By Design Advisors: The Way To Value Podcast

By Design Advisors

Your guide to discover what’s next! We help business owners create a roadmap for what’s next while navigating the challenges of growing your business or planning for an exit.

  1. Jan 13

    Hire Like a Pro: 5 Steps to Attract Superstar Talent

    “Good people are impossible to find.” False. In this whiteboard, Dale shows the five steps to consistently hire A-players—starting before you post a job: Define your fish (KRA/impact/behaviors), ID your bait (Working Genius + DISC + real EVP), run an intentional interview (half-day, multiple interviewers, each with a specific lens), gather individual feedback (no groupthink), and close by selling the opportunity—not just the salary. Includes concrete examples (receptionist in a call center vs. a medical office) and the exact roles each interviewer plays so candidates can’t fake it for five hours. What you’ll learn Step 1 — Define your fish: KRA, impacts, behaviors before tasks (role clarity beats luck). Step 2 — ID your bait: Preferred Working Genius + DISC for the role; craft your EVP so stars choose you. Step 3 — Intentional interviews: Half-day, no panels; each interviewer tests one dimension (tech, learning aptitude, culture/behavior). Step 4 — Feedback that resists groupthink: Individual scorecards first, then the group debrief. Step 5 — Opportunity is better than a salary: Filter for “right person, right skills, right price.” Let the pure money-seekers pass. Links: Book A Call: https://www.bydesignadvisors.com/contact-us Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/ Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en Website: https://www.bydesignadvisors.com/ Dale’s LinkedIn: https://www.linkedin.com/in/dalethrush/ Marty’s LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/ Tom’s LinkedIn: https://www.linkedin.com/in/thomasrjohnson/

    8 min
  2. 11/24/2025

    Andrej Suttles: How He Built a Media Company on Consistency (Not Fancy Gear)

    What actually grows a media business? Showing up. In this episode, Andrej Suttles (founder of Suttlesolution Media) shares how he went from shooting bulldog photos to producing podcasts, reels, and client content every week—by building a consistency + accountability machine. He talks free “test shoots,” fail-safes for production, authentic storytelling vs. Buzz Word Marketing, and why AI is a tool—not a substitute for showing up. What you’ll learn: - The origin story (mom’s binder hustle → first camera → dog headshots → media company) - The secret advantage: the client always get a text before shoot day (accountability & cadence) - “Give value first”: Why Andrej does free sessions to qualify fit fast - Authenticity wins: Real talk beats jargon; AI can’t coach you behind the camera -The 6-week switch: confidence clicks when a stranger says, “Thank you.” Try this week: 1) Put your content day on the calendar and guard it. 2) Send a 48/24-hour confirmation (accountability text). 3) Publish imperfect, authentic content Book A Call: https://www.bydesignadvisors.com/contact-us Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/ Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en Website: https://www.bydesignadvisors.com/ Dale's LinkedIn: https://www.linkedin.com/dalethrush Marty's LinkedIn: https://www.linkedin.com/marty-osborn-78ba9b5 Tom's LinkedIn: https://www.linkedin.com/thomasrjohnson

    21 min
5
out of 5
3 Ratings

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Your guide to discover what’s next! We help business owners create a roadmap for what’s next while navigating the challenges of growing your business or planning for an exit.