Cincinnati Podcast Studio Podcast

Josh Lewis & Brian Erickson • Cincinnati Podcast Studio
  • 5.0 (2)
  • Marketing
  • Updated Biweekly

Video podcasting is the best content system a business can run. The thing is, nobody tells you what it costs, what you'd talk about, or how to keep it going past episode four. That's what this show is for. Josh and Brian run Cincinnati Podcast Studio, with hundreds of episodes produced and years of video and marketing behind it. Podcast topic strategy. Turning one session into a month of content. Getting a busy executive on camera. Video podcasting for banks, credit unions, and financial advisors, compliance and all. Not a show about going viral. The right 500 people, not the wrong 50,000.

  1. Oct 7

    The List: Why B2B Buyers Already Pick You Before They Call

    Take our FREE Video Podcast Idea Assessment -- https://cincinnatipodcaststudio.com/fit Book a Discovery Call -- https://cincinnatipodcaststudio.com/discovery The List: Why B2B Buyers Already Pick You Before They Call New research says 94% of B2B buyers build a ranked list of vendors before they ever take a sales call -- and roughly 7 out of 10 times, they end up buying from whoever was already at the top of that list. Brian Erickson and Josh Lewis break down what that means for any business still waiting until the "sales conversation" to start building trust. In this episode: - The stat that changes everything: 95% of winning vendors were already the buyer's day-one favorite, before the first call ever happened - Why a sales conversation only moves the needle about 10-20% of the time once a buyer has already made up their mind - A real story about becoming a "raving fan" of a company through its podcast, years before ever needing their product - Why AI and search engines reward businesses that build "clusters of authority" around a topic, not just a single good webpage - What happens when AI can't find an answer about your business: it either skips you, or worse, it makes something up - Why staying silent to "avoid risk" is the exact habit that keeps businesses invisible to both buyers and AI - The difference between being seen as an expense versus an investment, and why that comes down to trust - Two free ways to start showing up before your next prospect ever builds their list Timecodes: 00:38 The stat: 94% of B2B buyers build a list before they ever talk to a vendor 02:50 A real story of becoming a raving fan of a company through its podcast 08:28 Why the buying decision is often locked in before the first contact 15:05 How AI and search engines look for "clusters of authority," not just a good website 23:32 What AI does when it can't find an answer about your business 32:42 Why "investment" beats "expense" once trust is built 37:04 Two ways to start: book a discovery call or try the free Podcast Idea Evaluator Resources mentioned: - 6Sense B2B buyer research study (referenced buyer list/decision stats): https://6sense.com/science-of-b2b/buyer-experience-report-2025/#introduction-ch - The Pro Church Tools Show, hosted by Brady Shearer and Alex Mills: https://prochurchtools.com/podcast - Free Video Podcast Idea Assessment: https://cincinnatipodcaststudio.com/fit Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    The List: Why B2B Buyers Already Pick You Before They Call

  2. Sep 23

    The 5-Step Process for Working With Cincinnati Podcast Studio: From Discovery Call to Weekly Rhythm

    Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery The 5-Step Process for Working With Cincinnati Podcast Studio: From Discovery Call to Weekly Rhythm Josh Lewis & Brian Erickson walk through the exact five steps every editing client goes through at Cincinnati Podcast Studio, from the first 30-minute call to a steady recording rhythm. You will leave knowing what happens before the first recording, why it is built that way, and how to tell whether a video podcast actually fits the problem you are trying to solve. In this episode: - Most people arrive with one of two problems, brand recognition or education, and that is what decides whether video podcasting is the right tool - The discovery call is a 30-minute conversation, not a sales pitch, and it sometimes ends with "you don't need a podcast" - Video podcasting is only part of the work: webinars, course creation (one client recorded four courses in a single studio day), pitch videos, and short-form video are all on the table - Why the studio tour matters: seeing the space, and having a scheduled trip to the studio, gives busy executives ritual and accountability that a home setup does not - Proposals are custom every time, and can include creative consulting, social channel creation, and posting your podcast across platforms - Three meetings happen before the first recording on purpose, so branding, artwork, music, and voice are settled before a weekly show needs to move fast - Why you should not publish your first episode the moment it is delivered: record the next one first so you keep a buffer and never miss a week - Launching with two or three episodes, and banking edited episodes, gives new listeners something to binge and a reason to subscribe Timecodes: 00:21 The two problems people bring to us 01:27 Step 1: The discovery call 04:39 What else we do beyond video podcasting 08:27 Step 2: Studio tour and custom proposal 14:38 Step 3: Creative alignment call 19:02 Step 4: Studio kickoff 21:52 Why you should not publish your first episode right away 25:05 Step 5: Your regular recording rhythm 28:30 How to book a discovery call Resources mentioned: None mentioned. Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    The 5-Step Process for Working With Cincinnati Podcast Studio: From Discovery Call to Weekly Rhythm

