagnosis on mental health, and the importance of understanding oneself. The discussion delves into coping mechanisms, the role of social connections, and the significance of gratitude and reflection in navigating life's challenges. Cultural perspectives on mental health and the necessity of seeking support are also highlighted, culminating in a message of hope and resilience. Key Takeaways Every life matters, and we must break the stigma around suicide. Neurodiversity and suicidality are increasingly important topics. Receiving a diagnosis can provide clarity and understanding. Self-talk plays a crucial role in mental resilience. Social connections can significantly impact mental health. Coping with life's challenges requires understanding oneself. Mindfulness and reflection are essential for mental well-being. Finding purpose and service can help ground individuals. Cultural perspectives can influence how mental health is perceived. Gratitude can help contextualize and soften life's struggles. Soundbites "Every life matters." "Getting that screening was very important." "You need to understand who you are." "You need to allow children to be bored." "Life is never perfect, but this is kind of cool." "You need to contextualize your life." "Gratitude can soften anxiety or depression." Chapters 00:00 Introduction to Let's Talk Hope 02:58 Navigating Neurodiversity and Suicidality 05:54 The Impact of Diagnosis on Mental Health 09:05 Understanding Self-Talk and Mental Resilience 11:59 The Role of Social Connections in Mental Health 14:45 Coping with Life's Challenges 17:57 The Importance of Reflection and Mindfulness 20:54 Finding Purpose and Service in Life 23:48 Cultural Perspectives on Mental Health 26:48 Seeking Support and Building Resilience 30:02 Gratitude and Contextualizing Life's Struggles More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: ⁠https://www.bbc.co.uk/actionline/⁠  Papyrus: ⁠https://www.papyrus-uk.org/⁠ Samaritans: ⁠https://www.samaritans.org/⁠ Shout: ⁠https://giveusashout.org/⁠ Mind: ⁠https://www.mind.org.uk/need-urgent-help/using-this-tool/⁠ James’ Place: ⁠https://www.jamesplace.org.uk/⁠ Hub of Hope: ⁠https://hubofhope.co.uk/⁠ Alfie’s Squad: ⁠https://alfiessquad.org/⁠ Amparo: ⁠https://amparo.org.uk/⁠  WAY Widowed & Young: ⁠https://www.widowedandyoung.org.uk/⁠  The Martin Gallier Project: ⁠https://www.themartingallierproject.org⁠  Credits Series conceived & hosted by ⁠Prof Pooja Saini⁠ at Liverpool John Moores University Produced and distributed by ⁠Innobella Media⁠ Sound Recording & Post-Production: ⁠Paul Freeman-Powell⁠ Music Composed & Produced by ⁠Tom Anderson

  3. 2d ago

    S3 Ep03 - The Questions We’re Not Asking: Hormones, PMDD and Women's Mental Health

