Estheticians in Business

Allyson Steinberg
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 12h ago

    How Microneedling Can Increase Your Revenue Without Working More Hours with JuvPen

    🎙️ Episode Title In this episode of Estheticians in Business, Allyson sits down with Bree from JuvPen by Whisper Med to talk about one of the most profitable treatments estheticians can add to their business: microneedling. If you've been looking for ways to increase your income without extending your schedule, this episode is for you. Allyson and Bree discuss how microneedling can help increase your average ticket, create treatment plans that encourage repeat visits, and generate significant revenue while keeping consumable costs low. They also answer common questions estheticians have about ROI, pricing, training, downtime, Fitzpatrick considerations, post-inflammatory hyperpigmentation, needle depth, candidate selection, and how to confidently introduce microneedling to clients. Inside this episode:• How microneedling can increase revenue without adding more hours to your schedule• Why average ticket often matters more than adding more clients• The biggest concerns estheticians have before investing in a device• How JuvPen compares to other microneedling devices• Why consumable costs impact profitability more than most people realize• Needle quality and why it matters for results and safety• Treating higher Fitzpatrick skin types and minimizing post-inflammatory hyperpigmentation• Recommended speeds and treatment customization• Training, certification, and ongoing support available with JuvPen• How to introduce microneedling to clients who have never heard of it• Why before-and-after photos help sell treatment plans• The importance of selling outcomes rather than treatments• Package pricing and how treatment plans improve results and revenue• Who is and isn't a good candidate for microneedling• State regulations and scope-of-practice considerations for estheticians• Downtime expectations and post-treatment care recommendations One of the biggest takeaways from this episode is that microneedling isn't just a treatment. It's a business tool. When positioned correctly, it can help estheticians increase revenue, improve client results, and create more predictable income without filling their schedule with additional appointments. Bree also shares a simple example showing how just a few microneedling clients per week can generate tens of thousands of dollars annually while maintaining strong profit margins. JuvPen is offering an exclusive Estheticians in Business promotion. Use code: EIBDOUBLE You'll receive:✨ Double consumables with your purchase✨ 40 free needle cartridges✨ Optional growth factor bundle available Offer valid for three weeks from the recording date. JuvPen J1 Microneedling Device Instagram: @juvepenj1 Whisper Med Financing Available• $500 down on qualifying purchases• 0% financing available for 6 months• No credit pull required through in-house financing Instagram: @estheticianinbusiness Facebook Group: Estheticians in Business Make sure to follow the podcast, leave a review, and share this episode with another esthetician who wants to increase their income without working more hours. 💛

    33 min

  2. 3d ago

    The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips

    The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips If you feel like you never have enough time to work on your business, this episode is for you. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down the small daily habits that actually help estheticians get more clients, increase bookings, improve consistency, and grow a beauty business without spending hours online. This episode is all about simple repeatable actions that help solo estheticians build momentum over time instead of constantly feeling overwhelmed, inconsistent, or stuck. Perfect for: solo estheticians beauty professionals lash artists wax specialists facialists new estheticians spa owners overwhelmed service providers Inside this episode, you’ll learn: the daily habits that help estheticians get clients how to market your esthetician business in less time why consistency matters more than perfection how to stay visible online without burnout why small habits build successful businesses how to create repeatable marketing habits how to stop overcomplicating social media how to build momentum in your business Topics discussed in this episode: esthetician marketing tips solo esthetician business growth daily marketing habits beauty business consistency how to get more clients follow-up strategies for estheticians referral marketing Instagram marketing for estheticians client retention tips repeat bookings building a beauty business social media mindset for estheticians Allyson shares simple habits you can implement in just a few minutes a day, including: following up with past clients checking your bookings regularly posting simple content consistently creating Instagram stories asking for referrals naturally identifying common client problems using client questions for content ideas This episode also talks about: why business growth happens through repetition how the compound effect applies to business why visibility matters how to stop waiting for motivation why action creates confidence One of the biggest reminders from this episode:Your business is built through small consistent actions repeated over time. This week’s challenge:Pick one habit you’ve been avoiding and commit to doing it consistently this week. Even 10 focused minutes a day can completely change the momentum in your business. Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business If this episode helped you, share it with another esthetician who feels overwhelmed trying to grow their business 💛

