The AdExpert Podcast

Sam
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Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

  1. 4h ago

    How Google Local Service Ads Work in 2026: Costs, Rankings, and LSA Optimization

    Google Local Service Ads help contractors and service businesses reach high-intent customers through a pay-per-lead advertising model. This episode explains how LSAs work in 2026, why lead costs have increased, and which factors can influence campaign performance and profitability. How Google Local Service Ads generate and charge for leadsWhat the 2026 LSA changes mean for budgets and biddingWhy LSA cost per lead has increased in competitive marketsHow reviews, response speed, and proximity affect LSA rankingsWhy cost per completed job matters more than cost per leadHow Google Business Profile supports LSA performanceWays contractors can optimize LSAs for better lead quality and ROILearn how to evaluate your true LSA costs, improve lead conversion, and build a smarter Google Local Service Ads strategy for 2026. Blog Link: How Google Local Service Ads Work & Why They Cost More in 2026 Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  2. 4d ago

    Google's May 2026 Core Update: SEO Recovery Strategies for LA Businesses

    Google’s May 2026 core update placed greater focus on original content, demonstrated expertise, author credibility, and strong E-E-A-T signals. This episode explores what the update means for LA agencies and businesses, along with practical SEO strategies for improving content quality and recovering lost search visibility. What changed with Google’s May 2026 core updateWhy original content and human expertise matter for SEOHow E-E-A-T signals can strengthen search visibilityWhy thin and unedited AI-generated content may struggleHow author attribution and first-party data build credibilityHow content consolidation and internal linking support recoveryWhy topical authority matters for long-term SEO performanceLearn how stronger expertise, original insights, and higher-quality content can help your business adapt to Google core updates and build a more resilient SEO strategy. Blog Link: Google’s May 2026 Core Update: What LA Agencies & Businesses Need to Know Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  3. Jul 7

    Build a Content Marketing Strategy From Scratch: A Step-by-Step Guide for Business Growth

    In this episode, we break down how to build a content marketing strategy from scratch that drives real business results. Instead of creating content without a plan, you'll learn how to develop a strategy that aligns with your goals, connects with your audience, and delivers long-term growth. You'll learn: What a content marketing strategy is and why it mattersHow to define clear business goals before creating contentWhy understanding your target audience improves every content decisionHow to choose the right content types and build strong content pillarsTips for creating a realistic content plan you can consistently maintainHow to distribute content on the right channels for maximum reachWhy tracking performance data helps you refine and improve your strategy over timeWhether you're launching your first content marketing campaign or improving an existing one, this episode will help you create a sustainable strategy that attracts the right audience, builds trust, and supports your business goals. Blog Link: How to Build a Content Marketing Strategy From Scratch Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  4. Jul 7

    How User Experience (UX) Impacts Digital Marketing: Improve Conversions and Campaign Results

    In this episode, we explore how user experience (UX) impacts digital marketing performance and why a great website experience is essential for turning visitors into customers. Learn how small UX improvements can increase conversions, support SEO, and help your marketing budget work harder. You’ll learn: What does user experience (UX) mean in digital marketing, and why does it matterHow website speed, navigation, and mobile design influence visitor behaviorWhy poor UX can reduce conversions even when your marketing campaigns perform wellHow UX signals can impact search rankings and SEO performancePractical UX improvements that can create faster results without a full website redesignWhy landing pages, forms, and calls to action play a major role in conversion ratesHow better UX helps maximize the value of paid ads and content marketingSimple ways to review your website experience from a customer’s perspectiveA strong digital marketing strategy does not end when visitors arrive on your website. This episode explains how UX and marketing work together to improve engagement, increase conversions, and create better results from every campaign. Blog Link: How User Experience (UX) Impacts Digital Marketing Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  5. Jul 7

    Google June 2026 Spam Update: What Business Owners Should Check If Traffic Dropped