    In this episode of Let’s Talk Hope, Prof Pooja Saini speaks with Dr Milli Raizada, a GP, senior clinical lecturer and holistic care practitioner, about the connection between hormonal health, mental health and suicide prevention. Dr Raizada explains how hormones affect the whole body, not just reproduction, and how changes during puberty, postpartum, perimenopause and PMDD can impact mood, anxiety, sleep and emotional wellbeing. The conversation explores how women’s distress is often misunderstood, with antidepressants sometimes offered before hormonal causes are considered. Prof Saini and Dr Raizada discuss the importance of recognising cyclical symptoms, improving GP training, and understanding links between hormones, neurodiversity, PMDD, endometriosis and suicidal thoughts. They also examine barriers faced by South Asian women, including stigma, silence, delayed diagnosis and unequal access to care, while encouraging women to seek help, advocate for themselves and ask for a second opinion if they feel dismissed. Key Takeaways Hormonal health and mental health are deeply connected. Puberty, postpartum, perimenopause and PMDD can be vulnerable points for women’s mental health. Cyclical symptoms can be an important clue that distress may be hormonally driven. Antidepressants should not always be the default response before hormonal causes are considered. South Asian women may face earlier perimenopause, stigma and additional barriers to care. PMDD, neurodivergence and endometriosis can all interact with suicide risk. Soundbites “Mental health is hormonal health.” “We can’t separate physical and mental health.” “We should be looking at hormones as a first line.” “Guidelines are guides.” “The medical model is failing women.” “Don’t feel afraid to ask for a second opinion.” “Suicide prevention very much should be a community issue.” Chapters 00:00 Introduction00:34 Meet Dr Milli Raizada01:01 Hormones and mental health03:33 Key hormonal life stages05:13 Cyclical symptoms06:18 Antidepressants, HRT and root causes08:31 Testosterone and women’s health research11:20 HRT access and inequality12:22 South Asian women and stigma14:20 UTIs and early perimenopause16:03 Dr Raizada’s patient experience18:06 Endometriosis and self-advocacy20:09 PMDD and missed diagnoses24:32 Age, guidelines and ethnicity26:53 PMDD and neurodiversity28:47 Hormones, ADHD and root causes30:21 Suicide risk and community support34:14 Advice for women struggling More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: ⁠https://www.bbc.co.uk/actionline/⁠  Papyrus: ⁠https://www.papyrus-uk.org/⁠ Samaritans: ⁠https://www.samaritans.org/⁠ Shout: ⁠https://giveusashout.org/⁠ Mind: ⁠https://www.mind.org.uk/need-urgent-help/using-this-tool/⁠ James’ Place: ⁠https://www.jamesplace.org.uk/⁠ Hub of Hope: ⁠https://hubofhope.co.uk/⁠ Alfie’s Squad: ⁠https://alfiessquad.org/⁠ Amparo: ⁠https://amparo.org.uk/⁠  WAY Widowed & Young: ⁠https://www.widowedandyoung.org.uk/⁠  The Martin Gallier Project: ⁠https://www.themartingallierproject.org⁠  Credits Series conceived & hosted by ⁠Prof Pooja Saini⁠ at Liverpool John Moores University Produced and distributed by ⁠Innobella Media⁠ Sound Recording & Post-Production: ⁠Paul Freeman-Powell⁠ Music Composed & Produced by ⁠Tom Anderson

  4. 2d ago

    S3 Ep02 - Why Suicide Prevention Belongs in Football: A Conversation with Riteesh Mishra

    In this episode of Let’s Talk Hope, Prof Pooja Saini speaks with Riteesh Mishra, Assistant Head Coach for Nottingham Forest Women, about suicide prevention, mental health and wellbeing in professional football. Drawing on nearly 20 years across women’s football, England pathways, boys’ academy football and leadership development, Riteesh shares insight into the pressures faced by players, coaches, staff and fans. The conversation explores football as a high-pressure performance culture, where vulnerability can still be seen as weakness and players may fear losing contracts, team places or professional opportunities. Pooja and Riteesh discuss the importance of normalising mental health conversations early, particularly in schools and academies, so young people can build resilience, coping strategies and healthier responses to failure. They also discuss the specific pressures in women’s football, including rapid professionalisation, social media abuse, body shaming, female-specific wellbeing and the lack of South Asian representation in elite football. The episode highlights the need for suicide prevention to be embedded across football communities, creating safer spaces where people can speak openly, seek help and support one another. Key Takeaways Football is a high-pressure environment where performance, perception and job security can affect mental health.Mental health support should be visible on matchdays, just as stewards support physical safety.Young people should learn coping skills, resilience and how to manage failure before reaching elite sport.Coaches need basic training to spot distress, use supportive language and signpost people to help.Female footballers can face social media abuse focused on appearance and body image rather than performance.Support for female athletes should be based on female physiology, not copied from men’s sport.Neurodiversity, body image, social media pressure and hormonal health are all relevant to suicide prevention.Everyone in professional sport has a role in supporting mental health and wellbeing.Soundbites “It’s the person first before the athlete and player.” “Perhaps there also needs to be mental health first aiders.” “Every person who works in professional sport has a role to play.” Chapters 00:00 Introduction01:22 Riteesh’s background in professional football02:10 Suicide prevention across the Premier League03:00 Mental health support for players, staff and fans04:03 Football as a pressure cooker05:29 Normalising conversations before players turn professional08:11 Teaching young people coping skills and resilience12:21 Unique pressures in women’s football15:10 Social media abuse and body shaming21:05 Hormones, neurodiversity and suicide prevention23:36 Creating inclusive high-performance environments25:17 South Asian representation in professional football27:16 Cultural expectations, resilience and keeping your head down33:34 Coaches’ role in player wellbeing More Information / Help & Support If you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: ⁠https://www.bbc.co.uk/actionline/⁠  Papyrus: ⁠https://www.papyrus-uk.org/⁠ Samaritans: ⁠https://www.samaritans.org/⁠ Shout: ⁠https://giveusashout.org/⁠ Mind: ⁠https://www.mind.org.uk/need-urgent-help/using-this-tool/⁠ James’ Place: ⁠https://www.jamesplace.org.uk/⁠ Hub of Hope: ⁠https://hubofhope.co.uk/⁠ Alfie’s Squad: ⁠https://alfiessquad.org/⁠ Amparo: ⁠https://amparo.org.uk/⁠  WAY Widowed & Young: ⁠https://www.widowedandyoung.org.uk/⁠  The Martin Gallier Project: ⁠https://www.themartingallierproject.org⁠  Credits Series conceived & hosted by ⁠Prof Pooja Saini⁠ at Liverpool John Moores University Produced and distributed by ⁠Innobella Media⁠ Sound Recording & Post-Production: ⁠Paul Freeman-Powell⁠ Music Composed & Produced by ⁠Tom Anderson

