ASTRAD Talks

ASTRAD
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Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization. Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators. No fluff. No jargon. Just the ideas and strategies that move the needle. Tune in to stay ahead, think bigger, and drive real results.

Episodes

  1. 4d ago

    Ep. 3 How to Surround the Buying Comittee Without the Noise ft Twelfth Agency

    Is traditional B2B outbound completely broken? In this episode, host Daniel Macia is joined by Steve Armenti, founder of 12th Agency and former Google marketer responsible for over $2 Billion in pipeline generation. Together, they tackle the massive shift happening across modern B2B revenue organizations and expose why high-volume, automated outbound email is facing a 50% decline in reply rates. Silver shares his exact blueprint for shifting away from low-signal "reach" and moving toward high-impact "presence". Inside the episode, we cover: The Multi-Threading Playbook: How to map custom, signal-based experiences to target diverse decision-makers (from the CISO to procurement). Spotting "Fake" ABM: Why dumping a 20,000 account list into generic ad sequences isn't an account-based strategy, and how to fix it. The Evolution of Field Marketing: Shifting from boring booth handouts to highly personalized cohorts (private dinners, curated classes, and local meetups) that yield clear ROI. Account Progression Frameworks: How to track holistic account velocity across the pipeline, measure channel incrementality, and align marketing tightly with your sales team. Surviving the AI Slop Apocalypse: Striking the perfect balance between scaling data with AI agents while keeping the human connection alive to win enterprise-level deals. Tune in to discover how to build strategic, highly effective relationships with your target accounts, instead of just making noise.

  2. 11/24/2025

    Ep. 2 True ABM in Practice ft HUT 3

    In this episode of Astrad Talks, we move past the buzzwords and get practical about account-based marketing (ABM). Dan sits down with Mike (Client Growth Lead) and Andy (Head of Client Strategy & Founder) from Hut 3, one of the UK’s top ABM specialist agencies, to unpack how ABM really works when you’re dealing with real targets, real data, and real sales teams. They dive into how to: Turn a messy target list into a structured ABM strategy across TAM, verticals, and hero accounts Use programmatic, LinkedIn, DOOH, and events together instead of in silos Build data stories that sales, marketing, and the C-suite can all understand Decide when to go desktop vs mobile and where interactive formats (polls, HTML5, in-ad engagement) actually make sense in B2B Use intent signals, log-level programmatic data, and site behaviour to move accounts from awareness → consideration → conversion Align sales and marketing around marketing-qualified accounts instead of vanity “MQLs” Set realistic timeframes (why 1-month “ABM” campaigns are a joke and why 3–9+ months is where the real value appears) If you’re running ABM, thinking about it, or stuck with a one-month “ABM” test and impossible lead targets, this episode will give you a much more realistic and actionable view of what good looks like.

  3. 04/28/2025

    Ep. 1 ABM, from Clicks to Clients ft Lead Forensics

    In our debut episode of Astrad Talks, we’re joined by the team from Lead Forensics, pioneers in B2B website visitor identification. We dive into how brands can unlock hidden demand by turning anonymous website traffic into real, actionable leads — and why this approach is revolutionizing account-based marketing and sales strategies. We discuss: Why "anonymous" traffic isn't really anonymous anymore How data-driven insights are reshaping B2B lead generation Real-world examples of companies turning website visits into closed deals Best practices for integrating visitor intelligence into your marketing stack If you're serious about maximizing your digital footprint and closing the gap between marketing and revenue, this episode is a must-listen.

  • 3 Episodes

About

Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization. Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators. No fluff. No jargon. Just the ideas and strategies that move the needle. Tune in to stay ahead, think bigger, and drive real results.

Information

  • Creator
    ASTRAD
  • Years Active
    2025 - 2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    ASTRAD Talks