🎙️ What is Creative Strategy & How UGC Creators Can Get Paid More Join Arbel's private community (Creator5) here: https://whop.com/creator5?a=kellyb4 If you’ve been wondering how to break out of low-paying UGC deals and start charging premium rates as a creator, this episode is for you. Kelly Rocklein—Head of Performance Creative and founder of UGC Pro—unpacks the fundamentals of creative strategy: what it is, why brands desperately need it, and how you’re probably already using it without realizing it. 💡 In this episode, you’ll discover: The difference between a UGC creator and a creative strategist Why brands value creators who understand data, paid media, and ad performance How to upsell your UGC work with creative strategy, scripting, and iteration Key campaign metrics like CTR, thumb-stop rate, and view-through rate How to position yourself as a true creative partner—not just a freelancer Portfolio tips, About Me video strategies, and how to stand out to agencies and brands 🔥 Whether you’re brand new to UGC or already booking deals, this conversation will help you transform simple content creation into a profitable, sustainable business. 👉 Perfect for: UGC creators ready to raise their rates Freelancers interested in creative strategy consulting Marketers curious about where paid ads and UGC intersect Most importantly: Anyone building a profitable creator business in 2025 Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses: UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35 Did you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/ ✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc We also post EVERY MONDAY on our YouTube channel! Be sure to subscribe and turn on post notifications. I read all the comments + respond to them, so ask any and all Q's. Channel here 👉 https://youtu.be/1g2I5DwL-EE ugc, user generated content, ugc creator, creative strategist, creative strategy, creative strategy course, performance marketing, performance creative, paid media, paid social, media buying, meta ads, facebook ads, instagram ads, tiktok ads, youtube shorts ads, ad creative, direct response, direct response video editing, ad performance, kpis, key performance indicators, thumb stop rate, view through rate, vtr, click through rate, ctr, cpc, cpa, cac, roas, creative testing, a/b testing, iterative testing, hooks, angles, scripts, scriptwriting, shot list, b-roll, raw footage, captions, cta, call to action, landing page conversion, funnel, portfolio tips, about me video, case studies, performance feedback, motion app, data driven marketing, audience insights, trend research, market research, creator economy, brand deals, brand partnerships, creator sourcing, influencer marketing, outreach, pitching brands, inbound leads, linkedin optimization, seo for linkedin, pricing strategy, negotiate rates, day rate, retainers, fractional creative strategist, consulting, freelance marketing, ugc rates, usage rights, licensing, whitelisting, dark posting, content rights, content strategy, campaign strategy, campaign optimization, post-production, editing workflow, meta ads manager, creative brief, concept ideation, high converting creatives, portfolio building, testimonials, social proof, ugc pro, courses for creators, video course, community for creators, 2025 marketing trends, offer positioning, value ladder, upsell, renewals, agency vs brand, working with agencies, referrals, real world examples, beginner to advanced ugc
