The Most Important Thing: Exploring Family Culture and Leadership at Home

Danielle and Greg Neufeld
  • 5.0 (10)
  • PARENTING

Don't just parent. Lead. The Most Important Thing is a podcast about building intentional family culture. We explore how ambitious, busy families can create connection, meaning, and resilience at home—just as intentionally as they do in other aspects of life. Each episode blends personal stories, research, and experiments you can try in your own family. Because when the world is moving fast, the most important thing is what we build at home. Hosts: Danielle and Greg Neufeld

  1. 5D AGO

    TMIT 42: Storming & Transforming - A Roadmap for Periods of Transition

    Happy 2026! We are back from New York and settling into a new reality in Delray Beach. For the first time in four years, our home is "Neufeld Only". We are currently in what we call the "Storming" phase. The routines aren't set yet, and everything feels like an experiment. But rather than looking at the friction as a problem, we are viewing it as a necessary part of the upgrade. In this episode, we share the roadmap we are using to navigate this transformation. Whether you are changing jobs, moving, or just resetting for the new year, these are the three commitments we are making to keep the system sound even when the days are messy. In this episode, we cover: [01:07] The Transformation: Why we decided to transition to a "Neufeld Only" household and treat it as a promotion for the kids (and us). [03:00] The "Storming" Phase: Why turbulence isn't a sign that things are breaking, but a sign that things are changing. [07:09] Commitment 1: Aligning the Leaders: The importance of "Head and Heart" alignment between parents before rolling out changes to the kids. [14:50] Commitment 2: Name and Embrace the Chaos: Why we are over-communicating that "this is just an experiment" so the kids don't panic about new routines. [16:00] New Skills: From can openers to alarm codes—giving kids the tools to step into their new roles. [21:23] Commitment 3: Defining Expectations: Danielle shares a childhood story about dinner party anxiety and why we can't expect our kids to execute tasks we haven't explicitly taught. Resources & Links: Concept: Tuckman's Stages of Group Development (Storming, Forming, Norming, Performing). Quote: "Every change of circumstance is an opportunity to learn, grow, and create value." — Arthur Brooks. Freebie: Want the "Neufeld Family Recipe Book" (our un-Christmas card)? Text or email us and we’ll send it to you. Quote of the Week:"It's not a sign that things are breaking, it's a sign that things are changing. We need to lean into the turbulence. If you walk into our house right now, you might catch us in the middle of a storm, but you won't see us panicking. Because we know the process is sound."

    30 min

  2. 12/22/2025

    TMIT 41: The "PayPal Mafia" Strategy, Disagreeing with Your Spouse & The "Belly Button" Rule (Listener Q&A)

    Why go through the massive effort of building a custom family culture from scratch? Why not just lean into religion or tradition instead of reinventing the wheel? In our final episode of 2025, we open up the mailbag to answer your questions. We discuss the tension between inheriting a system vs. building one, and why we are trying to raise the "PayPal Mafia" of families rather than just comfortable employees. We also break down the specific business frameworks we use to resolve parenting arguments without resentment, and how to handle the inevitable "But my friend gets to do it!" conversation. In this episode, we cover: [01:14] The "Startup vs. Google" Analogy: Why we chose to build our values from first principles rather than adopting a pre-packaged playbook (like religion).[05:50] The PayPal Mafia Strategy: Why we want our kids to eventually leave and build their own pods, rather than staying comfortable in ours forever.[07:49] Family is a Team, Not a Democracy: How to balance giving kids a voice while maintaining parental leadership.[11:46] The "Friend's House" Dilemma: A script for explaining family values to your kids without judging other families.[20:18] The Disagreement Protocol: How we use Ray Dalio’s "Believability" and Amazon’s "Disagree and Commit" to solve parenting deadlocks (featuring the "Granola Business" story).[26:48] The 3 Types of Connection: Why every couple needs time Face-to-Face, Side-by-Side, and Belly-Button-to-Belly-Button.[36:00] The Anti-Martyr Mindset: Why checking all the boxes doesn't guarantee a tantrum-free life (and why that’s okay). Resources & Episodes Mentioned: TMIT 28: How We Divide, Conquer, and Connect – The Shared Operating System Behind Our MarriageTMIT 37: Disagree & CommitConcept: Ray Dalio’s "Weighted Believability"Concept: The "PayPal Mafia" (Peter Thiel, Elon Musk, Reid Hoffman, David Sacks, Max Levchin, etc.)

