In the Mix - A NuLiv Science Podcast

NuLiv Science
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Where supplement science meets real-world innovation. In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry. Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game. 🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube

  1. May 25

    The Exact Reason Why 99% of Businesses Fail

    In this episode, we dive deep into the supplement industry with Drew Peters, a powerhouse in the world of sports nutrition and health optimization. Drawing from his extensive expertise, Drew shares the "ugly side" of the supplement business, his personal protocol for staying lean at 50, and the secrets behind formulating the perfect pre-workout. Meet our Guest: Drew Peters is a renowned industry figurehead and formulator holding several key roles: Owner of VG NutraceuticalsChief Science Officer for Vital Source Nutrition, Beast Bites, and Zenos HealthExpert Consultant for global brands like Dragon Pharma What You’ll Learn: The "Three-Prong" Pump Strategy: Why most pre-workouts fail by only targeting one pathway and how to maximize vasodilation, muscle fullness, and nitric oxide retention Gummy Science vs. Marketing: The massive manufacturing hurdles of putting clinical doses into gummies and why stability is a "slurry" nightmare. Longevity at 65: Why Drew maintains 11–12% body fat year-round and his "desert island" list of essential supplements: Creatine, NMN, and high-grade Curcumin. The Business Trap: Why 99% of brands fail within 24 months due to cash flow, scaling struggles, and the impact of private equity on brand culture. Whether you’re an entrepreneur looking to scale a brand or a fitness enthusiast wanting to optimize your protocol, this conversation is packed with "behind the scenes" insights you won't find anywhere else.

    48 min

  2. May 18

    How Animal & Smarties Created the Ultimate Creatine Chew | Product Development Q&A

    We sit down with Jason Budsock, VP of Product at Animal, at their headquarters in New Jersey, to discuss the science and strategy behind some of the most iconic supplements in the industry. In this podcast: The Smarties Collaboration: Discover how two family-owned New Jersey businesses—Animal and Smarties—partnered to create an authentic, sugar-free creatine chew that mirrors the classic candy's flavor profile.Supplement Formulation: Jason explains the mindset behind developing a formula, balancing the needs of the consumer with retail stakeholders and scientific efficacy.Optimizing the Flagship: Learn why Animal continues to optimize its 40-year-old flagship product, the Animal Pack, to stay on top of the latest trends and science.Daily Supplement Staples: Jason shares his personal non-negotiable supplements, including creatine (20g daily split), Animal Pack, and pre-workouts like Animal Fury.The Future of Animal: A sneak peek into upcoming formats and the new Animal/Universal building and gym opening soon.

    36 min

  3. May 4

    The Politics of Supplements with Marc Lobliner

    This video features a wide-ranging conversation with supplement industry veteran Marc Lobliner, covering everything from the science of performance to the realities of entrepreneurship and the state of global leadership. A central theme is the concept of "1 + 1 = 3," where specific ingredients like goBHB, creatine, and Astragin can work together to provide benefits for cognition, heart health, and muscle preservation that exceed their individual effects. The conversation explores how global politics and trade regulations directly impact the supplement industry, from the sourcing of containers to the availability and price of high-quality ingredients like creatine. Watch the full conversation and read more on the blog here: https://nulivscience.com/creatine-gobhb-supplement-synergy/

    1h 47m

  4. Apr 15

    Can This Hybrid Drink Replace Your Energy Drink and Protein Bar?