    12 min

  3. May 28

    What Estheticians Need to Fix Before Running Ads

    🎙️ What Estheticians Need to Fix Before Running Ads In this episode of Estheticians in Business, Allyson breaks down what estheticians need to fix before spending money on Facebook ads, Instagram ads, or paid marketing for their esthetics business. If you’re a solo esthetician struggling with inconsistent bookings, poor client retention, confusing messaging, or feeling like your marketing isn’t converting, this episode will help you understand why ads are usually not the first thing you should focus on. Because ads are not magic.They amplify what already exists. If your business foundation is weak, ads often just help you lose money faster. Inside this episode, Allyson talks about:• why most estheticians waste money on ads• the biggest mistakes estheticians make before running ads• why your offer and messaging need to be clear• how confusing service menus hurt conversions• why retention and follow-up matter before paid marketing• the importance of testimonials, reviews, and social proof• why organic marketing should come before ads• how to know if your business is actually ready for ads One of the biggest takeaways from this episode: If you cannot consistently get clients organically, ads are probably not your next move. Organic marketing teaches you: messaging positioning conversations visibility and what potential clients actually respond to Ads are meant to scale a working esthetics business, not save a struggling one. This episode is packed with esthetician marketing tips, client retention strategies, and foundational business advice for solo estheticians trying to grow their business the right way. ✨ Mentioned in this episode: Estheticians in Business Membership Estheticians in Business Facebook Group Instagram: @estheticiansinbusiness 💛 Loved this episode?Make sure to follow the podcast, leave a review, and share this episode with another esthetician thinking about running ads.

    14 min

  4. May 25

    What A CEO Day Should Actually Look Like for Estheticians | Solo Esthetician Business Organization, Admin Days & Business Growth

    If your “CEO day” currently looks like: scrolling Instagram for inspirationpanic-posting contentreorganizing your treatment room again 😅answering random texts all day…this episode is for you. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down what a real CEO day should actually look like as a solo esthetician and why intentional admin time is one of the biggest things that helps beauty professionals grow their business without burnout. This episode is perfect for: solo estheticiansbeauty professionalsspa ownerslash artistswax specialistsoverwhelmed service providersestheticians trying to stay organizedanyone struggling with consistency in businessInside this episode, you’ll learn: how to organize your esthetician businesswhat to do during a CEO dayhow to create an effective admin dayhow to increase bookings as an estheticianwhat business numbers to track weeklyhow to improve rebooking and retentionwhy follow-up systems matterhow to prep your week as a solo estheticianwhy being busy is not always productivehow to stop feeling chaotic in businessAllyson breaks down: weekly CEO tasks for estheticiansmonthly business planning taskshow to review your bookings and cancellationshow to plan marketing without overcomplicating itwhy retention creates stable incomethe biggest mistakes estheticians make during admin timewhy consuming content all day is not actual CEO workTopics discussed in this episode: esthetician business organizationsolo esthetician admin dayCEO day for beauty professionalsesthetician marketing tipsspa business organizationbusiness systems for estheticianshow to stay organized as a solo estheticianclient retention strategiesesthetician rebooking strategiesbeauty business growthtime blocking for estheticiansesthetician productivity tipsmanaging a solo spa businessOne of the biggest reminders from this episode:You cannot improve what you do not track. This episode also covers: checking income and retail salestracking rebooking ratesreviewing cancellationsfollowing up with past clientsplanning promotions and contentorganizing your business weeksetting business prioritiesThis week’s challenge:Set one CEO block this week. Even if it’s only one hour. During that hour:✔️ follow up with clients✔️ check your numbers✔️ prep marketing✔️ review rebooking That’s real CEO work. Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business If this episode helped you, share it with another esthetician who feels overwhelmed trying to run everything alone 💛