    In this episode, we break down Google's June 2026 Spam Update and explain what it means for businesses that have noticed a drop in website traffic. Learn what Google officially confirmed, what this update did and didn't target, and the practical steps you should take before making changes to your website. You'll learn: What Google's June 2026 Spam Update is and when it rolled out globallyWhat Google confirmed about the update and why it is considered routine spam enforcementWhy did this update not target link spam or site reputation abuseHow to determine whether your traffic drop is related to the spam update or an earlier core updateThe spam-related issues Google still expects businesses to avoid, including scaled content, thin AI-generated pages, and deceptive website practicesWhy Google Search Console should be your first stop when reviewing traffic changesWhat to expect if your site is affected, including why recovery may take months even after fixing issuesWhether your rankings changed or stayed the same, this episode will help you understand Google's June 2026 Spam Update and focus on the improvements that matter most for long-term SEO success. Blog Link: Google June Spam Update: What Business Owners Should Check If Traffic Dropped Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  6. Jul 1

    AI-Powered SEO Techniques to Get Ahead in 2026: How to Rank in the Age of AI Search

    In this episode, we explore how AI-powered SEO is changing search in 2026 and what businesses need to do to stay visible as Google and AI search engines prioritize summarized answers over traditional rankings. You’ll learn: What AI-powered SEO is and why it matters more than everHow Google AI Overviews are changing the way people find businesses onlineWhy traditional SEO factors like keywords and backlinks still play a critical roleHow structured content, schema markup, and internal linking help AI understand your websiteWhy clear, direct answers increase your chances of being cited by AI search enginesPractical strategies local businesses can use to stay ahead of competitors in AI-driven searchIf you want your business to remain visible as search continues to evolve, this episode will show you how to optimize your website for both traditional search engines and the next generation of AI-powered search experiences. Blog Link: AI-Powered SEO Techniques to Get Ahead in 2026 Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  7. Jul 1

    How to Optimize Your Website for Local Lead Generation: Proven Strategies to Get More Local Customers

    In this episode, we break down how to optimize your website for local lead generation so you can attract more nearby customers and turn website visitors into qualified leads. You’ll learn: Why local lead generation starts with a website designed to convert visitors into calls and inquiriesHow to optimize your Google Business Profile and use local keywords to improve visibilityWhy dedicated local landing pages help increase conversionsHow customer reviews, testimonials, and case studies build trust with potential customersThe importance of clear contact information, fast-loading pages, and mobile-friendly designSimple SEO and website optimization strategies that help generate more local leads over timeWhether you're a small business owner or looking to improve your local online presence, this episode will show you practical ways to turn your website into a consistent source of local leads and customers. Blog Link: How to Optimize Your Website for Local Lead Generation Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  8. Jun 30

    Meta’s New AI Ad Tools: What Local Businesses Need to Know in 2026

    In this episode, we explore Meta’s latest AI advertising tools and explain how local businesses can use them to create better Facebook and Instagram ads while saving time and improving campaign performance. You’ll learn: What Meta announced at Cannes Lions 2026 and why it matters for advertisersHow Advantage+ Creative uses AI to automate ad creation, targeting, and optimizationWhat Brand Memory does to help keep AI-generated ads consistent with your brandHow the Meta Business Agent can automate customer conversations across Facebook, Instagram, and WhatsAppThe performance results Meta reports for businesses using its AI-powered advertising toolsThe risks of relying on AI and why human oversight remains essential for successful campaignsMeta’s new AI ad tools are making it easier for businesses to launch and manage advertising campaigns with less manual work. This episode explains how these features work, what benefits they offer, and what local businesses should consider before relying on AI to manage their marketing. Blog Link: Meta’s New AI Ad Tools: What Local Businesses Should Know Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

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About

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

Information

  • Creator
    Sam
  • Years Active
    2025 - 2026
  • Episodes
    125
  • Rating
    Clean
  • Copyright
    © 2026 © 2025 The AdExpert Podcast
  • Show Website
    The AdExpert Podcast