Go Beyond Busy: The Small Business Growth Podcast

Christine Abela

Go Beyond Busy: The Small Business Growth Podcast helps business owners overcome business overwhelm and move from chaos to clarity. Hosted by tech-savvy business consultant Christine Abela, each episode shares practical ideas for managing overwhelm in business, improving systems, and driving steady small-business growth. If you run a small business and want to grow without adding more stress, this podcast is for you. More information and downloads at GoBeyondBusy.com.

  1. Team Building for Business Growth: Pip Scott-Allen on Leadership, Culture and Staff Retention

    May 3

    Team Building for Business Growth: Pip Scott-Allen on Leadership, Culture and Staff Retention

    Christine Abela speaks with Pip Scott-Allen about team building for business growth, covering leadership, culture, and staff retention. They discuss why businesses struggle with turnover, the difference between team bonding and real team building, and how data can improve team performance. A practical conversation for business owners who want stronger teams and better results. Show notes and transcript available at https://GoBeyondBusy.com Contact Pip through Premier Team BuildingChapters: 00:00 Podcast Intro 00:28 Meet Pip Scott-Allen 00:44 You Can’t Do It Alone 01:17 Building Your Support Network 02:08 From Canada to Australia 02:36 What Premier Team Building Does 03:32 Team Bonding vs Building 04:45 In Person or Online 05:27 Who They Help and When 07:36 Methods and Coaching Tools 08:17 Using Data to Improve Culture 09:55 Ongoing Programs and Redundancy 11:32 Signs You Need Help 12:45 How to Get Started 13:36 Wrap Up and Outro

    14 min
  2. From Product Passion to Real Sales | Product Marketing in New Zealand

    Apr 13

    From Product Passion to Real Sales | Product Marketing in New Zealand

    What changes when you turn a product you love into a real business? In this episode of Go Beyond Busy: The Small Business Growth Podcast, Christine Abela talks with Monika Bliesze, New Zealand distributor for Heat It, a device that helps reduce itching and pain from insect bites using heat. Monika shares the shift from being a fan of a product to selling it professionally. Customer reactions change, expectations rise, and clear communication becomes essential, especially when working with a medical device and staying within MedSafe guidelines. The discussion covers building trust in a new market, working with supplier resources, and finding the right balance between enthusiasm and credibility. Monika also talks about growing a retail network across New Zealand and reaching customers who need the product while travelling. A practical conversation for business owners launching new products, entering the NZ market, or trying to turn interest into consistent sales. Transcript and more at: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/product-marketing-new-zealand/ Monika's links:https://heat-it-co.nzFacebook: https://www.facebook.com/profile.php?id=61569962060774Instagram: https://www.instagram.com/heatit_nz/?hl=enLinked In: https://www.linkedin.com/company/107010758/ Chapters: 00:00 Welcome and Guest Intro 00:43 From Fan to Founder 01:56 What Heat It Does 02:44 Marketing With Compliance 03:38 Support From Head Office 04:48 Wholesale and Retail Strategy 06:01 How Customers Carry It 06:56 Bites and Stings It Helps 07:54 MedSafe Rules and Evidence 09:09 Advice for Medical Marketing 09:58 Wrap Up and Next Steps

    11 min
  3. Business Communication Skills: Back Yourself and Build Confidence

    Apr 5

    Business Communication Skills: Back Yourself and Build Confidence

    Monique Bradley joins Christine Abela to talk about how communication shapes every part of a business, from confidence and leadership through to sales and visibility. Monique shares her journey from performing arts into keynote speaking and coaching, and why learning to back yourself can change the direction of your business. The conversation looks at how many business owners drift into work they can do, rather than what they do best, and how that affects both confidence and results. You’ll hear practical insights on building confidence through repetition, trusting your own judgement, and improving how you communicate with clients, teams, and audiences. Monique also explains why speaking on video feels different to speaking in a room, and how business owners can get more comfortable being the face of their brand. For small business owners, communication sits at the centre of leadership, marketing, and growth. This episode offers a clear perspective on how improving this one area can lift everything else around it. Contact Monique: https://moniquebradley.tv More information at https://christine.oxygen8.co.nz/go-beyond-busy/season-3/business-communication-skills/ Chapters: 00:00 Welcome and Guest Intro 00:59 Back Yourself in Business 03:08 Finding Your True Genius 05:02 Monique’s Origin Story 08:50 What Her Coaching Covers 11:21 Communication as Influence 13:42 Getting Comfortable on Camera 15:58 Content That Builds Trust 17:04 Biggest Wins and Impact 19:07 Wrap Up and Next Steps

