The Manage Her

Aimee Rickabus

The Manage Her is where motherhood meets leadership, and invisible work gets the spotlight it deserves. Hosted by entrepreneur and author Aimee Rickabus, this show empowers women to reclaim their roles as CEOs of both home and business. With real conversations on emotional wellness, boundaries, feminine leadership, holistic living, and raising the next generation—this is your space to rise, restore, and lead on your own terms.

  1. 6d ago

    Building a Business With Room for Life, Grief and Motherhood — Anabelle Elya | Ep. 85

    Send us Fan Mail A business can look successful while leaving very little room for the person who built it. Anabelle Elya learned that through more than one reinvention. After investing her last $700 in doula training, she built work she loved. A difficult pregnancy forced her to step away, and she later found a new path in sales and business systems. But building support for other people did not mean she had enough support herself. In this closing conversation of the October Brand Builder Series, Aimee Rickabus and Anabelle talk about ambition, caregiving, grief and the pressure to keep doing everything. Anabelle shares how she changed her business model, why she looks at the work a client actually does before recommending systems, and what it means to build a life with room for presence. You’ll hear: • How listening and empathy carried from doula work into sales • Why a profitable business can still need a different operating model • What a one-week task audit can reveal • The identity questions underneath delegation • How systems can create more space for the work and people you care about A practical place to start: track your tasks for a week. Mark what energizes you and what drains you. Choose one recurring task to simplify, delegate or automate in a way that fits your circumstances. ABOUT ANABELLE Anabelle Elya is the founder of The Digital Doula, where she builds sales systems, CRM automation and business operations for service-based entrepreneurs. Her background as a doula informs her approach to supporting people through change. In this conversation, she shares how motherhood, caregiving and rebuilding her business reshaped her definition of success. CONNECT https://godigitaldoula.com/home https://www.instagram.com/thedigitaldoula/ https://www.linkedin.com/in/anabelle-elya-9416a0272/ WATCH EPISODE 85 https://youtu.be/vGRtJahgpIA CONTINUE LISTENING Episode 84 with Amanda Carlson explores founder friction and the life around a growing business: https://youtu.be/PO_Ajnsx8mE Follow The Manage Her® for conversations about women’s work, ambition, identity and the life around it. https://www.themanageher.com Preorder The Cultivate Her at https://thecultivateher.com/ This episode includes a difficult pregnancy, medical uncertainty, caregiving and bereavement. ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    Building a Business With Room for Life, Grief and Motherhood — Anabelle Elya | Ep. 85
  2. Oct 19

    Founder Friction: When Your Business Outgrows How You Support It, with Amanda Carlson | Ep. 84

    Send us Fan Mail A business can look successful while its founder quietly carries the strain. Amanda Carlson, brand designer, strategist and founder of Muse Multimedia, joins Aimee Rickabus to explore founder friction: the resistance that can emerge when a business has grown but its support has not caught up. Amanda’s path began in professional theater marketing. Later, building brands and websites led her to a different question: what happens when the design is ready but the business cannot clearly explain who it serves? This conversation moves from brand messaging and delegation to AI, perfectionism and the emotional weight of a business that feels like part of your identity. Amanda shares why she stepped away from her own business for a week, how her 90-day roadmap evolved into a broader decision-making approach, and three questions founders can sit with before adding more work to their lists. Consider what decision you are delaying, what work follows you home, and what only functions because someone keeps rescuing it. CONNECT WITH AMANDA • Muse Multimedia • Instagram • LinkedIn Watch Episode 84 on YouTube Follow The Manage Her® Podcast for conversations about the businesses, families, ambitions and identities women are managing. Hosted by Aimee Rickabus. Produced by Doho Digital. Explore The Manage Her ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    Founder Friction: When Your Business Outgrows How You Support It, with Amanda Carlson | Ep. 84
  3. Oct 12

    Building Before the Leap: Nami Prakash on Human Skills, Energy and Ambition

    Send us Fan Mail An idea can take shape long before a resignation letter. Nami Prakash joins Aimee Rickabus to share how she developed The Mind Quotient alongside corporate leadership and motherhood. They talk about the difference between having an idea and being ready to build it, learning through small tests, and making room for a new chapter without pretending the rest of life disappears. Nami describes her approach to energy management, why she focuses on one thing at a time, and how feedback helped her explain the human skills she wants to teach. The conversation also explores MQ Circles, the challenge of building beyond the founder, inherited definitions of success, and boundaries around both ambition and personal storytelling. For the woman with an idea she keeps returning to, this is a conversation about giving that idea attention, language and structure. Watch Episode 83: https://youtu.be/an03Nz9NG4k Connect with Nami: https://www.coach-nami.com/ More from The Manage Her: https://www.themanageher.com Conversation guide 06:44 Building alongside corporate work 14:59 Energy management 23:05 Testing the idea 49:59 Inside an MQ Circle 01:10:59 Family expectations and success 01:27:43 Motherhood and boundaries 01:39:35 Making the message understandable ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    Building Before the Leap: Nami Prakash on Human Skills, Energy and Ambition
  4. Oct 5

