Cover-to-Cover Influence

Elaine Acker
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Publishing a book turns business leaders into thought leaders. Listen and find out how you can elevate your influence and even 10X your business with a book.

Episodes

  1. 03/13/2025

    GROW 2025

    Keira and Elaine are back with a deep dive into their experience at Grow 2025, Catherine Brown’s incredible conference in Galveston. They share insights on prosperity, money mindset, and the powerful connections formed in the room. From overcoming introvert resistance to embracing the transformative conversations at the event, this episode is packed with takeaways.Keira reflects on the impact of Ryan Brown’s thought-provoking discussion on prosperity and forgiveness, while Elaine highlights how Katherine Pomerantz’s session shifted her perspective on time and money. Plus, they discuss a standout moment—offering five-minute content strategy sessions as sponsors—which proved just how easy it can be to generate valuable ideas when you have the right guidance.Stick around to hear how this experience is shaping exciting changes for the podcast and where you can join them next!What You’ll Learn in This Episode: • The power of redefining prosperity beyond money 💰 • Why examining your money story is key to unlocking growth • The permission to NOT chase a 7-figure business (and why that’s freeing!) • How quick, intentional conversations can generate endless content ideas • The importance of referrals and connections in business growthKey Takeaways & Favorite Moments:🔹 “I felt like I was meant to be in that room.” – Keira on overcoming resistance to attending🔹 Ryan Brown’s powerful question: What does prosperity mean to you?🔹 The eye-opening exercise from Katherine Pomerantz: Why are you grateful for money?🔹 Erica Bryant’s refreshing perspective: You don’t have to want a million-dollar business!🔹 Scott Ballard’s life-changing coaching session for Keira🔹 Blessing Richardson on monetizing existing resources in the age of AI🔹 How the five-minute interview strategy helped people realize that content isn’t as hard as they thinkResources: GROW 2026The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

  2. 01/14/2025

    Ep 7 Sean Patton: A Warrior’s Mindset

    SummaryIn this episode, we sit down with Sean Patton, author of “A Warrior’s Mindset: The Six Keys to Greatness.” Sean shares insights from his extensive military background and discusses how leadership and self-discipline are pivotal in personal and professional success. The conversation explores the themes of gratitude, self-leadership, and the significant role veterans can play as unifying forces in society. Aimed at business leaders and anyone looking to amplify their impact, this episode is filled with practical advice and motivational stories that emphasize the importance of dreaming big and taking responsibility.GuestsSean Patton: Former Army officer, Green Beret, entrepreneur, and author of “A Warrior’s Mindset: The Six Keys to Greatness.” Sean coaches business leaders and speaks on leadership and personal development.Connect with Sean PattonDiscover the keys to unlocking your full potential with Sean Patton’s leadership strategies. Whether you’re a business leader or on a personal development path, Sean offers invaluable insights into leadership and personal responsibility. Follow Sean for inspiring discussions that will motivate you to maximize your impact on the world.LinkedInNo Limits Leadership PodcastBook Sean Patton as a SpeakerTopics discussed• The essence of a warrior’s mindset•  Importance of self-leadership• The role of veterans in societal unity• Overcoming personal limits through gratitude and perspective• Developing a leadership framework in businessKey takeaways• Self-leadership is the foundation of effective leadership.• Veterans have a unique opportunity to foster unity.• Gratitude and perspective fuel personal growth.• Critical thinking and challenging one’s beliefs are essential.• Defining success and working towards it with intentionality.Notable quotes•  “Be an American worth fighting, killing, and dying for.” – Sean Patton• “Maximize your own experience of life, maximize your impact on others.” – Sean Patton• “You’re never going to be able to lead others better than you can lead yourself.” – Sean Patton• “If you aren’t challenged by your thoughts, you’re not thinking hard enough.” – Sean PattonEntities mentioned• West Point• Army Special Forces (Green Berets)• 101st Airborne Division• Fortune 500 company• Jiu Jitsu businessKeywordsLeadership, self-leadership, gratitude, veterans, unity, personal responsibility, business coaching, entrepreneurship, mindset, personal growthThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