  5. 2d ago

    S3 Ep01 - From Infertility and Trauma to Purpose and Healing: Anita Guru’s Story

    In this episode of Let's Talk Hope, Pooja engages in a heartfelt conversation with Anita Guru, who shares her journey through trauma, infertility, and mental health challenges. They discuss the stigma surrounding these issues, particularly within the South Asian community, and the importance of open conversations about mental health. Anita reflects on her experiences with endometriosis, IVF and complex PTSD, emphasizing the need for community support and understanding. The episode highlights the significance of raising awareness for women's health issues and encourages listeners to seek help and connect with others facing similar struggles. Key Takeaways Every life matters, and we must break the silence around mental health. Childhood trauma can have lasting effects on mental well-being. Infertility can lead to feelings of shame and loss of identity. Endometriosis is often misunderstood and under-discussed in society. Community support is crucial for those facing health challenges. Seeking help is a sign of strength, not weakness. Education about health conditions empowers individuals. Open conversations about mental health can save lives. Women often carry the burden of societal expectations regarding fertility. Self-compassion is essential in the journey of healing.  Soundbites "Every life matters." "I lost my sense of belonging." "We need to talk about periods." "Find your community." "Getting help is a strength." Chapters 00:00 Introduction to Hope and Healing 01:55 Anita's Journey Through Trauma and Mental Health 05:52 Navigating Infertility and Cultural Expectations 10:09 Raising Awareness for Endometriosis 12:32 The Impact of Mental Health on Community 16:53 Advice for Women Facing Similar Struggles 20:12 The Importance of Open Conversations in the Workplace More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: ⁠https://www.bbc.co.uk/actionline/⁠  Papyrus: ⁠https://www.papyrus-uk.org/⁠ Samaritans: ⁠https://www.samaritans.org/⁠ Shout: ⁠https://giveusashout.org/⁠ Mind: ⁠https://www.mind.org.uk/need-urgent-help/using-this-tool/⁠ James’ Place: ⁠https://www.jamesplace.org.uk/⁠ Hub of Hope: ⁠https://hubofhope.co.uk/⁠ Alfie’s Squad: ⁠https://alfiessquad.org/⁠ Amparo: ⁠https://amparo.org.uk/⁠  WAY Widowed & Young: ⁠https://www.widowedandyoung.org.uk/⁠  The Martin Gallier Project: ⁠https://www.themartingallierproject.org⁠  Credits Series conceived & hosted by ⁠Prof Pooja Saini⁠ at Liverpool John Moores University Produced and distributed by ⁠Innobella Media⁠ Sound Recording & Post-Production: ⁠Paul Freeman-Powell⁠ Music Composed & Produced by ⁠Tom Anderson

