Dominate Ductless - Grow Your Ductless Heat Pump Profits

Mike Cappuccio
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Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps. Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.

  1. Dominate Ductless Podcast Welcomes Rachel Collins of Comfort Solutions Heating & Cooling

    May 4

    Dominate Ductless Podcast Welcomes Rachel Collins of Comfort Solutions Heating & Cooling

    Dominate Ductless Podcast Welcomes Rachel Collins of Comfort Solutions Heating & Cooling in Winston, GA Rachel Collins breaks the mold as a comfort advisor at Comfort Solutions in Winston, Georgia. With a finance background in auditing and sales reporting, she brings analytical precision to HVAC sales that few competitors match. After experiencing failures with budget ductless brands, Rachel discovered Mitsubishi three years ago and hasn't looked back. She reveals her meticulous approach: spending an hour minimum per consultation, creating detailed proposals with rebate calculations, and leaving same-day quotes using Diamond Builder and Manual J software. Rachel shares how she overcomes DIY objections, handles aesthetic concerns, and why her finance training helps identify business inefficiencies. Her 2026 focus: leveraging video marketing to showcase real customer energy savings stories. Click here to visit Comfort Solutions Heating & Cooling, LLC's website. Click here to connect with Rachel Collins on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021. Click here to learn more about growing your ductless business with Dominate Ductless.

    38 min
  2. Tripp Jordan: 4,500 Sales Calls, 65% Close Rate, and the #1 Mistake Killing Contractor Profits

    Apr 9

    Tripp Jordan: 4,500 Sales Calls, 65% Close Rate, and the #1 Mistake Killing Contractor Profits

    Tripp Jordan from Sales Builder Pro shares his journey from insurance agent to top-performing HVAC comfort advisor (65% close rate over 4,500 calls) to sales trainer. The conversation exposes a shocking reality: 50% of HVAC contractors still cannot leave a quote for a heat pump system at the kitchen table. Tripp explains how Sales Builder Pro solves this with built-in ductless design calculations, real-time proposal tracking, automated follow-up systems, and the ability to quote complex multi-zone systems in under three minutes. The platform has helped contractors generate an additional $330,000 per sales rep by enabling first-call closes with higher margins. Click here to schedule your Sales Builder Pro Demo. Click here to connect with Tripp on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021. Click here to learn more about growing your ductless business with Dominate Ductless.

    50 min
  3. Mike Cappuccio Welcomes Lisa Forrest, Manager of Partnerships for Contractor Commerce

    Feb 25

    Mike Cappuccio Welcomes Lisa Forrest, Manager of Partnerships for Contractor Commerce

    Lisa Forrest, Partnership Manager at Contractor Commerce, discusses their e-commerce platform designed specifically for HVAC contractors. The platform plugs into existing contractor websites, enabling them to sell products, service memberships, and provide instant online estimates 24/7. Lisa reveals a game-changing development: Google recently added an "online estimate" filter to searches, giving contractors with pricing transparency a significant advantage. With 45% of online estimates converting to in-home visits and 70% of those closing, contractors can no longer afford to ignore digital transformation as non-contractor e-commerce companies increasingly dominate the market. Click here to schedule your demo of Contractor Commerce Click here to connect with Lisa Forrest on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021. Click here to learn more about growing your ductless business with Dominate Ductless.

    27 min
  4. Mike Cappuccio Welcomes David Daher of VisionAiry Heating and Cooling, Lake Elmo, MN

    Feb 2

    Mike Cappuccio Welcomes David Daher of VisionAiry Heating and Cooling, Lake Elmo, MN

    Navy veteran David Daher shares his remarkable HVAC journey from aircraft carrier machinist to successful business owner in Lake Elmo, Minnesota. After nearly losing his company to bad hires and internal resistance in 2016, David flew to Boston in 2017 for intensive training that completely transformed his approach. By focusing on ductless heat pumps, he tripled revenue from $600K to $2M in three years before selling in 2020. Now running VisionAiry Heating and Cooling as a one-man operation moving to 100% heat pump work, David reveals his unique sales approach of bringing actual units to consultations, handling aesthetic objections, and why proper installation practices separate professionals from DIYers. Click here to visit VisionAiry Heating and Cooling's website. Click here to connect with David Daher on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