  3. Sep 9

    8 Business Moments That Call For a Podcast: From Leadership Change to M&A

    Take our FREE Video Podcast Idea Assessment -> https://cincinnatipodcaststudio.com/fit Book a Discovery Call -> https://cincinnatipodcaststudio.com/discovery 8 Business Moments That Call For a Podcast: From Leadership Change to M&A Brian Erickson and Josh Lewis have sat across the table from dozens of businesses navigating leadership changes, rebrands, and acquisitions -- and they've watched the same pattern play out every time: silence creates mistrust. In this episode they name the eight specific moments where a video podcast stops being a marketing nice-to-have and becomes the fastest way to keep people from filling the information gap with their own worst assumptions. In this episode: - Why treating a conference as a once-a-year event wastes the ten podcasts worth of content sitting in your speaker lineup - The Deloitte stat on retiring baby boomers ($6.9-9.6 trillion in projected lost output) and why a podcast is the fastest way to capture a retiring expert's institutional knowledge before it walks out the door - How to use a podcast to stabilize a company through a CEO transition instead of letting the rumor mill fill the silence - The Harvard Business School research showing communication dips during leadership transitions, and why that gap is exactly when trust erodes fastest - Why Deloitte found companies that communicate well during M&A retain employees 3.5x more often, and how a podcast becomes the CEO's steadying voice through the deal - How a podcast turns your sales team's same ten questions into pre-built objection-handling content that shortens the sales cycle - Why a rebrand isn't just a logo change -- it's a new company language, and a podcast is how you teach it to your whole organization at once - How Glasshouse Real Estate used podcast clips to recruit new agents by showing candidates the culture instead of describing it in a job posting Timecodes: 01:16 The 8 moments that call for a podcast 02:17 Trigger 1: Annual conference or event 08:37 Trigger 2: The retiring expert 17:19 Trigger 3: Leadership transition 25:18 Trigger 4: Mergers and acquisitions 37:05 Trigger 5: Your sales team's most-asked questions 44:42 Trigger 6: Rebrand or repositioning 54:11 Trigger 7: Regulatory or industry change 1:01:01 Trigger 8: Recruiting and culture Resources mentioned: - Deloitte research on retiring baby boomers and lost institutional knowledge - Deloitte research on employee retention during M&A - Harvard Business School research on communication during leadership transitions - Glasshouse Real Estate (CPS client) - Zimmer Law's process webinar - Branding consultant Caleb Roston Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    8 Business Moments That Call For a Podcast: From Leadership Change to M&A

  4. Aug 26

    Stop Making Excuses: Every Objection to Starting a Business Podcast, Answered

    Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery === Episode 034: Stop Making Excuses: Every Objection to Starting a Business Podcast, Answered Brian Erickson and Josh Lewis run the studio behind hundreds of business podcasts, and in this episode they answer the objections and FAQs that come up on nearly every sales call -- straight, with real numbers. In this episode: - Why "cost" is really a choice between time or money -- and the real range for a produced episode, from $500 for a bare-minimum session to $2,500 for a fully edited, done-for-you package - What DIY podcasting actually costs you in hours: about six hours minimum per episode once you know what you're doing, often a full day when you don't - Why 27 minutes is the shortest length worth making (it matches the average American commute), and why pushing closer to an hour usually gets better content and more usable clips - What happens to footage that never gets edited or posted -- the wasted guest time, the wasted spend, and the compound interest you never get back - Why "I'm not cool enough for video" doesn't hold up: if your business already works, you've already proven you're the person your clients need - Why there's no contract required, but 12 to 18 months is the real minimum commitment before brand awareness actually shows up - Why hyper-local businesses -- even ones podcasting for an internal audience of 300 employees -- still get real value from video - The actual disqualifiers for starting a podcast: no time, no money, no clear goal, or nothing you're willing to say in public === Timecodes: 01:56 How much does a business podcast actually cost 07:04 The real dollar ranges, from $500 to $2,500 per episode 13:36 How much time a company podcast actually takes 19:07 How long a typical business podcast episode should run 23:05 What happens when you record but never edit or post the footage 28:08 What if I'm not cool enough or good on camera 36:45 Do you have to sign a long contract to start a podcast 46:24 Who should not do a business podcast === Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis === Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu === Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery === Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.