  6. Season 3 Trailer

    Series 3 - Introduction

    Series 3 of Let’s Talk Hope continues the mission of tackling the stigma around suicide by amplifying the voices, experiences and needs of vulnerable communities. Hosted by Professor Pooja Saini, Head of the Suicide and Self-Harm Research Group at Liverpool John Moores University, this series brings together honest conversations, lived experience and expert insight to explore suicide prevention through the lens of South Asian communities. Across five powerful episodes, Pooja speaks with guests about some of the complex issues that can affect mental health, identity, belonging and suicide risk. The series explores chronic health conditions, infertility, endometriosis, trauma, PTSD, hormones, PMDD, menopause, women’s health, neurodivergence, autism, sport, football, masculinity, cultural expectations, family pressure, honour-based abuse, domestic abuse, harmful practices, shame, stigma, community support and the importance of open conversations. Each episode looks beyond statistics and clinical language to focus on real people, real families and real communities. These conversations ask what support can look like when someone feels isolated, misunderstood, dismissed or unable to speak openly about what they are going through. Series 3 features conversations with Riteesh Mishra on suicide prevention in sport and women’s football, Anita Guru on chronic health conditions, infertility and mental health, Dr Milli Raizada on hormones and mental health, Aaran Vijayakumaran on neurodiversity and suicidality, and Afrah Qassim from Savera UK on honour-based abuse and suicide risk. Through these discussions, Let’s Talk Hope continues to challenge silence, reduce stigma and remind listeners that suicide prevention is not only a healthcare issue; it is also a community issue. It is about listening, noticing, understanding, asking better questions and helping people feel that they are not alone. If this is your first time listening to Let’s Talk Hope, you can also go back and hear Series 1 and Series 2, which continue these important conversations around suicide prevention, lived experience, research, family support, mental health and hope. Let’s Talk Hope is produced by Innobella Media, a Liverpool-based production company specialising in podcast production, video production, live streaming and event filming. Innobella Media supports organisations, charities, universities and businesses to record, produce and share meaningful stories with professional audio, video and post-production. If you or someone you know has been affected by any of the issues discussed in this series, please refer to the help and support resources listed in the episode show notes for details of organisations that can provide support. More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: ⁠https://www.bbc.co.uk/actionline/⁠  Papyrus: ⁠https://www.papyrus-uk.org/⁠ Samaritans: ⁠https://www.samaritans.org/⁠ Shout: ⁠https://giveusashout.org/⁠ Mind: ⁠https://www.mind.org.uk/need-urgent-help/using-this-tool/⁠ James’ Place: ⁠https://www.jamesplace.org.uk/⁠ Hub of Hope: ⁠https://hubofhope.co.uk/⁠ Alfie’s Squad: ⁠https://alfiessquad.org/⁠ Amparo: ⁠https://amparo.org.uk/⁠  WAY Widowed & Young: ⁠https://www.widowedandyoung.org.uk/⁠  The Martin Gallier Project: ⁠https://www.themartingallierproject.org⁠  Credits Series conceived & hosted by ⁠Prof Pooja Saini⁠ at Liverpool John Moores University Produced and distributed by ⁠Innobella Media⁠ Sound Recording & Post-Production: ⁠Paul Freeman-Powell⁠ Music Composed & Produced by ⁠Tom Anderson

