Beyond Product Management

Heather Miller (PDRM Consulting)

Beyond Product Management is a podcast that explores the unexpected intersections of product management with other disciplines, industries, and ideas. We go beyond the usual frameworks to uncover fresh perspectives, unconventional insights, and the skills that truly set great PMs apart.

  1. Jun 4

    When No Is the Most Strategic Thing You Can Say

    Heather's challenge for you: Message her on LinkedIn or Instagram and tell her the one thing you are not willing to compromise on. Because that one thing? That's where your priority list starts. We talk a lot about saying yes in entrepreneurship — to opportunities, to clients, to growth. But what if the most strategic thing you can do is say no? In this solo episode, Heather digs into why saying no is one of the most powerful tools you have as a founder, entrepreneur, or product leader — and why it has nothing to do with being anti-ambition or anti-hustle. She shares how a book called The Power of a Positive No by William Ury reshaped the way she approaches product management, entrepreneurship, and motherhood — and how that one reframe can change everything about how you make decisions. In this episode, Heather covers: Why saying no is actually saying yes to your highest priorityHow the intersection of personal and professional life is where your real boundaries get builtWhy hustle culture isn't a requirement for success — and what your body will tell you if you ignore thatHow your values, priorities, and boundaries are all connected — and why they shift with every season of lifeWhat a personal "filter" looks like and how to start building yours📚 The Power of a Positive No by William Ury PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    8 min
  2. Jun 2

    Why We're Pivoting — And Why It's the Best Thing I Could Do for You

    In this solo episode, Heather gets real about a major shift happening inside PDRM Consulting — and why it's not a step back, but a step toward doing deeper, more meaningful work with founders. If you've ever lain awake at 3am with your business running on a loop in your head, this one is for you. In This Episode•       Why the traditional time audit (the one you learned in school) completely breaks down for founders — especially those building in the margins •       What Heather kept noticing inside Strategic Intensives that led to this pivot •       Why time — not money, not connections, not product — is your greatest asset as a founder •       The four things you'll walk away with from the new 4-hour Time Audit experience: your boundaries, your priorities, your ideal week, and your minimum viable week •       How Heather actually lives this — the headache, the tag-team dinner, and why she doesn't watch the clock “This isn’t a spreadsheet you fill out alone at midnight.” About the PDRM Time AuditA 4-hour guided experience designed specifically for founders. No two-week tracking. No blank grids. Just you, Heather, and four hours that will give you more clarity than six months of journaling. You'll walk away with: •       Your Boundaries — where you will say no, and what you’re protecting •       Your Priorities — what actually matters right now, in this season •       Your Ideal Week — a realistic, designed version of your best week •       Your Minimum Viable Week — the floor that keeps your business moving when life gets hard PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    19 min
  3. May 28

    What Real-Life Travel Teaches You About Running Your Business

    This summer looks a little different around here. There's a conference in Charlotte where PDRM is a sponsor, college visits on the calendar, and — true story — no fully locked-in plan yet. And somewhere in all of that, I realized: this is exactly what I talk to my clients about. In today's episode, I'm sharing what real-life travel — not the European vacation kind, but the purposeful, a-little-messy, founder kind — actually teaches you about running your business. We're talking two modes every founder needs to know, a framework hiding inside every college visit, and why summer might be the best time of year to finally get clear on your strategy. → There are two modes every founder operates in: in the business (executing) and on the business (strategizing). Travel — even the non-glamorous kind — creates the conditions to access Mode 2. → A college visit and a Strategic Intensive ask almost identical questions: Does this fit? Does the reality match the vision? Are you ready for this next step? → Constraints clarify. New environments break old assumptions. And your best ideas come when you stop chasing them. → Summer is not a holding pattern. It is one of the best times to do strategy work — before Q4 arrives and urgency makes your decisions for you. Work With Heather This Summer If this episode made you realize you've been stuck in Mode 1 and you're ready to zoom out — a Strategic Intensive is for you- VIP or regular. PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    20 min
  4. May 19

    The Midnight Test: How to Know If Your Offer Really Has Product-Market Fit

    What if the best way to understand product-market fit had nothing to do with data — and everything to do with a midnight ear infection? In this episode, Heather gets real about one of the most talked-about — and most misunderstood — concepts in business: product-market fit. She breaks it down in a way that actually sticks, starting with a personal story about Ash's fifth birthday and the moment that perfectly captures what it means to be the missing puzzle piece for your customer. This isn't a theory episode. This is the real talk that founders need to hear — about what it means when your offer is truly what someone is desperate for, versus what they think they might want someday. And how the answer to that question changes everything about how you position, message, and sell. "Positioning is listening made visible. You have to hear your customers describe their pain in their own words and then reflect it back to them. When you get that right, people feel like you read their diary." Ready to get clear on whether your offer has true product-market fit — and build the strategy to close the gap if it doesn't? The Strategic Intensive is where we go deep on your business strategy, your positioning, and the clarity that makes everything else work. This is not coaching. This is strategic work — built around your business, your goals, and your growth. → Learn more and apply for a Strategic Intensive PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    11 min
  5. May 14

    From Chaos to Predictable Pipeline with Javier Lozano Jr.

