Truthache

Truthache
  • 4.8 (9)
  • Society & Culture
  • Weekly

The Podcast in The Room On Truthache, we talk about the elephant in the room, because we were all thinking it anyway. Join Michael and Daniel as we discuss culture, life, and the issues that matter to us all.  Watch on YouTube and Spotify. Listen everywhere.

  1. 2d ago

    Buzz Control - Steve Hall

    Steve takes his work home with him. His homemade coffee process involves precision weights, pump ratings, and pressure measured in bars. It requires world-class equipment, too. He basically has the equivalent of a small luxury car sitting on his counter. And he puts it to use daily. Needless to say, Steve doesn’t leave his work back at the office, which is more than I can say for a podiatrist or a waste management technician. Taste is what he lives for. Hopefully the fresh cookies met his standards. When Steve Hall (along with his brother-in-law Jeff) founded Tinker, he didn’t do it intending to end up becoming a guest on podcasts like Truthache, or to become HR manager, dealing with personnel issues. But he got both, which I’d say means he’s pretty much made it. One of those is not what makes work fun, but even with the trade-offs, he still loves running the business today. We talked with Steve about whether the election outcome will affect businesses like his, whether advertising can change people's minds, and his thoughts on Meta’s data center expansion in our state. About the Guest: Steve is Co-Founder of Tinker Coffee (https://www.tinkercoffee.com/) About the Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  2. Oct 28

    Conservative Confusion - Kent Anderson

    Kent used to be the third-in-command in building Indiana's economy. It took us 95 minutes, and we never got it out of him. He just kept talking about anything but his mysterious background. After learning about the leather care business he recently bought, we managed to pry out of him that he went to the United States Naval Academy. After learning very little about his military service (not sure, but I kind of wonder if he was a mercenary or in some kind of special ops unit), the conversation shifted to his service as an elected official in Columbus, IN, where he serves on the City Council.  We discussed how he understands what it means to be conservative, which doesn't seem to match the prevailing conservative party. Plus, he explains why some political operatives aren't exactly what you might think. About the Guest: Kent Anderson owns https://leatherique.com/ and says electric cars are the future, but only if you take care of their leather seats. About the Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  3. Sep 9

    Discovering Christmas - Maria Adele Rosenfeld

    Growing up, Maria didn't celebrate Christmas – or any other holiday for that matter. When all you know is the controlled environment from homeschool to church and back, it's hard to know what you don't know.  When an opportunity gave Maria a chance to live a year in Germany and celebrate every holiday possible, her world opened up, and it made her someone with more Christmas spirit than an elf with a new bowtie and a beer stein full of maple syrup. She tells us about it in this episode. We talked about her restrictive religious upbringing and how that shaped her move into the role of CEO of the Carmel Christkindlmarkt, and now her new business, within which she will be launching the Christkindlmarkt in Dublin, OH. This one got pretty interesting. We did our best not to open too many old wounds, but Maria has a great story to share. About the guest: Find Maria Adele Rosenfeld at https://www.linkedin.com/in/maria-adele-rosenfeld/ About the hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  4. Aug 24

    The Numbers Game - Michael and Daniel

    With no guests in sight, Michael and Daniel have a conversation about managing business goals, business as a numbers game, and the pain of losing a pet. About the Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  5. Aug 18

    The Strategy of Discipline - Edwin Frieden

    Edwin has two jobs, but even if he had three, he’d always deliver on time. His philosophy is to get the job done. If it’s hard, do it early instead of putting it off. He discovered this strategy as a kid. If you don’t like what’s for dinner, take bigger bites. Get it done. That’s how he leads his sales team at a software company, and how he leads those who report to him in the Air Force Reserves.  We discussed how to find shirts for tall, slender guys, how to be good at cold calling, or anything else you’ve never done before, and whether momentum beats discipline.  About the Guest: Edwin Frieden is Vice President of Sales at Ember Software for fire protection businesses. Find him at https://www.linkedin.com/in/edwin-frieden-09130035/ and https://www.embersoftware.com/. About the Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  6. Aug 6

    Beating the Competition - Joel McCall

    We finally got Joel and Michael in the same room. Two people in the same business, ready to slit each other’s throats.  Instead, they became best friends. Joel is an instinctive businessman who has built an e-commerce business in an industry often filled with small business owners beating the streets. One day, with little to his name, he left his dad’s business and his home in Florida and moved to Indiana. He slapped a website on the internet and turned it into a faucet of money. In this episode, we talk about how people navigate such an endeavor, how they deal with the competition, including when faced with them on the other side of a podcast studio.  About the Guest: Joel McCall is the founder and owner of Logo Shirts Direct, an e-commerce embroidery business that helps people look good at trade shows, on sales calls, and more. Find him at https://logoshirtsdirect.com/. About the Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  7. Aug 3

    The Flat Earther – Jason Graf

    There’s a lot packed into each episode, but with Jason, there’s too much to fit in one release.  We received lots of feedback on our last episode with Jason, especially from those who said we should have gone deeper into the topic of Flat Earth Theory. So we invited him back on for a focused (and respectful) discussion on his belief that the Earth is flat.  There was a lot of head scratching and eyebrows raised, but in this conversation, we went deep down the rabbit trail. We discussed why Jason believes in a flat planet, his argument for why others should follow along, whether you can trust institutional authorities, and a reflective assessment of what might be the weakest points of this view. Long-time listener, second-time caller. Welcome Jason back to the show.   Mentioned in this episode: The Antarctic Treaty, which does not prohibit visitors, as stated in the show. https://www.ats.aq/e/antarctictreaty.html The rigorous process required to establish a scientific theory: https://study.com/academy/lesson/video/the-development-of-scientific-theories.html#:~:text=A%20scientific%20theory%20is%20not,other%20scientists%20to%20gain%20validity. https://en.wikipedia.org/wiki/Scientific_theory About the Guest: Jason Graf is a former pastor and now a sales manager in the construction field. On the side, he studies biblical theology. About the Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com). Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).

  8. Jul 22

    The Hard Problems of Tech - Grant Chapman

    Grant has solar panels on his house, which will really pay off when he eventually moves in. Until then, he’ll have to settle for a solar-powered Casio timepiece while he crashes in Barb’s basement – his mother is very hospitable.  Grant started his career by building Go-carts and trying to figure out what the word “consulting” meant without coming right out and asking about it. Now he develops hard tech products for people who pay him through his company Glassboard – it’s consulting, actually.  Grant says hard technology is more important than AI. He makes a good case too in this episode. It was a great conversation. We talk about how batteries work, the trajectory of AI advancement, and Formula One racing. About the guest: Grant Chapman is CEO of Glassboard. Find his company at https://www.glassboard.com and his podcast at https://www.thehardtechpodcast.com. About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum. Michael Salemi owns a branded apparel and promotional products company, Colored Threads.

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4.8
out of 5
9 Ratings

About

The Podcast in The Room On Truthache, we talk about the elephant in the room, because we were all thinking it anyway. Join Michael and Daniel as we discuss culture, life, and the issues that matter to us all.  Watch on YouTube and Spotify. Listen everywhere.

Information

  • Creator
    Truthache
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Truthache