Do Less Marketing

Brittany Downey
  • 5.0 (5)
  • Marketing

Do Less Marketing is a podcast that cuts through the noise to help business owners and teams find clarity. This isn’t another jargony marketing podcast telling you to ”do all the things.” Instead, host Brittany Downey shares practical insights and down-to-earth conversations with guests who’ve been figuring out what matters to them in their business growth. Not by following some magic formula or the latest marketing hack, but by getting intentional about what truly moves their business forward. Whether you’re a solopreneur feeling scattered across too many channels, a nonprofit trying to maximize limited resources, or a small marketing team drowning in endless tasks, this podcast offers a refreshing perspective: it’s possible to grow your business with less marketing, done well. In this podcast, you’ll hear from other entrepreneurs and marketers who have: → Found the marketing activities that truly matter for their business → Leaned into the power of strengths (and doing what they enjoy) → Broken marketing “rules,” yet still continue to grow → Focused on relationship over reach → Defined growth and success in their own terms. Take what resonates. Leave the rest. And join us as we discover how to cut the marketing clutter and focus on what actually works — for your goals, for your team, and for your life.

  1. 1d ago

    Marketing in Ten Minutes a Day (Zero Billboards) — with Dr. Phil Boucher

    What if the marketing for your business had to fit in ten minutes a day? Dr. Phil Boucher is a pediatrician in Lincoln, Nebraska, and a self-described multi-passionate entrepreneur. He runs Frontier Pediatric Care, a direct primary care practice, and he helps other private practice owners get in front of their ideal new patients who desperately need their help. We get into why he's happy to reach a smaller slice of his audience on purpose. Dr. Boucher shares how he finds where his ideal patients already spend time and connects there. We also talk about what it looks like to build community connections by supporting the great work others are already doing. And we dig into what he leans on instead of fake urgency or scarcity to grow his practice. Plus, he shares how he teaches other practice owners to fit their marketing into ten minutes a day. If you're looking for ways to share your expertise and connect with more people while still giving your core work the care it deserves, this one's for you. --- Dr. Boucher's Practice: https://frontierpediatric.care/  Dr. Boucher's Instagram: https://www.instagram.com/philbouchermd/  Dear Parents Podcast: https://podcasts.apple.com/us/podcast/dear-parents-with-phil-boucher-m-d/id1868912952  Private Practice Matters (Substack + podcast): https://philboucher.substack.com/  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  2. Sep 21

    3 Common Marketing Blockers (and How To Get Unstuck)

    What's keeping your marketing stuck? More often than not, it isn't your strategy. It's psychology. As marketers, we think a lot about the psychology of buying. We rarely turn that same lens on ourselves when we're trying to get things done. In this solo episode, I dig into three of the most common marketing blockers I see, both in my own work and in the work of the people I've partnered with. I share the tiny step that got this podcast off the ground, and the email idea I was sure was as minimal as it gets (it wasn't). I also get into the sneaky side of a commitment to quality, and why the plan that looks best on paper is often the first thing to fall off when life gets busy. Each blocker comes with a few questions you can ask yourself to get moving again. If your marketing momentum is gone and you can't quite put your finger on why, this one's for you. Find your marketing style (quiz): https://downeystrategy.com/quiz  Brittany's Website: https://downeystrategy.com/ Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  3. Aug 31

    Using Email to Build the Life You Want (and Survive Survivor) — with Liz Wilcox

    Could your business run without you for two months? Liz Wilcox left hers to go on Survivor, and it kept humming along without her. That's thanks to her intentionality, which is something that gave her momentum from the start. Liz helps people write weekly newsletters that folks open, click, and buy from. She runs a $9 email membership with more than 4,000 members. And she got there without constantly posting on social media. We get into how she did that in our conversation, and she shares how it was all driven by laser focus on the life she wanted. Liz also walks through what it took for the business to survive Survivor. And we dig into how AI has made it way easier to succeed in email...by not using it. If you wanna know what to write in your emails and how to build a business with that sort of intentionality, give this one a listen! Liz's Website: https://lizwilcox.com/  Minimalist Marketing Style Quiz: https://downeystrategy.com/quiz Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  4. Aug 17

    Can You Build a Business Without Being Chronically Online? — with Natalie Gates

    Can you build a business without being chronically online? Natalie Gates is a website copywriter and brand messaging strategist. In this episode, Natalie shares the low-lift SEO strategy that brings in many of her clients, as well as how she gets referrals through relationships. We get into what it's like to be marketers with mixed feelings around marketing, why we love websites, and whether or not we think you can grow without being chronically online. Natalie also opens up about her pull between whimsy and structure, and how that impacts her newsletter writing. If you're a service-based business owner who feels a little weird about marketing but knows you still have to do it, this one's for you. Natalie's Website: https://nataliegates.ca/ Natalie's Newsletter: https://nataliegates.ca/subscribe Natalie's Instagram: https://www.instagram.com/wordsbynatalie/ Natalie's LinkedIn: https://www.linkedin.com/in/natalie-gates-94163b109/  Brittany's Website: https://downeystrategy.com/ Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  5. Aug 3

