Women in Business Podcast with Chanelle Le Roux

Chanelle Le Roux
  • 5.0 (1)
  • Entrepreneurship

Hi! I’m Chanelle. Agency owner. Marketing coach. Speaker. And your official human sunshine! I’ve been in marketing since 2009 and have run a successful strategy and content marketing agency since 2018. Jaded by my corporate life I quit my job to travel the world, and start my own business. I have learned SO much in my business journey and I want to share it with you. The Sunshine Podcast for Women in Business offers marketing advice from industry professionals and inspiring stories from women nailing business and life. If you love the podcast, please subscribe and share with someone who would enjoy it too.

  1. 1d ago

    Make a Great Product, Be Profitable, Have Fun - Donna Gilbertson on Building Junie

    What does it really take to turn an everyday frustration into a viral e-commerce brand? In this episode of the Women in Business Podcast, Chanelle Le Roux sits down with Adelaide founder Donna Gilbertson, the chartered accountant behind Junie, the polka dot hair towel brand that’s taken over Instagram. Donna spent more than 20 years in senior corporate finance, and she’s never stopped building things on the side. Those have included a herbal tea subscription, a kids’ stage show, a bookkeeping business and a video game studio. She shares how she took Junie from idea to launch. She bought and tested every hair towel on the Australian market, sourced a better microfibre, vetted manufacturers overseas and spent seven full-time months refining samples before launch. Her family pitched in on photos, modelling and the website. We also dig into the marketing side. Donna explains why raw, unpolished videos beat her carefully planned posts, and how she beat camera shyness with a simple habit: three dot points on a post-it, recorded in the car before school pickup and posted without rewatching. She talks about why she built an email list from day one, how she uses UGC creators, and why the polka dots are there so you can spot a Junie towel without seeing the label. In this episode: Why purpose, not profit, keeps you going through the hard yards Donna’s three business goals: make a great product, be profitable, have fun The real cost and timeline of developing a custom product Building an Instagram audience while you’re still prototyping Founder content, content pillars and the power of spontaneous videos Habit stacking to get comfortable on camera Branding for instant recognition, and the story behind the Junie name Donna’s upcoming 1:1 e-commerce coaching About Donna Gilbertson Donna Gilbertson is a chartered accountant and serial founder based in Adelaide. She spent over 20 years in senior corporate finance roles while building a string of businesses on the side, before founding Junie, the viral hair towel brand known for its signature polka dots and custom microfibre. Donna knows exactly where the numbers and the marketing meet, and she’s known for being open about what it really takes to build a product brand. She’s now launching 1:1 coaching to help other business owners grow their e-commerce stores and social media. Connect with Donna Junie website: https://heyjunie.com.au/ Junie Instagram: https://www.instagram.com/hey___junie/ Donna’s website: https://www.donnagilbertson.com.au/ Donna’s Instagram: https://www.instagram.com/donna_gilbertson_/