    Stop Making Excuses: Every Objection to Starting a Business Podcast, Answered

  5. Aug 12

    Podcast Topic Strategy: The 4-Part Framework for Never Running Out of Things to Say

    Download our FREE Topic Strategy Framework PDF ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Brian Erickson & Josh Lewis on Podcast Topic Strategy: The 4-Part Framework for Never Running Out of Things to Say Brian Erickson and Josh Lewis break down the exact framework they use with every Cincinnati Podcast Studio client to solve the question that stalls more shows than anything else: what do we actually talk about? In this episode: - Start with your business goal before you brainstorm topics -- if the podcast doesn't tie to something specific (more leads, more brand recognition, more team culture), it won't survive past month three. - Your podcast's ICP can be broader than your business's ICP -- cast a wide net to reach the narrower group who actually buys from you. - Pick the ICP you enjoy working with, not just the ones who spend the most -- your biggest clients aren't always your best-fit audience. - Define your unique authority one of two ways: what your team is uniquely great at, or the deeper "why" behind what you build. Both work, but pick one on purpose. - Ask your SEO person and your sales team what questions people already keep asking -- that gap is your next dozen episodes. - Run your website through an AI tool like Gemini and ask why it isn't ranking for the questions you want to own -- it will tell you exactly what content is missing. - Don't wait for the perfect topic to start recording -- your first episode won't be your best one, and the reps are what get you there. - Free tool: run your show idea through the Podcast Evaluator to get a score, a competitor breakdown, and a list of starter episode ideas. Timecodes: 07:21 -- Start with your business goal 19:41 -- Define who you're actually serving (ICP) 30:24 -- Find your unique authority 40:46 -- Figure out what people are actually asking 52:13 -- Why your first episode won't be your best (and that's fine) 56:44 -- Free tool: the Podcast Evaluator Resources mentioned: Podcast Evaluator -- https://cincinnatipodcaststudio.com/podcast-idea-research Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    Podcast Topic Strategy: The 4-Part Framework for Never Running Out of Things to Say

  6. Jul 30

    We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead.

    Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead. Brian and Josh open up the Cincinnati Business Podcast -- their other show - and audit it live, on camera. A year and a half in, over a million content impressions, and they were still asking each other whether it was worth keeping. This is the full teardown: what was broken, what they're changing, and the three-part framework they use on client shows to make that call. In this episode: Why "is this worth it?" is the right question to ask about your podcast -- and why viewership is almost never the metric that answers itThe 3 P's audit framework: Positioning, Packaging, and PromotionWhy a podcast without a defined ICP is a networking hobby, not a business assetHow narrowing your guest list actually increases views instead of shrinking themWhy the host's job is to represent the audience in the room, not himselfThe "does this bring me joy?" filter for guest selection -- and why an obligation-driven show diesHow wardrobe, set design, and thumbnail direction are all positioning decisions, not aesthetic onesWhy YouTube Promotions is a shotgun when you need a rifle - and what to run insteadWhat it looks like to promote a podcast the way a media network would, not the way a creator does"Cold caking," typewriter thank-you notes, and building moments of delight into the guest experienceThe guest promotion handoff most shows get wrong -- and the simple fix Timecodes: 00:38 Why we're auditing our own show in public 01:49 V1: The "city name business podcast" play -- and why it drifted 05:15 A million views and still asking "is this worth it?" 07:03 V2: Narrowing the show to our actual ICP 11:55 What finally started working: recognition and a revenue correlation 17:14 Hobby podcast vs. business asset 20:14 The 3 P's: Positioning, Packaging, Promotion 21:22 Positioning: Who is this show actually for? 31:00 Positioning: What do we want the show to do for the business? 41:50 The "will this guest bring me joy?" filter 44:18 Packaging: Visual identity, wardrobe, and show flow 55:19 Promotion: Right content, right platform (the LinkedIn SSI) 59:31 Blog posts, SEO, and sharing credibility with your guest 1:00:29 Why YouTube Promotions was a mistake 1:02:41 Thinking like a media network: billboards and paid placement 1:06:04 "Cold caking" and creating moments of delight 1:11:10 Making it easy for your guest to promote the episode Resources mentioned: - The Power of Moments by Chip & Dan Heath - LinkedIn Social Selling Index (SSI) Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week - so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: /@cincinnatipodcaststudio Instagram: /cincinnatipodcaststudio Facebook: /cincinnatipodcaststudio TikTok: /cincinnatipodcaststudio LinkedIn: /cincinnatipodcaststudio

    We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead.

