"If I'm not going to disrupt the industry, somebody else is." Justin Bixler keeps a log. It says he has eaten about 860 bowls of cream of crab soup at 173 restaurants, and since he started filming five bowls a week in June he has lost 15 pounds. He is also a Coast Guard naval engineer who fixes ships for a living, which is how a channel about soup ended up with its own app. Episode 47. Justin runs Cream of Crab, the Maryland soup review channel that went from nothing to almost 15,000 followers in four months, plus Gift of Gab Studio and American Shipyard, a new channel documenting the overhaul of the Coast Guard Cutter Eagle at the Coast Guard Yard in Glen Burnie. Mike and Joe found him through the soup. It started in 2018. Justin moved to Federal Hill at 24 on Coast Guard orders, could not cook, and could not afford crab cakes, so he ordered the $10 bowl of cream of crab everywhere he went, about five days a week. The ratings lived in a half spreadsheet in his phone notes. When he asked the shipyard workers where the best bowl was and every single one had an opinion, he figured other people might want to watch. The camera came first. He wanted an $800 Luna Ultra and his wife told him he would never make anything with it, so Cream of Crab became the thing he had to make. Now there are more cameras, microphones, tripods nobody warned him about, and a pair of Meta glasses for the moments a tripod would ruin. The rubric is creaminess, crabbiness and price, each out of ten, with price swinging the score. Costas Inn broke it at 101 percent. His favourite bowl right now is at a bakery in Harbor East. He explains jumbo lump, lump and backfin, why claw meat shows up in Ocean City, why a shell in the soup is a good sign, why the crab should go in after the base, and why he will never order the half and half. Mike has his own description of that one. Some bowls were bad. He has not posted those, and the three of them argue about whether he should. Mike's mom sent along a tip too: Shore Boys, sold out of Easton Antiques, which Justin had already looked up. Gift of Gab is the name of his boat and a nod to his wife Gabriela, who can talk about a cucumber for an hour. The studio exists so he can learn to tell a story, mostly about the small family restaurants that did not survive COVID. He talks about hooks, open loops, the videos he worked hardest on that nobody watched, and the one rule he will not break: he never films on a phone. Then there are the shoes. A week before he judged the crab soup cook-off at the Maryland Seafood Festival, his wife messaged Sunnyside Customs about a pair of cream of crab sneakers. The quote was $4,000 and the artist's pinned video says eight weeks minimum. She painted them for free, in under a week, Maryland flag on the inside, on an Under Armour base. Twenty people asked about them at the marathon. Justin grew up in Colorado Springs with two Air Force parents, went to the Merchant Marine Academy on Long Island, spent a year at sea in 18 countries, and took a Coast Guard commission when the maritime industry dipped in 2015. His brother flies fighter jets. He met his wife on Tinder in class instead of paying attention, which makes her his Tinder-ella. There is also a home video of a four year old asleep on a running Pee Wee 50 with welded training wheels. Asked what success means, he starts on a couch. Every night after work he and his wife watched a Netflix show, and one night he said they were wasting their life. The channels have netted him basically zero dollars and he keeps draining the savings account to film, but he counts producing something as the win. Mike and Joe make the case that 15,000 followers in four months is not nothing. He has no mentor in this world and says there is too much gatekeeping in it, so he learns on his own, one mistake per video. Andrew at PRS told him his footage was overexposed. He bought a Sony FX30 on Afterpay and wishes he had waited for the FX3. Joe tells the story of his own first camera and the blurry background that felt like cheating, and Mike announces Joe's new baby. The first bowl was at Nick's Fish House in 2017, on house hunting leave, because the crab cake was $60. He still has the receipt. There is a detour through Italian blue crab, the snakehead, and why Justin stopped wearing a smartwatch and started sleeping better. The last half hour is about AI. Justin tells the story a Coast Guard mentor gave