    What does a fractional CMO actually do — and how is it different from hiring a consultant? In this episode, Heather sits down with Javier Lozano Jr., a fractional CMO and CRO who helps founder-led B2B tech companies build predictable pipeline, align sales and marketing, and scale without the chaos. Javier brings a track record that speaks for itself — helping one company grow from $1M to $20M in under four years, managing a partnership with Volkswagen of America, and helping raise a $16M Series A. Now he brings that same horsepower to companies at a fraction of the cost. In this conversation, Heather and Javier dig into: Why the fractional model is gaining ground — and how to explain it to people who still think "consultant"The key difference between handing a founder a document and actually rolling up your sleevesJavier's go-to-market audit process: what he looks for in the first 30 days and why he doesn't start by fixing the websiteHow he builds a 90-day plan whether he's leading a workshop or conducting a full auditWhy his goal is always to work himself out of a jobThe revenue-first mindset that connects product, marketing, and salesWhat founders value most: not just strategic vision, but someone who can execute fastPlus, Heather and Javier share a real conversation about baking, Divinity candy, and why intuition — not exact measurement — is what makes both a great recipe and a great go-to-market strategy come together. Connect with Javier: LinkedInWebsiteDon't forget to grab his Free Revenue Diagnostic: Available on his website — a 15-minute assessment to find where your company is leaking revenuePodcast PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    28 min
  6. May 12

    From Legos on the Office Floor to Lead Developer: A Conversation with Ash

    In this special episode, I sit down with someone near and dear to my heart — my daughter Ash, a senior computer science major at Slippery Rock University and the developer behind PDRM Protect, our upcoming asset and vulnerability management software built specifically for small businesses. We talk about what it's actually like working on a real-world software product for the first time, the lessons Ash has learned over nearly a year of development, and yes — what it's like working for your parents. In this episode, we cover: What PDRM Protect is and why we built itHow Ash went from game development and class projects to building enterprise-level security softwareThe importance of documentation, naming conventions, and communication when working on a team (even a small one)Growing up around development teams and how that shaped Ash's instinctsWhat Ash is most excited — and most nervous — about as we head toward launchWho's easier to work for: Mom or Dad? (Ash answers honestly.)Connect with us: Find me on LinkedIn or Instagram, and stay tuned for PDRM Protect's beta launch — coming soon at pdrmconsulting.com. PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    16 min
  7. May 7

    Rooted in Strategy: Data, Devils, and Building a Business You Actually Want

    What happens when two strategists who geek out over data, clarity, and female entrepreneurship finally sit down together? This episode. Heather is joined by Steph Rubio — operations expert, business consultant, and the accidental founder of the Rooted and Relentless brand and mastermind. Steph works with women and historically underrepresented entrepreneurs to help them build sustainable businesses through foundational business knowledge, self-leadership, and data-backed decision-making. In this episode, Heather and Steph get into the real work behind building a business that doesn't just grow — but grows intentionally. What you'll hear in this episode: Why data isn't just numbers — and how to read both qualitative and quantitative signals in your businessThe "devil whack-a-mole" phenomenon and how to stop letting shiny objects, imposter syndrome, and comparison derail your strategyHow Steph's Rooted and Relentless brand came to life — accidentally — and what that teaches us about sitting with an idea before launching itWhy solopreneurs need annual strategic plans with quarterly inflection pointsThe power of saying no — and why it's actually a leadership skill, not a limitationWhat measuring the gain instead of the gap can do for your momentum and your mindsetConnect with Steph Rubio: InstagramRooted and Relentless MastermindOctober Strategic Planning Retreat Waitlist: Coming Soon PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    53 min
  8. May 5

    Raised to Lead: What My Mom Taught Me About Product Management

    Happy Mother's Day from Beyond Product Management. In this special solo episode, Heather Miller sets the guest chair aside and gets personal — sharing what her mom taught her about product leadership long before she ever ran a roadmap or wrote a product brief. Heather opens up about earning the nickname "Mom of the Team" early in her career as the only woman on an all-male technical team — and what it took for her to stop questioning it and start owning it. It wasn't about gender. It was about behavior: noticing when someone had gone quiet, holding space for the tension nobody else was naming, and doing the behind-the-scenes work that never shows up in a Jira board but keeps a team from hitting a wall. In this episode, Heather explores: Why the most important product leadership skills are often invisible — and why that's okayWhat "the Mom of the Team" really means, and when a nickname is a term of endearment vs. putting someone in a boxHow taking your ego out of the equation changes the decisions you make as a product leaderThe surprising overlap between great parenthood and great product managementA tribute to her mom, Pam — who just turned 75 and who models user-centered thinking better than most PMs Heather knowsThis one is for the moms, stepmoms, bonus moms, and everyone who shows up for others in that quiet, steady, get-it-done way that nobody talks about enough. PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations. You can follow us for more daily content: Instagram: @pdrmconsulting LinkedIn: https://www.linkedin.com/company/pdrm-consulting Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9

    13 min

About

Beyond Product Management is a podcast that explores the unexpected intersections of product management with other disciplines, industries, and ideas. We go beyond the usual frameworks to uncover fresh perspectives, unconventional insights, and the skills that truly set great PMs apart.