  7. Jul 15

    Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

    Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice Brian and Josh break down the exact content sequence they've observed from people like Gary Vaynerchuk, Alex Hormozi, and Codie Sanchez -- the order to build a trusted personal brand if you're starting from zero, and why most people skip the step that actually matters first. In this episode: - Why "product before content" is the step almost everyone skips -- and how to document your process if you don't have a product yet - Why a video podcast works as the hub that fuels every other piece of content you make - How to turn one long-form conversation into a week's worth of short-form content instead of guessing what to post next - Why a newsletter converts better than social media -- you own the list, you don't own the platform - What has to be true before you build an online community (you need a team behind you, not just yourself) - The real difference between courses (a transformation tool) and webinars (a sales tool) - Why "share the knowledge, sell the implementation" lets you give away expertise without giving away the outcome - What a "shredder" is and why some of the biggest creators online have someone whose only job is turning their day into content Timecodes: 01:25 Step 1: Product before content 07:03 Step 2: Start a video podcast 20:50 Step 3: Short-form content from the podcast 32:21 Step 4: Newsletter 37:11 Step 5: Online community 49:29 Step 6-7: Courses vs. webinars 54:01 Step 8: The "shredder" Resources mentioned: Gary Vaynerchuk (Wine Library), Alex Hormozi (Acquisition.com, Gymshark/Gym Launch), Codie Sanchez, Caleb Ralston's six-hour YouTube video Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

  8. Jun 26

    How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All

    How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All If you market for a financial advisory firm, a bank, or a credit union, you already know the objections: compliance won't allow it, we'll overwhelm people on social, our advisors and leadership are too busy, we're not "cool" enough. In this episode, Josh and Brian take those objections one at a time and show why video podcasting is the most effective trust-building tool in financial services — and why compliance is a creative constraint, not a wall. What you'll learn: - Why compliance officers actually say no (it's narrower than you think) — and how to bring them in as a creative partner instead of a gatekeeper - How to make a video podcast the hub of your marketing instead of one more thing on your plate - The repurposing math: one studio session → a full episode + ~14 shorts + email newsletters + blogs - Why "I'll overwhelm my followers" is an outdated fear in an interest-based, algorithmic feed - How to pitch the vision to a busy advisor, CEO, or leadership team - Why "trustworthy" beats "cool" every time in financial content - Concrete show formats — from a high-net-worth advisory show to a basic-budgeting podcast to an internal CEO podcast — you can launch right now Chapters: 0:00 — The trustworthy thing, not the cool thing 0:31 — Who this episode is for: marketers in banking, finance & advisory 1:00 — Objection #1: "Compliance makes this not worth it" 4:00 — Compliance as a creative constraint (work with your compliance officer) 6:15 — The real risk: looking stuffy, faceless, and inhuman 8:42 — Where podcasting fits: start with trust, work backward 13:40 — Make the podcast your marketing hub, not another task 15:40 — The multiplication math: one hour = weeks of content 23:00 — Objection #2: "I'll overwhelm people on social media" 27:18 — More shots at the algorithm beat one perfect post 28:25 — Getting buy-in: how to pitch advisors, CEOs, and leadership 32:21 — Objection #3: "I'm not cool enough" (you don't need to be) 33:25 — Trustworthy beats cool: what actually builds an audience 38:06 — The "translator" co-host model for complex topics 40:36 — Brainstorm: show formats for advisors and institutions 47:26 — Game-show & lightning-round formats that create clips 50:07 — Internal podcasts for large, growing organizations 54:54 — No faceless companies — and how to start Mentioned in this episode: Key & Peele's "anger translator" sketch: https://youtu.be/6OQAHcB72dg?si=2ZUPK8aJfC8R0_iu Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by the Cincinnati Podcast Studio You're great at what you do. Your clients trust you. But online, you might still feel invisible. If you're a financial advisor, a business leader, or a marketer in Greater Cincinnati / Northern Kentucky who wants to scale trust and grow awareness through video podcasting, we'd love to talk. You show up and talk. We can handle the rest. Book a discovery call: cincinnatipodcaststudio.com/discovery

    How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All
See All (38)

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Video podcasting is the best content system a business can run. The thing is, nobody tells you what it costs, what you'd talk about, or how to keep it going past episode four. That's what this show is for. Josh and Brian run Cincinnati Podcast Studio, with hundreds of episodes produced and years of video and marketing behind it. Podcast topic strategy. Turning one session into a month of content. Getting a busy executive on camera. Video podcasting for banks, credit unions, and financial advisors, compliance and all. Not a show about going viral. The right 500 people, not the wrong 50,000.

Information

  • Creator
    Josh Lewis & Brian Erickson • Cincinnati Podcast Studio
  • Years Active
    2025 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Josh Lewis & Brian Erickson • Cincinnati Podcast Studio
  • Show Website
    Cincinnati Podcast Studio Podcast