    20 min
  4. Marketing Message Clarity: Why Your Expertise Isn’t Converting

    Apr 5

    Marketing Message Clarity: Why Your Expertise Isn’t Converting

    Many business owners are very good at what they do, but still struggle to explain it clearly. That gap often comes down to marketing message clarity. In this episode of Go Beyond Busy: The Small Business Growth Podcast, Christine Abela speaks with Adam Nassor about why expertise alone doesn’t bring in clients, and how unclear messaging can quietly hold a business back. They discuss the “curse of knowledge”, why outsourcing earlier can make a real difference, and how to create messaging that actually connects with the people you want to work with. If your marketing feels harder than it should be, this episode will give you a different way to look at it. Find the full episode and more resources at https://christine.oxygen8.co.nz/go-beyond-busy/season-3/marketing-message-clarity/ For Adam's free gift, go to https://poe.com/AdamNassorsIRObotESChapters:00:00 Why Clarity Wins00:26 Biggest Business Lesson01:01 Outsourcing Admin Work01:49 What Adam Actually Does03:00 Research First Approach04:45 Organic Marketing Not Ads06:03 Deep Psychographics Copy07:40 Hypnosis In Messaging09:48 Teaching The Thinking11:57 Ideal Clients And Scams15:18 Curse Of Knowledge16:18 Wrap Up And Links

    17 min
  5. How Self-Awareness and Intuition Shape Better Business Decisions, with Anni Eza

    Mar 23

    How Self-Awareness and Intuition Shape Better Business Decisions, with Anni Eza

    What if the real challenge in your business is not strategy, but self-awareness? In this episode of Go Beyond Busy, Christine Abela speaks with Anni Eza of Seeds of Bliss about how understanding yourself more deeply can change how you run your business. They discuss intuition as a practical decision-making tool, why constant effort can be a sign you are heading in the wrong direction, and how hidden patterns like self-doubt and comparison affect your results. This conversation offers a different way to think about business growth, one that starts from the inside rather than the outside. Show notes at: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/self-awareness/ Free gifts: Anni Eza's website: https://seedsofbliss.life FREE NEWSLETTER https://substack.com/@anniezaseedsofbliss FREE community https://www.facebook.com/groups/1427174841716043 Giveaways: https://healing-guilt.carrd.co/ Chapters: 00:00 Welcome and Setup 00:48 Healing and True Self 02:00 Anni’s Origin Story 03:22 Working Worldwide Online 04:16 Inner GPS for Business 05:13 Integrating Shadow Patterns 07:36 Intuition and Body Signals 08:44 Stop Pushing Find Your Door 09:39 Free Gifts and Wrap Up

    11 min
  6. Digital Marketing for Community Organisations and Small Businesses | Robert Campbell, Aspire Media

    Mar 16

    Digital Marketing for Community Organisations and Small Businesses | Robert Campbell, Aspire Media