  7. Mar 30

    S2 Ep08 - From Grief to Growth: Parenting Through the Unthinkable

    In this episode of Let's Talk Hope, Pooja speaks with Anna Bignell, a widow who lost her husband to suicide and is now raising their twin daughters. Anna shares her journey through grief, the challenges of parenting after such a loss, and the importance of creating safe spaces for her children to express their feelings. She discusses the significance of community support, the resources available for those bereaved by suicide, and the proactive steps she has taken to ensure her daughters receive the help they need. The conversation emphasizes the need for open dialogue about mental health and the importance of resilience in navigating life's challenges. Takeaways — Grief by suicide is uniquely intense and layered. — Creating a safe space for children is crucial. — Support specific to bereavement by suicide is important. — Community support can significantly aid in healing. — Open dialogue about feelings helps in processing grief. — Finding a supportive tribe is essential for recovery. — Teaching resilience can empower children in tough times. — Proactive seeking of support is vital for well-being. — Maintaining routines can help children cope with loss. — Alfie Squad provides valuable support for bereaved children. Chapters 00:00 Introduction to Anna's Journey 01:41 Navigating Grief by Suicide 06:28 Creating Safe Spaces for Children 12:10 The Importance of Community Support 16:33 Finding Your Tribe 22:45 Teaching Resilience to Children 30:49 Alfie Squad and Ongoing Support More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: https://www.bbc.co.uk/actionline/  Papyrus: https://www.papyrus-uk.org/ Samaritans: https://www.samaritans.org/ Shout: https://giveusashout.org/ Mind: https://www.mind.org.uk/need-urgent-help/using-this-tool/ James’ Place: https://www.jamesplace.org.uk/ Hub of Hope: https://hubofhope.co.uk/ Alfie’s Squad: https://alfiessquad.org/ Amparo: https://amparo.org.uk/  WAY Widowed & Young: https://www.widowedandyoung.org.uk/  The Martin Gallier Project: https://www.themartingallierproject.org  Credits Series conceived & hosted by Prof Pooja Saini at Liverpool John Moores University Produced and distributed by Innobella Media Sound Recording & Post-Production: Paul Freeman-Powell Music Composed & Produced by Tom Anderson

    S2 Ep08 - From Grief to Growth: Parenting Through the Unthinkable
  8. Mar 23

    S2 Ep07 - When the Parent is Suicidal: The Hidden Role of Child Carers

    In this episode of Let's Talk Hope, Jill Love shares her experience as a child carer for her mother, who struggled with mental health issues after the death of Jill's father. The conversation explores the challenges faced by child carers, the lack of support systems, and the importance of community services. Jill emphasises the need for training in the beauty industry to recognize and address mental health issues among clients. The episode concludes with a call to action for better support for child carers and their families. Takeaways — Jill became her mother's partner after her father's death. — Child carers often face significant emotional burdens. — There was a lack of support for Jill during her childhood. — Community services can provide essential support for mental health. — Distraction techniques can help manage anxiety and depression. — The beauty industry can play a role in mental health awareness. — Training for beauty professionals is crucial for recognising mental health issues. — Navigating caregiving can be challenging for young adults. — Support systems for child carers are often inadequate. — There is a need for more research and advocacy for child carers. Chapters 00:00 Introduction to Child Carers and Mental Health 03:01 Jill's Journey as a Child Carer 05:50 The Need for Support Systems 09:14 The Role of Community Services 12:03 Distraction Techniques and Their Importance 14:59 The Beauty Industry's Role in Mental Health 17:47 Navigating Caregiving and Personal Life 21:11 Conclusion and Call to Action More Information / Help & Support For more information about the individuals and organisations featured in this episode, or if you or someone you know has been affected by any of the issues discussed in this episode, the following organisations can provide help and support: BBC Action Line: https://www.bbc.co.uk/actionline/  Papyrus: https://www.papyrus-uk.org/ Samaritans: https://www.samaritans.org/ Shout: https://giveusashout.org/ Mind: https://www.mind.org.uk/need-urgent-help/using-this-tool/ James’ Place: https://www.jamesplace.org.uk/ Hub of Hope: https://hubofhope.co.uk/ Alfie’s Squad: https://alfiessquad.org/ Amparo: https://amparo.org.uk/  WAY Widowed & Young: https://www.widowedandyoung.org.uk/  The Martin Gallier Project: https://www.themartingallierproject.org  Credits Series conceived & hosted by Prof Pooja Saini at Liverpool John Moores University Produced and distributed by Innobella Media Sound Recording & Post-Production: Paul Freeman-Powell Music Composed & Produced by Tom Anderson

    S2 Ep07 - When the Parent is Suicidal: The Hidden Role of Child Carers

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About

Let’s Talk Hope: Ending the Stigma around Suicide is a powerful podcast series dedicated to opening conversations around suicide prevention, mental health, and community support. Hosted by Gemma Cutting and Professor Pooja Saini, each episode features real stories, expert insights and practical solutions to break the stigma surrounding suicide. From barbershops to postvention support, menopause to crisis intervention, this series highlights the voices of those with lived experience and the importance of hope, awareness and action in saving lives.