Estheticians in Business

Allyson Steinberg
  • 4.6 (5)
  • Entrepreneurship
  • Updated Weekly

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 1d ago

    If They Have to Ask How to Book, You Need to Fix That

    Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment. But then they couldn't figure out where you're located, which service to choose, or how to actually book with you. And just like that, you've potentially lost a client. In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you clients before they ever make it onto your treatment table. Why making clients work too hard to book can cost you appointments Why your location needs to be easy to find on Instagram and Facebook How to make your booking link easy to access Why new clients should know exactly where to start What to do when someone isn't sure which service to book A simple 5-minute booking audit you can do TODAY Here's your homework: Go to your Instagram, Facebook page, or website and pretend you've never seen your business before. Can you figure out where you're located? Can you book without messaging someone? Do you know what to do if you're unsure? Every extra thing a potential client has to figure out gives her another opportunity to say, “I'll come back to this later.” And we all know how that usually goes. 😂 Your marketing got her interested. Don't lose her because becoming your client is harder than it needs to be. Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans. Want more help getting clients? Inside the Estheticians in Business Membership, we're working on getting clients, keeping them coming back, and becoming really freaking good at business. Join us and get support applying what you're learning to YOUR business. 🤍

  2. 5d ago

    You’re Making Money. So Why Does It Still Feel Tight? (1/4)

    You’re Making Money. So Why Does It Still Feel Tight? You’re making more money than you used to... so why does it still feel like there’s never enough? In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it. I’m sharing what this looked like in my own business when I hit six figures in less than 18 months and eventually had a $12K month... but realized the majority of that money was going right back into the business. We’re talking about: Why growing revenue doesn’t automatically mean you’re making more money How your expenses can grow right alongside your income Why two estheticians making $10K can have VERY different businesses The business purchases that quietly stack up Why your business doesn’t always need another machine, rebrand, software or expense The number I want you to look at from your last month Because sometimes the answer isn’t “I need to make more money.” Sometimes you need to understand what’s happening to the money you’re already making. And if your business is making more but somehow you still don’t feel ahead, I want you to look at how much came in vs. how much actually stayed. 💰 Want to go deeper? This month inside the Estheticians in Business Membership, we’re focusing on making your money make sense: what came in, what went out, what you actually kept, and understanding the numbers behind your business. Join Estheticians in Business Membership:[ADD MEMBERSHIP LINK] Join the FREE Estheticians in Business Facebook Group:[ADD FACEBOOK GROUP LINK]

  3. Oct 5

    Why Clients Get to Your Booking Site and Leave

    More services don't always make your business more appealing. Sometimes they just make it harder to book. If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs. She doesn't want to become the esthetician before she can book with you. In this quick Monday Marketing episode, we're talking about: Why too many choices can stop someone from booking How an overwhelming service menu can cost you clients Why potential clients want your recommendation Making it stupid easy for a new client to know where to start Using options like a New Client Facial or consultation to simplify booking Why cute service names aren't always helping people choose Your client doesn't need a million options. She wants to feel confident she's making the right choice. So here's your homework: Go to your booking site and look at it like you've never seen your business before. If you weren't an esthetician, would you know what to book? If the answer is no, make it easier. If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍

  4. Oct 1

    The Clients You Might Be Losing Without Realizing It

    What happens when a potential client calls while you're in the middle of a facial and you can't answer? In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business. We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and how an AI receptionist can help answer questions, book appointments, follow up with potential clients, send texts, and take some of the everyday work off your plate. We also get into the questions I KNOW you're probably thinking 😂 Does it actually sound like you?What happens with client privacy?Does it work with your booking platform?Should every esthetician even have an AI receptionist? And Kate shares real numbers from businesses currently using Zolie so you can see what this can actually look like. Links from this episode: ✨ FREE Profit Leak Audit:[LINK] 📞 Try Zolie free for 14 days + get 20% off as part of EIB:[EIB ZOLIE LINK] 🏥 Med Spa / HIPAA Waitlist:[LINK]