    11 min

  5. May 20

    How Email Marketing Helps You Get Clients on Autopilot with Jen Goff

    ✨ Done-For-You Email Setup Includes welcome sequences, lead magnet setup, automations, and integrations. Use code: EIB100 Email Vault Membership ✨ ⁠FloDesk Discount code: JENGOFF ✨ Connect with Jen Facebook Group: GlowBoss Beauty Pro Instagram: @jengoffofficial In this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down one of the most overlooked ways estheticians can consistently get clients and increase revenue: email marketing. They dive into what email funnels actually are, how welcome sequences work, why email marketing helps build trust faster, and how estheticians can use automation to create more predictable bookings and income. If you’ve ever wondered what to even send in an email, how often to send them, or whether email marketing actually works for beauty businesses, this episode answers all of it in a simple, practical way. Jen also shares lead magnet ideas, how to turn followers into paying clients, why consistency matters more than perfection, and how segmentation helps create more personalized marketing that actually converts. They also talk about whether booking system emails are enough, when it makes sense to move to a dedicated email platform, and how automated systems can continue working for your business even when you’re offline. Inside this episode:• What an email funnel actually is• How welcome sequences work• Lead magnet ideas for estheticians• Why email marketing creates recurring revenue opportunities• How often to send emails• What segmentation means and why it matters• Why relationship-based emails outperform constant selling• How automation helps create more predictable bookings• Real examples of estheticians making sales directly from emails Resources Mentioned: ✨ The Email Vault Membership by Jen GoffIncludes plug-and-play newsletter templates, promotional emails, seasonal campaigns, and relationship-focused email strategies.Special offer mentioned in the episode: $1 for 30 days ✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100 ✨ FlodeskDiscount code: JENGOFF ✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficial ⚠️ Note: The live replay ended abruptly due to internet issues, but all links and resources mentioned are included in the show notes.

    26 min

  6. May 18

    Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth

    Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth If your clients love you but still aren’t referring people, there’s usually a reason. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down why referrals are one of the most powerful ways to grow your esthetician business and how to get more referrals naturally without awkward scripts, complicated referral programs, or feeling pushy. This episode is perfect for: solo estheticians beauty professionals wax specialists lash artists facialists spa owners new estheticians trying to grow their clientele Inside this episode, you’ll learn: why clients are not referring you the biggest referral mistakes estheticians make how to ask for referrals naturally referral strategies that actually work how client experience affects referrals ways to get more word-of-mouth bookings referral marketing ideas for estheticians how to create loyal clients who refer consistently simple referral systems for beauty businesses how to stay top of mind with clients Allyson also shares: what to say during appointments how to ask for referrals at checkout how to use social media to increase referrals simple text message referral scripts referral reward ideas that don’t feel complicated how to make referrals feel normal in your business Key topics discussed in this episode: referral marketing for estheticians how to grow your esthetician business client retention strategies beauty business marketing how to get more clients esthetician business tips solo esthetician marketing word of mouth marketing referral systems for spas getting repeat clients creating a luxury client experience building trust with clients One of the biggest reminders from this episode:Good clients usually refer good clients. This week’s challenge: Ask 3 clients for a referral Post 1 client transformation or testimonial Text 1 favorite client and let them know you’re accepting new clients Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business Work with Estheticians in Business If this episode helped you, share it with another esthetician who wants more referrals and more consistent bookings 💛

    10 min

  7. May 14

    Signs You’re Undercharging (Even If You’re Scared to Raise Your Prices)

