The SportBusiness Podcast

SportBusiness
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  • Business
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The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow. Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast. SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.   Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

  1. 5d ago

    Down Under Dollars: What's NXT for Australia's sports industry?

    This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the NFL being in town. THE NEWSROOM: All the top lines from the SportNXT Conference in Melbourne. Plus, we discuss a senior executive reshuffle at DAZN and its latest push for profitability, a landmark decision at World Athletics and record US Open audiences for ESPN.INSIDE THE DEAL: Ahead of the 2026-27 season NBA season, Matthew Glendinning talks through changes to the teams' jersey patch landscape. AI and fintech brands are in vogue, of course, and which agencies are getting the deals done? AOB: Naming ceremony for a Rwandan gorilla, some unfortunate publicity for Hyrox and just how much would you pay to get up close and personal to a David Moyes team talk? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Joseph Perry Contributor: Matthew Glendinning Editor: Gwen Gourvellec Sources: Melbourne trades futures as the NFL comes to town | SportBusinessDelany, Gersh head DAZN hires as Mascia exits Dach | SportBusinessFour investors, one question: why sport? | SportBusiness On the MoneyAthletics history made as Kenya lands Worlds | SportBusinessShelton reels in record US Open audience for ESPN | SportBusinessAI and fintech deals push NBA jersey patch valuesExcel brokers Lakers, Albert patch deal | SportBusinessEuroleague’s SuperCup to launch in Abu Dhabi | SportBusinessHow sport holds squeezed Australia market together Hosted on Acast. See acast.com/privacy for more information.

    Down Under Dollars: What's NXT for Australia's sports industry?

  2. Sep 10

    Hyrox, high returns: Why Infront sold up

    This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry. THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors.INSIDE THE DEAL: Ben Cronin is back from IFA Berlin where Chinese consumer electronics powerhouses Haier and Hisense both announced Uefa sponsorship deals. Insight on why the deals were done and how UCL sponsorship sales are tracking for the new cycle.AOB: FIS creates more inventory to sell, American success at US Open boosts ESPN and everything you ever wanted to know about the World Stone Skimming Championships. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube  Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Matt Storey Sources: Infront cashes in with Hyrox sale to consortiumCastore founders weigh up sale optionsIMG heads LIV’s unsecured vendor creditor listUCL pact won’t affect club deals, says Haier brand chiefHaier bags standalone Champions League dealHisense reduces inventory with Euro 2028 only dealHyundai ends Champions League car sponsor searchFIS clean sweep for Infront with four-year Worlds deal Hosted on Acast. See acast.com/privacy for more information.

    Hyrox, high returns: Why Infront sold up

  3. Sep 3

    La rentrée: Industry back for new season

    We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, it’s all covered. THE NEWSROOM: An extended version includes: TWG probe hits Mark Walter’s sports empire; raising a glass to DAZN’s latest US move; Amazon primed for top Mexican rights; end in sight for Ligue 1+ but the beginning for Jamie Vardy’s Bundesliga’s party. Plus, Liverpool’s shirt sponsor, rights overspill, LIV creditors and Enhanced Games losses.AOB: Another facelift for athletics with the Ultimate Champs, credible football viewing figures shorn of spin and Preston North End’s sponsorship own goal. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Editor: Gwen Gourvellec, Matthew Storey Sources: PSA not expecting end to Walter’s squash backingDAZN trades equity in EverPass takeoverAmazon adds El Tri amid LatAm spending plansNHL drafts Bayern Munich in bid to conquer GermanyLFP domestic tender plan ‘signals end of Ligue 1+’Bundesliga sticks with UK streamers for 22 matchesOverspill impact prompts Serie A to pull Tring’s feedEXCLUSIVE: Liverpool shirt available as Standard Chartered window closesEQT storms into NRL with Melbourne majority stakeLIV Golf ‘prepares ground’ for bankruptcy filingEnhanced Games debut prompts $62m group lossWorld Humanoid Robotic Games thread Hosted on Acast. See acast.com/privacy for more information.

    La rentrée: Industry back for new season

  4. Aug 19

    How Concacaf is turning World Cup momentum into year-round relevance

    Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words.   Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team, going beyond the headlines to explore the thinking, strategy, and vision behind an organisation or a landmark deal.   Whether it's unpacking a major partnership, examining an innovative new approach, or sharing a perspective on where the industry is heading, listeners will get a unique window into the people and organisations shaping the future of sport.   In this first episode, Executive Editor, Imran Yusuf, speaks with Heidi Pellerano, Chief Commercial Officer at Concacaf, the governing body for football across North America, Central America and the Caribbean, representing 41 member associations.   A decade on from the organisation's much-documented low point, Pellerano reflects on a transformed commercial landscape. She discusses how Concacaf is converting 2026 Fifa World Cup momentum into year-round regional interest, navigating markets that span mature and emerging economies, and its media rights approach. She also explores evolving brand expectations, the rise of the women's game, and the regional 2031 Women's World Cup bid.   Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.    Host: Imran Yusuf Guest: Heidi Pellerano Editor: Lumi Lehmuskallio   Hosted on Acast. See acast.com/privacy for more information.