  2. 4d ago

    Why money is emotional, not mathematical with Melissa Meagher

    Melissa Meagher is a Brisbane-based speaker, financial wellness coach and author, and a former Certified Financial Planner with more than 25 years in financial services, including roles at Sunsuper, Suncorp and Westpac. Over that time she has worked as a financial planner, a stockbroker during the tech boom, and a seminar specialist for a superannuation fund. She noticed the same pattern again and again: people don’t struggle with money because they’re bad with numbers. They struggle because money is emotional. She founded Talking Money to create a safe, judgement-free space for honest conversations about money, covering both the practical side and the beliefs and behaviours underneath it. Today she helps women build calm, confidence and control with money through 1:1 coaching, her signature program, a self-paced online course, retreats, and keynotes and workshops for organisations across Australia. Melissa is also the author of the number one Amazon bestseller Your Money Soul: Clearing Your Money Blocks and Other Stuff to Live Your Best Life. About the episode Why do so many smart, successful women feel quietly ashamed about money? In this episode, Chanelle sits down with financial wellness coach Melissa Meagher to talk about where that shame comes from, and how to move past it. Melissa explains why being good with money takes two things: understanding your numbers, and facing the limiting beliefs that no spreadsheet can fix. She shares how many of our adult money habits are shaped in childhood (often by a six-year-old version of ourselves), the red flags she sees in women in business, and why it’s common to know your business financials inside out while having no idea what’s happening with your own mortgage. In this episode: Why nobody teaches us about money, and the shame that creates Practical numbers vs limiting beliefs - why you need both How childhood experiences shape the way we handle money as adults Red flags for women in business: avoiding financial statements, overgiving, and confusing self-worth with net worth Simple ways to teach kids about money How Melissa wrote her bestselling book in just two weeks Why a regular bank account audit is worth doing (Chanelle found a $5,000 software subscription she didn’t need) Melissa is offering listeners a free discovery session - book yours here: [discovery link] Connect with Melissa Website: https://melissameagher.com.au/ Book: https://melissameagher.com.au/your-money-soul/ Signature Program: https://www.yourmoneysoul.com.au/signature-program Instagram: https://www.instagram.com/yourmoneysoul/ LinkedIn: https://www.linkedin.com/in/yourmoneysoul/ Facebook: https://www.facebook.com/yourmoneysoul TikTok: https://www.tiktok.com/@yourmoneysoul

  3. Aug 24

    Becoming the CEO of your acting career with Madeleine Wighton

    Madeleine is an actor, filmmaker, and silly goose. She is a Psychology graduate and is a mindset, strategy and acting coach, helping actors level up their careers while prioritising their mental wellbeing. On screen, she is known for playing the vibrant Meadow in ABC's AACTA-nominated The PM's Daughter S2, breaking Superwog’s heart in their recent webseries, traversing universes as an alien in Sonny Jim (dir. Declan Arrighi), and bringing colourful creative chaos to the classroom in comedy series, The Detention Diaries. On stage credits include playing Judy Garland in Judy at The Hayes Theatre, in which she was “utterly captivating” (The 4th Wall Reviews, 2025), a hilarious “standout” (Theatre Thoughts, 2023) wing-defence in queer netball comedy Nails Must Be Kept Short (Fruit Box Theatre), Cosette u/s in Les Misérables (Packemin), and a convict in Forgotten (Lost Voices). Madeleine is an award-winning filmmaker and the head goose at Hopeful Goose Creative, creating comedic and hopeful female-led films including Bernice and Death of a People Pleaser. She was a producer on AACTA-nominated DIY starring Damon Herriman.  Follow Mads on Instagram Visit Mads' website

  4. Jul 3

    The truth about scaling a business with Milly Albers

    In this episode, I sit down with Milly Albers, Founder of MILCO, an Adelaide-based brand identity studio that helps organisations in healthcare, the care sector and property build brands that are both strategic and deeply authentic. With a background in marketing and brand strategy, Milly shares why she believes the strongest businesses are built with design first and marketing second, and how a clear brand foundation makes every marketing decision easier. But this conversation goes far beyond branding. We explore the reality of growing a business, challenging the idea that bigger is always better. Milly shares her own journey of building, scaling, and intentionally reshaping her business, reminding us that success isn't measured by headcount, revenue or constant expansion. Sometimes the most successful business is the one that gives you the life you actually want. We also discuss: Why scaling isn't the only definition of success. The freedom to evolve your business as your priorities change. What organic business growth really looks like. Building a business that aligns with your values, not someone else's expectations. Why strong branding starts long before your marketing begins. If you've ever felt pressure to grow simply because that's what entrepreneurs are "supposed" to do, this episode is a refreshing reminder that there is no one-size-fits-all path to success. Your business gets to evolve alongside you, and sometimes the bravest decision is choosing the version that brings you the most fulfilment.

