PrintIsBack Podcast

Weber and Michiels
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We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry... Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.

  1. May 14 ·  Bonus

    📲 Episode 20bonus • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤

    Episode 20b • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 : 19 min. Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired.  To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned.  • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 *Disclamer ! - offline Demo pricing only - not indicative of actual market rates. Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data.  For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner. Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence.  While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world.  The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months. 💬 Working on this? Thinking about it? Not convinced yet?   Tag someone who needs to hear this! - This conversation is just getting started. © Weber&Michiels

    19 min

  2. May 14

    🎥 Episode 20 • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝗔𝗜 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗵𝗮𝗸𝗶𝗻

    Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired. To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned.  #PRINTisback podcast - Episode 20 𝘍𝘶𝘭𝘭 𝘦𝘱𝘪𝘴𝘰𝘥𝘦*Disclamer ! - offline Demo pricing only - not indicative of actual market rates. Our Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner. Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months. 💬 Working on this? Thinking about it? Not convinced yet?  Tag someone who needs to hear this! - This conversation is just getting started. ©Weber&Michiels

    49 min
  3. 🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.

    Mar 19

    🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.

    🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges. Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data. In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset. Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change. We break down: Why print industry marketing is often technology-driven but not customer-drivenPractical strategies to elevate print from commodity to value-added serviceHow to leverage AI intelligently without sabotaging manual workflowsThe importance of understanding your target audience’s fears, motivations, and future needsThe role of personalized versus individual print in sustainability and differentiation

    37 min

  4. Mar 19

    🎙️Episode 19 - The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.

    Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data. In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset. Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change. We break down: Why print industry marketing is often technology-driven but not customer-drivenPractical strategies to elevate print from commodity to value-added serviceHow to leverage AI intelligently without sabotaging manual workflowsThe importance of understanding your target audience’s fears, motivations, and future needsThe role of personalized versus individual print in sustainability and differentiation

    37 min
  5. 🎥 Why Is KATUN betting on (Office) Print(ers)?

    Mar 3

    🎥 Why Is KATUN betting on (Office) Print(ers)?

    🎥 Video version Why Is Katun Betting on (Office) Print — and on a New Breed of Hardware Printers? In a world quick to label print as a declining or even dying industry, Katun is taking a very different stance. Instead of stepping back, they are doubling down—investing, innovating, and actively shaping the future of office printing. In episode 18, we explore this strategic direction through insights from Heidi Boller, former GM, and Cinzia Gandini, the new General Manager for EMEA. Together, they outline how Katun is navigating today’s market challenges and turning them into opportunities, guided by a clear focus on innovation, sustainability, total cost of ownership, and strong dealer partnerships. Katun’s move into the office printing segment is not a gamble - it’s a calculated response to an evolving market.  They are not simply betting on print; they are positioning themselves as a key force in what comes next for the (office) printing industry. Hence, print is back - and Katun is proving it.

    27 min

  6. Mar 3

    🎙️Episode 18 - Why is KATUN betting on (Office) Print(ers) ?

    🎙️- Why Is Katun Betting on (Office) Print — and on a New Breed of Hardware Printers? In a world quick to label print as a declining or even dying industry, Katun is taking a very different stance. Instead of stepping back, they are doubling down—investing, innovating, and actively shaping the future of office printing. In episode 18, we explore this strategic direction through insights from Heidi Boller, former GM, and Cinzia Gandini, the new General Manager for EMEA. Together, they outline how Katun is navigating today’s market challenges and turning them into opportunities, guided by a clear focus on innovation, sustainability, total cost of ownership, and strong dealer partnerships. Katun’s move into the office printing segment is not a gamble - it’s a calculated response to an evolving market.  They are not simply betting on print; they are positioning themselves as a key force in what comes next for the (office) printing industry. Hence, print is back - and Katun is proving it.

    27 min

  7. Jan 31

    Episode 17 - The Evolution of Printing & Connection with Jeroen van Druenen, director of Jubels.nl

    The Evolution of Printing & Connection. 𝗜𝗻 𝗮𝗻 𝗮𝗴𝗲 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗯𝘆 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝘁𝗵𝗲 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 “𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲” 𝗶𝘁𝘀𝗲𝗹𝗳, 𝗯𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗮𝗻𝗱 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. In this episode of the #𝙋𝙧𝙞𝙣𝙩𝙄𝙨𝘽𝙖𝙘𝙠 𝙥𝙤𝙙𝙘𝙖𝙨𝙩, we speak with Jeroen van Druenen, director of Jubels — a 120‑year‑old SME family printing company with 25 staff in Amsterdam, but with bi‑directional partnerships across the globe. Today, the world has truly become their oyster. Content & Topics: 1. The Legacy of Jubels 2. Pioneering Smart Printing 3. The Importance of Personal Connections 4. Expanding Global Reach 5. Navigating B2B and B2C Markets Join us as we explore Jubels' remarkable journey and transformation showcasing the benefits of collaboration in the printing industry today, with innovative ventures like Photoflyer and Instant Celebration. 🎦 Watch the full VIDEO episode, on @Print Island official / https://youtube.com/playlist?list=PLPtXHLHFF6h-EFK8nfKItwXhfcbgHhD4F&si=b0Y_OXb5uAhr9LzQ

    27 min

  8. 12/19/2025

    Episode 16 with Dharminder Biharie - Beating Email to the punch with Print!

    Episode 16 - Beating Email to the punch with Print! In this new episode, Andreas and I are joined by Dharminder Biharie, who shows that printed sales letters and introductions don’t have to be boring. With humor, boldness, and creativity, they can become a hidden gem - a printed sales weapon that truly stands out. Creative print today has the magical power to transform paper into a surprising sales element that grabs attention. And when you invest in quality materials, you elevate brand perception instantly! At its core, marketing is about trust. The human touch matters, and PRINT delivers it in a way no algorithm can.

    33 min
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About

We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry... Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.

Information

  • Creator
    Weber and Michiels
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Weber and Michiels
  • Show Website
    PrintIsBack Podcast