The Quietly Disruptive Business

Becky Benfield-Humberstone

You can change your corner of the world, on your own terms, in your own way, and without becoming someone you’re not. Quietly Disruptive® is the business podcast for founders, entrepreneurs and small business owners who want to do business differently, without the performing, the hustling, or the noise. It’s built on one quietly disruptive idea: that you don’t have to get big to get paid, and that a small business, built deliberately and deeply, can be a mighty one.  Part business coaching, part honest conversation, it's the podcast for the solopreneur or established founder building something that is theirs. The content alternates week to week. On Tuesdays, an episode to open your mind with the mindset and identity work behind building differently, and on Thursdays, another one to show you how, with the practical strategy and business growth that makes it real. And sometimes you'll hear from guests too, in conversation with a founder who’s built their own way. Hosted by multi-award-winning business coach and mentor Becky Benfield-Humberstone, it’s a podcast for visionary entrepreneurs, creative founders, coaches and freelancers building a business that reflects who they really are.  Expect honest talk on mindset, boundaries, marketing and strategy, and on creating impact, wealth and freedom as big as your vision, without scaling into something you never wanted or becoming someone you’re not. This is for the founders building the business they actually want. Welcome to the Quietly Disruptive® movement.

  1. 1d ago

    #77: Growth and scale are not the same thing

    These two words often get used interchangeably in every business book, podcast, and LinkedIn post, but they mean completely different things, and understanding the difference could change how you make decisions in your business.  In this episode, I put growth and scale under the microscope, break down what each one actually means using the dictionary definitions, and explore what happens when founders chase one thinking it’s the other.  In this episode, you’ll hear: The dictionary definitions of growth and scale, and why the difference matters more than most business advice lets onWhat growth without scale looks like in a service business and a product businessWhat happens when a business scales and loses the thing that made it worth buying from in the first place, from both a founder’s and customer’s perspectiveWhy the business world treats scale as an unwritten rule, and why that assumption doesn’t serve most small business ownersAnd the question I’d like every solopreneur and nano founder to sit with this week.The big takeaway? You can grow without getting bigger. You can increase depth, value, and profit without expanding into something that no longer feels like yours. And choosing that is not a lack of ambition but one of the most intentional decisions you can make. Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.quietlydisruptive.com/

    #77: Growth and scale are not the same thing
  2. 6d ago

    #76: Three things every founder can share to help another founder

    Most founders want to help other founders but get stuck trying to figure out what they actually have to give. The instinct to reach back is there, but knowing where to start feels harder than it should.  In this episode, I share 3 areas that every business owner already has and can share with someone a few steps behind them on the path, and none of them require qualifications or expertise beyond what you’ve already built along the way. In this episode, you’ll hear: Why most founders get stuck at the “but what would I even offer?” stage, and why that’s the blind spot talkingThe 3 areas you can dive into and share: your knowledge, your contacts, and your roomsWhy the things that feel obvious to you are anything but obvious to someone earlier in the business journeyHow to find the one entrepreneur you could helpAnd practical, no-agenda ways to throw the rope down that take almost no time but could shift another founder’s entire direction.The big takeaway? You already have the rope. All you have to do is pick one founder, do one thing, and don’t tell anyone about it. Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.quietlydisruptive.com/

    #76: Three things every founder can share to help another founder
  3. Oct 20

    #75: Throw the rope down: Helping Other Founders

    What happens when someone further along the path decides to reach back for you simply because they remember what it felt like to be where you are? That’s what today’s episode is about. I believe the small acts of reaching back and helping another founder can change the entire shape of someone’s journey, and most of us don’t realise how much we have to offer. In this episode, you’ll hear: The story of a lunch that changed everything for me, and why I can still remember what we ate nearly twenty years laterWhy helping another founder costs almost nothing but can shift their entire trajectoryThe difference between formal mentoring and simply reaching back because you choose toWhere the idea that business is a competition came from, and why it stops us doing the thing that actually changes thingsAnd why Code Eleven of the Quietly Disruptive philosophy: always reach back and help others, starts with one person and one small act.The big takeaway? You have more to give than you think you do. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.quietlydisruptive.com/

    #75: Throw the rope down: Helping Other Founders
  4. Sep 29

    #73: Military rations meet toddler mealtimes: a conversation with Ed van der Lande

