The B2B Marketer

Robert Baillieul

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Marketing
Updated Biweekly

Exploring what’s working, what isn’t, and what comes next for B2B marketers.

Jun 4

What Most Marketers Misunderstand About AI

Most people think AI is about automating repetitive tasks or generating content faster. But according to Anthony Nestel, the real opportunity is much bigger than that. In this episode, Rob chats with Anthony, Committee Member at the Halifax AI Collective and Head of Digital Advertising at MadBarn, about why AI could become for small businesses what Shopify was for eCommerce. They explore synthetic customer panels, AI-powered market research and the growing ability for lean teams to do work that once required massive budgets and headcount. Connect with ⁠⁠Anthony on LinkedIn⁠⁠. Enjoying the show? Subscribe and leave a review!

41 min
May 21

David vs. Goliath: Marketing at a Startup with No Budget

Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing. 📹 Mentioned: ⁠Skyline Trail – Cape Breton⁠ Enjoying the show? Subscribe and leave a review!

26 min
May 7

The Future of Content Marketing

The future of content marketing isn’t about speed. It’s about strategy. In this episode of The B2B Marketer, I’m joined by ⁠Warren Lawless⁠, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI reshapes the marketing world. We explore the rise of individual contributors, the fall of entry-level roles, and why human creativity and proprietary data are becoming your biggest advantages. Learn more about Warren at ⁠warrenlawless.com⁠. Subscribe, share, and let us know what you think!

40 min
Apr 23

The New Rules of Content Marketing in the Age of AI

Is AI the end of marketing as we know it, or just the beginning? In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever. We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days. Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn. I’d love your feedback.

46 min

4 Episodes

Exploring what’s working, what isn’t, and what comes next for B2B marketers.

Creator

Robert Baillieul
Years Active

2025 - 2026
Episodes

4
Rating

Clean
Copyright

© Robert Baillieul
Show Website

The B2B Marketer