    In this episode, we sit down with Sarvar Nazir, the visionary founder of  @ProxEnergy , to discuss how he is revolutionizing the functional beverage market with the world's first true "hybrid" drink. Sarvar shares the incredible journey of how he went from prototyping formulas in his truck and garage with a SodaStream to launching a professional-grade carbonated protein energy drink. We dive deep into the science behind the formula, including the use of 20 grams of protein and premium ingredients like Senactiv and Alpha-GPC to provide clean, jitter-free energy. For the full breakdown of the conversation and FAQs, read the blog here: https://nulivscience.com/why-prox-is-the-new-standard-for-hybrid-performance-drinks/

    31 min

  5. Mar 15

    Master Your Metabolic Health with Carbivore | CleverPro

    In this podcast episode, we sit down with Tito, Matt, and Emma from CleverPro to explore metabolic health, and muscle preservation. We discuss the "GLP-1 Catch-22"—the risk of losing critical muscle and bone mass instead of fat—and how metabolic-first formulations like Carbivore and Heatwave work to bridge this gap. The conversation also covers the importance of insulin sensitivity, the role of mTor in building muscle while burning fat, and how clinically studied ingredients like InnoSlim® are used to optimize carb breakdown and appetite suppression. 🎧 Listen to the full episode to learn why metabolic-first performance is the key to healthy aging and elite wellness.

    56 min

  6. Feb 15

    Metabolism and “Sugar in the Brain”: Why Metabolic Health Is the New Frontier of Women’s Wellness

    In this episode, we sit down with the co-founders of Juna, Jewel Zimmer and Taylor Lamb, a Southern California wellness brand redefining what science-backed supplements should look like for women. We explore how metabolic health, blood sugar balance, sleep quality, and brain function are shaping modern women’s wellness. We discuss why metabolism goes beyond weight loss, the role of glucose regulation and AMPK, and how clinically studied ingredients like InnoSlim® are used in formulations such as Juna’s Smart Burn. The conversation also covers sleep quality, recovery, and how Juna’s Nightcap is designed to support relaxation and restorative sleep without next-day grogginess. The conversation dives into: How metabolic dysfunction affects energy, focus, sleep, and brain healthWhy women’s biology requires a different approach to metabolism and fat lossThe role of AMPK, the body’s master metabolic switchWhy stimulant-heavy fat burners often work against women’s healthHow clinically studied, plant-based ingredients like InnoSlim® support glucose balance and metabolic efficiencyThe connection between deep sleep, brain detoxification, and next-day mental clarityWhy modern consumers are demanding transparency, testing, and real science in supplementsThis episode highlights a major shift in wellness: moving away from quick fixes and toward metabolic-first health strategies that support both the body and the brain. Whether you’re a formulator, brand founder, health professional, or wellness enthusiast, this conversation offers a science-forward look at where women’s health, metabolism, and cognitive wellness are headed next. 🎧 Watch the full episode to learn why metabolic-first wellness is redefining women’s health: https://youtu.be/-W_nTmHYF-M

    32 min

  7. Jan 26

    Why Gut Health Is the Foundation of Pet Wellness (Digestion, Absorption & Behavior)

    Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats. In this episode, we break down why modern pet nutrition is shifting toward a gut-first approach and how supporting digestion and absorption can help pets get more value from the nutrition they already consume. We also discuss how absorption science, commonly studied in human nutrition, has influenced modern thinking around pet formulation, including insights from ingredients like AstraGin®, which was developed to support nutrient absorption and gut integrity. This conversation focuses on perspectives from Fera Pets, a vet-founded brand focused on evidence-based, gut-forward pet nutrition, and NuLiv Science, an ingredient innovation company specializing in absorption and gut health research. 🔗 Learn more about Fera Pets: https://ferapets.com 🔗 Learn more about AstraGin®: https://nulivscience.com/astragin/ Read the full blog on how the gut is the control center of pet health: https://nulivscience.com/the-gut-is-the-control-center-of-pet-health/ If you’re a pet parent, formulator, or brand interested in the future of pet wellness, this episode will change how you think about supplements.

    45 min

  8. Jan 4

    The Protein Supply Problem No One Is Explaining | Whey, WPI & Sports Nutrition with Kyle Failla from Perfect Day

    The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy. In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality. To watch the full episode, click here: https://youtu.be/rw3Xl_jN33I This episode is essential viewing for formulators, brand owners, and anyone building protein-based products.

    1h 25m
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About

Where supplement science meets real-world innovation. In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry. Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game. 🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube

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