Defeat 90 | A Business Failure Rebellion

Defeat 90

Defeat 90 is focused on creating opportunities for authentic conversation between entrepreneurs. The goal is to disrupt the unintentional isolation that happens to most entrepreneurs and promote vulnerable discussions. Every brave entrepreneur has their own war story that could be the missing piece someone else needs. Defeating the 90% failure rate will happen by empowering the collective to help each other navigate the minefields of owning a business. Also, understanding financial success is only one-half of what true success should look like; we push for deeper character found in accountability. There has to be an ongoing conversation focused on what a true, healthy entrepreneurial leader should look like in a successful endeavor. Defeat 90 is not just about lowering the failure rate in business. It is centered around the hope that by empowering healthy business leaders, the community that surrounds them will thrive because of their impact. If you want to join the rebellion you can find us at www.defeat90.com

Episodes

  1. The 18-inch Gap That Can Destroy Your Business or Create Crazy Success

    08/25/2025

    The 18-inch Gap That Can Destroy Your Business or Create Crazy Success

    What if the biggest thing holding you back in business isn’t your strategy, your competition, or your resources—but a hidden gap between what you know and what you truly believe? In this episode, Jeremy dives into the “18-inch journey” that every entrepreneur must face: the distance between your head and your heart. Are you unknowingly sabotaging your own success because your beliefs haven’t caught up with your knowledge? Jeremy shares raw, relatable stories from his own life—including struggles with self-worth, bullying, and risk-taking—and reveals how bridging this internal gap changed everything for his business and well-being. Curious about how to finally break through your personal barriers and unlock your full potential? Tune in to discover practical steps for self-reflection, identifying false beliefs, and building hope for the future. Plus, learn why real business success starts with healing from the inside out—and how you can start your own 18-inch journey today. Will you take the first step?   Learn More about Defeat 90 -> Click Here     00:00 – The 18-Inch Question What does the distance between your head and heart have to do with business success? 00:16 – Stories That Change Everything Why your experiences—and how you process them—matter more than you think. 00:37 – The Head vs. Heart Dilemma Exploring the gap between knowing what to do and truly believing it. 00:57 – Knowledge Isn’t Enough How understanding without belief can sabotage your business. 01:17 – The Real Battle: You vs. You Why your biggest competitor is actually yourself. 02:20 – Jeremy’s Vulnerable Story How childhood struggles shaped business risks and self-worth. 03:15 – Are You Still Carrying Old Labels? How past experiences create “head trash” that holds you back. 04:01 – Why This Journey Matters for Entrepreneurs The direct link between your beliefs and business outcomes. 05:04 – The Power of Self-Reflection Why looking inward is the first step to growth. 05:54 – Three Keys to Change Self-reflection, teachability, and confronting false beliefs. 07:10 – Building Hope and a New Vision How to create a future you actually believe in. 08:33 – Making Change Practical Turning insights into habits and daily decisions. 09:41 – The Never-Ending Journey Why personal growth is a lifelong process for every entrepreneur. 10:21 – Final Thoughts & Encouragement Jeremy’s challenge: Become the best version of yourself and Defeat 90 together.

    18 min
  2. Can Honesty Backfire? The Hidden Cost of Tough Conversations in Business

    08/05/2025

    Can Honesty Backfire? The Hidden Cost of Tough Conversations in Business

    If you want to connect with us -> https://defeat90.com/connect In this raw, unscripted episode, Jeremy ditches the notes and speaks straight from the heart about one of the toughest parts of entrepreneurship—navigating honesty, bluntness, and conflict in business relationships. Triggered by a recent real-life situation, Jeremy explores the delicate balance between speaking truth and showing grace, and why being vulnerable and authentic is so important for personal and professional growth. He dives into the challenges of knowing when to confront someone and when to let things go, sharing insights from his own journey with personality types, expectations, and the desire to build healthy, impactful connections. Jeremy invites listeners to reflect on their own approach to conflict, communication, and the importance of understanding where misaligned expectations can lead to broken relationships. Whether you struggle with confrontation or just want to build stronger, healthier business relationships, this episode is packed with relatable stories and practical wisdom. Join the conversation and learn why real change—and real business success—starts with honest, courageous communication.  https://defeat90.com/connect Show Note Chapter Markers 00:00:00 – Intro: Going Off Script Jeremy shares why this episode is unscripted and sets the stage for a vulnerable conversation. 00:00:22 – Raw Honesty & Vulnerability Why Jeremy believes in being real, sharing weaknesses, and processing tough moments out loud. 00:01:23 – The Honesty Dilemma A real-life situation sparks the question: When is honesty worth the risk of conflict in business? 00:02:32 – Confrontation or Letting Go? Jeremy grapples with whether to address a business issue head-on or let it slide. 00:03:40 – Personality, Bluntness, and Growth How personality types (like Enneagram 8) influence our approach to honesty and conflict. 00:05:00 – Speaking Truth with Grace The challenge of balancing honesty, bluntness, and kindness in business relationships. 00:06:02 – Navigating Tough Conversations When to confront, when to hold back, and what’s really at stake in business interactions. 00:07:08 – Values, Integrity & Accountability What happens when someone’s actions don’t match their stated values? Jeremy reflects on responsibility and calling others in. 00:08:14 – The Heart Behind Conflict Digging into why we do what we do, and how expectations shape relationships and disagreements. 00:09:13 – Healthy Conflict vs. Broken Relationships How to move from miscommunication and assumption to understanding and resolution. 00:10:22 – Building Better Business Relationships Jeremy’s hope for the Defeat 90 community: more honesty, healthier conversations, and stronger connections.

