The Content Goodies Podcast

The Content Lab
  • 0.0 (0)
  • Marketing

The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck. Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more unhinged chats than you probably signed up for.

  1. Apr 28

    Episode 30: Founder Voice: Ramin Ramhormozi – SKU agency

    We’ve got another Founder Voice episode coming in hot! This time, Abby sits down with Ramin Rahmhormozi, founder of SKU Agency, eCommerce mentor, podcast host, and someone who’s spent the last 25+ years helping people sell things on the internet. They chat about what it really takes to grow an eCommerce business over the long term, how AI is changing the way founders work, and why not every new marketing gizmo needs your attention. If you’re building (or thinking about building) an eCommerce brand, there’s plenty to take from this one! What we yapped about: How an obsession with founder stories led Ramin into entrepreneurshipWhy the “overnight success” stories online are mostly nonsenseAI in marketing: where it helps, and where people go wrongHow founders can filter out the overwhelming amount of advice onlineFinding inspiration from great speeches and storytellingHis fave bit of advice: nothing ventured, nothing gained Honourable mentions: SKU Agency The ECommerce Revolution Perplexity Shopify Messaging

    48 min

  2. Apr 14

    Episode 29: Founder Voice: Josh Hall – Web Designer Pro™

    In this episode of our Founder Voice series, Abby chats to Josh Hall, a web designer turned educator, community builder, founder of Web Designer Pro™, and host of the Web Design Business Podcast. Josh built and scaled his own web design agency for over a decade before selling it and now teaches web designers how to build sustainable businesses of their own. In this chat, we talk accidental entrepreneurship, personal branding, and why success doesn’t have to mean 7-figure revenue and an 80-hour work week (thank God). What we yapped about: Josh’s path from musician to web designer to educatorRunning and selling a web design agencyThe difference between a personal brand and a business brandHow WordPress changed the web design industryWhy “make a million by 25” is terrible advice for foundersBuilding a business that actually fits around your life Honourable mentions: JoshHall.co Web Designer Pro The Web Design Business Podcast

    43 min

  3. Mar 31

    Episode 28: Founder Voice: Tracy O’ Shaughnessy – Branding And Beyond

    In this episode of our Founder Voice series, Abby chats to Tracy O’Shaughnessy, founder of Branding Beyond and long-time brand strategist helping commercial contractors look as good online as they actually are in real life. In this episode, Tracy shares the story that reshaped her business, along with hard-won lessons about niching, attracting better clients, and why most websites are full of words that somehow say absolutely nothing. If you’ve ever struggled with positioning, niching, or attracting the wrong clients, there’s a lot to take from this one! What we yapped about: How Tracy went from the dot-com world to running her own branding businessThe nightmare client story (and the eight-year-old who said “fire him”)Why brand strategy HAS to come before the visual designHow contractors often undersell the value of their expertiseFinding the “goodies” inside a business that clients can’t see themselvesWhy setting boundaries with clients is key Honourable mentions: Branding And Beyond Tracy’s LinkedIn The “Yoda moment” blog post Book Yourself Solid

    44 min

  4. Mar 17

    Episode 27: Founder Voice: Alex Faiers – Addictivity

    In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector. With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team, or figuring out how to stand out without becoming “that” LinkedIn person: this one’s worth a listen. What we yapped about: “Niche until it hurts” (and why it works)Why recruitment is weirdly allergic to marketing spendProving ROI when your clients want instant resultsOn-camera awkwardness and what actually helpsWhat “thought leadership” actually looks like when it worksThe content plan that stops the blank-page panic Honourable mentions: Alex on LinkedIn Addictivity Recsites

    42 min

  5. Mar 3

    Episode 26: Founder Voice: David Pisarek – Wow Digital

    In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human. We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business. What we yapped about: David’s path from in-house nonprofit work to building WoW DigitalHow going all-in on a niche made growth way easierContent marketing that actually serves the nonprofit worldStaying creative after a decade in the game (and where David gets inspiration from)AI for brainstorming vs. AI for final copyThe best advice David’s received Honourable mentions: WoW Digital Nonprofit Digital Success Podcast MightyNPO Flipboard

    32 min

  6. Feb 17

    Episode 25: Content Bites: Marketing to Gen Z

    Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their attention? In this Content Bites episode, Mia looks at how Gen Z sees the world and what they expect from the brands they interact with. If you’ve ever thought “we’ll just do a TikTok and that should work”, this episode will gently (and not so gently) correct you. What we yapped about: How Gen Z’s online-first upbringing shapes how they buy Why values, ethics, and impact are super important to them What kind of content cuts gets through to them Why they will hype you up one minute and ghost you the next How to earn their trust without sounding like you’re trying too hard

    7 min

  7. Feb 10

    Episode 24: Content Bites: Marketing to Millennials

    If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them). What we yapped about: Why Millennials don’t really do brand loyalty Where they actually spend their time online The kinds of brands they’re more likely to trust What makes them want to buy what you’re selling How to talk to them without sounding painfully out of touch

    9 min

  8. Jan 27

    Episode 23: Founder Voice: Kyle Van Deusen – The Admin Bar

    In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the biggest WordPress communities out there! We get into what it takes to keep a big community from becoming a mess, how Kyle thinks about culture, and why the best ideas usually start with “I have a problem, surely someone else has this too.” What we yapped about: Kyle’s path into agency life (and why he’s now fully unemployable)Building a community that feels like “we’re in the trenches together”Proposal Swap and other ideas born from real problemsThe power of “Imperfect actions”Finances, margins, and keeping the tax man happy Honourable mentions: The Admin Bar Ogal Web Design Website Owner’s Manual (WOM) Barfly community Yoast SEO

    41 min
See All (36)

Trailer

About

The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck. Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more unhinged chats than you probably signed up for.

Information

  • Creator
    The Content Lab
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © The Content Lab
  • Show Website
    The Content Goodies Podcast