    38 min

  3. 12/15/2025

    TMIT 40: Why Your Family Needs a Landline (It's Not Just Nostalgia) with Chet Kittleson of Tin Can

    We often blame the phone for stealing childhood. But what if the issue isn't just the presence of the smartphone, but the absence of the landline? When the landline died, we lost a major opportunity for growth. We lost the environment where kids learned to organize their own social lives and navigate awkward conversations with intermediaries (“Hi Mrs. Neufeld, is Greg home?”). Perhaps most importantly, we lost the practice of "cognitive patience": the ability to just sit and listen to a voice, with zero notifications, games, or screens to distract us. To explore this, we sat down with Chet Kittleson, founder of Tin Can, to discuss a radical, growing trend: Bringing back the landline. We discuss why giving children a dedicated, voice-only device like Tin Can is a master move in building family culture—not because we want to live in the past, but because we want to give our kids agency in the present. And, along the way, we explore what it’s like for Chet as a husband, father, and son to be the founder of a fast-growing company that is deeply connected to his family values. In This Episode, We Cover: The "Family Line" vs. The Personal Device: Why giving every family member a personal device killed the shared experience of the home phone, and how bringing it back helps kids learn to navigate the world.What is Tin Can? A look at the hardware that uses WiFi to work like a landline, but with a "whitelist" feature so kids can only call (and receive calls from) numbers parents approve.Cognitive Patience: The profound difference between a chaotic FaceTime call and the focus required to sit, listen, and hold an audio-only conversation.Founder & Father: Chet opens up about the challenges of building a high-growth startup. He shares his specific rituals for transitioning from "CEO mode" to "Dad mode"—including an e-bike commute that helps him shed the stress of the day.Teaching Through Struggle: How Chet uses his work to teach his kids that they too can do anything they set their minds to.Favorite Family Tradition: Don’t miss Chet’s unique family tradition at the end! (Hint: it involves Brussels sprouts and a baseball bat)Resources Mentioned: Get your own Tin Can: www.tincan.comFollow Tin Can on Instagram: @tincan.kids

    39 min

  4. 12/08/2025

    TMIT 39: Family AI – The Tools We're Using to Clarify, Coach, & Create at Home

    We did something that sounds crazy: We gave our 8-year-old an iPhone 15 Pro. But there is a strategy behind the screen. In this episode, we are exploring a new frontier: Family AI. We believe this is a pivotal moment where parents can either fear the technology or learn to lead with it. Our goal? To shift from being a "consumer family" (passive scrolling) to a "creator family" (active building). We break down our personal framework for using AI at home—The 3 C’s: Clarify, Coach, and Create. In this episode, we cover: The iPhone Decision: Why we gave Hunter a "device" (not a phone) and how we locked it down using Apple's native settings.Clarify: Using tools like the Limitless Pendant to capture the "ground truth" during disagreements and using voice-to-text to save brainpower during brainstorming.Coach: How we use AI as a neutral third party to mediate sibling arguments (like Maverick vs. Hunter) and navigate health scares in real-time.Create: Moving from consumption to creation—from designing our Thanksgiving gratitude tables to making explainer videos for school using NotebookLM.Mentioned in this episode: 🔗 Limitless AI: limitless.ai (Recently acquired by Meta!)🔗 NotebookLM: notebooklm.google.com🔗 OpenAI Whisper: openai.com/index/whisperWatch the full video version of this episode on Spotify. Join us as we figure this out in real-time. It’s messy, it’s new, but it’s the most important addition to our family workflows ever.

    43 min

  5. 12/01/2025

    TMIT 38: Choose Guilt Over Resentment (Boundaries Part 2)

    This week on The Most Important Thing, we start with a new family favorite game (Sardines 🐟) and end up somewhere much deeper: authority — what it means to claim it as adults and how to submit to it without losing ourselves. In this episode, we explore: Claiming authority (“adulting”) Moving out of “please the group” mode into values-aligned choices for our family Boundaries 2.0: revisiting decisions we made in survival mode Trusting our intuition and setting boundaries without emotional leakage The messy reality of changing roles and expectations with people who’ve helped us in earlier seasons Submitting to legitimate authority (staying teachable) Staying humble, curious, and open to wisdom beyond ourselves Greg’s story about why it’s hard to trust guidance from people he knows deeply Letting books, mentors, and lived experience shape us — without outsourcing our judgment Connecting to something larger than ourselves so we’re neither too arrogant nor too small Gretchen Rubin’s Four Tendencies and how we relate to expectations Danielle as an Upholder (meets inner + outer expectations) and Greg as a Rebel (resists both) How those styles shape the way we set boundaries, take advice, and hold authority in our home Take the Four Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/ A mantra for this season: “Choose guilt over resentment.” Why saying no may come with guilt — but saying yes when we shouldn’t often breeds long-term resentment How we’re trying to model this for our kids in how we protect our time, energy, and family culture