him: the ice companies of the 1800s that answered refrigeration by buying more horses, and why a naval engineer with seven and a half years of schooling now leans on AI for the work that schooling taught him. His Gift of Gab Studio app pulls the memory cards, transcribes everything, has a local AI describe every third frame, and hands him three edited videos by morning. Joe compares notes on running DaVinci Resolve through Claude and the $200 a month plan. And then the Baltimore Running Festival. Justin set a camera up on public ground, filmed the runners, and let his app find every bib number. Two hours after the race every runner could search their number and download their photos for free, instead of paying $40 each. The company that owns the race is threatening legal action. He is not taking them down, he pitched them a partnership, and he thinks the same trick works for bar bands. Joe, as a photographer, has mixed feelings and says so. It ends with a gift box from Luke McFadden, a promise to run the show's clips through Justin's app, and Joe saying see you later into the wrong camera. What shift have you experienced in your life? CHAPTERS 00:00 Shoes on the ottoman, and who played on the intro song 00:38 Meet Justin Bixler of Cream of Crab 02:37 Gift of Gab Studio and the American Shipyard channel 07:06 Five bowls a week at 24: how Cream of Crab started 09:21 The $800 camera his wife said he would never use 12:17 The bad bowls he has never posted 14:12 Creaminess, crabbiness, price: the best bowl so far 16:19 Why a shell in the soup is a good sign 22:41 Why it is called Gift of Gab 30:21 What makes a good story 36:45 The cream of crab shoes 39:27 Colorado, the Merchant Marine Academy and his Tinder-ella 48:38 "We are wasting our life" 1:06:47 173 restaurants, 860 bowls, 15 pounds lighter 1:13:19 The first bowl: a $60 crab cake at Nick's Fish House 1:18:41 The ice trade and why he leans on AI 1:21:31 The app that edits three videos overnight 1:32:44 Free race photos for every runner, and a legal threat 1:39:06 Next up: the same trick for bar bands MENTIONED IN THIS EPISODE Cream of Crab: https://creamofcrab.com Gift of Gab Studio: https://giftofgabstudio.org American Shipyard and the Coast Guard Cutter Eagle overhaul at the Coast Guard Yard, Glen Burnie Costas Inn, Dundalk Nick's Fish House, Baltimore Shore Boys at Easton Antiques, 25 North Harrison Street, Easton Sunnyside Customs, the Baltimore shoe artist Maryland Seafood Festival crab soup cook-off Baltimore Running Festival and Corrigan Sports Andrew Dorbin and PRS Guitars Shay Springer and Sweetfoot Studios, Easton Channel Side at Kentmorr Marina (Drew Ewing, EP 45) Jay Fleming, a past guest of The Shift Luke McFadden Chef Tony's Seafood, Rockville The Luna Ultra 360 camera, Meta glasses, Sony FX30 Claude, Claude Code, Ollama, Qwen CONNECT WITH JUSTIN BIXLER Cream of Crab: https://creamofcrab.com Gift of Gab Studio: https://giftofgabstudio.org Every bowl scored and ranked since 2018, the shop, and the Gift of Gab app when it lands. SUPPORT THE SHIFT WITH MIKE & JOE Website: https://www.theshiftwithmikeandjoe.com Donate: https://www.theshiftwithmikeandjoe.com/giving-page-2-1 Email: info@theshiftwithmikeandjoe.com YouTube: https://www.youtube.com/@TheShiftWithMikeAndJoe Spotify: https://open.spotify.com/show/0pEwwv4jPZ5SyLfBMuekY1 Instagram: https://www.instagram.com/theshiftwithmikeandjoe TikTok: https://www.tiktok.com/@theshiftwithmikeandjoe Facebook: https://www.facebook.com/theshiftwithmikeandjoe Apple Podcasts: https://podcasts.apple.com/us/podcast/the-shift-with-mike-joe/id1813198065 Podbean: https://joer7.podbean.com CONNECT WITH MIKE & JOE Michael Waskey Music https://www.michaelwaskey.com Kent Island Academy of Music (Mike) https://kentislandacademyofmusic.com Image & Sound Media (Joe) https://www.imagesoundmedia.com Joe Bryan Music https://www.joebryanmusic.com PODCAST PRODUCTION GEAR (EPISODE 47) Cameras: Sony A7 IV, Sony A7 V, Sony FX3, Sony A7C II Main Audio: Shure SM7B (Joe & Mike), studio condenser (Justin) Interface: Focusrite Scarlett 18i18 Audio Software: Reaper Video Editing: DaVinci Resolve Studio Lighting: Amaran 100x & 200x softboxes plus Amaran tube lights The Shift with Mike & Joe is fully produced by Image & Sound Media. https://www.imagesoundmedia.com #TheShiftPodcast #JustinBixler #CreamOfCrab #MarylandCrab #Baltimore #BaltimoreFood #CoastGuard #AI #EasternShore #MarylandPodcast