  3. 10/21/2024

    Ep 3 Behind the Scenes of our Course: Your Book, Your Rules

    Important: Register for the free workshop HERE.It's LIVE on Tuesday, October 29 at 1:30 PM Central!SummaryIn this episode of Cover-to-Cover Influence, Elaine Acker and Keira Crooms discuss the parallels between publishing a book and creating an online course. They take listeners behind the scenes of the course: Your Book, Your Rules, and share insights on developing a course, the importance of understanding your audience, and how books and courses can significantly amplify a business’s reach and impact. The episode emphasizes the importance of addressing frequently asked questions and leveraging knowledge to connect with a broader audience. Elaine also highlights an upcoming webinar that will guide participants on enhancing their business through book publishing.HostsElaine Acker: A marketing strategist with a background in book publishing and course creation.Keira Crooms: An expert in project management, course development and business delegation strategies for CEOsTopics discussedThe similarities between book publishing and course creationStrategies for reaching a wider audienceThe importance of understanding your audience’s needsSteps involved in creating and launching a courseThe role of webinars in building sales funnelsKey takeawaysPublishing a book or creating a course can significantly increase visibility and authority.Understanding your audience’s needs is crucial for successful content creation.The process of course creation involves detailed planning and execution.A well-crafted course or book can serve as a powerful marketing tool.Self-publishing is a viable and effective option for reaching audiences.Notable quotes“Every business can benefit from a course because we have so much knowledge to share.” — Keira“The book or a course really is the thing that has a job to do in marketing your business.” — Elaine“If you don’t have the capacity to take on everyone who wants your service, which most of us don’t, then a course is for you.” — Keira“It’s 100% okay to self-publish today.” — Elaine“You don’t have to be a best seller in order to grow your business with a book.” — ElaineEntities mentionedKajabiAmazonLinkedInKeywordsbook publishing, course creation, audience engagement, self-publishing, online learning, marketing strategy, business growth, webinarThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

  4. 10/08/2024

    Ep 1 Mastering Your Signature Introduction

    Ep 1 Mastering Your Signature IntroductionSummaryIn this introductory episode, Elaine Acker and Keira Crooms, talk about what they learned at the recent Sell Well conference in Houston. Thye reflect on the value of a strong referral network and how critical it is to craft an engaging Signature Introduction. They also share specific frameworks that can help you craft yours.Guests•         Keira Crooms: An entrepreneur and business consultant specializing in streamlining operations and implementing efficient systems for business owners.Topics discussed•         Importance of building a referral network•         Crafting effective self-introductions•         Exercises and frameworks for memorable introductions•         Personal experiences from the Sell Well conferenceKey takeaways•         Building a referral network is crucial for business success.•         A structured approach to introductions can leave a lasting impression.•         Practicing introductions by recording oneself can provide valuable insights.•         Tailoring introductions for different audiences enhances communication.Notable quotes•         “Building a referral network is a really good thing.” – Elaine Acker•         “Sell Well was great experience and I do agree that building that referral network is essential.” - Keira Crooms•         “Sharing your Signature Introduction takes practice. We’re always learning and growing.” - Keira CroomsEntities mentioned•         Sparx360 Publishing•         Sell Well Conference 2024•         Catherine Brown, founder of the Good Humans Growth Network•         Emcee and Speaker Bill Ganon•         Keira’s Modern DeskKeywordsreferral network, self-introduction, Sell Well Conference, Sparx360, business networking, communication skills, elevator pitch, one-liner, value propositionNext StepsCraft a memorable self-introduction that starts engaging conversations and helps build a strong referral network. This one thing will enhance your networking skills and set you apart.DOWNLOAD the guide to creating your own Signature Introduction.READ the blogSUBSCRIBE to Cover-to-Cover Influence. You will receive emails twice per month with action steps and resources that turn your ideas into influence.The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

  • 4 Episodes

About

Publishing a book turns business leaders into thought leaders. Listen and find out how you can elevate your influence and even 10X your business with a book.

Information

  • Creator
    Elaine Acker
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © 2025 Sparx360 Publishing All Rights Reserved.
  • Show Website
    Cover-to-Cover Influence