    Links and Resources: Brilliance Prosperity Path— Code: EIB for $50 offGlossGenius — 50% off your first 2 months with code EIBFollow Allyson on Instagram: @estheticianinbusinessLearn more about coaching and the Booked Solid Bundle$100M Money Models by Alex Hormozi If you’re fully booked… exhausted… and still stressed about money, there’s a good chance you’re undercharging. In this episode of Estheticians in Business, Allyson breaks down the biggest signs your pricing may not actually support your life, your business, or your long-term goals. This conversation goes way deeper than “just raise your prices.” We’re talking about: pricing mindsetconfidencepositioningretailupgradessustainabilityand why being busy does NOT automatically mean profitableIf pricing conversations make you uncomfortable, this episode is for you. ✨ In This Episode, We Cover The biggest signs you’re underchargingWhy being fully booked doesn’t always mean profitableThe mindset issues behind pricing fearWhy estheticians avoid money conversationsHow to stop pricing based on your own walletThe importance of positioning and perceived valueWhy cheap pricing creates burnoutWhat to fix before raising your prices🚨 Sign #1: You’re Fully Booked… But Still Financially Stressed If your schedule is packed but you still: can’t breathe financiallystruggle paying taxesfeel overwhelmed by overheadconstantly stress about money…your pricing may not actually support your life. Being busy is NOT the same thing as being profitable. 🚨 Sign #2: You Panic When Someone Questions Your Pricing If someone says:“That’s expensive” …and your stomach immediately drops… there’s a good chance you don’t fully believe in your pricing yet. This episode dives into: confidencevaluepositioningbenefit-to-cost ratiotrust and authority🚨 Sign #3: You Avoid Money Conversations Examples: avoiding retail recommendationsskipping upgradesnot rebooking confidentlyfeeling awkward suggesting servicesYou cannot run a business while avoiding money conversations. Clients come to you because you’re the expert.Your job is to guide them. 🚨 Sign #4: Your Clients Rarely Say No If every single client immediately says yes to your pricing… you may actually be pricing too low. Not everyone is supposed to be an automatic yes. 🚨 Sign #5: You Compete on Price If your biggest selling point is being “cheaper”… that’s a dangerous business model. Cheap pricing often leads to: burnoutlow loyaltyoverworkingneeding too many clients🚨 Sign #6: Your Service Doesn’t Match Your Effort If you’re providing: long appointmentsemotional energycustomizationeducationaftercare supporttreatment planning…but charging like you did years ago… you’re likely undercharging. 💡 Why Estheticians Undercharge Common reasons include: fear of losing clientsimposter syndromepeople pleasingcomparing pricing to competitorsneeding quick cashlack of confidenceOne of the biggest reminders in this episode: “You’re pricing from fear instead of sustainability.” ✨ What To Do Instead1. Know Your Actual Numbers Look at: taxesoverheadsubscriptionsproduct costsunpaid admin timeprofit margins2. Improve Your Experience Review: consultationsatmospherefollow-uptreatment plansclient journeyeducation3. Raise Prices Strategically Not emotionally. Examples: gradual increasessimplifying your menuincreasing your average ticketimproving positioning4. Stop Managing People’s Wallets Just because YOU wouldn’t buy it…doesn’t mean THEY wouldn’t. Clients are allowed to decide what they value. 📈 Real Client Example One coaching client went from:✨ $125 average ticket → $194 average ticket What changed? pricingupgradesretailtreatment planningSame clients.Same schedule.More income. And if pricing is something you struggle with, DM Allyson on Instagram:@estheticianinbusiness 💛

    29 min

  8. May 11

    Social Media Basics for Estheticians: How to Show Up Without Overthinking Everything

    Resources MentionedEstheticians in Business Facebook GroupBooked Solid Bundle Episode Description If social media makes you angry, overwhelmed, or stuck in comparison mode, this episode is for you. In this episode of Estheticians in Business, Allyson breaks down the basics of Instagram and social media marketing for estheticians. She covers the mindset behind posting, why consistency matters more than perfection, how to clean up your bio, and how to generate content ideas your ideal clients actually care about. This episode is a practical reset for any esthetician who wants to get better at showing up online without copying everyone else or waiting until everything feels perfect. What You’ll Learn Why social media is part of your job if you want to growWhy posting imperfect content is better than not posting at allHow the Instagram algorithm learns who to show your content toWhat your bio needs to include so people know who you are and how to bookWhy you don’t need to rely on trends, dancing, or fancy transitionsHow to use client questions and Facebook groups for content ideasWhy repeating content is not only okay, but smartHow consistency builds trust, confidence, and visibility over timeSocial Media Is a Mindset Game Growth is not instant. You get better by doing it. Posting is how you learn what works. If You Create It, Post It Even if it only reaches 300 people, that is still 300 people who saw your name, your work, or your message. Your Bio Needs to Be Clear Make sure your profile says: Your nameYour locationWhat you doWho you helpHow to bookPeople should understand you in seconds. You Don’t Need to Be Trendy You do not have to dance, do complicated transitions, or chase every trending audio. Simple content that teaches, shows your work, and helps your client is enough. Content Ideas Are Everywhere Use: Client questionsFacebook group questions Google searchesCommon skincare mythsThings your clients struggle withIf someone asks it, someone else is probably wondering too. Repetition Builds Results You do not need brand-new topics every day. Reuse what worked. Say the same thing in different ways. People need to hear it more than once. This Week’s Challenge Pick one thing your clients ask you all the time and turn it into a post, reel, or carousel. Don’t overthink it. Post it. Resources MentionedEstheticians in Business Facebook GroupBooked Solid BundleEdits appMetricoolUpcoming guest training with Jen Goff on email marketing Connect with AllysonFollow along on Instagram: @estheticiansinbusiness Join the Facebook group: Estheticians in Business Subscribe for new Marketing Monday episodes and weekly business trainings.

    25 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    111
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

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