    30 min
  5. Mike Cappuccio Welcomes Benji Queen of Variable Comfort Solutions of Huntington, WV

    Jan 12

    Mike Cappuccio Welcomes Benji Queen of Variable Comfort Solutions of Huntington, WV

    Benji Queen of Variable Comfort Solutions brings a refreshingly different perspective to HVAC entrepreneurship. With an accounting degree and restaurant ownership experience, he entered the industry in 2019 with business acumen first, technical HVAC skills second. Benji reveals how proper business planning, standardized processes, and understanding true labor costs transformed his approach after attending Dominate Ductless training twice. He candidly discusses the technician-to-owner trap, why 70% of contractors don't know their real costs, and his counterintuitive hiring philosophy that prioritizes attitude over technical ability. Benji's message to traditional contractors: stop working IN your business and start working ON it! Click here to visit Variable Comfort Solutions' website. Click here to connect with Benji Queen on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

    29 min
  6. Mike Cappuccio Welcomes Leo Sharkey of Jay Moody Heating and Air Conditioning of Leominster, MA

    12/02/2025

    Mike Cappuccio Welcomes Leo Sharkey of Jay Moody Heating and Air Conditioning of Leominster, MA

    Former corporate executive Leo Sharkey shares his journey from chemistry, mechanical engineering, and plant management to acquiring Jay Moody Heating and Cooling in 2020. With zero HVAC field experience but strong business acumen, Leo tripled revenue in 21 months by focusing on proper system design, aggressive heat load calculations, and high-touch customer service. He reveals how his engineering background drives process optimization, discusses winning jobs at double competitors' prices through technical expertise, and explains why his company runs 7,000+ Manual J calculations. Leo offers candid advice on brand focus, warehouse efficiency, and why heat pumps naturally dominate his Massachusetts market. Click here to visit Jay Moody Heating and Air Conditioning's website. Click here to connect with Leo on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

    42 min
  7. Mike Cappuccio Welcomes Baily Parker of One Choice Mechanical in Fairdale, KY

    09/09/2025

    Mike Cappuccio Welcomes Baily Parker of One Choice Mechanical in Fairdale, KY

    Bailey Parker's journey demonstrates the transformative power of proper training and family commitment in HVAC. Starting at age 11 filing papers for $2.50/hour, Bailey progressed through various roles including UPS industrial engineering before pursuing computer science in California. Working for Home Comfort USA and receiving Nexstar training, he achieved $1.2 million in sales as a service technician in his first year. Despite success in Newport Beach, Bailey returned to Louisville to help transform his father's struggling HVAC company, One Choice Mechanical, where technicians were barely hitting $100,000 annually. Bringing his California partner Santiago, they implemented systematic processes that increased repair tickets from $250-$550 to $1,500-$2,000. After proving himself technically and earning his father's respect over six months, Bailey transitioned to sales. Following Dominate Ductless training, he's generated $40,000-$50,000 in additional ductless sales, established specialized crews, and is implementing case study processes to drive further growth. Click here to visit One Choice Mechanical's website. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

    53 min
  8. Mike Cappuccio Welcomes David Sampaio of Sum Zero Energy Systems in Holliston, MA

    09/05/2025

    Mike Cappuccio Welcomes David Sampaio of Sum Zero Energy Systems in Holliston, MA

    David Sampaio is the owner of Sum Zero Energy Systems in Holliston, MA. David attended the Dominate Ductless live seminar a couple of years ago and talked with Michael recently about the impact the training has had on the growth of his ductless heat pump business since then. Click here to visit Sum Zero Energy System's website. Click here to see David's LinkedIn profile. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

    35 min
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About

Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps. Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.

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