    Choosing to Keep a Business Small with Angela Villa | Ep 82

    Send us Fan Mail What kind of life do you want your business to support? Angela Villa, chocolatier and co-owner of Garden Island Chocolate on Kauai, joins Aimee Rickabus to share her path from collecting candy bars to making chocolate and educating others about cacao. They discuss: • How curiosity became practical expertise • Why farm tours became part of the business • Sharing knowledge through simple videos • The work behind each chocolate bar • Choosing manageable production and time with family Follow The Manage Her for weekly conversations about the businesses, families, ambitions and identities women are managing. Watch Episode 82: https://youtu.be/4n_2KA7w7as Garden Island Chocolate: https://gardenislandchocolate.com/ Guest Instagram: https://www.instagram.com/gardenislandchocolate/ The Manage Her: https://www.themanageher.com Continue with Missy Kelly’s Episode 80, on turning an idea into a product: https://youtu.be/wLbMpBKrjh4 Hosted by Aimee Rickabus. Produced by Doho Digital. ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    Choosing to Keep a Business Small with Angela Villa | Ep 82
  5. Sep 28

    How to Become a Thought Leader: Jacquelyn Fletcher Johnson | Ep 81

    Send us Fan Mail There are brilliant women everywhere with something important to say — and almost nobody outside their circle knows who they are. How to become a thought leader isn't a mystery once you know how the doors actually open. In this episode, Aimee Rickabus talks with Jacquelyn Fletcher Johnson — author of 14 books, keynote speaker, executive coach, and founder of the Gateway Gathering & Pitch Fest — about getting your ideas out of your head and onto agents' desks, conference stages, and into the rooms where decisions get made. Jacquelyn shares: - How to find a literary agent, and how to land a book deal without one first - What a query letter has to do in 30 seconds ("no AI" and "show me you know me") - When you actually need a speaking agent, and what they want to see first - The three lenses for deciding what's yours to share and what's someone else's story - The lava bracelet trick she used to walk onto a stage of 2,000 people Whether you're sitting on a book, a keynote, or an idea that won't leave you alone, this conversation will make "not ready yet" a lot harder to believe. 🎟️ The Gateway Gathering & Pitch Fest is October 6–8, 2026 (virtual). Get your ticket through Aimee's link and use promo code AIMEE: https://events.zoom.us/ev/Amr-bxdqj7Y_NssOg5hpaW3QiQh5V2kcsIVJEL5Zo-kl_IUJoiMZ~ApMB4a9_EFyg9oDBb1YQhSoh_hhXwRAchVZqQvgGfO1V4wsfaqDWyxWaUQ?promo=AIMEE Affiliate link — The Manage Her® may earn a commission at no extra cost to you. 🔗 CONNECT WITH JACQUELYN FLETCHER JOHNSON: Website: https://jacquelynfletcherjohnson.com The Gateway Project: https://www.gateway-project.com Instagram: @jacquelynfletcherjohnson LinkedIn: https://www.linkedin.com/in/jacquelynfletcherjohnson/ ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    How to Become a Thought Leader: Jacquelyn Fletcher Johnson | Ep 81
  6. Sep 21

    How to Turn an Idea Into a Product: Missy Kelly, CEO of CatTongue Grips | Ep 80

    Send us Fan Mail What if the somebody who should invent that is you? Missy Kelly didn't set out to build a company — she just refused to let skateboard grip tape scratch up her house. Nine prototypes later, that slippery phone became a patented material used by Walmart, SpaceX, and the U.S. Navy. In this episode, Aimee Rickabus talks with Missy Kelly, Co-Founder and CEO of CatTongue Grips and founder of Born for Impact, about how to turn an idea into a product with zero experience, how a small women-owned business gets into big box retail and government contracting, and the inner work of running a company without letting it become your identity. Missy shares: • The Verizon-store moment and the 18 months it took to get the material right • How a Paralympian, a trucker named Earl, and a chicken coop steered the product • The one question she asks every corporate buyer — and the wrap-dress pitch that landed Walmart • What a WBENC certification does (and doesn't) do, and how to play the long game • Why perfectionism is an outer symptom of feeling unworthy — and how to separate who you are from what you built Whether you're sitting on a "someone should make this" idea or you own a small business and assume the Fortune 500 won't buy from you, this conversation will make you ask Missy's favorite question: why wouldn't they? 🔗 CONNECT WITH MISSY KELLY: Instagram: @melissackelly Website: https://missykelly.com/ CatTongue Grips: https://www.cattonguegrips.com/ Women Gone Wild: Leadership Edition (preorder): https://missykelly.com/women-gone-wild/ LinkedIn: https://www.linkedin.com/in/missy-kelly ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    How to Turn an Idea Into a Product: Missy Kelly, CEO of CatTongue Grips | Ep 80
  7. Sep 14

