Everything Clicks

Shamir Duverseau
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  • MARKETING
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Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

  1. 4D AGO

    Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab

    Phalak Betab is the Director of Marketing & Communications at Progressive Intercultural Community Services (PICS) Society, a $20M nonprofit with 300 employees delivering 50+ programs across British Columbia, and the youngest director in the organization. In this episode, Phalak explains why nonprofits face enterprise-level post-click complexity with a fraction of the tools and budget, how undervaluing marketing directly breaks the user journey, and what corporations could do differently if they designed with the same empathy nonprofits depend on. You will hear: - What post-click complexity actually looks like when you serve families, seniors, newcomers, and job seekers across dozens of programs - Why misalignment between marketing, communications, and service delivery destroys user trust fast - How empathy-driven design for vulnerable audiences sets a standard most corporate post-click experiences don't meet Learn how one of Canada's most complex nonprofit marketing operations runs, and what it exposes about where for-profit post-click experience falls short. === Connect with Phalak: - LinkedIn: https://www.linkedin.com/in/betabphalak/ - Website: https://pics.bc.ca/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    29 min

  2. APR 30

    How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker

    In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital environments there is. - Maria Alexander is a Principal Content Designer at Blue Shield of California - Tu Nguyen is Head of Customer Success at Ours Privacy and a former experimentation leader at Disney and Smart Panda Labs - Megan Baker is Partner and Senior UX Managing Director at Slide UX, a consultancy focused on cognitive impairment, brain health, and aging. You will hear: - Why privacy constraints don't mean less understanding of users, they mean more intentional researc - How backend system failures undermine even well-designed front-end experiences - What "trauma-informed writing" means and why content teams should design for imperfect attention - Four design principles that carry over from healthcare to any high-stakes UX And much more. Learn how the toughest UX environment in digital can teach every industry how to keep real people at the center of the experience. === Connect with the panelists: - Maria Alexander: https://www.linkedin.com/in/mariaalexander/ - Tu Nguyen: https://www.linkedin.com/in/nguyen-tu/ - Megan Baker: https://www.linkedin.com/in/meganbaker12/ === Websites: - Blue Shield of California: https://www.blueshieldca.com/ - Ours Privacy: https://oursprivacy.com/ - Slide UX: https://slideux.com/ === Resources: - Don’t Make Me Think by Steve Krug: https://www.amazon.com/Dont-Make-Me-Think-Usability-ebook/dp/B000SEGQNS === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    49 min

  3. APR 23

    The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm

    Nadja Fromm is the Founder of Fromm Consulting LLC, with 20+ years leading global marketing for major CPG brands before leaving corporate to help founders and small businesses sharpen their positioning and drive measurable growth. In this episode, Nadja explains why marketing loses credibility when it shows up as brand decks instead of business cases, why internal buy-in is 75% of the work, and how system thinking helps marketers build real cross-functional influence. You will hear: - Why legacy enterprises stall on post-click progress—and what actually moves them forward - What marketers do in cross-functional rooms that quietly kills trust before the project starts - How to tap into intrinsic and extrinsic motivations to get any team aligned behind a common goal Learn how to stop being the "pretty pictures" department and start leading the business conversation. === Connect with Nadja: - LinkedIn: https://www.linkedin.com/in/nadja-fromm/ - Website: https://www.fromm-consulting.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    34 min

  4. APR 16

    The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson

    Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including Starbucks Rewards, Tim Hortons, and Zulily. In this episode, Allison explains why post-click growth breaks when cross-functional alignment breaks, why loyalty programs don’t automatically create loyalty, and how to use AI to speed up decisions without losing the human brand voice. You will hear: - The 3 repeatable post-click failure modes across most industries - What "earned loyalty" looks like before you ever launch a loyalty program - How to use AI for decisioning without turning retention into "machine messaging" Learn practical ways to reduce leakage after the click and build retention you can sustain. === Connect with Allison:- LinkedIn: https://www.linkedin.com/in/allisonmatheson/ - Website: https://www.tripadvisor.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    41 min

  5. APR 9

    B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz

    Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there. In this episode, Jenni breaks down how to market through a major pivot without losing credibility, why transparency builds trust faster than hype, and how “post-click” becomes a full-lifecycle system, from lead to onboarding to daily usage. You will hear: - How Transfix changed its message fast after moving from brokerage to freight tech - Why trust in freight requires speaking the customer’s language (not generic SaaS messaging) - How alignment across sales, product, and engineering keeps deals moving and customers adopting Learn how to position through change, build proof when buyers can’t go public, and design a relationship-first experience that scales in privacy-heavy markets. === Connect with Jenni: - LinkedIn: https://www.linkedin.com/in/jenni-ruiz/  - Transfix website: https://transfix.io/  === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    39 min

  6. APR 2

    Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux

    Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning digital media, CRM, analytics, and contact center strategy. In this episode, Anthony explains why healthcare digital marketing must start with a patient’s emotional state, how regulation can push better creativity, and why marketing and consumer experience work best as one system. You will hear: - What marketers often miss about healthcare journeys (multiple audiences, high emotion, complex payers) - How AdventHealth approaches personalization with permission—and avoids “creepy” targeting - How to align marketing promises with operational reality so trust holds up after the click Learn practical strategies for building systems that scale while keeping trust and humanity at the center. === Connect with Anthony:- LinkedIn: https://www.linkedin.com/in/anthonycadieux/- AdventHealth: https://www.adventhealth.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    35 min

  7. MAR 26

    Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross

    Kate Ross, Marketing & Creative Director at Centric, explains why brand isn’t “design polish.” It’s a living system that builds trust, reduces risk, and shapes every post-click decision. In this episode, Kate breaks down how brand equity gets built across digital, physical, and human touchpoints, and why internal culture is inseparable from external credibility, especially in high-stakes B2B environments like construction. You will hear: - Why brand is a “living, breathing entity,” not a logo, palette, or website refresh - How post-click trust signals work when the sales cycle is long and the risk is high - How Centric activated employees as brand ambassadors after becoming an ESOP Learn how to build confidence (not just clicks) and create a brand ecosystem that earns repeat business through consistency, clarity, and trust. === Connect with Kate: - LinkedIn: https://www.linkedin.com/in/kate-ross-62245517/ - Centric website: https://centric.build/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    34 min

  8. MAR 19

    Building Digital Foundations Through Alignment and Data - Monica Hand

    Monica Hand is the Director of Marketing at the USTA, where she works at the intersection of digital strategy, data, and cross-functional collaboration to support the long-term growth of tennis as a sport. In this episode, Monica explains why strong digital experiences don’t start with tools, but with people, alignment, and shared definitions of success. She breaks down how to build digital foundations without overcomplicating them and how to balance long-term strategy with day-to-day execution. You will hear: - Why digital transformation starts with internal alignment, not technology - How to define success metrics before investing in tools or platforms - How data helps resolve subjectivity and refocus teams on the customer Learn how market research has reshaped Monica’s approach to lifecycle marketing, why cross-functional collaboration is essential to post-click CX, and how to lay strong foundational elements across all customer touchpoints. === Connect with Monica:- LinkedIn: https://www.linkedin.com/in/monicahand/ - USTA website: https://www.usta.com/en/home.html === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    33 min
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About

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

Information

  • Creator
    Shamir Duverseau
  • Years Active
    2025 - 2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2026 Shamir Duverseau
  • Show Website
    Everything Clicks