  5. Jun 17

    The gap between marketing and business reality with Hannah Priebe-Clarke

    Hannah has more than a decade of experience in marketing, branding and business development, helping both business-to-business (B2B) and business-to-consumer (B2C) organisations achieve sustainable growth. Throughout her career, she has built and scaled brands across retail, service and technology sectors, with extensive experience developing strategic partnerships, driving revenue growth and creating impactful marketing initiatives. One of her most notable achievements was leading the major rebrand of Big Screen Video (BSV), helping transform the company from a locally perceived Adelaide business into a recognised global leader within the B2B market. As Director of Business Development at BSV, Hannah developed and secured multi-million-dollar proposals that generated significant commercial outcomes while fostering long-term strategic relationships. She has successfully identified, negotiated and managed partnerships with leading organisations including the Melbourne Cricket Ground (MCG), Weber Australia, Mitsubishi Motors, RAA, Shopper Media, Adelaide Airport, oOh!media and JCDecaux. Her experience spans a broad range of industries, including global technology, out-of-home media, major events, retail, professional services, stadia and hospitality. Hannah holds a Bachelor of Public Relations and Marketing from the University of South Australia.

  6. May 1

    Why many women intentionally choose micro-business models and why that is not a failure with Karen Dennett

    Karen Dennett is an educator and business mentor who helps women build successful micro-businesses that fit within real lives, not outside of them. With 18 years of experience in education and learning design, she supports women to move forward with clarity, momentum and community, without relying on hustle culture, hype or burnout. Her work focuses on helping women - often mothers or caregivers running service-based or solo businesses - create sustainable, meaningful businesses that align with their capacity, values and way of life. Karen is a strong advocate for redefining success, challenging traditional business models, and reminding women that what feels like failure is often simply a mismatch between life and the way business has been taught.

  7. Mar 6

    Why LinkedIn Still Wins with Lucy Bloomfield

    Lucy Bloomfield has spent more than a decade working with some of Australia's largest organisations on their marketing. Now she's on a mission to help professionals do the one thing she knows changes everything - stop being the best-kept secret in their industry and start sharing the stories they've been sitting on for years.   Visit Magic Marketer's website Connect with Lucy on LinkedIn Follow Magic Marketer on Instagram

  8. Mar 5

    Inside the World of Cyber Security with Jasmin Ilic

    As CEO and Co-Founder of CYBR, Jasmin Ilic guides organisations in confronting complex cyber threats, protecting critical assets, and embedding security as a foundation for innovation and growth. With the rapid rise of artificial intelligence, CYBR helps clients harness their potential while addressing new risks, ensuring that AI becomes an enabler of resilience rather than a source of vulnerability. Jasmin’s work is driven by the belief that a secure digital future, where AI is applied responsibly, is fundamental to economic growth, social resilience, and individual opportunity. CYBR’s impact extends beyond commercial outcomes, with a social impact model that includes pro- bono initiatives and programs designed to support the wider community. Jasmin’s focus on impact is matched by her commitment to industry development and civic contribution. She serves as a Chapter Lead for the Australian Women in Security Network (AWSN) and as Chair of the Adelaide Economic Development Agency (AEDA) Advisory Committee. Her vision: a future where security, innovation, and AI go hand in hand, for the benefit of all.   Visit CYBR's website Connect with Jasmin on LinkedIn Listen to the Think CYBR podcast https://www.cyber.gov.au/

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About

Hi! I’m Chanelle. Agency owner. Marketing coach. Speaker. And your official human sunshine! I’ve been in marketing since 2009 and have run a successful strategy and content marketing agency since 2018. Jaded by my corporate life I quit my job to travel the world, and start my own business. I have learned SO much in my business journey and I want to share it with you. The Sunshine Podcast for Women in Business offers marketing advice from industry professionals and inspiring stories from women nailing business and life. If you love the podcast, please subscribe and share with someone who would enjoy it too.

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