    What happens when a former army officer stationed in Somalia looks at his freeze-dried military rations and thinks, this technology could solve a problem that every parent in the country is dealing with? That one thought, had thousands of miles from home, turned into More Toddler Meals, a freeze-dried meal company for young children that Ed has spent four years building from a kitchen that doubled as a sauna, with no food industry experience, no blueprint to follow, and a healthy dose of figuring it out as he goes. In this episode, you'll hear: How Ed went from 100 YouTube videos in Somalia to a real product on real shelves, and what that journey actually looked like behind the scenesWhy having no industry experience turned out to be the thing that let him see what everyone else had missedHis refreshingly honest answer to the question every early-stage founder is asking themselvesThe moment he connects the small things in his military training to the small things in building a business, and why that matters more than any strategyAnd where he sees More Toddler Meals in ten years, which is bigger and more purposeful than you might expectThe big takeaway? Sometimes the founder who figures it out as they go, stays true to their values, and refuses to take shortcuts is the one who ends up building something that genuinely changes things, even when most days it doesn't feel like it yet. Discover More Toddler Meals: Website: https://www.moretoddlermeals.co.uk/ Instagram: https://www.instagram.com/more.toddlermeals Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.quietlydisruptive.com/

    #73: Military rations meet toddler mealtimes: a conversation with Ed van der Lande
  5. Sep 22

    #72: The one about when two truths pull you in opposite directions

    What do you do when you have two things at odds with each other? That to have one, you have to sacrifice the other? For example, you want to get clients, but don’t want to sell. You want to raise your prices, but don’t want to be rejected.   This is the pattern I call, two truths and a lie. It’s where you hold two things that feel true, but they almost cancel each other out, and so you get stuck in the middle, not fully committing to either, just spinning. The thing that’s driving this pattern is the unquestioned assumption. That belief, story, or plain ol’ assumption that there is only one way, and that there is no other choice.    Today’s episode is the lightbulb where you’ll hear: Why the pattern I see in founders always has the same shape How to spot the assumption hiding between your two truths, the one that's been masquerading as a fact for so long you stopped questioning itAnd the question to sit with that might change how you see everything you've been stuck onThe big takeaway? You're holding two truths and a lie. And when you find the lie, the tension doesn't ask you to choose anymore but instead shows you that you had all the options, all along. Until next time, stay quietly disruptive.    ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.quietlydisruptive.com/

    #72: The one about when two truths pull you in opposite directions
  6. Sep 15

    #70: You already have the answer: hearing it in a noisy world

    September arrived like a tsunami. The inbox filled up, the to-do list doubled, and suddenly it feels like everyone has a plan except you. When everything gets loud, the instinct is to consume more and reach outward for someone else's certainty as it feels safer than sitting with your own uncertainty.  But what if that instinct is the exact opposite of what you actually need right now? In this episode, you'll hear: Why consuming more advice, strategies, and frameworks when you're overwhelmed often creates more questions rather than answersThe hard lesson I learned when I outsourced my thinking to AI and nearly lost my own spark entirelyThe line between gathering information to inform a decision and gathering information to avoid making one, and why it's much thinner than you thinkAnd a question to ponder that sounds almost too simple but might be the most important one you ask yourself this weekThe big takeaway? You already have the answer you need. It's within you.  Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.quietlydisruptive.com/

    #70: You already have the answer: hearing it in a noisy world

About

You can change your corner of the world, on your own terms, in your own way, and without becoming someone you’re not. Quietly Disruptive® is the business podcast for founders, entrepreneurs and small business owners who want to do business differently, without the performing, the hustling, or the noise. It’s built on one quietly disruptive idea: that you don’t have to get big to get paid, and that a small business, built deliberately and deeply, can be a mighty one.  Part business coaching, part honest conversation, it's the podcast for the solopreneur or established founder building something that is theirs. The content alternates week to week. On Tuesdays, an episode to open your mind with the mindset and identity work behind building differently, and on Thursdays, another one to show you how, with the practical strategy and business growth that makes it real. And sometimes you'll hear from guests too, in conversation with a founder who’s built their own way. Hosted by multi-award-winning business coach and mentor Becky Benfield-Humberstone, it’s a podcast for visionary entrepreneurs, creative founders, coaches and freelancers building a business that reflects who they really are.  Expect honest talk on mindset, boundaries, marketing and strategy, and on creating impact, wealth and freedom as big as your vision, without scaling into something you never wanted or becoming someone you’re not. This is for the founders building the business they actually want. Welcome to the Quietly Disruptive® movement.