    In this episode of Go Beyond Busy – The Small Business Growth Podcast, Christine Abela speaks with Robert Campbell from Aspire Media in Northern Ireland. Robert shares how his team supports a wide range of organisations including charities, retailers, childcare providers, fitness professionals, and local food businesses. The conversation looks at how digital marketing can help organisations build stronger connections with their communities, even when budgets are tight. Robert explains how Aspire Media works across multiple platforms, using a mix of text, photography, and video to help organisations communicate more clearly with their audience. He also talks about the value of having simple systems in place so marketing does not become overwhelming for small teams. Topics discussed in this episode include: • digital marketing for community organisations and charities• growing social media audiences with consistent content• using photography, video, and written content together• building practical marketing systems for small businesses• working with clients across different industries and locations Robert also shares the story behind Aspire Media TV, a project that produces positive media content for community organisations and schools. If you run a small business or community organisation and want practical ideas about digital marketing and communication, this episode offers a useful perspective. You can find more episodes and resources at: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/digital-marketing-for-community-organisations/ Contact Robert through: https://aspiremedia.studio/ Chapters: 00:00 Welcome and Setup 00:42 Lessons Learned Early 01:52 Charity Work and Reach 03:26 Content and Platforms 04:31 Working Across Time Zones 06:25 Who They Serve 07:31 Aspire Media Origin Story 08:46 Aspire Media TV Updates 10:18 Wrap Up and Outro

    12 min
  7. Being busy is not the same as business growth: Kathy Hadizadeh

    Mar 9

    Being busy is not the same as business growth: Kathy Hadizadeh

    Being busy does not always mean your business is growing. In this episode of Go Beyond Busy: The Small Business Growth Podcast, Christine Abela speaks with Kathy Hadizadeh from Heart Mind Tuning about why many entrepreneurs feel overwhelmed even when they are working constantly. They discuss the difference between activity and real progress, the role of focus in business productivity, and why having a clear vision and purpose can help business owners avoid burnout and make better decisions. This episode is part of the Go Beyond Busy series, where Christine shares conversations and ideas to help small business owners improve business systems, increase productivity, and achieve sustainable business growth without constant chaos. Show notes and transcript: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/business-growth-vs-being-busy/ Kathy can be contacted through https://heartmindtuning.com/ Chapters: 00:00 Meet Kathy Hadizadeh 00:44 Why Vision Matters 02:37 Finding Your Why 04:09 What Heart Mind Tuning Does 05:49 Busy Is Not Time 06:46 Shiny Object Overload 08:59 Focus Creates Output 09:57 New Book Preview 11:13 Go Beyond Busy Tips 13:26 Wrap Up And Resources

    15 min
  8. Lean Process Improvement and Eliminating Business Waste | Tim Niewand

    Mar 3

    Lean Process Improvement and Eliminating Business Waste | Tim Niewand

    Lean Process Improvement is not just for large manufacturing companies. In this episode of Go Beyond Busy, Christine Abela speaks with Tim Niewand from Informed Lean Solutions about eliminating business waste and improving operational efficiency in real-world businesses. Tim explains the Lean methodology, the TIMWOODS framework, and how continuous improvement through Kaizen can transform the way a business operates. From reducing waiting time and overprocessing to tapping into unused staff talent, this conversation highlights practical ways to streamline systems without increasing pressure on the owner. If you run a business and feel busy but not always productive, this episode will give you a structured way to identify waste and improve profitability. To book a free Business Strategy Session with Christine, visit https://GoBeyondBusy.com. Tim can be contacted through https://informedleansolutions.com.au Chapters: 00:00 Welcome and Setup 01:17 Big Lesson on Messaging 03:02 Lean Explained Simply 03:30 TIMWOODS Waste Framework 05:21 Lean Beyond Manufacturing 06:06 Kaizen Continuous Improvement 06:45 How Tim Helps Clients 07:54 Remote Work and Client Fit 09:26 Kaizen Events in Practice 10:02 Coaching vs Consulting 11:17 Wrap Up and Next Steps 11:45 Final Takeaways and Links

    12 min
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About

Go Beyond Busy: The Small Business Growth Podcast helps business owners overcome business overwhelm and move from chaos to clarity. Hosted by tech-savvy business consultant Christine Abela, each episode shares practical ideas for managing overwhelm in business, improving systems, and driving steady small-business growth. If you run a small business and want to grow without adding more stress, this podcast is for you. More information and downloads at GoBeyondBusy.com.

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