Catherine Connelly is the Founder and Fractional Head of Marketing at Connelly Ventures, LLC, a marketing advisory firm that helps entrepreneurs and growing teams build scalable, practical marketing strategies. As an entrepreneur, marketing leader, speaker, and author, she co-founded myYearbook as a teenager and helped grow it into The Meet Group, a NASDAQ-listed social dating and livestreaming company. During her time at The Meet Group, Catherine led brand strategy and marketing through mergers, acquisitions, and rebrands before the company was acquired for $500 million in 2020. In this episode… Building and exiting a company takes focus, adaptability, and the ability to keep listening when the market shifts. For founders navigating growth, fundraising, leadership, and exit decisions, how can you stay grounded while making choices with incomplete information? Catherine Connelly's answer, drawn from her experience as an entrepreneur and startup leader, is to stay close to the people you serve and keep your decision-making anchored to a clear goal. She emphasizes listening to customers, translating feedback into informed product decisions, and resisting the urge to chase every new trend or tool before gaining strategic clarity. Catherine also encourages founders to ask for help, learn from others who are a few steps ahead, and build small habits that create momentum and resilience. In this episode of Growth + Exit, Susan Kearney sits down with Catherine Connelly, Founder and Fractional Head of Marketing at Connelly Ventures, LLC, to discuss building, scaling, and exiting a community platform. Catherine shares how she used customer feedback to shape product strategy, scaled after reaching one million users, and navigated the stress of a $500 million exit.