    Templates, Systems, and Running a Business in 10 Hours a Week — with Jordan Gill

    What if the systems you set up once could keep selling for you while you're off doing a jigsaw puzzle...or another 9-5? Jordan Gill is the founder of Systems Saved Me, where she helps business owners build the templates and automations that take them out of the day-to-day. After ten years running her own business, she recently joined the team at Kit as their senior affiliate marketing manager, and still runs Systems Saved Me in about ten hours a week alongside her full-time role. In this conversation, Jordan shares what it looks like to run lean. We dig into why she templates almost everything, and the mindset that lets her "pop up" with a new offer instead of building each launch from scratch. She talks about where she's leaning on AI to rebuild pricey tools and hand off the work that doesn't light her up. Jordan also gets honest about the offers and channels she's said no to, and the filter she uses to decide whether something's even worth creating. Plus, her ruthless approach to her email list. If you're tired of reinventing the wheel every time you market your business, this one's about building it once and letting it run. Jordan's Website: https://systemssavedme.com/ Jordan's Instagram: https://www.instagram.com/systemssavedme/  Brittany's Website: https://downeystrategy.com/ Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  6. Jul 6

    Making What People Want (and Letting Your Values Lead Your Growth) — with Amanda Natividad

    Amanda Natividad is a marketer, writer, and Chief Evangelist at the audience research company SparkToro. She also helped coin the term "Zero Click Marketing," and co-wrote a book by the same name with SparkToro's Rand Fishkin, coming out this fall. In our conversation, Amanda shares how she pitched herself for a dream job that didn't exist, and how she brought her natural proclivity for audience research with her to SparkToro. We get into what SparkToro does and doesn't do with their marketing. We also chat about how leading with their unique values and mission lets them approach growth a little differently than a lot of companies. Amanda shares how she built her personal brand (even though she recoils at that term!) and how she's thinking about adding value for people pre-ordering the Zero Click Marketing book (coming this fall). Oh, and we get into butter bells and sourdough, because why not. Amanda's Website: https://amandanat.com/  Pre-order the book: https://zeroclickmarketing.co/book  Amanda's LinkedIn: https://www.linkedin.com/in/amandanat/  Margin: https://www.marginfor.com/  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  7. Jun 22

    The AI Rhythm I'm In Right Now (Until It Changes Again)

    In this solo episode, I share five specific ways I'm using AI in my solopreneur business...and three ways I don't. Margin (the capacity planner I built): https://www.marginfor.com/  Website: https://downeystrategy.com/  LinkedIn: https://www.linkedin.com/in/brittany-downey/

  8. Jun 8

    Punk Rock Economics, and Seven Figures Without Amazon, Ads, or Influencers — with Kate Assaraf

    Kate is proof that you can grow a business on your own terms (without paying Meta a dollar). Kate Assaraf is the founder of DIP, a sustainable haircare brand now in 800+ independent retailers across the country. She's redirected over $5 million to those local economies. Kate went total analog when everyone else went digital and built a cult following on word of mouth alone. We get into how she refuses to undercut her retailers, and why she hasn't run ads up until now. Kate also opens up about her internal drive and how, for her, growth sometimes means doing less. If you've ever felt pressure to push for more in ways that don't line up with your values (but you still want to push for more), this one's for you. Website: https://dipalready.com/  Double DIP Coconut Almond (shampoo + conditioner bars): https://dipalready.com/collections/best-sellers-1/products/double-dip-coconut-almond-full-size  Hair & Body Dry Oil (Coconut Almond): https://dipalready.com/collections/best-sellers-1/products/hair-body-dry-oil-coconut-almond  DIP's Instagram: https://www.instagram.com/dipalready/  DIP's TikTok: https://www.tiktok.com/@dipalready  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

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5
out of 5
5 Ratings

About

Do Less Marketing is a podcast that cuts through the noise to help business owners and teams find clarity. This isn’t another jargony marketing podcast telling you to ”do all the things.” Instead, host Brittany Downey shares practical insights and down-to-earth conversations with guests who’ve been figuring out what matters to them in their business growth. Not by following some magic formula or the latest marketing hack, but by getting intentional about what truly moves their business forward. Whether you’re a solopreneur feeling scattered across too many channels, a nonprofit trying to maximize limited resources, or a small marketing team drowning in endless tasks, this podcast offers a refreshing perspective: it’s possible to grow your business with less marketing, done well. In this podcast, you’ll hear from other entrepreneurs and marketers who have: → Found the marketing activities that truly matter for their business → Leaned into the power of strengths (and doing what they enjoy) → Broken marketing “rules,” yet still continue to grow → Focused on relationship over reach → Defined growth and success in their own terms. Take what resonates. Leave the rest. And join us as we discover how to cut the marketing clutter and focus on what actually works — for your goals, for your team, and for your life.

Information

  • Creator
    Brittany Downey
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Do Less Marketing