    11 min
  3. What If You’re Building Business the Wrong Way? The Legacy test..

    07/23/2025

    What If You’re Building Business the Wrong Way? The Legacy test..

    What happens when a risky leap into real estate, a multi-level marketing hustle, and a failed tech startup all collide? You get a raw, inspiring, and surprisingly relatable episode of Defeat 90 with special guest Aaron Owens — one of the most authentic leaders and entrepreneurs I’ve ever known. In this episode, we rewind the tape on Aaron’s story — from growing up on a 300-acre farm in Missouri with a legacy of faith and entrepreneurship, to building a successful real estate empire with his family by his side. We also talk about failure, faith, character, and what really matters when the business gets personal. This isn’t just a story of business success. It’s about legacy, identity, and how to build something that outlives you — without losing you in the process. 💥 5 Takeaways You’ll Want to Hear (No Spoilers): What Aaron’s dad taught him about faith, priorities, and showing up for people — and how it still leads him today. The “failure muscle” that separates long-term winners from flash-in-the-pan founders. The real reason Aaron believes passive income is a myth — and what to chase instead. How to make a family business thrive, not explode — even when things get messy. How to know when a partnership is worth saving… or shutting down. 💡 If you’ve ever questioned whether you’re cut out for this life, this episode proves you don’t need to be flashy — you just need to be faithful to the process, the people, and the purpose behind what you’re building. 👊 Listen to this episode if: You want to build a business without sacrificing your relationships or your values. You’re hungry for purpose-driven success that still gets real results. You want a conversation that feels like sitting with a mentor who’s been through it all. 🎧 Hit play — and let this story remind you that you’re not alone, you’re not too late, and your failure isn’t final. 🙈Want to connect?? www.defeat90.com/connect

    1h 25m
  4. The Simple Secret To Business Growth We All Know, But Don't Do.

    07/18/2025

    The Simple Secret To Business Growth We All Know, But Don't Do.

    Are you tired of feeling stuck in your business, hustling every day but getting nowhere fast? Here’s the uncomfortable truth: The simple secret to business growth isn’t a flashy hack or overnight miracle—it’s building unstoppable momentum through consistent, meaningful action. In this episode, Jeremy from Defeat 90 breaks down why most entrepreneurs sabotage their own success by chasing instant results and neglecting the real drivers of growth. Discover the myth of “overnight success,” why consistency beats intensity every time, and the 10 hidden barriers that are killing your momentum. What you’ll learn in this video: The #1 reason your business isn’t growing (and how to fix it) How momentum-building activities compound into explosive results Why consistency is more important than talent or luck The top 10 barriers that destroy your momentum (and how to overcome them) Real talk on distractions, excuses, and the power of saying “no” How to create a system that keeps you focused and disciplined If you’re ready to stop spinning your wheels and start building real, lasting growth, this video is your roadmap. Join the Defeat 90 community and learn how to turn small, daily wins into the “hockey stick” growth you’ve been dreaming of.   Ready to break the cycle of business failure and build a thriving, balanced life alongside other real entrepreneurs? Join the Defeat 90 community today! Connect with founders who get it, share your journey, and access practical support, accountability, and inspiration. Don’t face business challenges alone—let’s defeat the odds together. 👉 Click https://defeat90.com/connect to join Defeat 90 and start building your success story!

    25 min
  5. Lies Entrepreneurs Believe: Are we just civilized gamblers obsessed with the lie of passive income?

    04/29/2025

    Lies Entrepreneurs Believe: Are we just civilized gamblers obsessed with the lie of passive income?

    Join The Defeat 90 Community -> Click Here In This Episode: Building Resilience, Losing $18K on NFTs, and Fighting Back in a Retail Death Match In this raw and inspiring episode, I sit down with my first-ever guest and longtime friend, Robert Kelly — a relentless entrepreneur who knows what it means to bet on yourself, take the hits, and keep moving forward. Robert’s journey is anything but ordinary. From earning $5 an hour sweeping warehouses at 13 to running a six-figure business in his teens, he’s seen the highs and lows of entrepreneurship firsthand. But success? It was never a straight line. Here’s what we dive into: The $18,000 lesson in chasing shortcuts — how a cartoon bull NFT wiped out Robert’s investment and what it taught him about staying grounded. When 19,000 people NFT Community vanish overnight — the harsh reality of hype-driven communities and how to rebuild from the rubble. Winners vs. quitters — the key to thriving under pressure and innovating when it feels like the walls are closing in. Complacency kills — the moment Robert realized "getting comfortable" almost cost him everything and how he clawed his way back. The myth of passive income — why it’s not what you think and how to build a business that stands strong when the storm hits. For every entrepreneur, creator, or builder navigating the grind, this episode is for you. The wins, the heartbreaks, the pivots, and those moments when quitting feels easier than fighting — we’re laying it all out. Unfiltered. Real.

    1h 53m

About

Defeat 90 is focused on creating opportunities for authentic conversation between entrepreneurs. The goal is to disrupt the unintentional isolation that happens to most entrepreneurs and promote vulnerable discussions. Every brave entrepreneur has their own war story that could be the missing piece someone else needs. Defeating the 90% failure rate will happen by empowering the collective to help each other navigate the minefields of owning a business. Also, understanding financial success is only one-half of what true success should look like; we push for deeper character found in accountability. There has to be an ongoing conversation focused on what a true, healthy entrepreneurial leader should look like in a successful endeavor. Defeat 90 is not just about lowering the failure rate in business. It is centered around the hope that by empowering healthy business leaders, the community that surrounds them will thrive because of their impact. If you want to join the rebellion you can find us at www.defeat90.com