    Building a Business in a Male-Dominated Industry: Que Alicea | Ep 79

    Send us Fan Mail What does it take to build a business in a male-dominated industry when you never planned to start one? Que Alicea went from medical day spa owner to founder and CEO of an award-winning environmental consulting firm, without a big bank loan behind her. In this Entrepreneur Spotlight episode, Aimee Rickabus talks with Que Alicea, founder and CEO of Q & A Consulting LLC in San Francisco, about the accidental path from skincare to industrial hygiene, and the relationships that turned a one-person contracting gig into a firm working on major construction and infrastructure projects around the Bay Area. Que shares: • How a disaster recovery job meant to fund her spa became an environmental firm • What it's like when people talk to your male project manager before they talk to you • The self-funded early days: rented equipment, lab fees, and net 30 turning into net 45 • Why women-owned business certification puts you on a shorter list, not a signed contract • The best business advice she ever got: hire up Whether you're a woman in a male-dominated field, building a business without a roadmap, or wondering if certification is worth it, this conversation is a reminder that the entrepreneur gets built along the way. 🔗 CONNECT WITH QUE ALICEA: Instagram: @qaconsultingllc Website: https://www.qaconsulting-llc.com/ LinkedIn: https://www.linkedin.com/company/q-a-consuting-llc/ ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    Building a Business in a Male-Dominated Industry: Que Alicea | Ep 79
  8. Sep 7

    How to Help a Child With Dyslexia: Cathy Johnson | Ep 78

    Send us Fan Mail "Mom, no one ever taught me how to read before." That's what Aimee's oldest son said after one day at Cathy Johnson's school — and it's the sentence behind this entire episode on how to help a child with dyslexia. In this episode, Aimee Rickabus talks with Cathy Johnson, licensed Speech-Language Pathologist and founder of The Johnson Academy and the Speech, Language and Learning Center in San Juan Capistrano, about what actually works for kids who learn differently, when to start, and how a kindergarten diagnosis turned a mom into an expert, an advocate, and the founder of a school that's now in its 20th year. Cathy shares: • Why "they'll catch up" and "let's watch her" fail so many kids, and what to do instead • The speech-delay warning sign that should trigger a reading screen at four or five • The third-grade window — the research she cites on why timing matters so much • What structured, multisensory instruction looks like (and why extra time on tests isn't intervention) • Why more reading practice, flashcards, and timed tests can make things worse • A one-minute-a-day phonemic awareness activity any parent can start • How she financed a school with no public funding, and why she started the Ready to Read scholarship fund • "There really isn't a too late" — the 70-year-old woman she taught to read Whether you're a mom staring at a report card that doesn't match your kid, a teacher who suspects a student is being passed along, or a woman who keeps finding a problem nobody else will solve, this conversation will give you the language, the science, and the permission to stop waiting. 🔗 CONNECT WITH CATHY JOHNSON: The Johnson Academy: https://www.thejohnsonacademy.com/ Speech, Language and Learning Center: https://www.speechlanguageandlearningcenter.net/ Instagram: @thejohnsonacademyoc · @the_sllc LinkedIn: https://www.linkedin.com/in/cathy-johnson-1554529a ——— The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women. 🌿 NEW BOOK FROM AIMEE — THE CULTIVATE HER: Life is a garden, not a ladder. Aimee's new book is out now. Order your copy: https://www.amazon.com/dp/B0HMZB6YSR Learn more: https://thecultivateher.com 🎧 SUBSCRIBE & LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475 Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her 📲 CONNECT WITH THE MANAGE HER®: Website: https://www.themanageher.com Instagram: @themanageher TikTok: @themanageher YouTube: @themanageher LinkedIn: @themanageher 💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it. © 2026 The Manage Her®. All rights re...

    How to Help a Child With Dyslexia: Cathy Johnson | Ep 78
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About

The Manage Her is where motherhood meets leadership, and invisible work gets the spotlight it deserves. Hosted by entrepreneur and author Aimee Rickabus, this show empowers women to reclaim their roles as CEOs of both home and business. With real conversations on emotional wellness, boundaries, feminine leadership, holistic living, and raising the next generation—this is your space to rise, restore, and lead on your own terms.