  5. Sep 28

    How to Use Local Facebook Groups to Get Esthetician Clients

    How to Use Local Facebook Groups to Get Esthetician Clients Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking. You want to become the esthetician people in that group actually recognize, remember, and eventually recommend. In this quick Monday Marketing episode, I'm breaking down how I used Facebook groups in my own esthetics business and how I still coach estheticians to use them today. How to find active local Facebook groups that actually make sense for your business Why you need to know the group's promotional rules before posting How to write promotional posts around what potential clients actually want Why your Facebook group posts should encourage people to comment How to take those comments into the DMs and start real conversations What to do when a Facebook group doesn't allow business promotion Why participating throughout the week matters just as much as promotional posts How to become the esthetician people start tagging when someone asks for a recommendation The goal isn't to jump into a local group, post “I have appointments available!” and disappear. Show up. Have conversations. Answer questions. Let people get familiar with you. Eventually, when someone asks: “Who's a good esthetician around here?” You want people tagging YOU before you even have the chance to comment. If you're trying to get more local clients, Facebook groups are absolutely worth using. Just use them like a human instead of treating them like a free advertising board. 😂 And remember: get people interacting with you, then get into the DMs and have the conversation. If you want more help getting clients and growing your solo esthetics business, come join us inside the Estheticians in Business Membership. 🤍 - use the word PODCAST for $15 off your first month!

  6. Sep 24

    Can Your Business Afford You?

    You had a $10K month. Amazing. But how much of that $10K actually became YOUR money? In this episode of Estheticians in Business, we're talking about the number that doesn't get talked about nearly as much as revenue: what your business actually pays you. I'm sharing what happened when I hit my first $12K month and my husband asked me, “Okay... but where is it?” 😂 Because even though my business was making more money than ever, almost all of it was going right back into the business. We're talking about the difference between business revenue and YOUR income, constantly reinvesting instead of paying yourself, looking at the ROI before making another business purchase, and what to look at if your business genuinely isn't making enough to pay you yet. And I'm giving you one super simple assignment: Look at your last three months and ask: What came in?What went out?What did I actually pay myself? Because I want you to have the $10K, $15K and $20K months. But I also want YOU to make money. Your business doesn't get to be the only one benefiting from all this work. You own the thing. You should benefit from owning it.

  7. Sep 21

    If they don't know you exist....

    People Can't Book With You If They Keep Forgetting You Exist You can be an incredible esthetician, but if people don't know you exist, they can't book with you. And sometimes they DO know you exist. They saw your post. They thought about booking. They meant to come back to it. Then life happened. In this Monday Marketing episode, we're talking about why consistently reminding people about your business is part of marketing and why repeating yourself probably isn't nearly as annoying as you think it is. Why marketing is often the first thing to disappear when business or life gets busy Why someone not booking doesn't automatically mean they weren't interested How much we overestimate how closely people are paying attention to our businesses Why repeating your message is part of helping people remember you The importance of staying visible even when you're busy Why follow-up and reminders aren't automatically annoying What happens when you stop talking about your business and expect people to remember you Your potential client has an entire life happening outside of your business. She can see your post on Tuesday, think, “I need to book that,” and completely forget about it five minutes later. That doesn't mean she decided not to book. Sometimes she just needs to see you again. And again. And again. You're probably tired of talking about your business way before your potential clients are tired of hearing about it. So keep showing up. Keep talking about what you do. Keep reminding people how you can help them. Because people can't book with you if they keep forgetting you exist.

  8. Sep 17

    Your Clients Don’t Get First Dibs on Your Calendar

    Put Your Vacations on the Calendar Before Your Clients Do If you own your business, why does it sometimes feel like your clients own your calendar? 😂 In this episode, I’m sharing something I started doing every January when I was still in the treatment room: blocking off my life before opening my calendar to clients. Vacations, birthdays, anniversaries, holidays, random Wednesdays off... if it was important to me, it went on the calendar first. We’re talking about building your business around the life you actually want, preparing financially for time off, and why I’d rather take a little longer to reach a business goal than spend years missing the things that are important to me. Pasted text In this episode: Why I started blocking my time off at the beginning of every yearWhat dates to put on your calendar FIRSTHow to work your revenue goals around vacationsWhy time off can actually create more urgency around your availabilityThe lesson I learned after building my business FASTYour business should support your life. You have to build it that way.

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Ratings & Reviews

4.6
out of 5
5 Ratings

About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    148
  • Rating
    Explicit
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

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