    How Concacaf is turning World Cup momentum into year-round relevance

  5. Aug 13

    Token gains: OneFootball back from the brink

    This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ business and unearth plenty of financial detail. Plus: THE NEWSROOM: Sponsorship controversy aplenty as Aston Villa’s NordVPN deal reignites the piracy debate and Sunderland hold advanced Visit Ghana negotiations. Plus, the streamers end beIN’s hold over LaLiga in France.AOB: European Athletics Championships’ swathes of empty seats, dreaming of centralised rights sales in Madeira and Uruguayan football on a collision course. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Lumi Lehmuskallio Sources: Villa shrugs off criticisms to strike NordVPN dealSunderland in advanced Visit Ghana shirt talksVPN sponsorship of football under scrutiny due to piracy concernsVilla turns attention to stadium deal after Visit Rwanda takes shirtBeIN ousted in LaLiga’s French streaming dealsDisney+ streaming widens Formula E distributionBenfica makes fresh move to stall centralisation Hosted on Acast. See acast.com/privacy for more information.

    Token gains: OneFootball back from the brink

  6. Aug 6

    Palace sponsorship crystallises Temporal’s B2B strategy

    This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive. THE NEWSROOM: What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite, White House PPV hits TKO and WTA's IMG production deal puts another nail in ATP merger coffin. INSIDE THE DEAL: Matthew Williams turns an eagle eye to Crystal Palace's new shirt sponsor, Temporal. Why has a B2B firm targeted the Premier League? AOB: We measure the success of Glasgow’s hosting of the Commonwealth Games, take a peak at the in-tray of MLS' new commissioner in-waiting and uncover a football sponsorship activation from EasyJet. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Matthew Williams Editor: Lumi Lehmuskallio Sources: Chastened Fifa drops World Cup investor planTKO boosts revenues, takes White House UFC hitEllison: UFC reaffirming Paramount belief in sportIMG adds production role to WTA remitPalace has power to add following Temporal shirt deal‘We want to reach the person writing the code’ | Clair Byrd, TemporalBerg succeeds Garber as next MLS commissionerSadleir: Amdavad 2030 to meet 60% budget criteriaLiverpool John Lennon Airport (@LPL_Airport) on X Hosted on Acast. See acast.com/privacy for more information.

    Palace sponsorship crystallises Temporal’s B2B strategy

  7. Jul 30

    Gianni sees stars and Ryder Cup earns Stripes

    This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football. THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amazon shops for its longest rights deal, Coupang’s UCL swoop in Korea and Caf re-starts agency search. INSIDE THE DEAL: Ben Cronin details the entry by payment services brand Stripe predicted by SportBusiness Sponsorship. Why now for Stripe and where next after golf and motorsport? AOB: Analysing Glasgow’s ‘cheapest and best-ever Commonwealth Games’, Wafcon’s gaffe-prone broadcast claim and Team Lesotho’s tartan sleeves. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Lumi Lehmuskallio Sources: Fifa sparks ire with World Cup private investor planAmazon makes long-term NHL move in CanadaRogers calls time on CBC’s 75-year NHL runEXCLUSIVE: Stripe marketing push hits the Ryder CupSponsorship pipeline: 7 IPO-ready brands to watch in 2026EXCLUSIVE: Coupang nets UCL rights in KoreaNew Caf agency tender for quadrennial AfconsTicket sales ‘on track’ for ‘on budget’ Glasgow 2026EXCLUSIVE: Stripe to move into sponsorship with Mercedes Hosted on Acast. See acast.com/privacy for more information.

    Gianni sees stars and Ryder Cup earns Stripes

  8. Jul 24

    Doing the Fandango: Bundesliga's new US deals

    This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga. THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics. INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting. AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger.  Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Joseph Perry Editor: Matthew Storey Sources: 1 TV records fall as La Roja earns second star 2 EXCLUSIVE: Hyundai in, Just Eat out for UCL 3 Milan-Cortina ‘parasitic’ marketers fined €2.5m 4 The Hundred fills shirt sponsor slots at 11th hour 5 Bundesliga rolls the dice with Versant, Telemundo 6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa 7 Cost-cutting keeps Commonwealth Games alive 8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026 Hosted on Acast. See acast.com/privacy for more information.

    Doing the Fandango: Bundesliga's new US deals
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About

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow. Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast. SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.   Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    SportBusiness
  • Years Active
    2025 - 2026
  • Episodes
    85
  • Rating
    Clean
  • Copyright
    © SportBusiness
  • Show Website
    The SportBusiness Podcast

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