    41 min

  6. 11/24/2025

    TMIT 37: Disagree and Commit – How Families Can Fight Without Falling Apart

    In this episode of The Most Important Thing, we dive into why mastering “the art of disagreeing” is essential for building a resilient family culture and why the phrase “agree to disagree” is officially off-limits in the Neufeld household. Using insights from psychological safety research, Amazon’s “disagree and commit” philosophy, and our own experiences navigating our kids’ contrasting approaches to conflict, we explore how families can embrace disagreement without sacrificing connection or harmony. Here’s what we break down: The real meaning of psychological safety is not about avoiding tension, it is about welcoming disagreement. Tips for keeping conflict focused on ideas rather than identity (plus better alternatives to common phrases like “you’re not listening” or “that doesn’t make sense”). The risks of raising overly “agreeable” kids who equate compliance with kindness, and how that can leave them vulnerable. A family-friendly take on Amazon’s famous “disagree and commit.”By the end of this episode, you’ll walk away with a new understanding of disagreement and some ideas of how to help your whole family navigate disagreement with confidence while staying deeply connected.

    35 min

  7. 11/17/2025

    TMIT 36: Breaking The Rules Together – Harnessing Trickster Energy as a Family

    This week, we’re exploring an unexpected (but so necessary!) aspect of family dynamics: trickster energy—a playful, inventive, and boundary-testing spirit that helps us stay adaptable when life feels too rigid. The episode kicks off with a relatable parenting challenge: Maverick dreams of riding the roller coasters at Legoland for his 4th birthday, but he’s an inch too short to meet the height requirements. Do you stick to the rules? Cross your fingers for leniency? Or come up with a creative workaround? In this episode, we dive into: What trickster energy means (and how it’s different from dishonesty or sneakiness) Ways to help kids distinguish between safety rules and “rules of convenience” Why innovation and growth often require stepping outside the lines How trickster energy is most effective when guided by a moral compass The balance between cleverness and mischief—and how to help kids find it Why trickster energy works best as a family effort, not an individual pursuitIf you’re someone who’s always played by the rules (hello, D 👋) or you’re raising a child who loves testing limits, this episode offers research, stories, and tools to help your family channel rule-bending in a way that fosters growth, not chaos.

    32 min

  8. 11/10/2025

    TMIT 35: Don’t Tell Me To Calm Down – Turning Anger into Insight as a Family

    If we’re serious about building resilient family culture, we have to talk about the emotions that actually show up in real homes — and anger is a big one. For both of us, anger has been tricky. We’ve tried to calm it, redirect it, send it to its room… but we hadn’t really named its purpose. So we started asking: What can anger teach us? And how can we work with it instead of against it? In this episode, we explore: Why anger shows up so fast — especially in families with young kids Brené Brown’s idea of anger as an indicator emotion The difference between containing anger and suppressing it Why “go calm down” and “count to 10” don’t work when someone is activated Greg’s take on men, covert depression, and how “flatness” turns into irritability Danielle’s take on mom rage — and how many girls were never taught safe ways to express anger How anger can be used to fuel change (hello, Rosa Parks and Taylor’s Version 👋)Two goals for working with anger in family culture: Learn to contain anger — without suppressing it or letting it take over Learn to translate anger into insightWhy this matters: When we normalize anger as part of being human, we turn it from something to fear into something to understand — and that understanding can become a family superpower.

    34 min
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Don't just parent. Lead. The Most Important Thing is a podcast about building intentional family culture. We explore how ambitious, busy families can create connection, meaning, and resilience at home—just as intentionally as they do in other aspects of life. Each episode blends personal stories, research, and experiments you can try in your own family. Because when the world is moving fast, the most important thing is what we build at home. Hosts: Danielle and Greg Neufeld

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